East Coast Radio
KZN’s No.1 Hit Music Station
East Coast Radio is KwaZulu-Natal’s number one for hit music and creating memorable moments that evoke emotions, connecting families to KZN and the world.
ECR is the leading English commercial radio station in KwaZulu-Natal, boasting a loyal listenership of 1 265 000 (Source: BRC RAM, April 2021 – August 2021). The station’s core audience comprises of both males and females in LSM 7-10, aged 25 to 49 years.
East Coast Radio provides award-winning entertainment with shows like The Breakfast Show hosted by Darren, Keri & Sky. The team are well-known and loved members of the East Coast Radio family. The other flagship show making big waves in KZN is The Drive Show hosted by Stacey and J Sbu.
The station also offers the widest variety of hit music in the province. Not only does ECR keep listeners entertained via conventional means, but the station also offers unrivalled, innovative multi-media solutions. As an evolving media brand, ecr.co.za delivers on average over 600 000 unique browsers and close to 2 million page views per month, making it one of the top three radio station websites in South Africa. In one week, the station reaches 3.9 million people on Facebook and boasts 430 000 post engagements and 400 000 video views.
The station’s ongoing research keeps East Coast Radio highly relevant and part of the ethos of KwaZulu-Natal. ECR is rooted in the social fabric of KZN, hosting some of the province’s biggest events.
While COVID-19 has limited large gatherings, East Coast Radio looks forward to much-loved events like the Big Walk making a return. The family-friendly event attracted 30 000 participants to Durban’s promenade.
This thread of social and community cohesion carries through at East Coast Radio’s Summer Body Bootcamp. The station brings together people who have a love for fitness and the outdoors. The Bootcamp, which sees over 300 fitness enthusiasts participating in a live two-hour workout session with experienced trainers, is an amalgamation of celebrating every body type, KZN’s beautiful weather and NO.1 Hit Music.
Likewise, the East Coast Radio Business Breakfast and East Coast Radio Women’s Business Breakfast have become key events on the annual KZN corporate calendar. The station play host to the country’s top forward thinkers, thought leaders and strategists.
East Coast Radio goes beyond radio, each year the station galvanises hundreds of thousands of listeners to care for the less fortunate through their CSI initiatives.
Award-winning on-air programming such as The Big Favour with Darren, Keri and Sky and the station’s key social upliftment initiative, East Coast Radio’s Toy Story, all plug into parent company, Kagiso Media’s “building communities for good” ethos.
Powered by creativity, East Coast Radio provides world-class innovation. A prime example would be the launch of East Coast Gold. The award-winning digital radio station caters to music lovers who are looking for a music experience that embraces their love of classic hits from the 60’s,70’s,80’s and 90’s. East Coast Gold is accessible via the East Coast Radio app and on the station’s website.
In September this year, East Coast Radio launched a first for SA radio, their sub-brand East Coast Productions, a one-stop-shop offering tailored, 360-degree content production packages, suitable for any brand.
Sourcing new talent and developing existing talent, crafting, and supporting an in-house culture of excellence and being at the forefront of innovation have all contributed to East Coast Radio’s success.
Full Name of Company: East Coast Radio, a division of Kagiso Media (Pty) Ltd
Nature of Business: Radio and media industry
Services / Products: An English medium entertainment brand. Our commercial product is advertising space, branded content, endorsements, sponsorships and partnerships both on-air and digital.
Date Established: October 1996
Customer Base: 1 265 000 (BRC RAM, Apr 2021–Aug 2021)
No. of Employees: 90 (including independent contractors)
Auditors / Accountants: PricewaterhouseCoopers
Managing Director: Boni Mchunu
Management Accountant: Mzuvele Mthethwa
Commercial Manager: Malani Van Huyssteen
Programming Manager: Zane Derbyshire
Marketing Manager: Tanya Davis
Head Office - Umhlanga
Physical Address: 313-315 Umhlanga Rocks Drive, Umhlanga Rocks, 4320
Postal Address: PO Box 25095, Gateway, Umhlanga
Tel: +27 (0)31 570 9495