In 2008 Marlene Powell left her comfortable but strong role in the financial sector of the corporate world. This move allowed her to embark on a journey that has seen her turn people’s businesses around - achieving between 46% to in excess of 1000% growth.

As the first woman ActionCOACH franchisee in South Africa, and with more than 12 000+ coaching hours, Marlene has transitioned herself from a generalist to a specialist in her field. As an internationally certified business coach, she provides business help, business advice, business coaching and mentoring services to small and medium sized businesses.

Her business background in the corporate world has seen her accomplish several major achievements in her field, which include graduating as an Associate in Management (Management Practice) through the Graduate School of Business at the University of Cape Town.

Marlene believes she is now living her dream, with strong support from her husband Geoff, and son Dylan who encouraged her to turn her dream into a reality. Says Marlene, “Either you can take ownership, accountability or responsibility to achieve your dreams, or you can find blame, excuses or be in denial... The choice is up to you.”

“As a business owner myself, I value quality of life - just like everyone else should. By implementing simple and practical tools into my clients’ businesses, I help them to create more money and time to allow them to enjoy the finer things in life. It inspires me to help people spend more quality time doing what they love doing.

“As a business coach, I will help you deliver the results you desire using proven tools, methodologies, and systems, tested and perfected over tens of thousands of businesses worldwide for over more than two decades. I will hold you accountable for your results and just like a sports coach, push you to perform at optimal levels.”

ActionCOACH Mission
ActionCOACH is a team of committed, positive and successful people who are always striving to be balanced, integral and honest. We will work within our “14 Points of Culture” to make sure that everyone who touches, or is touched by the ActionCOACH team, will benefit greatly and in some way move closer to becoming the person they want to be or achieve the goals they want to achieve.

We will always work in “co-opetition” with all those who believe they are in competition with us. We are in the business of “Edutainment.” We will educate ourselves, our clients and all those whom we work with, while we entertain them and create a fun learning environment. We will educate our clients in world class marketing and business development techniques using audio, video, CDs, other technologies and simple workbooks, workshops, and seminar formats.

Our products and services will be of the highest quality, value for money and, whether sourced from within the company or externally, will always add the most value and use the latest and most effective training methodologies available.

ActionCOACH clients, whether they are small, medium, or large in size, will have a desire to have us help them in achieving their goals and be able to take on Our Commitment to them by returning their Commitment to ActionCOACH. They will be forward thinking, willing to learn and grow, and be willing to work as a team player in the development of an organisation of ‘people’.

Our clients will be selected more on attitude than size and they will want to deal with us because we understand people are important, systems should run a company, we offer the most practical, most applicable, and fastest strategies on growth, and most importantly, because we mean what we say. We will give people back their spirit and freedom through business development.