Established in 2011, Digitlab set out on a journey to ‘help people win’ in digital. The foundation and strength of the business was a diverse team of creatives, designers, developers, programmers, strategists, technologists, researchers, and writers working together to craft and create beautiful digital experiences for their clients


An Innovative Agency

Established in 2011, Digitlab set out on a journey to ‘help people win’ in digital. The foundation and strength of the business was a diverse team of creatives, designers, developers, programmers, strategists, technologists, researchers, and writers working together to craft and create beautiful digital experiences for their clients. They quickly built up a reputation as digital experts, working with local and international brands and businesses, helping them win the hearts and minds of their consumers through captivating digital experiences.

Adept in helping start-ups build products and solutions for the future, Digitlab has brought to life some powerful entrepreneurial journeys. They have spearheaded the mobile innovation agenda for KPMG, Growthpoint Properties, Hulett Sugar and many other organisations. On the marketing front, Digitlab have managed some of South Africa’s biggest brands including Beiersdorf, Alexander Forbes, Nedbank and The City Lodge Hotel Group, to name a few.

In short, Digitlab built a reputation for partnering with both new and established brands, journeying with them through the process of finding an innovative business idea, developing it and then sharing it with the people who want to use it.

Our experience has brought with it an understanding of the complexities involved in innovating. For innovation to thrive within your organisation, there needs to be three, equally weighted elements present: creativity, structure and a collaborative eco-system. We are thought leaders in humancentric innovation; our CEO, Mike Saunders, authored the book Humancentric, which details a framework to succeed in the fourth industrial revolution through humancentric innovation. Humancentric innovation puts the wants, needs and interactions of human stakeholders at the forefront of innovation.

Our Humancentric Innovation Approach encompasses:
• Problem extraction from the business
• Employee knowledge capital through idea tracking platforms
• External crowdsourced knowledge capital through innovation challenges
• Community building around the challenges your business faces
• Idea validation on culture, commerce, and consumer readiness
• Prototyping and internal testing
• External testing and reviews
• Product launch
• Market acquisition and development

Having done a lot of work in the marketing field over the last ten years, Digitlab is adept in designing brand experiences and sales channels that fundamentally change the way their clients engage with their audience. Over time, we’ve realised that an organisation’s strength comes from something deeper and more profound than great content and beautiful apps. It is their understanding of that enigmatic point where people and technology meet, and it’s that which sets them apart and continues to add value to their clients.

Nobody counts the number of ads you run; they just remember the impression you make. As the world evolves and businesses adapt to it, consumers have become more discerning and brands must inspire loyalty to succeed in the modern marketplace. At Digitlab, we work with brands to create captivating digital experiences that help brands to win the hearts and minds of their consumers.

At Digitlab, we believe that the combination of strategic business solutions and creative problem solving will lead brands through the changing consumer and technology landscape. If you want to create a customised roadmap for your brand and breathe life into big ideas, Digitlab is your go-to digital agency.

As an agency, Digitlab works closely with brands to develop actionable brand strategies, carry out competitive market analysis, leverage digital platforms and use transformational thinking to differentiate and transform brands and businesses.

Social Media
With a digital-first mindset, Digitlab harnesses the power of social media to create powerful campaigns that are tailored to each of our clients. Through strategic and unique content, paired with a team of dedicated community managers, our clients ‘online customer service and community engagement needs are being met.

Search Engine Optimisation
Using expert techniques to make brands and businesses visible, Digitlab offers services that include search engine optimisation (SEO) audits and implementation, site optimisation, front-end coding, outreach and strong content marketing strategies.

Part of Digitlab’s offering includes research to help brands and businesses not only better understand their customers, but also understand their market. These services include online reputation management (ORM), competitor analysis, brand reports and crisis management planning.

Reaching the right people at the right time is of utmost importance when it comes to the world of advertising. Through accurate audience targeting on the platforms where your audience interacts most, we can pinpoint your messaging to the people that matter. As a digital media advertising agency, we ensure that your brands visibility is built through online media, inbound marketing and advertising.

As a Digital Agency, Digitlab helps its clients improve their customer experiences by offering app, web, and ecommerce development, mobile website optimisation and website design.

Don’t settle for mere implementation – by selecting Digitlab as your partner in digital, you allow us to aid in facilitation of innovation, offer robust prototyping for new products and take your business to your customers through digital marketing.

Full Name of Company: DigitLab Digital Brand Strategy (Pty) Ltd
Nature of Business: Digital Consulting agency
Services: Digital consulting, creative and strategy, web and app development, social media, content creation, research, SEO and online media placement.
Date Established: February 2011
No. of Employees: 18
Auditors / Accountants: Kloof Financial Services
Bankers: Nedbank
B-BBEE Status: Level 2

To become a world-renowned digital agency, making a significant contribution in the lives of our clients, our people and our industry.

CEO: Mike Saunders

Durban Physical Address: 201 Beacon Rock, 21 Lighthouse Road, Umhlanga Rocks, 4320
Johannesburg Physical Address: 106 Johan Avenue, Dennehof, Sandton, 2196
Postal Address: P.O. Box 867, Kloof, 3640
Tel: 087 351 0104

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