UA-8884037-5 Marlene PowellEleven years ago, Marlene Powell become ActionCOACH's first woman business coach in South Africa. Marlene says she reached a crossroad in her life. After 27 years of working in the financial sector of the corporate world, she realised she was been hold back from her family and her quality of life was poor, even though she was been taking care of financiallyEleven years ago, Marlene Powell become ActionCOACH's first woman business coach in South Africa. Marlene says she reached a crossroad in her life. After 27 years of working in the financial sector of the corporate world, she realised she was been hold back from her family and her quality of life was poor, even though she was been taking care of financially. "I felt that the corporate world was only interested in getting the best out of me but was not fulfilling me as a human being. I felt like a human doing. I realised that there was more to life than doing things for everyone else and not for me." Recognising that she'd reached a ceiling in her position and as a woman in a male dominant environment, there was no further opportunities, Marlene left her job. She explained that she loved entrepreneur and author, Brad Sugars, the founder of ActionCOACH's vision and saw the possibilities in becoming a franchisee. As the first woman ActionCOACH franchisee in South Africa, and with more than 10 000+ coaching hours, Marlene is a specialist in her field. She is a certified business coach, providing help, advice, coaching and mentoring services to small and medium sized businesses. "I guide my clients to implement simple and practical tools into their businesses, which will allow their businesses to create more money and time for themselves so that they can enjoy the finer things in life," explains Marlene. Marlene believes she is living her dream, and has strong support from her husband Geoff, and son Dylan, who encouraged her to turn her ambition into a reality. Marlene's personal brand is defined by precision in all that she does, so it is not surprising that the Westville based franchise has consistently been placed in the Top 100 in the world. She attributes her success to discipline and consistency. "I have continued to focus on the positives; the vision and my purpose on why I became a coach. Significantly, Marlene says success revolves around the word action. "We literally took a pact to take ACTION and help our clients to do the same. Results must be forthcoming or else what's the point?" I hold my clients accountable for their results and just like a sports coach, push them to perform at optimal levels." Marlene has turned people's businesses around - achieving between 46% to in excess of 100% growth. "Clients have more than tripled their bottom line in a recessionary economy; won entrepreneurial awards; developed exit strategies; taken time out with their families and found the financial freedom to pursue what really matters." Marlene is inspired by her clients' results, especially when she sees them reaping the rewards of their hard work and knowing their businesses are taking care of them. "Instead of their business controlling them, they have taken back control of their business. That's what does it for me!" Marlene has made it to the 4% Club (The 4% who survive ten years in business) of which she is very proud. Being her own first client, she has proved that the ActionCOACH system does work despite trying times. She has endured two 'recessions', sold an intangible product at a premium price and worked with businesses who are dealing with their own challenges. "These past 11 years have moulded me into who I am today. I know that I've found my purpose, which is to give back to budding entrepreneurs and to provide platforms to impart my knowledge and skills to prepare them for the big wild world of business. They too can be part of the 4% Club, which I would like to believe will increase from 4% to 10% in 10 years." She added that the meaning of success is very different for each entrepreneur. In particular, men and women have different approaches to business success. "Having worked with both men and women entre-preneurs, they each bring different strengths to business. I strongly believe that there is place for everyone to make a success. I always say that women wear their 'balls' on their chest. One thing that stands out is the maternal instinct of moms and the longing to be with their children, which I don't see as prominently in fathers. That is almost always the number one priority for women, to free up their time so they can be a mom to their children." Marlene also strongly believes that she can coach more business owners to enjoy quality of life by spending more time on themselves, their family and friends, which will in turn improve relationships and marriages. She added that she has used the ActionCOACH methodology to achieve her own work-life balance. "My business provides me with time and money to have work-life balance and it allows me flexibility. I can choose when I work, who I work with and what I do - that for me is a true business. I can choose to turn the tap on/up/down depending on my dreams, goals and my bucket list." In giving advice to her younger self, Marlene would say, "Dream and believe anything is possible. Don't compare yourself to anyone else, as you are the only one in the world who is you (nobody has your ID number, so nobody can be you!). Don't let anyone or anything stand in your way and get out of your own way. It's got nothing to do with you what other people think and do." Don't compare yourself to anyone else, as you are the only one in the world who is you
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Cheryl Govender

CHERYL GOVENDER is the founder and owner of The Cake House in Pietermaritzburg. She is a qualified chef and professional cake artist. The Cake House has become a leading provider of designer cakes including engineered life-size cakes. Cheryl's exceptional cakes, each a masterpiece, have been featured in magazines and on television, and The Cake House is recognised as a leader in new age sugarcraft.

