UA-8884037-5 Burgette YarlettBURGETTE YARLETT is the founder and owner of Beyond Visible Belief. She is a Master Neuro-Linguistic Programming (NLP) practitioner, life coach and motivational speaker providing one-on-one coaching, couples coaching and group workshop facilitationBURGETTE YARLETT is the founder and owner of Beyond Visible Belief. She is a Master Neuro-Linguistic Programming (NLP) practitioner, life coach and motivational speaker providing one-on-one coaching, couples coaching and group workshop facilitation. Her business is her calling to positively transform people's lives and make a positive impact on the world. "I inspire and empower people by equipping them with the tools they need to succeed in life," says Burgette. "I get people to go within and realise they already have all the resources they need inside of them, they are sometimes just disconnected from them." From Broken Bones To Breaking Barriers To get where she is today has been quite a journey. She says it could be summarised as "coming from broken bones to breaking barriers." At the age of 21 she had a successful modelling career. Unfortunately, she had a horrific car accident which she miraculously survived, but was left disfigured, "almost without a face". She had a gaping hole where her nose used to be, one eye socket and her cheekbones were crushed, her jaw broken and palate split in half. Burgette does not dwell on the physical rehabilitation process, which included major reconstructive surgery. She admits times were daunting after the accident, having lost her career, confidence and self-belief. She felt depressed but realised she would stay stuck unless she changed herself. She made a decision not to be beaten by the accident and pulled herself out of a dark hole. She studied, read self-help books, and started to learn to dig into her inner strength, potential, and power. She embarked on a career in the corporate world and was successful, but felt unfulfilled. She says, "I lacked direction, I self-sabotaged relationships, and never felt quite good enough. I started to slip back into depression." Nevertheless, she continued to do research and became fascinated by the possibilities of rewiring and reprogramming the brain. Things came into alignment when she met an NLP coach and trainer. Discovering NLP changed her world. Thanks to the trainer and NLP, Burgette had a personal breakthrough and realised helping others though NLP was her calling. She adds, "I started to understand that everything I had gone through was necessary to get where I am today - inspiring, encouraging, helping and empowering others is what I always wanted to do." She studied to become a certified NLP coach and trainer. This was costly, but worth every cent she says. Burgette says every person she coaches inspires her because they have decided to take action and make positive changes. Her mom, who had Burgette when she was just 17, was her first inspiration. She says the beautiful thing about her mom is her amazing tenacity and strength to find joy and positivity in any situation. Self- Belief Is Key According to Burgette, women don't need a different approach to business to men. She believes it just comes down to the individual's self-belief; it does not matter what age or gender you are. When you believe in yourself, you can tap into your potential, take big actions and create big results. Then results lead to more self-belief and more results. Burgette says that she is very happy with what she has accomplished and where she is. She says we can measure success by the amount of joy we get every day. She has so much joy in her life she sometimes thinks she needs to pinch herself. She is very grateful for her amazing husband and other people that support her. "We cause good and bad things in our lives. There is a principle that there is no failure in life, only feedback on how to do things better next time. It is about learning, growing, and doing it better. If you think about how much there is to be grateful for, you can experience joy every day and do amazing things." The growth of her business has been a blessing, and she is excited about what she will still accomplish and where the business will go into the future. She would like to do more work in schools, instilling better thinking and more empowering thoughts in young people. Burgette remarks that life and work balance comes easy for her. Quality time with her husband, friends and family is important, but she also makes time for herself. She does modern dancing, plays the guitar, and makes sure she finds joy in whatever she does. She says it feels wonderful to do her work. After working and seeing people grow and transform, she feels energised as her work is an extension of who she is. The advice Burgette would give her younger self is simply to believe in herself. She says there are no unresourceful people, only unresourceful states of mind. She says she used to be a people pleaser, and she would tell her younger self to open her eyes to who she really is. Burgette says her journey was phenomenal, but she'd do it all over again. It enabled her to do what she loves, "transforming lives and making a positive impact on the world".To create breakthroughs and awaken the human spirit
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Cheryl Govender

CHERYL GOVENDER is the founder and owner of The Cake House in Pietermaritzburg. She is a qualified chef and professional cake artist. The Cake House has become a leading provider of designer cakes including engineered life-size cakes. Cheryl's exceptional cakes, each a masterpiece, have been featured in magazines and on television, and The Cake House is recognised as a leader in new age sugarcraft.

