Grant Adlam Chief Executive Officer

Tracy Engelbrecht Support Specialist

Becoming a dentist was never her plan, but Sheryl Smithies has proved that just because your life doesn't go exactly to plan, it doesn't mean you can't make a success of itSheryl SmithiesBecoming a dentist was never her plan, but Sheryl Smithies has proved that just because your life doesn't go exactly to plan, it doesn't mean you can't make a success of itBecoming a dentist was never her plan, but Sheryl Smithies has proved that just because your life doesn't go exactly to plan, it doesn't mean you can't make a success of it. Sheryl overcame her disappointment when she didn't get into medical school, and found a new path. She grabbed her opportunities, found a mentor to guide in her early career, and once she'd earned the experience she needed, launched her own dental practice. She's grown the business to three chairs, and gained a reputation for cutting-edge technology that helps clients look and feel their best. Sheryl had always planned to study medicine and it was huge blow when she wasn't accepted into medical school. Distraught and confused about her next move, she took the advice of a family friend who suggested she submit a late application for dentistry. He pointed out that sometimes students who were accepted, decide not to take up their offer. So at the last minute, Sheryl was offered a place at the University of Pretoria and grabbed it with both hands. "Originally I planned to try for a transfer to medicine after my first year, but once I was in dentistry, I realised I loved it." Describing herself as blessed in many ways, Sheryl notes that while many parents still prioritised education for boys, hers were 100% behind her - and were both willing and able to support her through university. "Dental school is a challenge for anyone," she says, "it's not just the academics, but the other challenges like limited access to dental labs and conflicting schedules." Sheryl remembers that some of her classmates had other responsibilities too, like jobs and children, while she was lucky to be able to focus all her energies on her studies. "I take my hat off to them," she says. "Not that everything was handed to me on plate," she points out. "I was always made aware that it was up to me to work for what I wanted, but it was certainly easier for me since I didn't have to worry about holding down a job while I studied." Skills and ethics are a sound basis for success Straight out of university, she joined a dental practice where she slotted straight in. "I believe that everyone needs a mentor. It's not always easy to find your feet in the working world straight out of university and I was lucky enough to find a boss and mentor who had strong ethics as well as great dental skills. I learnt so much from him and it was a great foundation for opening my own practice." Sheryl launched the Smile Emporium, eight years ago. "This was my dream, and I can't believe it's been eight years. It has gone in a blink. They say you need 10 000 hours before you're really proficient at what you do," she laughs. "I have more than 20 000 now, so I'm confident in my skills." Sheryl has a particular interest in aesthetics. Her number one focus is cosmetic dentistry which includes teeth alignment, whitening and digital smile design, and dental rehabilitation such as crowns, bridges and implants. But while she was perfecting her dental skills, Sheryl also studied some aesthetic medicine and offers non-invasive facial aesthetic treatments too. "It's makes perfect sense," says Sheryl. "No one knows facial structure quite like a dentist, and whether it's peels, Botox, fillers, thread-lifts or micro-needling, we have a sound foundation in the science behind every treatment we offer." Sheryl is continually inspired by businesswomen around her. "I belong to a networking group and I've met some amazing women. Some of them have really had to fight a lot harder to forge their path. I've worked really hard too, but perhaps I've had it easier by comparison. Just being part of a profession is a big help in earning respect." A firm believer that women don't have to take a different approach to business, Sheryl suggests that they just do. "Women tend to lead from the heart. We want to build people up and support them, especially other women, and not just use them to reach our goals or climb the ladder." Sheryl is justifiably proud of her achievements, her practice, and the quality of their work. And she confesses she's driven and a bit of a workaholic. "I struggle to find a work-life balance, and that's something I still aspire to," she says. "But growing a business is hugely demanding." Looking to the future Pointing out that dental technology is making enormous strides, Sheryl hopes to use this to make a greater contribution in community outreach. "If you have dental problems, the government will take out problem teeth - but that's as far as the help goes. You won't get dentures." It's not easy to do dental work in the communities as there's a host of essential dental equipment that simply isn't transportable. But Sheryl is looking forward to harnessing new technology as soon as it's within reach. "With 3D scanning and 3D milling, we'll be able to measure, manufacture and fit dentures while patients wait. And we're nearly there." Looking back, Sheryl says that if she had to give herself one piece of advice it would be clear: "Don't be so easily led. Trust in yourself and your own judgment too." Cheryl Govender CHERYL GOVENDER is the founder and owner of The Cake House in Pietermaritzburg. She is a qualified chef and professional cake artist. The Cake House has become a leading provider of designer cakes including engineered life-size cakes. Cheryl's exceptional cakes, each a masterpiece, have been featured in magazines and on television, and The Cake House is recognised as a leader in new age sugarcraft. Cheryl is inspired by successful bakeries and cake artists. She explains, "This is a tough industry and requires not only talent, but a business mind, people skills, market insight, tenacity, and continuous learning and growth." One of her biggest inspirations is Buddy Valastro, an American baker who is the star of the reality television series 'Cake Boss'. Be clear about what must be achieved Cheryl believes she got to where she is now and reached her goals by being clear about what she needed to achieve and why she needed to achieve them. She says her career started when she was fourteen when she was handed down decorating tools that her sister no longer needed. "Although I was a real tomboy, beating the boys at their own games in the streets, I did girly stuff when I went home, like playing with cake decorating tools and my dolls," she laughed. Cheryl learned about sugar art by reading books from the municipal library and often left the kitchen in a mess after experimenting. Her Consumer Studies teacher recognised Cheryl's talent; arranged for her to attend a cake decorating course, and gave her a toolset, which she treasures to this day. This teacher, now a retired school principal, adopted Cheryl as a daughter, helped her to believe in herself, and became her mentor to this day. Cheryl won a Consumer Studies Inter School Award in matric due to her passion for cake decorating, but at that time she considered it a hobby, not a career. After a year at college, Cheryl married and became a mother. She joined the corporate world but kept on making decorated cakes as a hobby to supplement her income. When her son was two years old, Cheryl entered and won the Pietermaritzburg Royal Show sugarcraft competition. This led to her teaching sugarcraft on a part-time basis at the now FET College in Northdale, something she continued passionately for 25 years. This Cheryl said, was fulfilling: "empowering women has always been close to my heart". Focus on one thing and do it well Cheryl gained wide experience in the corporate world, including ten years in shipping and international travel, before she started her own export business. This business crashed during the worldwide financial crisis of 2008 and she "fell back on her hands", starting a food catering business that also provided cakes. Cheryl made a few designer cakes assuming there was little market for these due to the high prices, but word of her quality and expertise spread and orders increased. A traumatic divorce, the demands of being involved in catering, wedding décor, training and making cakes at the same time, made her