Boni MchunuBONI MCHUNU, managing director at East Coast Radio (ECR) - KZN's No.1 Hit Music Station, is passionate about KwaZulu-Natal and its people. Boni was born and educated in Pietermaritzburg. She is the youngest of five sisters and after her mother died when she was 10 years old, Boni was brought up by a single dad, who she calls her 'Rockstar'.BONI MCHUNU, managing director at East Coast Radio (ECR) - KZN's No.1 Hit Music Station, is passionate about KwaZulu-Natal and its people. Boni was born and educated in Pietermaritzburg. She is the youngest of five sisters and after her mother died when she was 10 years old, Boni was brought up by a single dad, who she calls her 'Rockstar'. Boni credits her success to her father who encouraged her and her four sisters to take their education seriously. "Growing up poor in Pietermaritzburg, my father taught me that I could only improve my life through education. A statement he made had a profound impact on her as a young girl and has stuck with her ever since - 'The decisions you make about education today, must be the decisions you are happy to live with tomorrow'. This statement, she said, encouraged her to do well in school. The best marketing experience After matriculating in 1997, Boni enrolled at the University of South Africa to study marketing. She graduated with a bachelor's degree in marketing, a diploma in business management and diploma in project management. Recently, Boni attended the international executive leadership development programme at Wits and London business schools. Her first job was with ABSA and her responsibilities related to marketing the financial services of ABSA. This was followed by working for another corporate giant, Unilever. Of her time there, she says, "I believe it was some of the best marketing experience anyone can get, as I worked in different categories from home, personal care to foods." Before joining ECR, Boni was part of the executive team at Tourism KZN. The opportunity to work for the provincial tourism authority, representing KwaZulu-Natal and South Africa, she says was one of the highlights of her professional career. Notably, she got to travel to more than 72 countries around the world and in her own words, "The experience cemented the fact that South Africa is the best country in the world and solidified my pride in being proudly South African." Influencing people's lives Now as, Boni says that she absolutely loves that East Coast Radio has so much influence in the lives of the people living in the province. "I consider this opportunity as a privilege that I will cherish for as long as I live." "ECR gives us the platform to make a difference in people's lives by influencing and connecting KZN to the world, and we bring the world to South Africa, particularly to KZN. We are proudly KZN as we are a brand that considers ourselves as a fabric of KZN that binds people together. KZN's social matters, matter to us, whether funny, sad, social, or lifestyle, are all important to us." "Growing the station's brand awareness is my career highlight. The ECR brand awareness is above 90% across all demographics in KZN. I am glad that the work I've put into making it more diverse, in terms of listenership, has paid off. This is evident in the growth of our audience, largely due to our brand's association with all things related to KZN. I look forward to continue growing the brand even further." Business is business Apart from being a successful businesswoman, Boni is also a superwoman to three kids of her own, and a wife to her loving husband. Boni says that that despite the usual everyday challenges at home, at work and in the community, the greatest challenge that she has faced has been seeing people judging her based on her gender and race. She does not let this get to her and her biggest career highlight is that she has been able to move from different industries with ease. "The experience gained from all these industries has been enormous for me, but most importantly, the experience has taught me that business is business, regardless of the different industries." As a woman in business. Boni says, 'I learnt early on that prospective employers care about whether you've got the ability, willingness and right mindset to do the job at hand." "As women, we all need to believe unconditionally that our passion can create the life we really want. We have the in-built ability to do whatever we put our minds to and need not wait for things to fall into our laps. Opportunities exist and we need to seize those opportunities and make things happen for ourselves, rather than waiting for society's approval." Remain true to yourself However, Boni says that discipline is a bridge between her goals and achieving them, "In everything I do, I believe focus, attitude and discipline has brought me this far." She adds, "I believe in simplicity, authenticity, straight talk and sustainability in everything that I do. Sustainability for me refers to putting systems in place that will build myself and companies that will compete for the future, with or without me. You must remain true to yourself, find mentors for every area of your life and don't waste time on negativity." In reflecting on her future goals Boni says, "One thing I would like to do in this lifetime, is to create a Boni Mchunu Foundation that will assist the underprivileged kids, especially from the township I grew up in, Imbali Township." Boni's motto in life and in business is that failure is merely incomplete success, to be persistent and be grateful for what you have, so good things can manifest. "I believe in positive reinforcement, not letting your past or present situation in life define your future."The decisions you make about education today, must be the decisions you are happy to live with tomorrow

Cheryl Govender

CHERYL GOVENDER is the founder and owner of The Cake House in Pietermaritzburg. She is a qualified chef and professional cake artist. The Cake House has become a leading provider of designer cakes including engineered life-size cakes. Cheryl's exceptional cakes, each a masterpiece, have been featured in magazines and on television, and The Cake House is recognised as a leader in new age sugarcraft.

