Franchise Principal,
Consult by Momentum Peak Sure

Inanda Bezuidenhout is the franchise principal at Consult by Momentum Peak Sure, specialising in asset protection and risk management within the short-term insurance sector. They create tailored solutions that help both individuals and businesses to safeguard their assets.

Additionally, the company offers referral models for third- party professionals in the insurance industry, making it easier for them to support their clients’ insurance needs. She explains, “Our model allows them to ring-fence their clients and offer short-term insurance solutions without the hassle of administrative tasks or complex products.”

Reflecting on her achievements, Inanda shared, “Our partnership with Consult is only two years old in October, however, we launched our business as a Momentum agency on 27 March 2020 — the day lockdown was announced. Despite the challenges posed by the pandemic, we managed to grow and assist clients restructure their short- term policies enabling them to maintain crucial life and investment opportunities.” In just two years, their business achieved third place nationally in Momentum’s short-term division, and Inanda was honoured with second place in the Top Female Advisory category.

Part of a Solution

Commenting on her journey, Inanda describes it as one of continuous learning, community support, and self- awareness. “My dreams have evolved over the years,” she says. “As a child, they were one thing, but as an adult, they have changed. I’m always busy and my dreams can change daily. Right now, my biggest dream is still in progress; I want to help others understand risk management and make informed decisions.”
Her career was influenced by her upbringing and her initial experiences in law. “Growing up I wanted to pursue a career in law. I worked in the debt collection department of a local law firm but realised I preferred proactive planning and being part of a solution.” This shift led her to financial services. “I was fortunate enough to join my father’s team as a personal assistant, taking every opportunity to learn and by the age of 21, I became a financial planner myself.”

Inanda soon discovered her strength in risk management and chose to specialise in short-term insurance. “I’m risk- averse,” she explains. “I prefer to mitigate risks rather than take them, which led me to asset protection and risk management.” Her career took a turn in 2013 when she joined Robsons Insurance Brokers. “My mentors there taught me resilience and integrity within the business space. They showed me that achieving professional goals while making a meaningful impact in the community is possible.”
Her community involvement is an essential aspect of her life. Inanda is a member of KZN Women in Business, supporting sustainable growth and community projects, as well as the Financial Intermediary Association. “My faith keeps me grounded,” she added, “I actively participate in my Seventh-Day Adventist church, and staying connected to both my faith and community helps me maintain balance.”

Inanda’s participation in the cleanup efforts following the KZN riots reinforced her belief in the power of collaboration. “Seeing everyone come together to support each other in a time of need was a powerful reminder of the impact we can have when we work together,” she says.
This sense of community drives her to inspire the youth. “I want to show them that no matter where they come from, there are opportunities out there. Mentorship can truly shape lives, and I’m committed to guiding the next generation in business, sports, and life.”

Inanda’s passion for netball is another way she engages with her community. Having played for the Natal Action Netball Mixed Team, she now coaches at a local school, inspiring young people through sport.

Continuous Learning

Like many business leaders, Inanda has faced challenges. “Five years ago, I decided to pursue my dream of owning my own business,” she recounts. “At the same time, I was going through a difficult divorce, which was emotionally

taxing. Fortunately, I found strength in my supportive family, friends, and colleagues.” Starting a business in a competitive industry wasn’t easy, either. “Navigating the complexities of the insurance sector, especially in an ‘old boys’ club,’ when you don’t play golf forced me to focus on my strengths and what makes my company unique. Building personal connections with clients has been crucial to our success.”

Inanda emphasises continuous learning. “Knowledge is power. To be the best, we need to stay informed and continuously improve. Learning comes in many forms, through reading, listening, and connecting with professionals in our field. You’re never too old or too young to grow.” She also champions empowerment within her team. “I believe in giving people opportunities, even if they don’t have formal degrees. My assistant, Samantha, was a stay-at-home mum who joined our team and is now an indispensable part of our business.”

Looking ahead, Inanda draws inspiration from her grandmother and mother, who encouraged her to aim for the impossible to achieve the best possible. “I’m content with what I’ve achieved so far, and committed to giving my son the best future, but my competitive nature pushes me to aim higher,” she says. “I’m passionate about our industry and I want to help communities better understand risk management and improve service delivery in our field.”

Ultimately, Inanda’s goal is to be part of a legacy of empowerment and education in the insurance industry. “I want to make a meaningful impact not just by teaching people about proper risk management, but by improving service delivery in our country,” she says. “Our industry is known for its challenges, but I believe we can make a difference, and I want to be part of that change.”
For young women following in her footsteps, Inanda offers this advice: “Your journey may be rocky and winding, like the beautiful farming landscapes painted by South African artist Portchie. There will be twists and turns, but never give up on your goals. Take the time to understand who you are and where your strengths lie, as this knowledge will help you achieve your dreams. The journey may be long, but every opportunity to learn and grow is valuable.”