realise that she needed to streamline her activities. In 2012 she decided to focus on one thing only and do it well and opened The Cake House. Cheryl, a single mom had herself, her mother's assistance, two children, and a house. As she had lost her vehicle, Cheryl went everywhere in running shoes while carrying cake ingredients and other items in a backpack. Nothing was handed to her; she had no money and could not get a bank loan. Cheryl understood the risks involved but her faith and trust in God helped her. She managed to buy all her industrial baking equipment from a helpful appliance store on a three-month cash basis. Her business remains debt-free to this day. Business skills are unrelated to gender In Cheryl's view, women and men need the same business approach, as the skills required for a successful business are unrelated to gender. "Tenacity, hard work, honesty, patience and endurance are equally required from men and women." She does, however, concede that women face more challenges. She has had to face abuse, being a mother, and a divorce. Achieving a work-life balance boils down to discipline for Cheryl. "It is necessary to make time for your family and yourself, and also to rest, but not working can be scary for a business owner with much to do," she says. "I've had to learn to set boundaries, say no, and cut myself off from work when it's time to relax and unwind." Gardening, time with her family and puppies, and doing things outside of the business help create a balance. Brand ambassador Cheryl is happy with what she has accomplished thus far and readily give others credit. Without her mother, she could not have set up The Cake House. Without the help of her husband Alan, her family, and staff members, she would not have been able to grow the business. She feels honoured having recently being appointed a brand ambassador with royal status, for Rolkem Colours, one of the world's largest food colourant providers. While Cheryl is satisfied with the place she has reached, she is not comfortable about remaining there. Cheryl dreams of making the province proud of The Cake House as a tourism attraction. With a growing support structure in place, she is prepared to take risks within her means and take the business to the next level. Back

During this time, Carol yearned to return to her family in KZN. As her mother had owned a Pam Golding franchise, Carol had come to know the Golding family. Fortuitously, Andrew Golding was opening a flagship branch in Durban and needed a manager. "We opened the Durban branch in 2008 as the property market crashed! I was faced with the daunting task of either retrenching colleagues or moving on myself," said Carol. She chose the latter and purchased the Durban North franchise of Pam Golding Properties in 2009.Carol ReynoldsDuring this time, Carol yearned to return to her family in KZN. As her mother had owned a Pam Golding franchise, Carol had come to know the Golding family. Fortuitously, Andrew Golding was opening a flagship branch in Durban and needed a manager. "We opened the Durban branch in 2008 as the property market crashed! I was faced with the daunting task of either retrenching colleagues or moving on myself," said Carol. She chose the latter and purchased the Durban North franchise of Pam Golding Properties in 2009.CAROL REYNOLDS owns and manages the Pam Golding North Durban franchise, which operates from Durban North through to Umdloti. In describing herself she says, 'I am a business woman, a mother, a wife, a friend, a terrible cook, a wannabee yogi, a homemaker, a creative, a peace-maker, a liberator, a dreamer, a visionary, an academic, a life coach, a non-drinker, a non-smoker and a doer." Reflecting on her career, Carol explains that as she comes from a property family, property is in her blood. "I studied law, thinking I would continue my father's legacy, but got side-tracked by the world of television and modelling, which took me out of the corporate space for over a decade. I only entered the property industry, my greatest passion, ten years later." In her early thirties, Carol stopped modelling to focus on a career with greater longevity. At this juncture, she fell pregnant with her first child and caught up in the euphoria of being a mother, opened a children's clothing and décor store. "Sadly, this was more of a heartfelt creative outlet, than a source of income, so I ventured back into the corporate world and ran the Western Cape region of Rodel Finance for a few years." During this time, Carol yearned to return to her family in KZN. As her mother had owned a Pam Golding franchise, Carol had come to know the Golding family. Fortuitously, Andrew Golding was opening a flagship branch in Durban and needed a manager. "We opened the Durban branch in 2008 as the property market crashed! I was faced with the daunting task of either retrenching colleagues or moving on myself," said Carol. She chose the latter and purchased the Durban North franchise of Pam Golding Properties in 2009. Carol grew the business from a staff and agent complement of 12 people to a business that houses over 65 people. During the ten years that Carol has owned the business, she has acquired a stake in the Durban franchise and expanded to include the Umhlanga, Sibaya and Umdloti territories. I have not achieved this alone In reflecting on people who have inspired and assisted her, she said, "I have not achieved this alone - Andrew Golding, my parents and my business partners have allowed me to unlock various opportunities along the way." "My parents have always been a huge inspiration to me - they are humble, ethical, upstanding and well-educated. They never compromise their principles and always conduct themselves with the utmost integrity." "Pam Golding has been a great mentor to me - she set her heights above the rest, soared and never looked back. She brought empathy, compassion and heart into the real estate industry, and these qualities set her apart from the competition." "Nelson Mandela is also one of my mentors - I was fortunate enough to meet him and have tea with him at his residence. He held my hand and looked me in the eye with genuine support and encouragement, telling me how proud he was that I had completed my law degree. He is the reason I run my business as a servant leader, building my team from behind rather than dictating from the front." Success comes from authenticity In addition, said Carol, success comes from authenticity and this means that as women in business, we need to behave as women do. "My business is founded on values like compassion, teamwork, humanity and genuine consideration for others. As women, we focus more on people and relationships rather than simply chasing deals, which means that we are geared for long-term success, resilience and longevity." One of Carol's life-long dilemmas is the quandary between contentment and the opposing force of her ambitious nature. "I don't think I will ever be fully satisfied with my accomplishments - there is a world of opportunity, and I lie awake at night strategising about how I can improve my status quo." "I studied psychology and love incorporating coaching into my business practice - I need to do more of this! There is also room for improvement across all five pillars of my business - each division can grow and thrive, feeding the other pillars to create a strong foundation for ongoing success." Harnessing the unique skills of a team Being a mother is hugely important to Carol. She grapples with the fact that she is always compromising to balance work and family responsibilities and often feels that she is failing dismally. However, to address her work-life balance Carol believes that there is value in collaboration, strategic alliances, partnerships and harnessing the unique skills of a team. "I have embraced the expansion of my business, created management positions and welcomed partners into my business who have different skills to me. This has enabled me to expand faster, achieve more, plug the holes in my business and, most importantly, it has given me time to be with my family. As Pam Golding said, "nothing worth having is ever built alone." In the past, Carol wishes that she had trusted more in divine intervention and worried less about the future. "Apply the core values of authenticity and ethics to your business practice and never compromise on these, as they are the foundation for success. Bring in the right people, get the culture right; the rest is about commitment, goals, determination, small