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A historical legacy will refresh tourism

Enterprise iLembe has launched a wine cellar at Ballito on the KwaZulu-Natal North Coast to celebrate historical legacy whilst drawing tourists to the region.

Warm beaches along KZN North Coast; scenery resembling God’s own canvas; game parks and nature reserves; historical sites that shaped the nation; rustic and five-star accommodation facilities, traditional and fine dining venues will be joined by the latest attraction – the Seventeen87 Wine Cellar.

The Seventeen87 wine cellar at the Sugar Rush Park in Ballito was established to offer locals and visitors an experiential tourism offering: a combination of ‘history and wine’. The brand Seventeen87 pays homage to the King of the Zulu Nation, King Shaka who was born in 1787.

Enterprise iLembe CEO Nathi Nkomzwayo told guests at a ribbon-cutting ceremony that tourism along iLembe North Coast has sprung back to life with great gusto following the lull caused by the coronavirus pandemic. The event was also attended by the Mayor of KwaDukuza Local Municipality, Cllr Dolly Govender, and Deputy Mayor of iLembe District Municipality, Cllr Dolly Shandu.

“Potential travellers are urged to get a better understanding of the fun, affordable and exciting attractions on their own doorstep - take a sho’t left down the coast to the North Coast, which extends from Zimbali in the south to Amatikulu in the north, extending inland to Maphumulo and Ndwedwe.

With strict hygiene protocols in place, the KZN North Coast anticipates a bumper summer holiday season with a fun-filled programme of activities that will entice holidaymakers to descend in numbers to their favourite destinations, many of which have discounted deals on accommodation packages.”

Enterprise iLembe is the Economic Development Agency of the iLembe District Municipality. It is responsible for promoting trade and investment and driving economic development in the region. The idea of the iLembe Vineyards & Winery Project was conceptualised by Enterprise iLembe with funding assistance from the Department of Cooperative Governance and Traditional Affairs.

Nevin Davidson from Sugar Rush Park said that they were excited about the partnership with Enterprise iLembe on the launch of the Seventeen87 Wine Cellar. “The wine cellar adds another unique tourism experience to the many product offerings already on offer at the Park” said Davidson. The wine cellar is a small and intimate setting, where one can sample and purchase local wines from the Seventeen87 brand as well as other partner brands such as Cathedral Peak. The Cellar can also be hired for private functions.

Chairperson of the Board Khanyisani Shandu said, “Enterprise iLembe was established as a special purpose vehicle, with the aim of playing a vital and catalytic role in driving local economic development and growth in the iLembe District. “The Seventeen87 wine cellar is a new addition to the many tourism offerings on the North Coast set in the beautiful location of Sugar Rush Park.

“We look forward to the continued support of all our partners and stakeholders in making this project a success”.

The iLembe North Coast is extremely blessed as a tourist destination, with a glorious coastline fringed by golden beaches, a green amazing hinterland that is steeped in tradition coupled with the unique cultural mix that provides fascinating insights into the history of this part of the country and province. Renowned golf courses, adventure activities, food and cuisine and world class accommodation are synonymous with this destination.


W: www.sugarrush.co.za

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