Cindy NorcottCINDY NORCOTT is the owner of Pro Appointments and Pro Talent, which are recruitment agencies that she has had for the past 25 years. She is the founder and chairperson of the Robin Hood Foundation, a charity that was formed in 2005. Cindy is also a motivational speaker, business coach and the author of the best-selling book, "How to be Unstoppable".CINDY NORCOTT is the owner of Pro Appointments and Pro Talent, which are recruitment agencies that she has had for the past 25 years. She is the founder and chairperson of the Robin Hood Foundation, a charity that was formed in 2005. Cindy is also a motivational speaker, business coach and the author of the best-selling book, "How to be Unstoppable". She launched her first company in a spare room of her parents' home with an old desk, a couple of chairs, a telephone, fax machine and typewriter. "I started my business at 23 with R2 500 in my bank account, and I have never had to touch that money. I have never applied for a loan and I have been blessed to have been able to increase my profits year on year," said Cindy. Surrounded by amazing people Cindy attributes her success to hard work, being exceptionally disciplined and surrounding herself with "amazing" people. She thinks that having free office space at her parents' home and having their emotional support helped. Failure she says was never an option. Although her business was from home, she would wake up, get dressed and start work at the same time every day. I loved what I was doing, and I was having fun." Cindy reflects that she was also inspired by many of her friends in business who are all very different but who share common values and character traits. These include courage under pressure, resilient spirits, positive outlooks, massive energy reserves, servant hearts and when things are down, they have a sense of humour to rely on. Building a business was not easy and, Cindy points out, with success came growth and she had to learn new skills. "I lacked general business and accounting skills when I started, and I had a very steep learning curve to get my head around the figures. Two years into the business, I obtained the services of a business mentor, Andrew, who helped me for about three years with advice and business strategy." Cindy has always been fortunate in having good staff in her company and says that they have been instrumental in the success of her business. Making a difference Apart from her energy-charged motivational and inspirational speaking engagements and appear-ances, she is most proud about the contribution she is making to the community through her non-profit organisation, the Robin Hood Foundation. The Robin Hood Foundation which was launched 14 years ago runs projects such as Love the Babies, Bless a Granny and Grandpa, Hope Breakfasts and Gogo Bags. "We host entrepreneurial conferences and parties for schools with children with special needs. We run more than 100 projects per year and our focus is helping people in need. As the name suggests, we take from the rich and we give to the poor. Through our work, individuals and organisations are making a difference," said Cindy. The Foundation is managed by a paid coordinator, Kim Griffith Jones, who is dedicated, highly organ-ised, passionate and multi-talented. Her skills are combined with an enthusiastic team of volunteers and a committee who work tirelessly for free. All of this makes the charity work smoothly and seamlessly. Work-life integration Speaking on gender differences in business, Cindy says that she does not advocate separating the world into men and women. "I think that business people need to create an approach that works for them. They need to work it out according to their circumstances and be prepared to be flexible and adapt. Sometimes, women tend to have the lion's share of household responsibility, so they have to juggle responsibilities a lot more and often have less time to work on their businesses due to family commitments. I do not however, think that this necessarily applies to all women." In her day to day business life Cindy prefers to think of achieving a work-life balance as work-life integration. "Sometimes, at work, I make personal calls and do some personal tasks and often at home, I am working. I plan my working day around my daughter's school schedule so that I can fetch her most days of the week. I don't think I have the balance right, but I am consciously working on my wheel of life, trying to achieve in all areas. It is a constant struggle for me," she commented. Think bigger Her struggle to achieve is reflected in her desire to believe in herself and think bigger as she knows she has what it takes to be a success. The advice that she would give her younger self is to have more fun along the way. "I would also tell myself to set better boundaries as I often say yes to too many requests for my time and energy. I would tell myself to be more assertive and not worry too much about other people's opinions." While Cindy is very happy with her achievements to date, she continues to strive for more success. "I think it is engrained in my DNA to want to out strip last year's self, so I always set goals for each new year that take the previous year's achievements to the next level. I would like to publish my second business book next year and I would like to grow my international and national speaking business."I always set goals for each new year that take the previous year's achievements to the next level

Cheryl Govender

CHERYL GOVENDER is the founder and owner of The Cake House in Pietermaritzburg. She is a qualified chef and professional cake artist. The Cake House has become a leading provider of designer cakes including engineered life-size cakes. Cheryl's exceptional cakes, each a masterpiece, have been featured in magazines and on television, and The Cake House is recognised as a leader in new age sugarcraft.