Cheryl is inspired by successful bakeries and cake artists. She explains, "This is a tough industry and requires not only talent, but a business mind, people skills, market insight, tenacity, and continuous learning and growth."

One of her biggest inspirations is Buddy Valastro, an American baker who is the star of the reality television series 'Cake Boss'.

Be clear about what must be achieved

Cheryl believes she got to where she is now and reached her goals by being clear about what she needed to achieve and why she needed to achieve them. She says her career started when she was fourteen when she was handed down decorating tools that her sister no longer needed. "Although I was a real tomboy, beating the boys at their own games in the streets, I did girly stuff when I went home, like playing with cake decorating tools and my dolls," she laughed.

Cheryl learned about sugar art by reading books from the municipal library and often left the kitchen in a mess after experimenting. Her Consumer Studies teacher recognised Cheryl's talent; arranged for her to attend a cake decorating course, and gave her a toolset, which she treasures to this day.
This teacher, now a retired school principal, adopted Cheryl as a daughter, helped her to believe in herself, and became her mentor to this day.
Cheryl won a Consumer Studies Inter School Award in matric due to her passion for cake decorating, but at that time she considered it a hobby, not a career.

After a year at college, Cheryl married and became a mother. She joined the corporate world but kept on making decorated cakes as a hobby to supplement her income. When her son was two years old, Cheryl entered and won the Pietermaritzburg Royal Show sugarcraft competition. This led to her teaching sugarcraft on a part-time basis at the now FET College in Northdale, something she continued passionately for 25 years. This Cheryl said, was fulfilling: "empowering women has always been close to my heart".

Focus on one thing and do it well

Cheryl gained wide experience in the corporate world, including ten years in shipping and international travel, before she started her own export business. This business crashed during the worldwide financial crisis of 2008 and she "fell back on her hands", starting a food catering business that also provided cakes. Cheryl made a few designer cakes assuming there was little market for these due to the high prices, but word of her quality and expertise spread and orders increased.

A traumatic divorce, the demands of being involved in catering, wedding décor, training and making cakes at the same time, made her realise that she needed to streamline her activities. In 2012 she decided to focus on one thing only and do it well and opened The Cake House. Cheryl, a single mom had herself, her mother's assistance, two children, and a house. As she had lost her vehicle, Cheryl went everywhere in running shoes while carrying cake ingredients and other items in a backpack.

Nothing was handed to her; she had no money and could not get a bank loan. Cheryl understood the risks involved but her faith and trust in God helped her. She managed to buy all her industrial baking equipment from a helpful appliance store on a three-month cash basis. Her business remains debt-free to this day.

Business skills are unrelated to gender

In Cheryl's view, women and men need the same business approach, as the skills required for a successful business are unrelated to gender. "Tenacity, hard work, honesty, patience and endurance are equally required from men and women." She does, however, concede that women face more challenges. She has had to face abuse, being a mother, and a divorce.

Achieving a work-life balance boils down to discipline for Cheryl. "It is necessary to make time for your family and yourself, and also to rest, but not working can be scary for a business owner with much to do," she says. "I've had to learn to set boundaries, say no, and cut myself off from work when it's time to relax and unwind." Gardening, time with her family and puppies, and doing things outside of the business help create a balance.

Brand ambassador

Cheryl is happy with what she has accomplished thus far and readily give others credit. Without her mother, she could not have set up The Cake House. Without the help of her husband Alan, her family, and staff members, she would not have been able to grow the business. She feels honoured having recently being appointed a brand ambassador with royal status, for Rolkem Colours, one of the world's largest food colourant providers.

While Cheryl is satisfied with the place she has reached, she is not comfortable about remaining there. Cheryl dreams of making the province proud of The Cake House as a tourism attraction. With a growing support structure in place, she is prepared to take risks within her means and take the business to the next level.

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