East Coast Radio, ECR is the leading English commercial radio station in KwaZulu-Natal, boasting a loyal listenership of 1 265 000East Coast Radio is KwaZulu-Natal's number one for hit music and creating memorable moments that evoke emotions, connecting families to KZN and the world. East Coast Radio currently boasts a loyal listenership of 1 169 million people. ECR listeners are energetic, love living by the coast and place a lot of emphasis on their lifestyle. They're a fun-loving bunch and big supporters of events hosted by KZN's favourite commercial radio station. East Coast Radio's core target market is between 25 -49 years old with an equal split between male and female, in SEM 7 - 10. In terms of race, this is the most diverse audience in KZN. The majority of listeners are responsible for selecting brands and making purchases for the household. East Coast Radio provides award-winning entertain ment with shows like The Breakfast Show hosted by Darren Maule, Sky Tshabalala and Carmen Reddy. The team are well-known and loved members of the East Coast Radio family. Carol Ofori takes to the air from 9:00 to 12:00 and Danny Guselli from 12.00 until 15.00 The other flagship show making big waves in KZN is The Drive Show hosted by Stacey and J Sbu. The station also offers the widest variety of hit music in the province. Not only does ECR keep listeners entertained via conventional means, but the station also offers unrivalled, innovative multi-media solutions. As an evolving media brand, ecr.co.za delivers on average over 575 000 unique browsers and over 1.5 million page views per month, making it one of the top three radio station websites in South Africa. In one week, the station reaches 3.9 million people on Facebook and boasts 430 000 post engagements and 400 000 video views. The station's ongoing research keeps East Coast Radio highly relevant and part of the ethos of KwaZulu Natal. ECR is rooted in the social fabric of KZN, hosting some of the province's biggest events. East Coast Big Walk The family-friendly event attracted 20 000 participants to Durban's promenade. This thread of social and community cohesion carries through at East Coast Radio's Summer Body Bootcamp. The station brings together people who have a love for fitness and the outdoors. The Bootcamp, which sees over 300 fitness enthusiasts participating in a live two-hour workout session with experienced trainers, is an amalgamation of celebrating every body type, KZN's beautiful weather and NO.l Hit Music. Likewise, the East Coast Radio Business Breakfast has become a key event on the annual KZN corporate calendar. The station plays host to the country's top forward thinkers, thought leaders and strategists. East Coast Radio goes beyond radio, each year the station galvanises hundreds of thousands of listeners to care for the less fortunate through their CSI initiatives. Award-winning on-air programming such as The Big Favour and the station's key social upliftment initiative, Season of Sharing all plug into parent company, Kagiso Media's "building communities for good" ethos. Powered by creativity, East Coast Radio provides world-class innovation. A prime example would be prime example would be African Story Magic with the legendary Gcina Mhlophe. A proud collaboration between Mhlophe and East Coast Radio. Gcina shares many of the tales you grew up with plus new stories to keep the magic of African storytelling alive for new generations. Sourcing new talent and developing existing talent, crafting, and supporting an in-house culture of excellence and being at the forefront of innovation have all contributed to East Coast Radio's success. Mzuvele Mthethwa is the managing director of East Coast Radio Mzuvele Mthethwa, the managing director of East Coast Radio, was born in uMkhomazi, on the KwaZulu-Natal South Coast. Growing up there, he developed a deep appreciation for the community and the culture around him. Reflecting on his early life, Mzuvele recalls, “Those years were incredibly formative for me. I come from a humble background, and my parents instilled in me values of perseverance and dedication, which have carried me through my career.” After completing school, Mzuvele enrolled at the then Natal Technikon but did not complete his qualification. “It was a tough decision at the time, but life had other plans for me,” he explained. In 1998, he got his first job at an audit firm in Amanzimtoti as a junior bookkeeper. “My first taste of the corporate world was both challenging and exciting. The experience I gained there was invaluable, teaching me the foundations of finance, the importance of precision, and how to manage financial records accurately.” In this role, Mzuvele worked in a competitive environment that offered many learning opportunities. “I remember working late hours and constantly striving to prove myself. That experience shaped my work ethic and gave me a foundation in finance,” he explained. His career took a turn in 2004 when Mzuvele joined East Coast Radio as a debt collector. For nearly 20 years, Mzuvele dedicated himself to the finance department where he moved up the ladder, becoming a finance officer, and was promoted to finance manager in 2012. He held that position until the end of 2023, when he was appointed managing director, a role Mzuvele is honoured to hold. Mzuvele shares, “Being part of East Coast Radio for nearly two decades has been an incredible journey. I have witnessed the organisation adapt to changes in the media landscape, embrace digital transformation, and continuously innovate to stay relevant. Our team has always been passionate, and that energy is infectious.” BRING OUT THE BEST Discussing his motivation, Mzuvele says, “People often default to their professional achievements when asked about their ‘why.’ For me, my career at East Coast Radio has been rewarding, but my ‘why’ extends beyond professional success. I strive to be a leader who can bring out the best in others, create opportunities for growth, and foster an environment where everyone feels valued. I want to see my team members thrive and develop, just as I have over the years.” Mzuvele emphasises, “On a personal level, becoming a husband and a father are among my proudest achievements. The growth I’ve experienced as a family man has profoundly influenced how I lead and interact with my team.” “Throughout my career, I have been fortunate to meet many remarkable people who have shared valuable lessons,” Mzuvele says. “But one piece of advice has always stood out to me. It came from my former boss, who recruited me to East Coast Radio. He told me, ‘Maintain the highest standards of integrity and morals; it will go a long way in helping you achieve success in your professional career.’ I’ve always believed that if you are honest, transparent, and ethical in your dealings, success will naturally follow.” “Every business faces challenges,” Mzuvele acknowledges, “but the Covid-19 pandemic was an unprecedented test. We faced significant revenue losses, and keeping the operations running was a constant struggle. During that period, our focus was on keeping our team safe and ensuring that they were supported. We had to think creatively about how to maintain our service to listeners and clients. Our resilience as a team and our commitment to each other helped us pull through.” “Motivating a team is one of the most critical roles of a leader,” Mzuvele explains. “It’s not just about setting targets and expecting results; it’s about inspiring people to give their best. One of the ways to do this is by constantly communicating the company’s goals. People need to understand what we are trying to achieve and how their contributions matter.” “Recognition is also vital. People like to be acknowledged when they perform well. It’s about catching people doing the right things and celebrating those moments. Moreover, motivation is sustained when leaders are authentic and lead by example. Positivity and a winning mindset start at the top, and I strive to embody those qualities every day.” ACTS OF KINDNESS Mzuvele is inspired by the culture at East Coast Radio, describing it as “equal parts a corporate company, a movie set with creative energies, and a nursery school for young professionals starting their careers.” He adds, “This is a melting pot of diverse characters that we knit together to form a unit and a business.” In addition, Mzuvele shares, “I’m inspired by acts of kindness, whether it’s letting someone merge in traffic or seeing a colleague go out of their way to help another. Doing good, even in small ways, has a ripple effect. It makes a difference and inspires others to do the same. I believe that if we all did a little bit better every day, the world would be a much better place. At East Coast Radio, I see this spirit in action daily. Our people genuinely care about each other, and that’s a source of constant inspiration for me.” Mzuvele’s vision is to see the East Coast Radio brand continue to grow, to reach more people, and to remain a trusted voice in the community. “I want us to use our influence to support other businesses in the region. My goal is to have a positive impact, whether that means changing the narrative around our province, putting a smile on someone’s face, or making a difference, no matter how small.” When asked about a motto, Mzuvele smiles, “I consider myself a simple man, and my motto is equally simple: ‘Do better’. In everything you do, strive to be better than you were yesterday. Whether it’s in business or in life, continuous improvement is key. Small, consistent efforts can lead to significant change over time. That’s the philosophy I live by, and I encourage my team to do the same.”Mzuvele Mthethwa is the managing director of East Coast Radio Mzuvele Mthethwa, the managing director of East Coast Radio, was born in uMkhomazi, on the KwaZulu-Natal South Coast. Growing up there, he developed a deep appreciation for the community and the culture around him. Reflecting on his early life, Mzuvele recalls, “Those years were incredibly formative for me. I come from a humble background, and my parents instilled in me values of perseverance and dedication, which have carried me through my career.” After completing school, Mzuvele enrolled at the then Natal Technikon but did not complete his qualification. “It was a tough decision at the time, but life had other plans for me,” he explained. In 1998, he got his first job at an audit firm in Amanzimtoti as a junior bookkeeper. “My