Supertech Group

A Proud Reputation For Success

The award-winning BMW Supertech Group consists of six dealerships, Supertech Durban, Supertech Pinetown (including Motorrad), Supertech Pietermaritzburg, Supertech Shelly Beach Supertech Newcastle and Supertech East London in the Eastern Cape. The Group is the largest BMW Dealership group in KwaZulu-Natal.

Headed by Shabir Tayob and his son Mohammed Ubaid Tayob, Supertech is an established family run, privately owned business. Founded in 1983, the dealership has built up a proud reputation for success and has consistently exceeded its targets in all areas of operation. The after-sales service and customer satisfaction reliably boasting top placements in national scores as well as achieving national aftersales excellence awards in all departments.

Today, Supertech boasts a state-of-the art dealership in Durban, which has been regarded as a benchmark for BMW dealerships in the country. In addition, the Group has opened the doors of its brand new Supertech Pinetown dealership in December 2018. The new dealership is situated off the M13, between Pinetown and Kloof, bringing about the latest in technology, innovation and design.

The Supertech Durban dealership was newly opened in January 2013, and is situated on the corner of Solomon Mahlangu Drive and Bellair Road. The dealership has been built to BMW global standards to reflect performance, innovation and luxury, which are values associated with the BMW premium brand. The facility consists of a modern showroom with double volume glass display frontage, a specialist workshop, guaranteed original parts department and ample secure customer parking.

With a keen eye on expansion, a major goal of the Supertech Group is to be the number one premium dealer group in the country, in the space of three years (2015-2018), the group grew from one dealership to six. Supertech Newcastle opened its doors in 2015, with Supertech Pinetown opening for business in 2016, while Shelly Beach and Pietermaritzburg were successfully acquired in 2017. In 2019, for the first time out of KwaZulu-Natal, Supertech East London opened for premium business.

Customer Service
Supertech dealerships are vastly different to other dealerships. Salesmen do not approach customers as they enter, they are instead greeted by warm hostesses and then the BMW Genius.

These tech savvy geniuses provide prospective buyers a host of information and product knowledge, a no-pressure explanation on the features of each BMW. Customers relax in executive lounges, sip on gourmet coffees and customise their own BMW on a big screen. Ongoing communication is a key feature of customer relationship management. From the moment a customer contacts the dealership, to the delivery of the vehicle, through to after sales service the customer is kept informed of all processes and options available. This ensures that all customer needs are known and requirements met, as well as ensures that any challenges may be handled timeously.

Supertech Durban is the head office of the Group and has fully functional IT, media, marketing and human resource departments. Every dealership has various departments, catering to customer needs. These include new and approved used vehicle sales, finance and insurance, service, parts and accessories, an approved panel shop (in Durban, Pietermaritzburg and Newcastle) and administration. The state-of-theart service departments at all dealerships will provide a service booking within 48 hours and provides a 24-hour tow-in service for break-downs.

The Supertech Group, once again has excelled as a leading BMW Group nationally, taking a total of six first place awards at the BMW SA national Dealer of the Year Awards, held in Johannesburg in April 2019.

Supertech Group Managing Director Ubaid Tayob said the results were outstanding showing that the Supertech Group, with six dealerships across the country, was a leading BMW brand on a national level. "I am extremely proud of my phenomenal staff that have shown passion, dedication and loyalty to the BMW and Supertech brands, and look forward to more awards for 2019."

The full list of awards for the Supertech Group are as follows:
Supertech Durban

  • First place - Financial Services BMW Dealer of the Year

  • First place - Corporate Sales Dealer of the Year

  • Third place - National dealer of the year (L - XL category)

  • Third place - Highest insurance market share of the year for BMW and Mini

Supertech Pinetown

  • First place - Highest Market Share of the year for BMW and Mini

Supertech Pinetown Motorrad

  • First Place - BMW Motorrad Best dealer in Aftersales Awards

Supertech Newcastle

  • First Place - Used Vehicle Sales Award

  • Second Place - National Dealer of the year (Xs - M category)

  • Third place - National Corporate dealer of the year

  • Third place - Retail dealer of the year (Xs-M category)

  • Third place - Highest M vehicle Sales dealer of the year (Xs-M category)

Supertech Shelly Beach

  • First Place - BMW Best Dealer in Customer Centricity Award (XS-M)

Supertech Pietermaritzburg

  • Third Place - BMW finance market share


Future Plans
The Supertech Group ensures an ongoing commitment to providing a superior quality service and enhance its status as one of the leading motor dealer groups in the country. The Supertech Group is thrilled with the expansion that has taken place in the past few years and reassure commitment and dedication to make each customer's experience a memorable one. The Supertech Group invite you to come and experience sheer joy at one of our six world-class dealerships.



Full Name of Company: Supertech Durban (Pty) Ltd, Supertech Newcastle (Pty) Ltd, Supertech Pinetown (Pty) Ltd, Supertech Pietermaritzburg (Pty) Ltd, Supertech Shelly Beach (Pty) Ltd
Nature of Business: Premium New & Used Luxury Vehicle Dealership (BMW), BMW Service Center, BMW Motorcycles, BMW Parts & Accessories, BMW Panel Shop, Finance & Insurance
Date Established: 1 July 1983 (Durban)
Customer Base: Individuals and corporates
No. of Employees: 450
Auditors / Accountants: PricewaterhouseCoopers
Memberships: BMW South Africa Franchisee, RMI, MIBCO
Advertising Agency: In-house - partnered with East Coast Radio / Independent Newspapers

Chairman: Shabir A Tayob
Managing Director: M. Ubaid Tayob
Group Financial Director: Mahomed Sader

Head Office (Supertech Durban)
Physical Address: 8 Cliff Crescent, Bellair, Durban, 4094
Postal Address: P.O. Box 41033, Rossburgh ,4072
Tel: +27 (0)31 465 1981 or +27 (0)31 001 1220
Fax: +27 (0)86 776 3584




BMW Supertech

Chairman: Shabir A Tayob