Supertech Group, The Supertech Group is a world-class, luxury brand with the backdrop of sheer driving pleasure, it’s not just a BMW at a Supertech Dealership, its dealing with a Group that prides itself on exceptional customer services and experiencesThe Supertech Group is a multi-award-winning BMW dealership group that originated in the motor industry and has now moved towards creating a unique and memorable lifestyle, understanding the very intricacies of a luxury experience. The Supertech Group is a world-class, luxury brand with the backdrop of sheer driving pleasure, it’s not just a BMW at a Supertech Dealership, its dealing with a Group that prides itself on exceptional customer services and experiences. Besides the luxury line up of BMWs that countless are accustomed to, at a Supertech Dealership, the experience of purchasing or servicing a BMW is much more special. From pampering at our Kemayu Express Spas, feasting on gourmet meals prepared by internationally experienced chefs, to sipping on a uniquely blended coffee while enjoying an à la carte culinary service. For those clients who love golf, we also have an incredible Supertech Golf Association, a chance to play with professionals and have access to several of the top ranges in your area. The Digital Space The Supertech Group has taken on the digital world with visually striking platforms such as their website, where visitors get to experience the full complement of what the Supertech Group has to offer. Not only will you find wonderful portals to build your new BMW, look at our range of Used Vehicles, but you will also been taken on a journey through our exclusive facilities, a tour of every dealership and have a front row seat to an array of videos, produced by our Supertech Media team. Our Heritage Since 1983, we have been providing exceptional customer experience and world-class service, developing into a formidable household name brand. Headed by Shabir Tayob and his son Mohammed Ubaid Tayob, Supertech is an established family run, privately owned business. At the helm of the Group, is Shabir Tayob, the Chairman, who stepped into the BMW scene in 2007. Shabir, who has always been passionate about BMW said that he got into the business of BMW due to an opportunity that was presented to him. At the outset there was strong vision of growth as he opened a new state-of-the-art, world-class dealership in Edwin Swales, regarded as a benchmark for BMW dealerships in the country. In 2015, Supertech purchased the BMW dealership in Newcastle, making it a group. Three years later, the Group had acquired six vehicle dealerships, as well as a bike dealership. The Group opened the doors of its brand-new BMW Pinetown dealership in December 2018. The new dealership is situated off the M13, between Pinetown and Kloof, bringing about the latest in technology, innovation and design. Every dealership has various departments, catering to customer needs. These include new and approved used vehicle sales, finance and insurance, service, parts and accessories, an approved panel shop (in Durban, Pietermaritzburg and Newcastle) and administration. The state-of-the-art service departments at all dealerships will provide a service booking within 48 hours and provides a 24-hour to win service for breakdowns. Our Employees The Group now has a staff complement of over 300 people. The employees are considered the Supertech Group’s greatest assets in the ongoing commitment to world-class customer service. Management firmly believes that the staff must be happy in order to make the customers happy. Trained by leaders in the hospitality industry, as well as the motor industry, every staff that interacts with a customer is able to give the best service and experience. Our Customers The customer journey in every Supertech dealership is that of excellence, luxury, innovation and profession-alism. The difference between other dealerships and us, is that we have a fully-fledged concierge programme. Effective communication is a key feature of customer relationship management and customer satisfaction. From the moment a customer contacts the dealership, to the delivery of the vehicle, through to the aftersales service, the customer is kept informed of all processes and options available. This ensures that all our customers’ needs are known, and all requirements are met, as well as it ensures that any challenges may be handled timeously. Our Success The Supertech Group, once again has excelled as a leading BMW Group nationally, taking a total of seven first place awards at the BMW SA national Dealer of the Year Awards, held virtually this year due to the national lockdown period. Supertech Group Managing Director Ubaid Tayob said the results were outstanding showing that the Supertech Group, with six dealerships across the country, was a leading BMW brand on a national level. Supertech has excelled year on year, taking multiple awards in various categories, but for the brand, taking a national award is just as rewarding as seeing a customer enjoy every element of their experience at the dealership before driving out in his Supertech inspired BMW. The Future Plans The future is challenging, yet undeniably exciting, and we believe that there is no end to researching ways to provide superior quality service and customer experience. The Supertech Group invites you to come and experience sheer joy at any of our six world-class dealerships.SHABIR TAYOB is passionate about living the BMW brand, which is one of the most recognisable brands in the world. Shabir stepped into the BMW scene in 2007, buying a small share of 8,5% in the then Supertech Durban Dealership. With a vision of growth, and corporate culture, Shabir purchased 100% in 2012 and since then, has grown the group from one dealership, to six in the space of three years. The Group now has a staff complement of over 350 people, with dealerships in Durban, Pinetown, Pietermaritzburg, Newcastle, Shelly Beach and East London. Supertech has developed into a formidable brand and has become a household name. Shabir was born in Pietermaritzburg. Born into a family that owned a transport company, he is one of five children. His childhood values are that of humility and respect. Talking about his early days, Shabir said he was always business minded and developed an early interest in working and making