Cheryl is inspired by successful bakeries and cake artists. She explains, "This is a tough industry and requires not only talent, but a business mind, people skills, market insight, tenacity, and continuous learning and growth."

One of her biggest inspirations is Buddy Valastro, an American baker who is the star of the reality television series 'Cake Boss'.

Be clear about what must be achieved

Cheryl believes she got to where she is now and reached her goals by being clear about what she needed to achieve and why she needed to achieve them. She says her career started when she was fourteen when she was handed down decorating tools that her sister no longer needed. "Although I was a real tomboy, beating the boys at their own games in the streets, I did girly stuff when I went home, like playing with cake decorating tools and my dolls," she laughed.

Cheryl learned about sugar art by reading books from the municipal library and often left the kitchen in a mess after experimenting. Her Consumer Studies teacher recognised Cheryl's talent; arranged for her to attend a cake decorating course, and gave her a toolset, which she treasures to this day.
This teacher, now a retired school principal, adopted Cheryl as a daughter, helped her to believe in herself, and became her mentor to this day.
Cheryl won a Consumer Studies Inter School Award in matric due to her passion for cake decorating, but at that time she considered it a hobby, not a career.

After a year at college, Cheryl married and became a mother. She joined the corporate world but kept on making decorated cakes as a hobby to supplement her income. When her son was two years old, Cheryl entered and won the Pietermaritzburg Royal Show sugarcraft competition. This led to her teaching sugarcraft on a part-time basis at the now FET College in Northdale, something she continued passionately for 25 years. This Cheryl said, was fulfilling: "empowering women has always been close to my heart".

Focus on one thing and do it well

Cheryl gained wide experience in the corporate world, including ten years in shipping and international travel, before she started her own export business. This business crashed during the worldwide financial crisis of 2008 and she "fell back on her hands", starting a food catering business that also provided cakes. Cheryl made a few designer cakes assuming there was little market for these due to the high prices, but word of her quality and expertise spread and orders increased.

A traumatic divorce, the demands of being involved in catering, wedding décor, training and making cakes at the same time, made her realise that she needed to streamline her activities. In 2012 she decided to focus on one thing only and do it well and opened The Cake House. Cheryl, a single mom had herself, her mother's assistance, two children, and a house. As she had lost her vehicle, Cheryl went everywhere in running shoes while carrying cake ingredients and other items in a backpack.

Nothing was handed to her; she had no money and could not get a bank loan. Cheryl understood the risks involved but her faith and trust in God helped her. She managed to buy all her industrial baking equipment from a helpful appliance store on a three-month cash basis. Her business remains debt-free to this day.

Business skills are unrelated to gender

In Cheryl's view, women and men need the same business approach, as the skills required for a successful business are unrelated to gender. "Tenacity, hard work, honesty, patience and endurance are equally required from men and women." She does, however, concede that women face more challenges. She has had to face abuse, being a mother, and a divorce.

Achieving a work-life balance boils down to discipline for Cheryl. "It is necessary to make time for your family and yourself, and also to rest, but not working can be scary for a business owner with much to do," she says. "I've had to learn to set boundaries, say no, and cut myself off from work when it's time to relax and unwind." Gardening, time with her family and puppies, and doing things outside of the business help create a balance.

Brand ambassador

Cheryl is happy with what she has accomplished thus far and readily give others credit. Without her mother, she could not have set up The Cake House. Without the help of her husband Alan, her family, and staff members, she would not have been able to grow the business. She feels honoured having recently being appointed a brand ambassador with royal status, for Rolkem Colours, one of the world's largest food colourant providers.

While Cheryl is satisfied with the place she has reached, she is not comfortable about remaining there. Cheryl dreams of making the province proud of The Cake House as a tourism attraction. With a growing support structure in place, she is prepared to take risks within her means and take the business to the next level.

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