first taste of the corporate world was both challenging and exciting. The experience I gained there was invaluable, teaching me the foundations of finance, the importance of precision, and how to manage financial records accurately.” In this role, Mzuvele worked in a competitive environment that offered many learning opportunities. “I remember working late hours and constantly striving to prove myself. That experience shaped my work ethic and gave me a foundation in finance,” he explained. His career took a turn in 2004 when Mzuvele joined East Coast Radio as a debt collector. For nearly 20 years, Mzuvele dedicated himself to the finance department where he moved up the ladder, becoming a finance officer, and was promoted to finance manager in 2012. He held that position until the end of 2023, when he was appointed managing director, a role Mzuvele is honoured to hold. Mzuvele shares, “Being part of East Coast Radio for nearly two decades has been an incredible journey. I have witnessed the organisation adapt to changes in the media landscape, embrace digital transformation, and continuously innovate to stay relevant. Our team has always been passionate, and that energy is infectious.” BRING OUT THE BEST Discussing his motivation, Mzuvele says, “People often default to their professional achievements when asked about their ‘why.’ For me, my career at East Coast Radio has been rewarding, but my ‘why’ extends beyond professional success. I strive to be a leader who can bring out the best in others, create opportunities for growth, and foster an environment where everyone feels valued. I want to see my team members thrive and develop, just as I have over the years.” Mzuvele emphasises, “On a personal level, becoming a husband and a father are among my proudest achievements. The growth I’ve experienced as a family man has profoundly influenced how I lead and interact with my team.” “Throughout my career, I have been fortunate to meet many remarkable people who have shared valuable lessons,” Mzuvele says. “But one piece of advice has always stood out to me. It came from my former boss, who recruited me to East Coast Radio. He told me, ‘Maintain the highest standards of integrity and morals; it will go a long way in helping you achieve success in your professional career.’ I’ve always believed that if you are honest, transparent, and ethical in your dealings, success will naturally follow.” “Every business faces challenges,” Mzuvele acknowledges, “but the Covid-19 pandemic was an unprecedented test. We faced significant revenue losses, and keeping the operations running was a constant struggle. During that period, our focus was on keeping our team safe and ensuring that they were supported. We had to think creatively about how to maintain our service to listeners and clients. Our resilience as a team and our commitment to each other helped us pull through.” “Motivating a team is one of the most critical roles of a leader,” Mzuvele explains. “It’s not just about setting targets and expecting results; it’s about inspiring people to give their best. One of the ways to do this is by constantly communicating the company’s goals. People need to understand what we are trying to achieve and how their contributions matter.” “Recognition is also vital. People like to be acknowledged when they perform well. It’s about catching people doing the right things and celebrating those moments. Moreover, motivation is sustained when leaders are authentic and lead by example. Positivity and a winning mindset start at the top, and I strive to embody those qualities every day.” ACTS OF KINDNESS Mzuvele is inspired by the culture at East Coast Radio, describing it as “equal parts a corporate company, a movie set with creative energies, and a nursery school for young professionals starting their careers.” He adds, “This is a melting pot of diverse characters that we knit together to form a unit and a business.” In addition, Mzuvele shares, “I’m inspired by acts of kindness, whether it’s letting someone merge in traffic or seeing a colleague go out of their way to help another. Doing good, even in small ways, has a ripple effect. It makes a difference and inspires others to do the same. I believe that if we all did a little bit better every day, the world would be a much better place. At East Coast Radio, I see this spirit in action daily. Our people genuinely care about each other, and that’s a source of constant inspiration for me.” Mzuvele’s vision is to see the East Coast Radio brand continue to grow, to reach more people, and to remain a trusted voice in the community. “I want us to use our influence to support other businesses in the region. My goal is to have a positive impact, whether that means changing the narrative around our province, putting a smile on someone’s face, or making a difference, no matter how small.” When asked about a motto, Mzuvele smiles, “I consider myself a simple man, and my motto is equally simple: ‘Do better’. In everything you do, strive to be better than you were yesterday. Whether it’s in business or in life, continuous improvement is key. Small, consistent efforts can lead to significant change over time. That’s the philosophy I live by, and I encourage my team to do the same.”