wins and daily steps on the path to success." "Always learn from your mistakes; embrace change; give generously to those in need and never give up. Finally, feed your tank and feed your soul - don't burn out, because you need to shine your light upon others," concluded Carol. Cheryl Govender CHERYL GOVENDER is the founder and owner of The Cake House in Pietermaritzburg. She is a qualified chef and professional cake artist. The Cake House has become a leading provider of designer cakes including engineered life-size cakes. Cheryl's exceptional cakes, each a masterpiece, have been featured in magazines and on television, and The Cake House is recognised as a leader in new age sugarcraft. Cheryl is inspired by successful bakeries and cake artists. She explains, "This is a tough industry and requires not only talent, but a business mind, people skills, market insight, tenacity, and continuous learning and growth." One of her biggest inspirations is Buddy Valastro, an American baker who is the star of the reality television series 'Cake Boss'. Be clear about what must be achieved Cheryl believes she got to where she is now and reached her goals by being clear about what she needed to achieve and why she needed to achieve them. She says her career started when she was fourteen when she was handed down decorating tools that her sister no longer needed. "Although I was a real tomboy, beating the boys at their own games in the streets, I did girly stuff when I went home, like playing with cake decorating tools and my dolls," she laughed. Cheryl learned about sugar art by reading books from the municipal library and often left the kitchen in a mess after experimenting. Her Consumer Studies teacher recognised Cheryl's talent; arranged for her to attend a cake decorating course, and gave her a toolset, which she treasures to this day. This teacher, now a retired school principal, adopted Cheryl as a daughter, helped her to believe in herself, and became her mentor to this day. Cheryl won a Consumer Studies Inter School Award in matric due to her passion for cake decorating, but at that time she considered it a hobby, not a career. After a year at college, Cheryl married and became a mother. She joined the corporate world but kept on making decorated cakes as a hobby to supplement her income. When her son was two years old, Cheryl entered and won the Pietermaritzburg Royal Show sugarcraft competition. This led to her teaching sugarcraft on a part-time basis at the now FET College in Northdale, something she continued passionately for 25 years. This Cheryl said, was fulfilling: "empowering women has always been close to my heart". Focus on one thing and do it well Cheryl gained wide experience in the corporate world, including ten years in shipping and international travel, before she started her own export business. This business crashed during the worldwide financial crisis of 2008 and she "fell back on her hands", starting a food catering business that also provided cakes. Cheryl made a few designer cakes assuming there was little market for these due to the high prices, but word of her quality and expertise spread and orders increased. A traumatic divorce, the demands of being involved in catering, wedding décor, training and making cakes at the same time, made her realise that she needed to streamline her activities. In 2012 she decided to focus on one thing only and do it well and opened The Cake House. Cheryl, a single mom had herself, her mother's assistance, two children, and a house. As she had lost her vehicle, Cheryl went everywhere in running shoes while carrying cake ingredients and other items in a backpack. Nothing was handed to her; she had no money and could not get a bank loan. Cheryl understood the risks involved but her faith and trust in God helped her. She managed to buy all her industrial baking equipment from a helpful appliance store on a three-month cash basis. Her business remains debt-free to this day. Business skills are unrelated to gender In Cheryl's view, women and men need the same business approach, as the skills required for a successful business are unrelated to gender. "Tenacity, hard work, honesty, patience and endurance are equally required from men and women." She does, however, concede that women face more challenges. She has had to face abuse, being a mother, and a divorce. Achieving a work-life balance boils down to discipline for Cheryl. "It is necessary to make time for your family and yourself, and also to rest, but not working can be scary for a business owner with much to do," she says. "I've had to learn to set boundaries, say no, and cut myself off from work when it's time to relax and unwind." Gardening, time with her family and puppies, and doing things outside of the business help create a balance. Brand ambassador Cheryl is happy with what she has accomplished thus far and readily give others credit. Without her mother, she could not have set up The Cake House. Without the help of her husband Alan, her family, and staff members, she would not have been able to grow the business. She feels honoured having recently being appointed a brand ambassador with royal status, for Rolkem Colours, one of the world's largest food colourant providers. While Cheryl is satisfied with the place she has reached, she is not comfortable about remaining there. Cheryl dreams of making the province proud of The Cake House as a tourism attraction. With a growing support structure in place, she is prepared to take risks within her means and take the business to the next level. Back

BURGETTE YARLETT is the founder and owner of Beyond Visible Belief. She is a Master Neuro-Linguistic Programming (NLP) practitioner, life coach and motivational speaker providing one-on-one coaching, couples coaching and group workshop facilitationBurgette YarlettBURGETTE YARLETT is the founder and owner of Beyond Visible Belief. She is a Master Neuro-Linguistic Programming (NLP) practitioner, life coach and motivational speaker providing one-on-one coaching, couples coaching and group workshop facilitationBURGETTE YARLETT is the founder and owner of Beyond Visible Belief. She is a Master Neuro-Linguistic Programming (NLP) practitioner, life coach and motivational speaker providing one-on-one coaching, couples coaching and group workshop facilitation. Her business is her calling to positively transform people's lives and make a positive impact on the world. "I inspire and empower people by equipping them with the tools they need to succeed in life," says Burgette. "I get people to go within and realise they already have all the resources they need inside of them, they are sometimes just disconnected from them." From Broken Bones To Breaking Barriers To get where she is today has been quite a journey. She says it could be summarised as "coming from broken bones to breaking barriers." At the age of 21 she had a successful modelling career. Unfortunately, she had a horrific car accident which she miraculously survived, but was left disfigured, "almost without a face". She had a gaping hole where her nose used to be, one eye socket and her cheekbones were crushed, her jaw broken and palate split in half. Burgette does not dwell on the physical rehabilitation process, which included major reconstructive surgery. She admits times were daunting after the accident, having lost her career, confidence and self-belief. She felt depressed but realised she would stay stuck unless she changed herself. She made a decision not to be beaten by the accident and pulled herself out of a dark hole. She studied, read self-help books, and started to learn to dig into her inner strength, potential, and power. She embarked on a career in the corporate world and was successful, but felt unfulfilled. She says, "I lacked direction, I self-sabotaged relationships, and never felt quite good enough. I started to slip back into depression." Nevertheless, she continued to do research and became fascinated by the possibilities of rewiring and reprogramming the brain. Things came into alignment when she met an NLP coach and trainer. Discovering NLP changed her world. Thanks to the trainer and NLP, Burgette had a personal breakthrough and realised helping others though NLP was her calling. She adds, "I started to understand that everything I had gone through was necessary to get where I am today - inspiring, encouraging, helping and empowering others is what I always wanted to do." She studied to become a certified NLP coach and trainer. This