Extraordinary Starts Within: How The Beekman Group Equips Its People to Deliver Holiday Magic
- Ange Alderton
- May 8
- 3 min read
Winners of the 2024 KZN Top Business Award for Employee Wellness
At The Beekman Group, creating unforgettable holiday experiences doesn’t begin at check-in. It starts behind the scenes, with the people who bring our brand to life every single day.
For over 50 years, we’ve grown into one of Southern Africa’s most respected names in hospitality and leisure property development. And throughout that journey, one principle has held true: if we want to deliver extraordinary holidays, we must first build extraordinary teams.
People Are the Strategy
Our vision, “Making Extraordinary Holidays THE Standard”, is ambitious by design. Achieving it demands more than great resorts; it requires deeply engaged, well-equipped people who are inspired to lead, solve, innovate and serve with purpose.
That’s why our investment in people lies at the heart of everything we do. From frontline resort teams and dynamic call centre service teams to leadership at head office, we empower our employees with the tools, training and culture they need to thrive in their roles and careers.
“Our development approach is about more than skills. It’s about equipping every person with the mindset, support and purpose to consistently deliver the extraordinary.”– Hannelie Millar, Training and Development Manager
Development That Drives Experience
At The Beekman Group, employee growth is intentional. Our training and development function operates as a critical engine of business performance, directly linked to service excellence, guest satisfaction and company-wide resilience.
Our approach focuses on four integrated key areas:
· Induction and Onboarding: Setting the tone early with a values-driven welcome to the Beekman WAY.
· Role Development: Continuous training that keeps skills relevant, sharp and aligned to business needs.
· Employee Culture and Engagement: Cultivating collaboration, motivation and a strong sense of purpose across teams.
· Quality Assurance: Embedding consistency and excellence at every guest touchpoint.
Together, these elements ensure that learning is not an event, but a lifestyle woven into daily operations and championed by every leader.
Culture That Keeps Talent and Guests, Coming Back
Our commitment to people isn’t just about building capability. It’s about culture.
Over 60% of our employees have been with us for five years or more, which is an incredible testament to a workplace where people feel developed, valued and supported. This loyalty fuels consistency, innovation and a spirit of hospitality that our guests notice and love.
Employee wellness is equally key. From work-life balance, study assistance and internal promotions to physical wellness initiatives and emotional support, we care deeply for the people who care for our guests.
Our service and culture charter, the Beekman WAY, acts as a living guide for how we work, connect and grow together. Across the Group, Beekman WAY Ambassadors help embed these values into our everyday actions, helping to shape a company culture that’s as extraordinary as the experiences we create.
A Legacy of Leadership in People Development
Winning the 2024 KZN Top Business Award for Employee Wellness is an honour. But more importantly, it’s confirmation that our strategy is working. When people thrive, performance naturally follows.
As a proudly family-run business operating across four countries, we’re deeply proud of the culture we’ve cultivated, one where careers grow, ideas matter, and every team member is empowered to help us deliver on our promise of exceptional holidays.
Because at The Beekman Group, extraordinary isn’t a moment, it’s a mindset. And it starts within.
To learn more about how we build careers and a culture of excellence, explore Working at The Beekman Group.