East Coast Radio is KwaZulu-Natal's number one for hit music and creating memorable moments that evoke emotions, connecting families to KZN and the world.

East Coast Radio currently boasts a loyal listenership of 1 169 million people. ECR listeners are energetic, love living by the coast and place a lot of emphasis on their lifestyle. They're a fun-loving bunch and big supporters of events hosted by KZN's favourite commercial radio station.

East Coast Radio's core target market is between 25 -49 years old with an equal split between male and female, in SEM 7 - 10. In terms of race, this is the most diverse audience in KZN.

The majority of listeners are responsible for selecting brands and making purchases for the household.
East Coast Radio provides award-winning entertain ment with shows like The Breakfast Show hosted by Darren Maule, Sky Tshabalala and Carmen Reddy. The team are well-known and loved members of the East Coast Radio family.

Carol Ofori takes to the air from 9:00 to 12:00 and Danny Guselli from 12.00 until 15.00

The other flagship show making big waves in KZN is The Drive Show hosted by Stacey and J Sbu.
The station also offers the widest variety of hit music in the province. Not only does ECR keep listeners entertained via conventional means, but the station also offers unrivalled, innovative multi-media solutions. As an evolving media brand, ecr.co.za delivers on average over 575 000 unique browsers and over 1.5 million page views per month, making it one of the top three radio station websites in South Africa. In one week, the station reaches 3.9 million people on Facebook and boasts 430 000 post engagements and 400 000 video views.

The station's ongoing research keeps East Coast Radio highly relevant and part of the ethos of KwaZulu Natal. ECR is rooted in the social fabric of KZN, hosting some of the province's biggest events.
East Coast Big Walk The family-friendly event attracted 20 000 participants to Durban's promenade.

This thread of social and community cohesion carries through at East Coast Radio's Summer Body Bootcamp. The station brings together people who have a love for fitness and the outdoors. The Bootcamp, which sees over 300 fitness enthusiasts participating in a live two-hour workout session with experienced trainers, is an amalgamation of celebrating every body type, KZN's beautiful weather and NO.l Hit Music.

Likewise, the East Coast Radio Business Breakfast has become a key event on the annual KZN corporate calendar. The station plays host to the country's top forward thinkers, thought leaders and strategists.
East Coast Radio goes beyond radio, each year the station galvanises hundreds of thousands of listeners to care for the less fortunate through their CSI initiatives.

Award-winning on-air programming such as The Big Favour and the station's key social upliftment initiative, Season of Sharing all plug into parent company, Kagiso Media's "building communities for good" ethos.

Powered by creativity, East Coast Radio provides world-class innovation. A prime example would be prime example would be African Story Magic with the legendary Gcina Mhlophe. A proud collaboration between Mhlophe and East Coast Radio. Gcina shares many of the tales you grew up with plus new stories to keep the magic of African storytelling alive for new generations.

Sourcing new talent and developing existing talent, crafting, and supporting an in-house culture of excellence and being at the forefront of innovation have all contributed to East Coast Radio's success.

HEAD OFFICE - UMHLANGA
Physical Address: 313-315 Umhlanga Rocks Drive, Umhlanga Rocks, 4320
Postal Address: PO Box 25095, Gateway, Umhlanga Rocks, 4321
Tel: +27 (0)31 570 9495
Email hazelp@ecr.co.za Website: www.ecr.co.za

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