Cheryl is inspired by successful bakeries and cake artists. She explains, "This is a tough industry and requires not only talent, but a business mind, people skills, market insight, tenacity, and continuous learning and growth."

One of her biggest inspirations is Buddy Valastro, an American baker who is the star of the reality television series 'Cake Boss'.

Be clear about what must be achieved

Cheryl believes she got to where she is now and reached her goals by being clear about what she needed to achieve and why she needed to achieve them. She says her career started when she was fourteen when she was handed down decorating tools that her sister no longer needed. "Although I was a real tomboy, beating the boys at their own games in the streets, I did girly stuff when I went home, like playing with cake decorating tools and my dolls," she laughed.

Cheryl learned about sugar art by reading books from the municipal library and often left the kitchen in a mess after experimenting. Her Consumer Studies teacher recognised Cheryl's talent; arranged for her to attend a cake decorating course, and gave her a toolset, which she treasures to this day.
This teacher, now a retired school principal, adopted Cheryl as a daughter, helped her to believe in herself, and became her mentor to this day.
Cheryl won a Consumer Studies Inter School Award in matric due to her passion for cake decorating, but at that time she considered it a hobby, not a career.

After a year at college, Cheryl married and became a mother. She joined the corporate world but kept on making decorated cakes as a hobby to supplement her income. When her son was two years old, Cheryl entered and won the Pietermaritzburg Royal Show sugarcraft competition. This led to her teaching sugarcraft on a part-time basis at the now FET College in Northdale, something she continued passionately for 25 years. This Cheryl said, was fulfilling: "empowering women has always been close to my heart".

Focus on one thing and do it well

Cheryl gained wide experience in the corporate world, including ten years in shipping and international travel, before she started her own export business. This business crashed during the worldwide financial crisis of 2008 and she "fell back on her hands", starting a food catering business that also provided cakes. Cheryl made a few designer cakes assuming there was little market for these due to the high prices, but word of her quality and expertise spread and orders increased.

A traumatic divorce, the demands of being involved in catering, wedding décor, training and making cakes at the same time, made her realise that she needed to streamline her activities. In 2012 she decided to focus on one thing only and do it well and opened The Cake House. Cheryl, a single mom had herself, her mother's assistance, two children, and a house. As she had lost her vehicle, Cheryl went everywhere in running shoes while carrying cake ingredients and other items in a backpack.

Nothing was handed to her; she had no money and could not get a bank loan. Cheryl understood the risks involved but her faith and trust in God helped her. She managed to buy all her industrial baking equipment from a helpful appliance store on a three-month cash basis. Her business remains debt-free to this day.

Business skills are unrelated to gender

In Cheryl's view, women and men need the same business approach, as the skills required for a successful business are unrelated to gender. "Tenacity, hard work, honesty, patience and endurance are equally required from men and women." She does, however, concede that women face more challenges. She has had to face abuse, being a mother, and a divorce.

Achieving a work-life balance boils down to discipline for Cheryl. "It is necessary to make time for your family and yourself, and also to rest, but not working can be scary for a business owner with much to do," she says. "I've had to learn to set boundaries, say no, and cut myself off from work when it's time to relax and unwind." Gardening, time with her family and puppies, and doing things outside of the business help create a balance.

Brand ambassador

Cheryl is happy with what she has accomplished thus far and readily give others credit. Without her mother, she could not have set up The Cake House. Without the help of her husband Alan, her family, and staff members, she would not have been able to grow the business. She feels honoured having recently being appointed a brand ambassador with royal status, for Rolkem Colours, one of the world's largest food colourant providers.

While Cheryl is satisfied with the place she has reached, she is not comfortable about remaining there. Cheryl dreams of making the province proud of The Cake House as a tourism attraction. With a growing support structure in place, she is prepared to take risks within her means and take the business to the next level.

Back