The Supertech Group is a multi-award-winning BMW dealership group that originated in the motor industry and has now moved towards creating a unique and memorable lifestyle, understanding the very intricacies of a luxury experience.

The Supertech Group is a world-class, luxury brand with the backdrop of sheer driving pleasure, it’s not just a BMW at a Supertech Dealership, its dealing with a Group that prides itself on exceptional customer services and experiences.

Besides the luxury line up of BMWs that countless are accustomed to, at a Supertech Dealership, the experience of purchasing or servicing a BMW is much more special. From pampering at our Kemayu Express Spas, feasting on gourmet meals prepared by internationally experienced chefs, to sipping on a uniquely blended coffee while enjoying an à la carte culinary service. For those clients who love golf, we also have an incredible Supertech Golf Association, a chance to play with professionals and have access to several of the top ranges in your area.

The Digital Space
The Supertech Group has taken on the digital world with visually striking platforms such as their website, where visitors get to experience the full complement of what the Supertech Group has to offer. Not only will you find wonderful portals to build your new BMW, look at our range of Used Vehicles, but you will also been taken on a journey through our exclusive facilities, a tour of every dealership and have a front row seat to an array of videos, produced by our Supertech Media team.

Our Heritage
Since 1983, we have been providing exceptional customer experience and world-class service, developing into a formidable household name brand. Headed by Shabir Tayob and his son Mohammed Ubaid Tayob, Supertech is an established family run, privately owned business. At the helm of the Group, is Shabir Tayob, the Chairman, who stepped into the BMW scene in 2007.

Shabir, who has always been passionate about BMW said that he got into the business of BMW due to an opportunity that was presented to him. At the outset there was strong vision of growth as he opened a new state-of-the-art, world-class dealership in Edwin Swales, regarded as a benchmark for BMW dealerships in the country. In 2015, Supertech purchased the BMW dealership in Newcastle, making it a group. Three years later, the Group had acquired six vehicle dealerships, as well as a bike dealership.

The Group opened the doors of its brand-new BMW Pinetown dealership in December 2018. The new dealership is situated off the M13, between Pinetown and Kloof, bringing about the latest in technology, innovation and design.

Every dealership has various departments, catering to customer needs. These include new and approved used vehicle sales, finance and insurance, service, parts and accessories, an approved panel shop (in Durban, Pietermaritzburg and Newcastle) and administration. The state-of-the-art service departments at all dealerships will provide a service booking within 48 hours and provides a 24-hour to win service for breakdowns.

Our Employees
The Group now has a staff complement of over 300 people. The employees are considered the Supertech Group’s greatest assets in the ongoing commitment to world-class customer service. Management firmly believes that the staff must be happy in order to make the customers happy.

Trained by leaders in the hospitality industry, as well as the motor industry, every staff that interacts with a customer is able to give the best service and experience.

Our Customers
The customer journey in every Supertech dealership is that of excellence, luxury, innovation and profession-alism. The difference between other dealerships and us, is that we have a fully-fledged concierge programme. Effective communication is a key feature of customer relationship management and customer satisfaction. From the moment a customer contacts the dealership, to the delivery of the vehicle, through to the aftersales service, the customer is kept informed of all processes and options available. This ensures that all our customers’ needs are known, and all requirements are met, as well as it ensures that any challenges may be handled timeously.

Our Success
The Supertech Group, once again has excelled as a leading BMW Group nationally, taking a total of seven first place awards at the BMW SA national Dealer of the Year Awards, held virtually this year due to the national lockdown period. Supertech Group Managing Director Ubaid Tayob said the results were outstanding showing that the Supertech Group, with six dealerships across the country, was a leading BMW brand on a national level.

Supertech has excelled year on year, taking multiple awards in various categories, but for the brand, taking a national award is just as rewarding as seeing a customer enjoy every element of their experience at the dealership before driving out in his Supertech inspired BMW.

The Future Plans
The future is challenging, yet undeniably exciting, and we believe that there is no end to researching ways to provide superior quality service and customer experience.

The Supertech Group invites you to come and experience sheer joy at any of our six world-class dealerships.