was costly, but worth every cent she says. Burgette says every person she coaches inspires her because they have decided to take action and make positive changes. Her mom, who had Burgette when she was just 17, was her first inspiration. She says the beautiful thing about her mom is her amazing tenacity and strength to find joy and positivity in any situation. Self- Belief Is Key According to Burgette, women don't need a different approach to business to men. She believes it just comes down to the individual's self-belief; it does not matter what age or gender you are. When you believe in yourself, you can tap into your potential, take big actions and create big results. Then results lead to more self-belief and more results. Burgette says that she is very happy with what she has accomplished and where she is. She says we can measure success by the amount of joy we get every day. She has so much joy in her life she sometimes thinks she needs to pinch herself. She is very grateful for her amazing husband and other people that support her. "We cause good and bad things in our lives. There is a principle that there is no failure in life, only feedback on how to do things better next time. It is about learning, growing, and doing it better. If you think about how much there is to be grateful for, you can experience joy every day and do amazing things." The growth of her business has been a blessing, and she is excited about what she will still accomplish and where the business will go into the future. She would like to do more work in schools, instilling better thinking and more empowering thoughts in young people. Burgette remarks that life and work balance comes easy for her. Quality time with her husband, friends and family is important, but she also makes time for herself. She does modern dancing, plays the guitar, and makes sure she finds joy in whatever she does. She says it feels wonderful to do her work. After working and seeing people grow and transform, she feels energised as her work is an extension of who she is. The advice Burgette would give her younger self is simply to believe in herself. She says there are no unresourceful people, only unresourceful states of mind. She says she used to be a people pleaser, and she would tell her younger self to open her eyes to who she really is. Burgette says her journey was phenomenal, but she'd do it all over again. It enabled her to do what she loves, "transforming lives and making a positive impact on the world". Cheryl Govender CHERYL GOVENDER is the founder and owner of The Cake House in Pietermaritzburg. She is a qualified chef and professional cake artist. The Cake House has become a leading provider of designer cakes including engineered life-size cakes. Cheryl's exceptional cakes, each a masterpiece, have been featured in magazines and on television, and The Cake House is recognised as a leader in new age sugarcraft. Cheryl is inspired by successful bakeries and cake artists. She explains, "This is a tough industry and requires not only talent, but a business mind, people skills, market insight, tenacity, and continuous learning and growth." One of her biggest inspirations is Buddy Valastro, an American baker who is the star of the reality television series 'Cake Boss'. Be clear about what must be achieved Cheryl believes she got to where she is now and reached her goals by being clear about what she needed to achieve and why she needed to achieve them. She says her career started when she was fourteen when she was handed down decorating tools that her sister no longer needed. "Although I was a real tomboy, beating the boys at their own games in the streets, I did girly stuff when I went home, like playing with cake decorating tools and my dolls," she laughed. Cheryl learned about sugar art by reading books from the municipal library and often left the kitchen in a mess after experimenting. Her Consumer Studies teacher recognised Cheryl's talent; arranged for her to attend a cake decorating course, and gave her a toolset, which she treasures to this day. This teacher, now a retired school principal, adopted Cheryl as a daughter, helped her to believe in herself, and became her mentor to this day. Cheryl won a Consumer Studies Inter School Award in matric due to her passion for cake decorating, but at that time she considered it a hobby, not a career. After a year at college, Cheryl married and became a mother. She joined the corporate world but kept on making decorated cakes as a hobby to supplement her income. When her son was two years old, Cheryl entered and won the Pietermaritzburg Royal Show sugarcraft competition. This led to her teaching sugarcraft on a part-time basis at the now FET College in Northdale, something she continued passionately for 25 years. This Cheryl said, was fulfilling: "empowering women has always been close to my heart". Focus on one thing and do it well Cheryl gained wide experience in the corporate world, including ten years in shipping and international travel, before she started her own export business. This business crashed during the worldwide financial crisis of 2008 and she "fell back on her hands", starting a food catering business that also provided cakes. Cheryl made a few designer cakes assuming there was little market for these due to the high prices, but word of her quality and expertise spread and orders increased. A traumatic divorce, the demands of being involved in catering, wedding décor, training and making cakes at the same time, made her realise that she needed to streamline her activities. In 2012 she decided to focus on one thing only and do it well and opened The Cake House. Cheryl, a single mom had herself, her mother's assistance, two children, and a house. As she had lost her vehicle, Cheryl went everywhere in running shoes while carrying cake ingredients and other items in a backpack. Nothing was handed to her; she had no money and could not get a bank loan. Cheryl understood the risks involved but her faith and trust in God helped her. She managed to buy all her industrial baking equipment from a helpful appliance store on a three-month cash basis. Her business remains debt-free to this day. Business skills are unrelated to gender In Cheryl's view, women and men need the same business approach, as the skills required for a successful business are unrelated to gender. "Tenacity, hard work, honesty, patience and endurance are equally required from men and women." She does, however, concede that women face more challenges. She has had to face abuse, being a mother, and a divorce. Achieving a work-life balance boils down to discipline for Cheryl. "It is necessary to make time for your family and yourself, and also to rest, but not working can be scary for a business owner with much to do," she says. "I've had to learn to set boundaries, say no, and cut myself off from work when it's time to relax and unwind." Gardening, time with her family and puppies, and doing things outside of the business help create a balance. Brand ambassador Cheryl is happy with what she has accomplished thus far and readily give others credit. Without her mother, she could not have set up The Cake House. Without the help of her husband Alan, her family, and staff members, she would not have been able to grow the business. She feels honoured having recently being appointed a brand ambassador with royal status, for Rolkem Colours, one of the world's largest food colourant providers. While Cheryl is satisfied with the place she has reached, she is not comfortable about remaining there. Cheryl dreams of making the province proud of The Cake House as a tourism attraction. With a growing support structure in place, she is prepared to take risks within her means and take the business to the next level. Back

Dylan Naidoo Multimedia Field Journalist

