KwaZulu-Natal Top Business Portfolio
Our flagship initiative is the KwaZulu-Natal Top Business Portfolio, which has been published annually since 1998. The Portfolio’s ongoing success has been achieved through the ability to constantly adapt to change and to use of a variety of communication methods. These include our newly developed multimedia website which is well optimised on a variety of search engines, an A5 hard copy handbook as well as a digital version, social media tools and a growing series of videos.
Any business or organisation needs to ensure that their company’s competitive advantage is promoted to ensure a constant influx of clients. The overuse of electronic and social media platforms can create fatigue so currently a more balance response to communication is critical.
Print is not dead and hard copy resources such as the KwaZulu-Natal Top Business Portfolio allow readers to easily obtain a snapshot of the achievements of successful businesses and organisations within KZN.
Video is the latest feature used to market our clients’ business offerings. Through the videos hosted on our KZN Top Business YouTube channel we provide insights into some of the successful businesspeople and organisations that drive the economy of the province.
Video marketing promotes services, educates clients, and helps to tap into new markets. As well as more brands utilising videos, consumers are now watching more online videos than before. The fast-expanding audience is fuelling rapid growth in demand from advertisers, making online video the fastest growing digital channel by advertising expenditure.