UA-8884037-5 Lindiwe RakharebeLindiwe holds a bachelor's degree in management leadership from the University of the Free State as well as other qualifications in marketing management and management development. Over her 30 years in the corporate environment, Lindiwe has repeatedly proven her ability in strategic management and leading high-performance teamsLINDIWE RAKHAREBE, the CEO of the Durban ICC, is affectionately known as the "mother of the house" by her team. Lindiwe holds a bachelor's degree in management leadership from the University of the Free State as well as other qualifications in marketing management and management development. Over her 30 years in the corporate environment, Lindiwe has repeatedly proven her ability in strategic management and leading high-performance teams. She has served in a management capacity for all four of South Africa's major banking institutions. Consequently, the forward momentum of the Durban ICC has been propelled by Lindiwe's strong background in corporate management as well as her passion and dedication in growing the KwaZulu- Natal economy. Lindiwe said, "I am driven to achieve excellence in every way in my duty and delegation." Since its foundation, the Durban ICC has made an immense contribution to both the provincial and national economies. During the past financial year, R6.3-billion was added to South Africa's GDP and no less than 14 000 jobs were created and sustained as a result of the Durban ICC's activities. A Concerted Effort Lindiwe said, "I believe our continued success is a result of a concerted effort between the Board, our staff, our strategic partners in the City and Province and the loyal support of our clients. This effort coupled with our balanced strategy and diligent management at all levels of the organisation all help to contribute to the overall success of the Durban ICC." Lindiwe strongly believes that the Durban ICC has an important role to play in promoting sustainable economic growth for eThekwini, especially in the area of job creation. "For every individual attending a conference or exhibition at the Durban ICC, either as an exhibitor, delegate or visitor, there are positive economic spin-offs for local businesses. I would like to see continued meaningful enterprise development for SMMEs taking place at a grass-roots level." Under her leadership the Durban ICC has won several awards including the World Travel Awards as Africa's Leading Meetings and Conference Centre and a KZN Premier's Service Excellence Award in 2018. The Durban ICC is ranked in the top 1% of all convention centres globally and is the only convention centre on the African continent to make that list. Exceed our clients' expectations She says, "Whilst we celebrate all the good strides we have made in business, we must be mindful that there is still a lot more that needs to be done. The most important thing in remaining Africa's leading conference centre is that we exceed our clients' expectations and provide an exceptional experience for each and every event we host. We need to make sure that when we open the doors to our customers that they experience the warmth and the great service that we have at the Durban ICC." Empowering others to achieve their highest performance by instilling confidence in all of her team is an important part of Lindiwe's daily activities. "I believe I have an ability to bring the best out of people, enabling them to perform at their optimum. My staff tells me that I lead with love and respect, which motivates them to give their best effort and this ultimately benefits the organisation," said Lindiwe. A woman influences everything she touches As a staunch advocate of gender-equality and women empowerment, Lindiwe has made a personal and professional pledge to making a difference in the lives of those less fortunate. Her passion for women's empowerment issues has resulted in her serving on the board of the KwaZulu-Natal Network on Violence Against Women.. In addition, Lindiwe is well aware of the challenges of a being a woman leader in the often male-dominated world of business. She commented, "As a woman, you are gifted; you are a natural life-giver and whatever you give life to will increase and grow. So whatever challenges you face as a woman, you know how to manoeuvre, whether it's leading a company or propelling a cause. I believe a woman influences everything she touches." Companies must put strategies and action plans that are measurable and sustainable in place to advance women. Only when people are held accountable to these plans will their full impact truly be felt," she said. Serve a higher purpose Lindiwe is a self-confessed perpetual learner who places a high value on education and imparting knowledge in order to uplift the lives of others. "We are born with different skills-sets and have been put on earth to serve a higher purpose in life. The extent to which your unique skills are used to uplift others is the extent to which your fulfilment will be found," she said. "Treat others the way you would like to be treated. As a champion of equality, I have a vision for a world in which all human beings are comfortable with cultural diversity and where uncompromising respect exists for one another. It all starts with teachings at home." The mother of four and grandmother of two, says nothing supersedes the value of being a mother and the importance of belonging to a family. Lindiwe places a premium on the importance of work-life balance. Lindiwe said in the quest for success, it was important to respect yourself and have your feet firmly on the ground. "Humility is an important quality. Believe in yourself and love what you do. Be open to learning and make the best of opportunities that are available."We are born with different skills-sets and have been put on earth to serve a higher purpose in life
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Cheryl Govender

CHERYL GOVENDER is the founder and owner of The Cake House in Pietermaritzburg. She is a qualified chef and professional cake artist. The Cake House has become a leading provider of designer cakes including engineered life-size cakes. Cheryl's exceptional cakes, each a masterpiece, have been featured in magazines and on television, and The Cake House is recognised as a leader in new age sugarcraft.