As owner and director of AfriCrafters, Lucrisha Polton says her days are as varied as fingerprints. "I do what whatever it takes to get the job done." Drawing on skills from finance to design, and from sourcing materials to tracking down exceptional rural crafters, Lucrisha is a true all-rounderLucrisha PoltonAs owner and director of AfriCrafters, Lucrisha Polton says her days are as varied as fingerprints. "I do what whatever it takes to get the job done." Drawing on skills from finance to design, and from sourcing materials to tracking down exceptional rural crafters, Lucrisha is a true all-rounderAs owner and director of AfriCrafters, Lucrisha Polton says her days are as varied as fingerprints. "I do what whatever it takes to get the job done." Drawing on skills from finance to design, and from sourcing materials to tracking down exceptional rural crafters, Lucrisha is a true all-rounder. Exposed to business from an early age, Lucrisha travelled around South Africa with her family, as her father's work took him to small towns and rural villages across the country. "He always believed the best education comes from personal experiences, and the travelling gave me a sense of freedom." Having seen the impact of apartheid on black South Africans for herself, she was acutely aware of the hardships they faced on a daily basis. She was also deeply inspired by the spirit, warmth and the talent of people she met on her trips. "Images of artists selling their work on the side of the road stayed with me for most of my life, and I hoped that one day I'd be able to play a role in showing them off to the world." Even at school, Lucrisha realised she wanted to help people. "My desire to empower people grew, and today I still look for opportunities to assist people, and serve with no expectations. My motto is Pass the favour on and this approach has created the most incredible ripple effect." After school, Lucrisha's journey took her through various jobs and business ventures. She joined her family's business supplying fresh cut potato fries and vegetables to fast food chains including Nando's and Spur. "I was a buyer, sales person and quality control," she laughs. She also travelled with her father, advising rural farmers, helping them develop their crops and improve yields. Once she'd completed her studies, she travelled abroad, landing an exciting position at a media company in Scotland. But South Africa was always home, and eventually Lucrisha returned and started her first entrepreneurial venture, a bistro in Cape Town. A second restaurant followed shortly, but two years later she sold them, moved back to KwaZulu-Natal, and took time out to be a wife and mum. Bringing Africa to the world She soon realised that it was time to follow her passion for humanitarian causes and in 2017 she founded AfriCrafters. "The seed for this had been planted in my childhood. We link artists with the global supply chain, giving our artists a foot in the international market, and creating a sustainable living for them. Artists are so often exploited but I believe they should earn an income equal to their talent and creativity." "Every step I've taken has led me to where I am today," she says. Crediting her grandmother and parents for instilling in her a sense of confidence and tenacity, Lucrisha points out that AfriCrafters is driven by her love for people and watching them develop. "I see inspiration everywhere, in people, animals, nature, my children and life itself. I love telling stories and couldn't think of a better way than to do it than through arts and crafts. Each artwork is unique and made from recycled material, and each piece tells a story." "Culture is a big factor in my industry," she says. "My crafters come from a diversity of communities and I need to understand that a woman is treated differently in some cultures. I have to be mindful of this, particularly when dealing with men of a patriarchal culture." While this is a significant factor in her approach to business, Lucrisha doesn't believe it has held her back. "If anything, my respect for cultural differences has allowed me to create stronger, better business relationships." Despite this, she feels strongly that women should not shy away or hide their abilities when dealing with men. "It's your expertise in your industry, and your confidence that will set you apart, not just as a businesswoman but as a businessperson. And we are the nurturers, building a base on which future generations of women will succeed. We should never lose sight of this, and the way we can inspire other women." Taking Africa to the world Lucrisha is deeply grateful for her accomplishments. "It is my mission to take Africa to the world, and I've achieved far more than I ever thought possible in such a short time. I planted a seed and let the universe water it and nourish it. There's still a lot to do, and I'll continue to live my mission and vision, and I'm confident we'll progress steadily, one goal at a time." Believing in work-life harmony rather than work-life balance, Lucrisha explains that there is always an ebb and flow to obligations to family, business, friends and community. "And to myself." she adds. "I set aside time for my family and friends just as I do for business, and I make sure I have me-time to do the things I love too. After all, one must nourish to flourish. Time-management is key to getting it right, and you have to know your limits." Asked what advice she'd give her younger self, Lucrisha points out that we are taught to train our bodies and value our intellect, but we need to learn to regulate our emotions and deal with our sensitivities and sensibilities. "Trust your intuition, dream big, and create your reality. Choose love. Choose inner peace. Choose joy. Choose you!" Cheryl Govender CHERYL GOVENDER is the founder and owner of The Cake House in Pietermaritzburg. She is a qualified chef and professional cake artist. The Cake House has become a leading provider of designer cakes including engineered life-size cakes. Cheryl's exceptional cakes, each a masterpiece, have been featured in magazines and on television, and The Cake House is recognised as a leader in new age sugarcraft. Cheryl is inspired by successful bakeries and cake artists. She explains, "This is a tough industry and requires not only talent, but a business mind, people skills, market insight, tenacity, and continuous learning and growth." One of her biggest inspirations is Buddy Valastro, an American baker who is the star of the reality television series 'Cake Boss'. Be clear about what must be achieved Cheryl believes she got to where she is now and reached her goals by being clear about what she needed to achieve and why she needed to achieve them. She says her career started when she was fourteen when she was handed down decorating tools that her sister no longer needed. "Although I was a real tomboy, beating the boys at their own games in the streets, I did girly stuff when I went home, like playing with cake decorating tools and my dolls," she laughed. Cheryl learned about sugar art by reading books from the municipal library and often left the kitchen in a mess after experimenting. Her Consumer Studies teacher recognised Cheryl's talent; arranged for her to attend a cake decorating course, and gave her a toolset, which she treasures to this day. This teacher, now a retired school principal, adopted Cheryl as a daughter, helped her to believe in herself, and became her mentor to this day. Cheryl won a Consumer Studies Inter School Award in matric due to her passion for cake decorating, but at that time she considered it a hobby, not a career. After a year at college, Cheryl married and became a mother. She joined the corporate world but kept on making decorated cakes as a hobby to supplement her income. When her son was two years old, Cheryl entered and won the Pietermaritzburg Royal Show sugarcraft competition. This led to her teaching sugarcraft on a part-time basis at the now FET College in Northdale, something she continued passionately for 25 years. This Cheryl said, was fulfilling: "empowering women has always been close to my heart". Focus on one thing and do it well Cheryl gained wide experience in the corporate world, including ten years in shipping and international travel, before she started her own export business. This business crashed during the worldwide financial crisis of 2008 and she "fell back on her hands", starting a food catering business that also provided cakes. Cheryl made a few designer cakes assuming there was little market for these due to the high prices, but word of her quality and expertise spread and orders increased. A traumatic divorce, the demands of being involved in catering, wedding décor, training and making cakes at the same time, made her realise that she needed to streamline her activities. In 2012 she decided to focus on one thing only and do it well and opened The Cake House. Cheryl, a single mom had herself, her mother's assistance, two children, and a house. As she had lost her vehicle, Cheryl went everywhere in running shoes while carrying cake ingredients and other items in a backpack. Nothing was handed to her; she had no money and