money. "I started working at the age of 15 years old, I held a part time job at my father's transport company and was earning R1000 a month. I saved some money and bought an arcade machine for R2000. I then made a deal with a local store to split the profits of the arcade machine." A short while later, Shabir owned 20 arcade machines, which were all generating profit. This basic concept of business set the tone in his business life. Shabir said that he got into the business of BMW due to an opportunity that was presented to him. "In 2007, I attended a BMW X5 launch at the Supertech dealership. While sharing a coke with the owner of the dealership at that time Mr Dada, I was asked if I wanted to buy a share." Shabir jokingly said "why not". The next day he received a call from Mr Dada asking him if he was serious. Serious he was and he took his first steps into the BMW world by being part of a company of six people that purchased 49% of the share, equating to 8.25% shareholding each. At the outset there was strong vision of growth and development and in 2012, he bought 100 percent shareholding in Supertech. A year later, he opened the new state-of-the-art, world class dealership in Edwin Swales, regarded by many as the flagship dealership in the country. In 2015, Supertech purchased the BMW dealership in Newcastle, making it a group. Three years later, the Group had acquired five vehicle dealerships, as well as a bike dealership. Furthermore, the Supertech Group has recently opened a new state-of-the-art dealership in Pinetown. In 2019, Shabir and the Supertech team ventured beyond the borders of KZN, and opened Supertech East London in the Eastern Cape. In addition, the Group have opened the first Approved Repair Centre (ARC) in Pietermaritzburg, taking the total of Supertech ARCs to three. Looking at the forces that keep him inspired and motivated, Shabir said that his ultimate inspiration comes from his dad, his mentor who kept him grounded. "I worked with my dad closely for 20 years in the transport business. One thing he taught me was that in order to be successful, I needed to be passionate, motivated and dedicated. These qualities make a successful man, not money." "I also have a very committed staff team that share my vision and passion." He said he is very fortunate to have a strong hardworking son M Ubaid Tayob that has taken the reigns of the company from an operational level as the Group's managing director. Shabir added that he was motivated by thinking constantly of the staff employed at Supertech. "I am feeding over 500 families which is a huge responsibility." He concluded that leaving a legacy, which is what defines a true leader, was additional motivation to succeed. SHABIR TAYOB is passionate about living the BMW brand, which is one of the most recognisable brands in the world. Shabir stepped into the BMW scene in 2007, buying a small share of 8,5% in the then Supertech Durban Dealership. With a vision of growth, and corporate culture, Shabir purchased 100% in 2012 and since then, has grown the group from one dealership, to six in the space of three years. The Group now has a staff complement of over 350 people, with dealerships in Durban, Pinetown, Pietermaritzburg, Newcastle, Shelly Beach and East London. Supertech has developed into a formidable brand and has become a household name. Shabir was born in Pietermaritzburg. Born into a family that owned a transport company, he is one of five children. His childhood values are that of humility and respect. Talking about his early days, Shabir said he was always business minded and developed an early interest in working and making money. "I started working at the age of 15 years old, I held a part time job at my father's transport company and was earning R1000 a month. I saved some money and bought an arcade machine for R2000. I then made a deal with a local store to split the profits of the arcade machine." A short while later, Shabir owned 20 arcade machines, which were all generating profit. This basic concept of business set the tone in his business life. Shabir said that he got into the business of BMW due to an opportunity that was presented to him. "In 2007, I attended a BMW X5 launch at the Supertech dealership. While sharing a coke with the owner of the dealership at that time Mr Dada, I was asked if I wanted to buy a share." Shabir jokingly said "why not". The next day he received a call from Mr Dada asking him if he was serious. Serious he was and he took his first steps into the BMW world by being part of a company of six people that purchased 49% of the share, equating to 8.25% shareholding each. At the outset there was strong vision of growth and development and in 2012, he bought 100 percent shareholding in Supertech. A year later, he opened the new state-of-the-art, world class dealership in Edwin Swales, regarded by many as the flagship dealership in the country. In 2015, Supertech purchased the BMW dealership in Newcastle, making it a group. Three years later, the Group had acquired five vehicle dealerships, as well as a bike dealership. Furthermore, the Supertech Group has recently opened a new state-of-the-art dealership in Pinetown. In 2019, Shabir and the Supertech team ventured beyond the borders of KZN, and opened Supertech East London in the Eastern Cape. In addition, the Group have opened the first Approved Repair Centre (ARC) in Pietermaritzburg, taking the total of Supertech ARCs to three. Looking at the forces that keep him inspired and motivated, Shabir said that his ultimate inspiration comes from his dad, his mentor who kept him grounded. "I worked with my dad closely for 20 years in the transport business. One thing he taught me was that in order to be successful, I needed to be passionate, motivated and dedicated. These qualities make a successful man, not money." "I also have a very committed staff team that share my vision and passion." He said he is very fortunate to have a strong hardworking son M Ubaid Tayob that has taken the reigns of the company from an operational level as the Group's managing director. Shabir added that he was motivated by thinking constantly of the staff employed at Supertech. "I am feeding over 500 families which is a huge responsibility." He concluded that leaving a legacy, which is what defines a true leader, was additional motivation to succeed.

