B-Active Sports is the name behind many popular sporting events across South Africa and this sports management company is a formidable player in the sports industry in South Africa
Dynamic, Constant Change And Rapid Growth
“Winning isn’t everything, but wanting to win is” - Vince Lombardi.
B-Active Sports is the name behind many popular sporting events across South Africa and this sports management company is a formidable player in the sports industry in South Africa.
From relatively modest beginnings, the company has grown dramatically. Founded in 2004 by Damian Bradley, the first B-Active Sports event was the 2005 Belgotex Cycle Race in Pietermaritzburg.
B-Active Sports now owns and manages several national public sporting events, including the Ultra Tri Series, the Freedom Race, Pondo Pedal & Pondo Run Stage Race, the Tinman Series and the Quest South Africa Series. B-Active works with major corporate sponsors and local municipal departments to stage these events.
The company has been actively involved in almost every major public sporting event in South Africa, with an enviable list of premier sporting events across a wide range of sporting codes, where they manage sponsorship contracts and logistics for specific areas of the events. These include:
• Ironman 70.3
• 94.7 Cycle Challenge
• Cape Town Cycle Tour
• 5fm Energade Tri-Series
• East Coast Radio/Discovery Big Walk
• Amashova Cycle Race
• Comrades Marathon
• Spar Ladies Race
The sporting events market is dynamic and constant change and rapid growth offers great opportunities. But it also demands ongoing innovation and product redesign to stay ahead. B-Active believes their success is based on the right mix of tradition and new ideas.
As Damian Bradley points out, “Because our work is fused with our passion, we can’t help but really enjoy what we do. This passion for our industry shows in our attention to detail in planning for each and every event. Being an athlete, I know what competitors look for in an event and what they need pre, during and post events. This insight assists us with our event planning and decisions, to give our competitors what they need and when they need it.”
For B-Active Sport, a professional approach to sports management is essential to their success. This drives all facets of the business, from delivering seamless, well-managed events, to valuable brand exposure for sponsors, and even legal compliance, as all sporting events must comply with the new Sports Safety Act.
The development of new events and growth of existing events are key objectives for the business, and demand effective marketing. Growth, however, adds complexity, and first-rate logistical planning and execution are therefore essential to the company’s success. Participant experience is critical to the sustainability of each event – and the growth of B-Active Sports – so a well-run event is not negotiable. This a core competence for B-Active Sports, with significant experience across various sporting codes.
Delivering Branding Opportunities
B-Active Sports also supports clients with strategic planning for branding opportunities and promotional requirements. The company has grown to including event branding teams and supplying and managing corporate branding materials on behalf of their clients.
• Event concept and origination
• Event management
• Event logistics
• Branding management
• Sponsorship activation
• Brand activations
• Online entry systems
• Registration solutions
• Design and supply of branded collateral
• Storage and return of branded items
• Stand design and supply
• Expo activations
• Personalised race support crew
B-Active recently launched the brand I AM ACTIVE eCommerce during lockdown which is an extension of its passion for events and adds another dimension to the business.
Part of the Community
B-Active Sports has a strong community spirit and aligns with local charities and schools for their events, usually looking to support local school trusts and Rotary charities, but the company has a particular loyalty to CHOC, the Childhood Cancer Foundation, and have supported them frequently over the years.
We look forward to bringing your brand to life or giving you an outstanding experience at one of our events.
Full Name of Company: B-Active Sports Marketing
Nature of Business: Sports Marketing
Services/Products: Event & Sponsorship Management
Date Established: 1/11/2004
Customer Base: General public
To build interesting and beneficial sporting events
around South Africa for the general public to
To create unique and quality events for the public of South Africa.
CEO: Damian Bradley
Physical Address: 8 Sandy Lane, Everton, Kloof, 3640
Tel: +27 (0)64 535 3878
Fax: +27 (0)86 512 2182