Carol ReynoldsDuring this time, Carol yearned to return to her family in KZN. As her mother had owned a Pam Golding franchise, Carol had come to know the Golding family. Fortuitously, Andrew Golding was opening a flagship branch in Durban and needed a manager. "We opened the Durban branch in 2008 as the property market crashed! I was faced with the daunting task of either retrenching colleagues or moving on myself," said Carol. She chose the latter and purchased the Durban North franchise of Pam Golding Properties in 2009.CAROL REYNOLDS owns and manages the Pam Golding North Durban franchise, which operates from Durban North through to Umdloti. In describing herself she says, 'I am a business woman, a mother, a wife, a friend, a terrible cook, a wannabee yogi, a homemaker, a creative, a peace-maker, a liberator, a dreamer, a visionary, an academic, a life coach, a non-drinker, a non-smoker and a doer." Reflecting on her career, Carol explains that as she comes from a property family, property is in her blood. "I studied law, thinking I would continue my father's legacy, but got side-tracked by the world of television and modelling, which took me out of the corporate space for over a decade. I only entered the property industry, my greatest passion, ten years later." In her early thirties, Carol stopped modelling to focus on a career with greater longevity. At this juncture, she fell pregnant with her first child and caught up in the euphoria of being a mother, opened a children's clothing and décor store. "Sadly, this was more of a heartfelt creative outlet, than a source of income, so I ventured back into the corporate world and ran the Western Cape region of Rodel Finance for a few years." During this time, Carol yearned to return to her family in KZN. As her mother had owned a Pam Golding franchise, Carol had come to know the Golding family. Fortuitously, Andrew Golding was opening a flagship branch in Durban and needed a manager. "We opened the Durban branch in 2008 as the property market crashed! I was faced with the daunting task of either retrenching colleagues or moving on myself," said Carol. She chose the latter and purchased the Durban North franchise of Pam Golding Properties in 2009. Carol grew the business from a staff and agent complement of 12 people to a business that houses over 65 people. During the ten years that Carol has owned the business, she has acquired a stake in the Durban franchise and expanded to include the Umhlanga, Sibaya and Umdloti territories. I have not achieved this alone In reflecting on people who have inspired and assisted her, she said, "I have not achieved this alone - Andrew Golding, my parents and my business partners have allowed me to unlock various opportunities along the way." "My parents have always been a huge inspiration to me - they are humble, ethical, upstanding and well-educated. They never compromise their principles and always conduct themselves with the utmost integrity." "Pam Golding has been a great mentor to me - she set her heights above the rest, soared and never looked back. She brought empathy, compassion and heart into the real estate industry, and these qualities set her apart from the competition." "Nelson Mandela is also one of my mentors - I was fortunate enough to meet him and have tea with him at his residence. He held my hand and looked me in the eye with genuine support and encouragement, telling me how proud he was that I had completed my law degree. He is the reason I run my business as a servant leader, building my team from behind rather than dictating from the front." Success comes from authenticity In addition, said Carol, success comes from authenticity and this means that as women in business, we need to behave as women do. "My business is founded on values like compassion, teamwork, humanity and genuine consideration for others. As women, we focus more on people and relationships rather than simply chasing deals, which means that we are geared for long-term success, resilience and longevity." One of Carol's life-long dilemmas is the quandary between contentment and the opposing force of her ambitious nature. "I don't think I will ever be fully satisfied with my accomplishments - there is a world of opportunity, and I lie awake at night strategising about how I can improve my status quo." "I studied psychology and love incorporating coaching into my business practice - I need to do more of this! There is also room for improvement across all five pillars of my business - each division can grow and thrive, feeding the other pillars to create a strong foundation for ongoing success." Harnessing the unique skills of a team Being a mother is hugely important to Carol. She grapples with the fact that she is always compromising to balance work and family responsibilities and often feels that she is failing dismally. However, to address her work-life balance Carol believes that there is value in collaboration, strategic alliances, partnerships and harnessing the unique skills of a team. "I have embraced the expansion of my business, created management positions and welcomed partners into my business who have different skills to me. This has enabled me to expand faster, achieve more, plug the holes in my business and, most importantly, it has given me time to be with my family. As Pam Golding said, "nothing worth having is ever built alone." In the past, Carol wishes that she had trusted more in divine intervention and worried less about the future. "Apply the core values of authenticity and ethics to your business practice and never compromise on these, as they are the foundation for success. Bring in the right people, get the culture right; the rest is about commitment, goals, determination, small wins and daily steps on the path to success." "Always learn from your mistakes; embrace change; give generously to those in need and never give up. Finally, feed your tank and feed your soul - don't burn out, because you need to shine your light upon others," concluded Carol.Apply the core values of authenticity and ethics to your business practice and never compromise on these, as they are the foundation for success