could not get a bank loan. Cheryl understood the risks involved but her faith and trust in God helped her. She managed to buy all her industrial baking equipment from a helpful appliance store on a three-month cash basis. Her business remains debt-free to this day. Business skills are unrelated to gender In Cheryl's view, women and men need the same business approach, as the skills required for a successful business are unrelated to gender. "Tenacity, hard work, honesty, patience and endurance are equally required from men and women." She does, however, concede that women face more challenges. She has had to face abuse, being a mother, and a divorce. Achieving a work-life balance boils down to discipline for Cheryl. "It is necessary to make time for your family and yourself, and also to rest, but not working can be scary for a business owner with much to do," she says. "I've had to learn to set boundaries, say no, and cut myself off from work when it's time to relax and unwind." Gardening, time with her family and puppies, and doing things outside of the business help create a balance. Brand ambassador Cheryl is happy with what she has accomplished thus far and readily give others credit. Without her mother, she could not have set up The Cake House. Without the help of her husband Alan, her family, and staff members, she would not have been able to grow the business. She feels honoured having recently being appointed a brand ambassador with royal status, for Rolkem Colours, one of the world's largest food colourant providers. While Cheryl is satisfied with the place she has reached, she is not comfortable about remaining there. Cheryl dreams of making the province proud of The Cake House as a tourism attraction. With a growing support structure in place, she is prepared to take risks within her means and take the business to the next level. Back

KZN Rewards Partners Our A mazing R ewards P artners! The KZN Top Business Partnership Programme promotes collaboration within the KZN business community. Loyalty is fostered through rewards-based discounts among top brands in the KZN Top Business Portfolio, called 'THE LIST.' The program has two phases: first, apply and be accepted to have your company featured; second, subscribe to the KZN Business Sense newsletter for loyalty discounts. Participation requires being a recognized top business in KZN. Simply complete the application form to join and subscribe to receive the KZN Business Sense tabloid regularly. Royal Tyres Loyalty Discount of 15% Woodford Car Hire 10% Loyalty Discount IBV Wealth Get 10% off vault rental. Supertech Group Customised offer for KZN's premier Business Loyalty Programme. Get a Rewards Code Please fill out the form and specify which products and services you are looking for. First Name Last Name Email Explore Our Exclusive Discount Offers Choose an option Send Thanks for submitting! KZN Top Business Listing - Application - "The List" Company name First name* Last name* Position Email* Phone Address Business Website * Company Profile* An introduction to your company that highlights its mission, goals, and strengths, as well as its products or services . “What makes a business successful,” Link to A company profile /LinkedIn Apply

As Wealth Head for Standard Bank Group in KwaZulu-Natal, Mano Singh is accountable for four business units that contribute over R600 million to the provincial revenueMano SinghAs Wealth Head for Standard Bank Group in KwaZulu-Natal, Mano Singh is accountable for four business units that contribute over R600 million to the provincial revenueAs Wealth Head for Standard Bank Group in KwaZulu-Natal, Mano Singh is accountable for four business units that contribute over R600 million to the provincial revenue. "When I started out, the corporate culture was steeped in race," she recalls. "And I had to work hard to get permission to even participate, where you were consciously and deliberately side-lined even if you were the best candidate. I quickly learned that if I were to grow and succeed in that environment, formal education was key to validating me as a person firstly, while also keeping my mind focused on the future. Education gave me the confidence that I could take on new challenges as they arose. It also allowed me to quickly walk away from any situation that questioned my self-worth." Looking to beacons of hope Mano has always been inspired by the people who were beacons of hope. "There were so many people who were simply born in the wrong era and forced into serving when they really should have been leading." Her father was a big influence on her life, and she learnt from a young age that education was vital. "He taught me that education was the golden key to unlocking any door, and as long as I kept my mind active and learning, that would be the gift that would give me the hope and courage I'd need on my journey in the workspace." But education alone was not enough. He also taught her the value of humility and respect for all, and that when it came to integrity there was no room for compromise. Her mother was also a driving force in her life, bringing another dimension. "My mother was bold, audacious and confident and she made sure I learned that I should never give up, no matter the circumstances." Mano is also very grateful for the support she gets from her husband, and he too has helped define her character. "I'm blessed to be married to a wonderful man who inspires me to remain patient and calm, even when storms are brewing, and he has inspired me to take the lead and fulfil my life's ambition." Declaring work-life balance to be a myth, Mano admits that her journey has not always been easy. "I've had to juggle, trying to balance family and work responsibilities. I've also studied almost continually my whole life while climbing the ladder. I've relocated to further my career and often been pushed out of my comfort zone." Her willingness to take on challenges has been part of her growth, but it hasn't fostered balance. Women should invest in their networks Taking a somewhat controversial stand, she says that women have much to learn from men. "I'm not saying we need to do business in the same way as men," she says. "But leadership can be lonely, and I admire the tenacity with which men form networks that create a structure to carry them through their journey. This helps them maximise their success. As women we're not that good at investing in our networks. But this takes time, and there's no doubt we have greater demands on our time." Being driven and a perfectionist, Mano still looks to the future. "I have so much I still want to achieve," she says, "and I still have a lot to contribute. On a daily basis I see people struggling to navigate their life journey and career path, struggling to make decisions about the way forward, and the trade-offs they may need to make to achieve the success they want." Mano wants to make a contribution here and mentions that altruism gives one purpose in life. And as she relishes the opportunity to mentor a new generation of leaders, she thinks back on her early career. Asked what advice she would give her younger self, Mano is succinct: Be assertive. It's not always easy to stand up for your rights, but don't walk away from challenging situations. Never sacrifice your personal principles; be true to yourself and you will earn respect. Mano points out that when she was starting out, society schooled people to be submissive to partisan bosses. "But had I been more assertive, particularly when I felt that I was deliberately overlooked for senior positions, my journey would have been catalysed in different conditions." Knowledge and education are self-empowering "When I started, I was hungry to learn about leadership and strategy, and I read voraciously. I would buy a leadership book every single month when I was paid. Later on, while I was doing my MBA, I realised that everything I was searching for was encapsulated in my MBA syllabus. I just wish someone had taken me aside early on and pointed me in the right direction - it might have made a big difference in my choices and the trajectory of my career." She acknowledges that each adversity she faced prepared her for her personal journey, and takes pride in never compromising her principles and the respect she has earned in the industry. "And when times were tough, I studied harder. My father's voice in my head kept reminding me that the reward of knowledge and education is self-empowering." Cheryl Govender CHERYL GOVENDER is