Busi GumedeBUSI GUMEDE is the founder and CEO of Goodlife Foods. The company provides natural kefir products, which offer probiotic and other health benefits, under the 'KePro' brand. Busi oversees the overall functioning of the company, formulates its products, manages production and marketing, and looks after customersBUSI GUMEDE is the founder and CEO of Goodlife Foods. The company provides natural kefir products, which offer probiotic and other health benefits, under the 'KePro' brand. Busi oversees the overall functioning of the company, formulates its products, manages production and marketing, and looks after customers. Busi was raised by her grandparents and "practically grew up in their trading store near Bulwer". Her biological mother was too young to take care of her and became like an older sister, whilst her grandmother became her mother and role model. "I tried to walk like she walked and to work as hard as she did," Busi says. Her family expected her to become a doctor, but she loathed working with blood and studied for a BTech, Food Science degree instead. After her studies, Busi moved to Cape Town and became a food selector for Woolworths and then a quality assurance manager for the Oceania group. On returning to Durban, she took over the family's traditional trading stores, transforming these into convenience supermarkets. However, changing shopping patterns, brought about by people in the townships buying goods elsewhere and criminal activities affected the business. After being shot at, hijacked, robbed and brutally assaulted, she closed the stores and lost almost everything she owned. Providing engineering services A marketing agreement with the advertising agency Ogilvy and a joint venture with Ikusasa Communi-cations followed. Busi offered marketing services to Eskom, but an opportunity to consult and help with their electrification drive followed instead. She had enough drive and vision, but no qualifications or staff. Fortune favoured her, however, as suitable people became available following Eskom staff retrenchments. Busi formed a company, Global Pact Consulting, recruited staff and commenced transmission and distribution work two months later. She acquired an understanding of engineering, and the business became successful, employing 450 people nationally. The future seemed bright until 2009 when, as Busi puts it, "the giant fell, taking us with it". Eskom failed to make payments for eight months, and banks turned on her company due to its Eskom link. Retrenchments became inevitable and the company downsized in 2012 focusing on smaller contracts. Feeling good Consequently, Busi became stressed and very sick. She had surgery, but realised she had to heal herself. On a friend's recommendation she tried kefir, which led to her amazing healing. Kefir which translates as 'feeling good' was however only available in limited quantities from health shops. Busi, perceiving a commercial opportunity; 'cheekily' contacted the Danish Dairy Board since Denmark is a world leading supplier. The board hosted her, and she learnt about the production, distribution and difficulties of growing kefir. This resulted in Busi founding Goodlife Foods and formulating products beyond what Denmark offered. She is proud of making breakthroughs in her own kitchen including developing unique spoon kefir, which is eaten like a yogurt. New processes were developed for the product that is now registered as a new dairy segment in South Africa and spelling changed to Kephir. The products are available on a small scale in KwaZulu-Natal, but a production facility is being built near Lions River to produce Goodlife Food's products on a large scale for national distribution. Biggest inspiration Busi ascribes her achievements to hard work and to grabbing available opportunities. Busi says her grandmother has been her biggest inspiration. "Her strength, wisdom, and achievements without formal education are amazing." "People who have achieved something although they started with nothing and came from nowhere impress me. There are numerous women out of the limelight who are doing the most for people." However, Oprah Winfrey inspires her with the way she has overcome several obstacles and created a prosperous global brand. And says Busi, my children are a true litmus test, I am in awe of them! "My children do inspiring things daily." According to Busi, women need a different approach to business than men. "When I started my business as a young person I was often viewed as a child, not a capable businessperson. I have found that women need to prove themselves repeatedly and work harder to get the same results as men." Busi is content and grateful for what she has accomplished so far. She would, however, like to do and achieve more. "When you start in business it is about what you can do for yourself, but as you grow as a person, doing things to change people's lives for the better becomes important." She finds that achieving a work-life balance is difficult if you try to do everything yourself, especially as a single mother of two children. "Achieving a balance is about allocating enough time for business and my children whilst leaving some for myself." Busi would advise her younger self, the person she was at about 20, to marry after first studying and travelling, and to get more exposure to the world before starting her own business. "Such advice could have saved me lots of money and pain." Busi says she does not care about money anymore, it is more important to do something for people, especially young women needing help to get their businesses off the ground. "This has become a passion and I am in the process of starting a fund to support people to get their businesses going."There are numerous women out of the limelight who are doing the most for people

Cheryl Govender

CHERYL GOVENDER is the founder and owner of The Cake House in Pietermaritzburg. She is a qualified chef and professional cake artist. The Cake House has become a leading provider of designer cakes including engineered life-size cakes. Cheryl's exceptional cakes, each a masterpiece, have been featured in magazines and on television, and The Cake House is recognised as a leader in new age sugarcraft.