Cheryl Govender

CHERYL GOVENDER is the founder and owner of The Cake House in Pietermaritzburg. She is a qualified chef and professional cake artist. The Cake House has become a leading provider of designer cakes including engineered life-size cakes. Cheryl's exceptional cakes, each a masterpiece, have been featured in magazines and on television, and The Cake House is recognised as a leader in new age sugarcraft.

Cheryl is inspired by successful bakeries and cake artists. She explains, "This is a tough industry and requires not only talent, but a business mind, people skills, market insight, tenacity, and continuous learning and growth."

One of her biggest inspirations is Buddy Valastro, an American baker who is the star of the reality television series 'Cake Boss'.

Be clear about what must be achieved

Cheryl believes she got to where she is now and reached her goals by being clear about what she needed to achieve and why she needed to achieve them. She says her career started when she was fourteen when she was handed down decorating tools that her sister no longer needed. "Although I was a real tomboy, beating the boys at their own games in the streets, I did girly stuff when I went home, like playing with cake decorating tools and my dolls," she laughed.

Cheryl learned about sugar art by reading books from the municipal library and often left the kitchen in a mess after experimenting. Her Consumer Studies teacher recognised Cheryl's talent; arranged for her to attend a cake decorating course, and gave her a toolset, which she treasures to this day.
This teacher, now a retired school principal, adopted Cheryl as a daughter, helped her to believe in herself, and became her mentor to this day.
Cheryl won a Consumer Studies Inter School Award in matric due to her passion for cake decorating, but at that time she considered it a hobby, not a career.

After a year at college, Cheryl married and became a mother. She joined the corporate world but kept on making decorated cakes as a hobby to supplement her income. When her son was two years old, Cheryl entered and won the Pietermaritzburg Royal Show sugarcraft competition. This led to her teaching sugarcraft on a part-time basis at the now FET College in Northdale, something she continued passionately for 25 years. This Cheryl said, was fulfilling: "empowering women has always been close to my heart".

Focus on one thing and do it well

Cheryl gained wide experience in the corporate world, including ten years in shipping and international travel, before she started her own export business. This business crashed during the worldwide financial crisis of 2008 and she "fell back on her hands", starting a food catering business that also provided cakes. Cheryl made a few designer cakes assuming there was little market for these due to the high prices, but word of her quality and expertise spread and orders increased.

A traumatic divorce, the demands of being involved in catering, wedding décor, training and making cakes at the same time, made her realise that she needed to streamline her activities. In 2012 she decided to focus on one thing only and do it well and opened The Cake House. Cheryl, a single mom had herself, her mother's assistance, two children, and a house. As she had lost her vehicle, Cheryl went everywhere in running shoes while carrying cake ingredients and other items in a backpack.

Nothing was handed to her; she had no money and could not get a bank loan. Cheryl understood the risks involved but her faith and trust in God helped her. She managed to buy all her industrial baking equipment from a helpful appliance store on a three-month cash basis. Her business remains debt-free to this day.

Business skills are unrelated to gender

In Cheryl's view, women and men need the same business approach, as the skills required for a successful business are unrelated to gender. "Tenacity, hard work, honesty, patience and endurance are equally required from men and women." She does, however, concede that women face more challenges. She has had to face abuse, being a mother, and a divorce.

Achieving a work-life balance boils down to discipline for Cheryl. "It is necessary to make time for your family and yourself, and also to rest, but not working can be scary for a business owner with much to do," she says. "I've had to learn to set boundaries, say no, and cut myself off from work when it's time to relax and unwind." Gardening, time with her family and puppies, and doing things outside of the business help create a balance.

Brand ambassador

Cheryl is happy with what she has accomplished thus far and readily give others credit. Without her mother, she could not have set up The Cake House. Without the help of her husband Alan, her family, and staff members, she would not have been able to grow the business. She feels honoured having recently being appointed a brand ambassador with royal status, for Rolkem Colours, one of the world's largest food colourant providers.

While Cheryl is satisfied with the place she has reached, she is not comfortable about remaining there. Cheryl dreams of making the province proud of The Cake House as a tourism attraction. With a growing support structure in place, she is prepared to take risks within her means and take the business to the next level.

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