the founder and owner of The Cake House in Pietermaritzburg. She is a qualified chef and professional cake artist. The Cake House has become a leading provider of designer cakes including engineered life-size cakes. Cheryl's exceptional cakes, each a masterpiece, have been featured in magazines and on television, and The Cake House is recognised as a leader in new age sugarcraft. Cheryl is inspired by successful bakeries and cake artists. She explains, "This is a tough industry and requires not only talent, but a business mind, people skills, market insight, tenacity, and continuous learning and growth." One of her biggest inspirations is Buddy Valastro, an American baker who is the star of the reality television series 'Cake Boss'. Be clear about what must be achieved Cheryl believes she got to where she is now and reached her goals by being clear about what she needed to achieve and why she needed to achieve them. She says her career started when she was fourteen when she was handed down decorating tools that her sister no longer needed. "Although I was a real tomboy, beating the boys at their own games in the streets, I did girly stuff when I went home, like playing with cake decorating tools and my dolls," she laughed. Cheryl learned about sugar art by reading books from the municipal library and often left the kitchen in a mess after experimenting. Her Consumer Studies teacher recognised Cheryl's talent; arranged for her to attend a cake decorating course, and gave her a toolset, which she treasures to this day. This teacher, now a retired school principal, adopted Cheryl as a daughter, helped her to believe in herself, and became her mentor to this day. Cheryl won a Consumer Studies Inter School Award in matric due to her passion for cake decorating, but at that time she considered it a hobby, not a career. After a year at college, Cheryl married and became a mother. She joined the corporate world but kept on making decorated cakes as a hobby to supplement her income. When her son was two years old, Cheryl entered and won the Pietermaritzburg Royal Show sugarcraft competition. This led to her teaching sugarcraft on a part-time basis at the now FET College in Northdale, something she continued passionately for 25 years. This Cheryl said, was fulfilling: "empowering women has always been close to my heart". Focus on one thing and do it well Cheryl gained wide experience in the corporate world, including ten years in shipping and international travel, before she started her own export business. This business crashed during the worldwide financial crisis of 2008 and she "fell back on her hands", starting a food catering business that also provided cakes. Cheryl made a few designer cakes assuming there was little market for these due to the high prices, but word of her quality and expertise spread and orders increased. A traumatic divorce, the demands of being involved in catering, wedding décor, training and making cakes at the same time, made her realise that she needed to streamline her activities. In 2012 she decided to focus on one thing only and do it well and opened The Cake House. Cheryl, a single mom had herself, her mother's assistance, two children, and a house. As she had lost her vehicle, Cheryl went everywhere in running shoes while carrying cake ingredients and other items in a backpack. Nothing was handed to her; she had no money and could not get a bank loan. Cheryl understood the risks involved but her faith and trust in God helped her. She managed to buy all her industrial baking equipment from a helpful appliance store on a three-month cash basis. Her business remains debt-free to this day. Business skills are unrelated to gender In Cheryl's view, women and men need the same business approach, as the skills required for a successful business are unrelated to gender. "Tenacity, hard work, honesty, patience and endurance are equally required from men and women." She does, however, concede that women face more challenges. She has had to face abuse, being a mother, and a divorce. Achieving a work-life balance boils down to discipline for Cheryl. "It is necessary to make time for your family and yourself, and also to rest, but not working can be scary for a business owner with much to do," she says. "I've had to learn to set boundaries, say no, and cut myself off from work when it's time to relax and unwind." Gardening, time with her family and puppies, and doing things outside of the business help create a balance. Brand ambassador Cheryl is happy with what she has accomplished thus far and readily give others credit. Without her mother, she could not have set up The Cake House. Without the help of her husband Alan, her family, and staff members, she would not have been able to grow the business. She feels honoured having recently being appointed a brand ambassador with royal status, for Rolkem Colours, one of the world's largest food colourant providers. While Cheryl is satisfied with the place she has reached, she is not comfortable about remaining there. Cheryl dreams of making the province proud of The Cake House as a tourism attraction. With a growing support structure in place, she is prepared to take risks within her means and take the business to the next level. Back

ELENI KWINANA has notched up an admirable list of top positions. She began climbing the corporate ladder as an 18-year-old student who, after walking into CNA to request a job, within three months was tasked with taking up her first management role. A few years later, she was requested to draft a business plan - without a template, or previous exposure to such a big responsibility - overnight! It gained her boss the new store he wanted, and wet her appetite for bigger and better things in business.Eleni KwinanaELENI KWINANA has notched up an admirable list of top positions. She began climbing the corporate ladder as an 18-year-old student who, after walking into CNA to request a job, within three months was tasked with taking up her first management role. A few years later, she was requested to draft a business plan - without a template, or previous exposure to such a big responsibility - overnight! It gained her boss the new store he wanted, and wet her appetite for bigger and better things in business.ELENI KWINANA has notched up an admirable list of top positions. She began climbing the corporate ladder as an 18-year-old student who, after walking into CNA to request a job, within three months was tasked with taking up her first management role. A few years later, she was requested to draft a business plan - without a template, or previous exposure to such a big responsibility - overnight! It gained her boss the new store he wanted, and wet her appetite for bigger and better things in business. Eleni's career includes positions at the Spar Group, Clicks, Musica and Dimension Data among others. These diverse experiences have enabled her to provide on-point business advice in a range of fields. As well as running the business units of Vodacom enterprises, she is on the board of SmartXchange, Durban, which nurtures entrepreneurs and incubates businesses to achieve success. Achieving growth through technology Eleni describes her role in Vodacom as enabling start-ups and SMMEs to thrive in the 4IR digital era, achieving growth through technology. The pride Eleni feels in providing a supportive role is apparent when she describes her business venture, Pure Pharmacy, which supports small pharmacies in rural areas and mining towns to withstand the threat posed by corporate pharmacy groups, thus ensuring their sustainability. Eleni is happy with her accomplishments saying, "not many can tick all the boxes at my age". Adding that she's realised that "Either I would die young, having done everything, or I would live to give back to others." Eleni looks at people who have great ideas, but lack skills and experience, and can't wait to start imparting her learning to fast track their success. She's enthusiastic about being their cheerleader and "seeing them grow to be a billionaire one day!". She attributes her success to her formal education, and the support of others. She graduated with a psychology degree after transferring from medicine. "It was the right decision as now, in the 4IR, doctors could be replaced with robots capable of making diagnoses while my focus on emotional intelligence makes me less likely to become redundant." Eleni disagrees that women need a different approach from men to achieve success in business and