Defy

Defy Appliances (Pty) Ltd is Southern Africa’s largest manufacturer and distributor of major domestic appliances. The company markets its products under the Defy brand and offers the consumer a full range of kitchen, laundry and small domestic appliances.

Established in 1905, Defy made its debut by manufacturing the first electric stove in South Africa. In the last 118 years, the brand has further entrenched its footprint in South African households through manufacturing a wide range of home appliances. This led to Defy becoming a major white goods manufacturer in the country.

In 2011 Defy was attained by leading Turkish home appliance group, Arçelik. Having operations in durable consumer goods industry with production, marketing and after-sales services, Arçelik offers products and services around the world with 45,000 employees, 30 different production facilities within nine countries.

Defy operates two factories:
• Jacobs
• Ezakheni (Ladysmith)

All factories have been accredited in terms of ISO9001:2015

Defy offers a full range of the most technologically advanced kitchen, laundry and small domestic appliances.

• Defy Thermofan ovens are designed to improve consistent, even heat distribution that enhances the succulence and flavour of every meal.
• Defy laundry category boasts cutting edge Steamcure technology that works effectively to lift dirt for superior cleaning, soften creases for easy ironing while keeping clothes clean and sanitised.
• Defy Next Gen refrigeration range is equipped with Naturelight Technology. This 3 colour technology mimics the day/night cycle inside the crisper to preserve vitamins in fruit and vegetables for longer.
• Defy dishwashers are built with innovative Cornerwash technology. With its specialised elliptical three spray arm and nozzle, glasses, cutlery and crockery are cleaned to spotless.
• Defy also has a wide selection of small domestic appliances suitable for your home or office.

The company supports its brand position further through its own sales, warehousing, and distribution and after sales service functions. All products can be viewed online at http://www.defy.co.za or by visiting the various dealers countrywide. Sales and service centres are available countrywide in the major provinces.