Cheryl is inspired by successful bakeries and cake artists. She explains, "This is a tough industry and requires not only talent, but a business mind, people skills, market insight, tenacity, and continuous learning and growth."

One of her biggest inspirations is Buddy Valastro, an American baker who is the star of the reality television series 'Cake Boss'.

Be clear about what must be achieved

Cheryl believes she got to where she is now and reached her goals by being clear about what she needed to achieve and why she needed to achieve them. She says her career started when she was fourteen when she was handed down decorating tools that her sister no longer needed. "Although I was a real tomboy, beating the boys at their own games in the streets, I did girly stuff when I went home, like playing with cake decorating tools and my dolls," she laughed.

Cheryl learned about sugar art by reading books from the municipal library and often left the kitchen in a mess after experimenting. Her Consumer Studies teacher recognised Cheryl's talent; arranged for her to attend a cake decorating course, and gave her a toolset, which she treasures to this day.
This teacher, now a retired school principal, adopted Cheryl as a daughter, helped her to believe in herself, and became her mentor to this day.
Cheryl won a Consumer Studies Inter School Award in matric due to her passion for cake decorating, but at that time she considered it a hobby, not a career.

After a year at college, Cheryl married and became a mother. She joined the corporate world but kept on making decorated cakes as a hobby to supplement her income. When her son was two years old, Cheryl entered and won the Pietermaritzburg Royal Show sugarcraft competition. This led to her teaching sugarcraft on a part-time basis at the now FET College in Northdale, something she continued passionately for 25 years. This Cheryl said, was fulfilling: "empowering women has always been close to my heart".

Focus on one thing and do it well

Cheryl gained wide experience in the corporate world, including ten years in shipping and international travel, before she started her own export business. This business crashed during the worldwide financial crisis of 2008 and she "fell back on her hands", starting a food catering business that also provided cakes. Cheryl made a few designer cakes assuming there was little market for these due to the high prices, but word of her quality and expertise spread and orders increased.

A traumatic divorce, the demands of being involved in catering, wedding décor, training and making cakes at the same time, made her realise that she needed to streamline her activities. In 2012 she decided to focus on one thing only and do it well and opened The Cake House. Cheryl, a single mom had herself, her mother's assistance, two children, and a house. As she had lost her vehicle, Cheryl went everywhere in running shoes while carrying cake ingredients and other items in a backpack.

Nothing was handed to her; she had no money and could not get a bank loan. Cheryl understood the risks involved but her faith and trust in God helped her. She managed to buy all her industrial baking equipment from a helpful appliance store on a three-month cash basis. Her business remains debt-free to this day.

Business skills are unrelated to gender

In Cheryl's view, women and men need the same business approach, as the skills required for a successful business are unrelated to gender. "Tenacity, hard work, honesty, patience and endurance are equally required from men and women." She does, however, concede that women face more challenges. She has had to face abuse, being a mother, and a divorce.

Achieving a work-life balance boils down to discipline for Cheryl. "It is necessary to make time for your family and yourself, and also to rest, but not working can be scary for a business owner with much to do," she says. "I've had to learn to set boundaries, say no, and cut myself off from work when it's time to relax and unwind." Gardening, time with her family and puppies, and doing things outside of the business help create a balance.

Brand ambassador

Cheryl is happy with what she has accomplished thus far and readily give others credit. Without her mother, she could not have set up The Cake House. Without the help of her husband Alan, her family, and staff members, she would not have been able to grow the business. She feels honoured having recently being appointed a brand ambassador with royal status, for Rolkem Colours, one of the world's largest food colourant providers.

While Cheryl is satisfied with the place she has reached, she is not comfortable about remaining there. Cheryl dreams of making the province proud of The Cake House as a tourism attraction. With a growing support structure in place, she is prepared to take risks within her means and take the business to the next level.

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