Cheryl is inspired by successful bakeries and cake artists. She explains, "This is a tough industry and requires not only talent, but a business mind, people skills, market insight, tenacity, and continuous learning and growth."

One of her biggest inspirations is Buddy Valastro, an American baker who is the star of the reality television series 'Cake Boss'.

Be clear about what must be achieved

Cheryl believes she got to where she is now and reached her goals by being clear about what she needed to achieve and why she needed to achieve them. She says her career started when she was fourteen when she was handed down decorating tools that her sister no longer needed. "Although I was a real tomboy, beating the boys at their own games in the streets, I did girly stuff when I went home, like playing with cake decorating tools and my dolls," she laughed.

Cheryl learned about sugar art by reading books from the municipal library and often left the kitchen in a mess after experimenting. Her Consumer Studies teacher recognised Cheryl's talent; arranged for her to attend a cake decorating course, and gave her a toolset, which she treasures to this day.
This teacher, now a retired school principal, adopted Cheryl as a daughter, helped her to believe in herself, and became her mentor to this day.
Cheryl won a Consumer Studies Inter School Award in matric due to her passion for cake decorating, but at that time she considered it a hobby, not a career.

After a year at college, Cheryl married and became a mother. She joined the corporate world but kept on making decorated cakes as a hobby to supplement her income. When her son was two years old, Cheryl entered and won the Pietermaritzburg Royal Show sugarcraft competition. This led to her teaching sugarcraft on a part-time basis at the now FET College in Northdale, something she continued passionately for 25 years. This Cheryl said, was fulfilling: "empowering women has always been close to my heart".

Focus on one thing and do it well

Cheryl gained wide experience in the corporate world, including ten years in shipping and international travel, before she started her own export business. This business crashed during the worldwide financial crisis of 2008 and she "fell back on her hands", starting a food catering business that also provided cakes. Cheryl made a few designer cakes assuming there was little market for these due to the high prices, but word of her quality and expertise spread and orders increased.

A traumatic divorce, the demands of being involved in catering, wedding décor, training and making cakes at the same time, made her realise that she needed to streamline her activities. In 2012 she decided to focus on one thing only and do it well and opened The Cake House. Cheryl, a single mom had herself, her mother's assistance, two children, and a house. As she had lost her vehicle, Cheryl went everywhere in running shoes while carrying cake ingredients and other items in a backpack.

Nothing was handed to her; she had no money and could not get a bank loan. Cheryl understood the risks involved but her faith and trust in God helped her. She managed to buy all her industrial baking equipment from a helpful appliance store on a three-month cash basis. Her business remains debt-free to this day.

Business skills are unrelated to gender

In Cheryl's view, women and men need the same business approach, as the skills required for a successful business are unrelated to gender. "Tenacity, hard work, honesty, patience and endurance are equally required from men and women." She does, however, concede that women face more challenges. She has had to face abuse, being a mother, and a divorce.

Achieving a work-life balance boils down to discipline for Cheryl. "It is necessary to make time for your family and yourself, and also to rest, but not working can be scary for a business owner with much to do," she says. "I've had to learn to set boundaries, say no, and cut myself off from work when it's time to relax and unwind." Gardening, time with her family and puppies, and doing things outside of the business help create a balance.

Brand ambassador

Cheryl is happy with what she has accomplished thus far and readily give others credit. Without her mother, she could not have set up The Cake House. Without the help of her husband Alan, her family, and staff members, she would not have been able to grow the business. She feels honoured having recently being appointed a brand ambassador with royal status, for Rolkem Colours, one of the world's largest food colourant providers.

While Cheryl is satisfied with the place she has reached, she is not comfortable about remaining there. Cheryl dreams of making the province proud of The Cake House as a tourism attraction. With a growing support structure in place, she is prepared to take risks within her means and take the business to the next level.

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