stresses the importance of being yourself. "There's nothing more precious than being authentic," she maintains. Being an inspiration Her greatest support has been her mom who, as a domestic worker being paid less than the minimum wage, was able to leverage a network of people who assisted to support Eleni. While she stayed with a friend to get to and from school each day, her mom subsidised her studies by waking at three each morning to cook and sell 'magwinya' (vetkoek). "So", Eleni adds, "every woman I see who works in her tuckshop, or sews traditional dresses, is my 'Shero', and that's what inspires me... A lot of people have big stars as their inspiration; for me it's the millions of women sitting in rural areas and townships with children, who come up with great entrepreneurial ideas to sustain themselves and their children, and one day go to a graduation for their children, going into whatever field it may be, from nothing." Eleni herself feels under pressure to be an inspiration. "Because I was the first one to have a car, a degree, all my cousins look up to me; failing or dropping out is not an option. I cannot fail, because otherwise I will give them a reason to fail... I push myself to inspire them to be able to grow as well." Being fully present On maintaining a work-life balance, Eleni admits that the boundaries are blurred, "Because I love what I do... it doesn't feel like work," she smiles. Concerned she was spending too much time working, her daughter's affirmation was welcome, "Mom, I want to be like you... You do so many things, love what you do, and give us the best of everything." The trick, Eleni feels, is being fully present in whatever she does. Eleni's approach to life has been coloured by her life experiences. Although born into apartheid SA, she shuns the label 'previously disadvantaged'. "That's not the way I see it," she says, although she describes the dichotomy of never being quite enough of one thing or another to fit in, always feeling something of a misfit. After graduating, Eleni married, raising her two children while struggling to survive a violently abusive marriage. When she decided to leave the marriage, she was empowered by the fact that she had the financial independence to set up her own home. Eleni's advice to her younger self, who stressed a lot and wondered 'why me?', would be to enjoy every step of the journey; when having fun, have GOOD fun, and know that everything you go through is going to make sense one day. Rather than being bitter about challenges she's faced, Eleni is gracious and pragmatic about how they've enabled her to strengthen her connection with others. Partnerships are important to Eleni. As a business leader, Eleni loves her team; she never talks only about KPAs, but connects instead with the person inside, assisting them to reach their personal goals. She enjoys the warmth of KZN, and the opportunities to partner with government leaders and businesses to achieve pockets of excellence. Eleni urges people to stop exporting their skills: "Keep them here and make do with what you have because we are sitting on a pot of gold... That's how I got here". She pauses momentarily, then adds, "and because of my Mom... my biggest champion". Cheryl Govender CHERYL GOVENDER is the founder and owner of The Cake House in Pietermaritzburg. She is a qualified chef and professional cake artist. The Cake House has become a leading provider of designer cakes including engineered life-size cakes. Cheryl's exceptional cakes, each a masterpiece, have been featured in magazines and on television, and The Cake House is recognised as a leader in new age sugarcraft. Cheryl is inspired by successful bakeries and cake artists. She explains, "This is a tough industry and requires not only talent, but a business mind, people skills, market insight, tenacity, and continuous learning and growth." One of her biggest inspirations is Buddy Valastro, an American baker who is the star of the reality television series 'Cake Boss'. Be clear about what must be achieved Cheryl believes she got to where she is now and reached her goals by being clear about what she needed to achieve and why she needed to achieve them. She says her career started when she was fourteen when she was handed down decorating tools that her sister no longer needed. "Although I was a real tomboy, beating the boys at their own games in the streets, I did girly stuff when I went home, like playing with cake decorating tools and my dolls," she laughed. Cheryl learned about sugar art by reading books from the municipal library and often left the kitchen in a mess after experimenting. Her Consumer Studies teacher recognised Cheryl's talent; arranged for her to attend a cake decorating course, and gave her a toolset, which she treasures to this day. This teacher, now a retired school principal, adopted Cheryl as a daughter, helped her to believe in herself, and became her mentor to this day. Cheryl won a Consumer Studies Inter School Award in matric due to her passion for cake decorating, but at that time she considered it a hobby, not a career. After a year at college, Cheryl married and became a mother. She joined the corporate world but kept on making decorated cakes as a hobby to supplement her income. When her son was two years old, Cheryl entered and won the Pietermaritzburg Royal Show sugarcraft competition. This led to her teaching sugarcraft on a part-time basis at the now FET College in Northdale, something she continued passionately for 25 years. This Cheryl said, was fulfilling: "empowering women has always been close to my heart". Focus on one thing and do it well Cheryl gained wide experience in the corporate world, including ten years in shipping and international travel, before she started her own export business. This business crashed during the worldwide financial crisis of 2008 and she "fell back on her hands", starting a food catering business that also provided cakes. Cheryl made a few designer cakes assuming there was little market for these due to the high prices, but word of her quality and expertise spread and orders increased. A traumatic divorce, the demands of being involved in catering, wedding décor, training and making cakes at the same time, made her realise that she needed to streamline her activities. In 2012 she decided to focus on one thing only and do it well and opened The Cake House. Cheryl, a single mom had herself, her mother's assistance, two children, and a house. As she had lost her vehicle, Cheryl went everywhere in running shoes while carrying cake ingredients and other items in a backpack. Nothing was handed to her; she had no money and could not get a bank loan. Cheryl understood the risks involved but her faith and trust in God helped her. She managed to buy all her industrial baking equipment from a helpful appliance store on a three-month cash basis. Her business remains debt-free to this day. Business skills are unrelated to gender In Cheryl's view, women and men need the same business approach, as the skills required for a successful business are unrelated to gender. "Tenacity, hard work, honesty, patience and endurance are equally required from men and women." She does, however, concede that women face more challenges. She has had to face abuse, being a mother, and a divorce. Achieving a work-life balance boils down to discipline for Cheryl. "It is necessary to make time for your family and yourself, and also to rest, but not working can be scary for a business owner with much to do," she says. "I've had to learn to set boundaries, say no, and cut myself off from work when it's time to relax and unwind." Gardening, time with her family and puppies, and doing things outside of the business help create a balance. Brand ambassador Cheryl is happy with what she has accomplished thus far and readily give others credit. Without her mother, she could not have set up The Cake House. Without the help of her husband Alan, her family, and staff members, she would not have been able to grow the business. She feels honoured having recently being appointed a brand ambassador with royal status, for Rolkem Colours, one of the world's largest food colourant providers. While Cheryl is satisfied with the place she has reached, she is not comfortable about remaining there. Cheryl dreams of making the province proud of The Cake House as a tourism attraction. With a growing support structure in place, she is prepared to take risks within her means and take the business to the next level. Back