Supertech Group

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INTRODUCTION

The Supertech Group is a world-class, luxury brand with the backdrop of sheer driving pleasure, it’s not just a BMW at a Supertech Dealership, its dealing with a Group that prides itself on exceptional customer services and experiences

Leadership

Meeting the business leader

NEWS BLOG

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Shabir A Tayob

A Lifestyle

The Supertech Group is a multi-award-winning BMW dealership group that originated in the motor industry and has now moved towards creating a unique and memorable lifestyle, understanding the very intricacies of a luxury experience.

The Supertech Group is a world-class, luxury brand with the backdrop of sheer driving pleasure, it’s not just a BMW at a Supertech Dealership, its dealing with a Group that prides itself on exceptional customer services and experiences.

Besides the luxury line up of BMWs that countless are accustomed to, at a Supertech Dealership, the experience of purchasing or servicing a BMW is much more special. From pampering at our Kemayu Express Spas, feasting on gourmet meals prepared by internationally experienced chefs, to sipping on a uniquely blended coffee while enjoying an à la carte culinary service. For those clients who love golf, we also have an incredible Supertech Golf Association, a chance to play with professionals and have access to several of the top ranges in your area.

The Digital Space
The Supertech Group has taken on the digital world with visually striking platforms such as their website, where visitors get to experience the full complement of what the Supertech Group has to offer. Not only will you find wonderful portals to build your new BMW, look at our range of Used Vehicles, but you will also been taken on a journey through our exclusive facilities, a tour of every dealership and have a front row seat to an array of videos, produced by our Supertech Media team.