Cheryl is inspired by successful bakeries and cake artists. She explains, "This is a tough industry and requires not only talent, but a business mind, people skills, market insight, tenacity, and continuous learning and growth."

One of her biggest inspirations is Buddy Valastro, an American baker who is the star of the reality television series 'Cake Boss'.

Be clear about what must be achieved

Cheryl believes she got to where she is now and reached her goals by being clear about what she needed to achieve and why she needed to achieve them. She says her career started when she was fourteen when she was handed down decorating tools that her sister no longer needed. "Although I was a real tomboy, beating the boys at their own games in the streets, I did girly stuff when I went home, like playing with cake decorating tools and my dolls," she laughed.

Cheryl learned about sugar art by reading books from the municipal library and often left the kitchen in a mess after experimenting. Her Consumer Studies teacher recognised Cheryl's talent; arranged for her to attend a cake decorating course, and gave her a toolset, which she treasures to this day.
This teacher, now a retired school principal, adopted Cheryl as a daughter, helped her to believe in herself, and became her mentor to this day.
Cheryl won a Consumer Studies Inter School Award in matric due to her passion for cake decorating, but at that time she considered it a hobby, not a career.

After a year at college, Cheryl married and became a mother. She joined the corporate world but kept on making decorated cakes as a hobby to supplement her income. When her son was two years old, Cheryl entered and won the Pietermaritzburg Royal Show sugarcraft competition. This led to her teaching sugarcraft on a part-time basis at the now FET College in Northdale, something she continued passionately for 25 years. This Cheryl said, was fulfilling: "empowering women has always been close to my heart".

Focus on one thing and do it well

Cheryl gained wide experience in the corporate world, including ten years in shipping and international travel, before she started her own export business. This business crashed during the worldwide financial crisis of 2008 and she "fell back on her hands", starting a food catering business that also provided cakes. Cheryl made a few designer cakes assuming there was little market for these due to the high prices, but word of her quality and expertise spread and orders increased.

A traumatic divorce, the demands of being involved in catering, wedding décor, training and making cakes at the same time, made her realise that she needed to streamline her activities. In 2012 she decided to focus on one thing only and do it well and opened The Cake House. Cheryl, a single mom had herself, her mother's assistance, two children, and a house. As she had lost her vehicle, Cheryl went everywhere in running shoes while carrying cake ingredients and other items in a backpack.

Nothing was handed to her; she had no money and could not get a bank loan. Cheryl understood the risks involved but her faith and trust in God helped her. She managed to buy all her industrial baking equipment from a helpful appliance store on a three-month cash basis. Her business remains debt-free to this day.

Business skills are unrelated to gender

In Cheryl's view, women and men need the same business approach, as the skills required for a successful business are unrelated to gender. "Tenacity, hard work, honesty, patience and endurance are equally required from men and women." She does, however, concede that women face more challenges. She has had to face abuse, being a mother, and a divorce.

Achieving a work-life balance boils down to discipline for Cheryl. "It is necessary to make time for your family and yourself, and also to rest, but not working can be scary for a business owner with much to do," she says. "I've had to learn to set boundaries, say no, and cut myself off from work when it's time to relax and unwind." Gardening, time with her family and puppies, and doing things outside of the business help create a balance.

Brand ambassador

Cheryl is happy with what she has accomplished thus far and readily give others credit. Without her mother, she could not have set up The Cake House. Without the help of her husband Alan, her family, and staff members, she would not have been able to grow the business. She feels honoured having recently being appointed a brand ambassador with royal status, for Rolkem Colours, one of the world's largest food colourant providers.

While Cheryl is satisfied with the place she has reached, she is not comfortable about remaining there. Cheryl dreams of making the province proud of The Cake House as a tourism attraction. With a growing support structure in place, she is prepared to take risks within her means and take the business to the next level.

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