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Aurik - This Week@Work: Die at your desk


This Week@Work I challenge the idea that retiring from your business is somehow an accomplishment. I met with 2 older business owners, both feeling pressure to hand the reigns to the next generation.

But their desire to stay on is not greedy, it’s fuelled by passion for the business they created, and the meaning they draw from seeing it grow and succeed.

As a business owner, the reward is often in the journey not the destination.


Your prosperity is largely in your hands. It's also in the wellbeing of your suppliers, customers, friends and family who run their own businesses. You're welcome to share This Week@Work with them.


Pavlo Phitidis







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