Our Heritage
Since 1983, we have been providing exceptional customer experience and world-class service, developing into a formidable household name brand. Headed by Shabir Tayob and his son Mohammed Ubaid Tayob, Supertech is an established family run, privately owned business. At the helm of the Group, is Shabir Tayob, the Chairman, who stepped into the BMW scene in 2007.

Shabir, who has always been passionate about BMW said that he got into the business of BMW due to an opportunity that was presented to him. At the outset there was strong vision of growth as he opened a new state-of-the-art, world-class dealership in Edwin Swales, regarded as a benchmark for BMW dealerships in the country. In 2015, Supertech purchased the BMW dealership in Newcastle, making it a group. Three years later, the Group had acquired six vehicle dealerships, as well as a bike dealership.

The Group opened the doors of its brand-new BMW Pinetown dealership in December 2018. The new dealership is situated off the M13, between Pinetown and Kloof, bringing about the latest in technology, innovation and design.

Every dealership has various departments, catering to customer needs. These include new and approved used vehicle sales, finance and insurance, service, parts and accessories, an approved panel shop (in Durban, Pietermaritzburg and Newcastle) and administration. The state-of-the-art service departments at all dealerships will provide a service booking within 48 hours and provides a 24-hour to win service for breakdowns.

Our Employees
The Group now has a staff complement of over 300 people. The employees are considered the Supertech Group’s greatest assets in the ongoing commitment to world-class customer service. Management firmly believes that the staff must be happy in order to make the customers happy.

Trained by leaders in the hospitality industry, as well as the motor industry, every staff that interacts with a customer is able to give the best service and experience.

Our Customers
The customer journey in every Supertech dealership is that of excellence, luxury, innovation and profession-alism. The difference between other dealerships and us, is that we have a fully-fledged concierge programme. Effective communication is a key feature of customer relationship management and customer satisfaction. From the moment a customer contacts the dealership, to the delivery of the vehicle, through to the aftersales service, the customer is kept informed of all processes and options available. This ensures that all our customers’ needs are known, and all requirements are met, as well as it ensures that any challenges may be handled timeously.

Our Success
The Supertech Group, once again has excelled as a leading BMW Group nationally, taking a total of seven first place awards at the BMW SA national Dealer of the Year Awards, held virtually this year due to the national lockdown period. Supertech Group Managing Director Ubaid Tayob said the results were outstanding showing that the Supertech Group, with six dealerships across the country, was a leading BMW brand on a national level.

Supertech has excelled year on year, taking multiple awards in various categories, but for the brand, taking a national award is just as rewarding as seeing a customer enjoy every element of their experience at the dealership before driving out in his Supertech inspired BMW.

The Future Plans
The future is challenging, yet undeniably exciting, and we believe that there is no end to researching ways to provide superior quality service and customer experience.

The Supertech Group invites you to come and experience sheer joy at any of our six world-class dealerships.

Full Name of Company: Supertech Group
Supertech Durban (Pty) Ltd, Supertech Newcastle (Pty) Ltd, Supertech Pinetown (Pty) Ltd, Supertech Pietermaritzburg (Pty) Ltd, Supertech Shelly Beach (Pty) Ltd, MINI Pinetown
Nature of Business: Premium new and used luxury vehicle dealership, Service Centre, BMW Motorcycles, BMW Parts & Accessories, Panel Shop, Finance & Insurance
MINI Pinetown offers new, approved used and electric vehicles as well as a state-of-the-art service and parts department.
Date Established: 1 July 1983 (Durban)
Customer Base: Individuals and corporates
No. of Employees: 450

KEY PERSONNEL
Chairman: Shabir A Tayob
Managing Director: M. Ubaid Tayob
Group Financial Director: Mahomed Sader

CONTACT DETAILS
Head Office (BMW Durban South)
Physical Address: 8 Cliff Crescent, Bellair, Durban, 4094
Postal Address: P.O. Box 41033, Rossburgh ,4072
Tel: +27 (0)31 465 1981 or
+27 (0)31 001 1220
Fax: +27 (0)86 776 3584
Website: www.supertechgroup.co.za

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