UA-8884037-5 Lisa ForsterAs head of the Wealth and Investment Division for Standard Bank KZN, Lisa Forster leads a team of relationship managers and wealth managers, focusing on holistic solutions for high net worth and ultra-high net worth individuals. She and her team ensure service excellence in delivering holistic solutions, both domestically and off shore, for their clientsAs head of the Wealth and Investment Division for Standard Bank KZN, Lisa Forster leads a team of relationship managers and wealth managers, focusing on holistic solutions for high net worth and ultra-high net worth individuals. She and her team ensure service excellence in delivering holistic solutions, both domestically and off shore, for their clients. "I joined Standard Bank in the most junior position possible," she laughs. "I was 17 and straight out of school. Financially, university just wasn't an option and I was just happy to get a job." Lisa points out that she didn't mind starting at the bottom, and says it defined her. "I had to learn, work hard and create opportunities, and I still strive to do this today." Many different roles Lisa has had many different roles in the business, and that's stood her in good stead to progress through the ranks. "I've worked really hard to develop myself professionally and put up my hand for every opportunity. I've never really been guided by my job description and I still stand by that today. Being willing to take on added responsibilities and do whatever is needed has opened up opportunities for me. And I try every day to be better than the day before." She has a simple philosophy: If you can do your job with your eyes closed, it's time to regroup and look for new self-development opportunities. And happily, she's been able to do this with Standard Bank. "If your job allows you to integrate your values with the company values, then that's a great platform for commitment and for career growth, and I'm very grateful to Standard Bank and way they've supported me through my career, in my studies and with executive development programmes." Right now, Lisa sees a role for herself to contribute to a new generation of leaders coming up the ranks within Standard Bank. "I want to support them in the same way, and if they can benefit from my knowledge and my experience, then I'm making a difference." Show up every day Asked who inspires her, Lisa notes that typically, people look to those in positions of leadership or in the public domain for inspiration. "But for me it's the people who come to work despite the challenges and adversities they face on a daily basis; who show up every day with a great attitude, give of their best and really deliver for the business. They remind me on a daily basis to appreciate what I have and all the opportunities Standard Bank has afforded me over the past 30 years." But career success doesn't come without some compromise. "I don't believe you can ever really achieve work life balance," she says. "I think it's more important to be present in what you are doing at any particular time, whether at work or at home, and you have to be quite deliberate about it to achieve your goals." Focus is a big part of her success both in her career and her personal life. Right now, she's training for the Chicago Marathon. "I start my day at 4am to get the training in. That's being deliberate! But I also believe in the link between a healthy body, and a healthy mind, and my running is good for productivity." Business is about people Given a time-machine, she'd advise her younger self that you don't need a leadership title to be a leader in your environment; that no matter how talented you are, you can't always move up without earning your stripes; that's it's not always clear what you're learning from an experience, but if you do your best it might turn out to be a defining opportunity. "Take every opportunity; it's not a waste of time, it's clearing a path for you. And remember that each challenging day might be teaching you something. So learn from it - your future self may thank you." Lisa would also remind herself to protect her reputation and her credibility. "They speak for you when you're not in the room." And lastly, she'd point out the need to build solid relationships. "So much of your career success depends on your relationships, because business is about people." Putting up your hand for every opportunity
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Cheryl Govender

CHERYL GOVENDER is the founder and owner of The Cake House in Pietermaritzburg. She is a qualified chef and professional cake artist. The Cake House has become a leading provider of designer cakes including engineered life-size cakes. Cheryl's exceptional cakes, each a masterpiece, have been featured in magazines and on television, and The Cake House is recognised as a leader in new age sugarcraft.

Cheryl is inspired by successful bakeries and cake artists. She explains, "This is a tough industry and requires not only talent, but a business mind, people skills, market insight, tenacity, and continuous learning and growth."

One of her biggest inspirations is Buddy Valastro, an American baker who is the star of the reality television series 'Cake Boss'.

Be clear about what must be achieved

Cheryl believes she got to where she is now and reached her goals by being clear about what she needed to achieve and why she needed to achieve them. She says her career started when she was fourteen when she was handed down decorating tools that her sister no longer needed. "Although I was a real tomboy, beating the boys at their own games in the streets, I did girly stuff when I went home, like playing with cake decorating tools and my dolls," she laughed.

Cheryl learned about sugar art by reading books from the municipal library and often left the kitchen in a mess after experimenting. Her Consumer Studies teacher recognised Cheryl's talent; arranged for her to attend a cake decorating course, and gave her a toolset, which she treasures to this day.
This teacher, now a retired school principal, adopted Cheryl as a daughter, helped her to believe in herself, and became her mentor to this day.
Cheryl won a Consumer Studies Inter School Award in matric due to her passion for cake decorating, but at that time she considered it a hobby, not a career.

After a year at college, Cheryl married and became a mother. She joined the corporate world but kept on making decorated cakes as a hobby to supplement her income. When her son was two years old, Cheryl entered and won the Pietermaritzburg Royal Show sugarcraft competition. This led to her teaching sugarcraft on a part-time basis at the now FET College in Northdale, something she continued passionately for 25 years. This Cheryl said, was fulfilling: "empowering women has always been close to my heart".

Focus on one thing and do it well

Cheryl gained wide experience in the corporate world, including ten years in shipping and international travel, before she started her own export business. This business crashed during the worldwide financial crisis of 2008 and she "fell back on her hands", starting a food catering business that also provided cakes. Cheryl made a few designer cakes assuming there was little market for these due to the high prices, but word of her quality and expertise spread and orders increased.

A traumatic divorce, the demands of being involved in catering, wedding décor, training and making cakes at the same time, made her realise that she needed to streamline her activities. In 2012 she decided to focus on one thing only and do it well and opened The Cake House. Cheryl, a single mom had herself, her mother's assistance, two children, and a house. As she had lost her vehicle, Cheryl went everywhere in running shoes while carrying cake ingredients and other items in a backpack.

Nothing was handed to her; she had no money and could not get a bank loan. Cheryl understood the risks involved but her faith and trust in God helped her. She managed to buy all her industrial baking equipment from a helpful appliance store on a three-month cash basis. Her business remains debt-free to this day.

Business skills are unrelated to gender

In Cheryl's view, women and men need the same business approach, as the skills required for a successful business are unrelated to gender. "Tenacity, hard work, honesty, patience and endurance are equally required from men and women." She does, however, concede that women face more challenges. She has had to face abuse, being a mother, and a divorce.

Achieving a work-life balance boils down to discipline for Cheryl. "It is necessary to make time for your family and yourself, and also to rest, but not working can be scary for a business owner with much to do," she says. "I've had to learn to set boundaries, say no, and cut myself off from work when it's time to relax and unwind." Gardening, time with her family and puppies, and doing things outside of the business help create a balance.

Brand ambassador

Cheryl is happy with what she has accomplished thus far and readily give others credit. Without her mother, she could not have set up The Cake House. Without the help of her husband Alan, her family, and staff members, she would not have been able to grow the business. She feels honoured having recently being appointed a brand ambassador with royal status, for Rolkem Colours, one of the world's largest food colourant providers.

While Cheryl is satisfied with the place she has reached, she is not comfortable about remaining there. Cheryl dreams of making the province proud of The Cake House as a tourism attraction. With a growing support structure in place, she is prepared to take risks within her means and take the business to the next level.

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