From Starter to Smarter: KZN Top Business and 10genAI Empower Businesses to Turn AI Into Measurable Growth
By Chelsea Morford
Artificial intelligence (AI) is rapidly reshaping the business landscape, but for many business owners, the challenge is no longer whether to adopt the technology. It is how to use it effectively to save time, improve efficiency and unlock opportunities for growth.
Recognising this opportunity, KZN Top Business has partnered with 10genAI to introduce From Starter to Smarter, a four-week AI Accelerator Challenge designed to help business leaders move beyond experimenting with AI and integrate it into their everyday operations.
Exclusive to the KZN Top Business community, the programme combines personalised training with practical implementation, equipping participants to build AI-powered tools tailored to their own business workflows.
From experimentation to implementation
While many professionals have experimented with tools such as ChatGPT and Claude, occasional use does not necessarily translate into meaningful business improvements. From Starter to Smarter addresses this gap by focusing on practical solutions that automate repetitive tasks, streamline workflows and free up time for higher-value work.
The programme aims to help participants reclaim one to two hours per person, per day by developing AI agents suited to their specific business needs.
Progress is tracked through a live return-on-investment (ROI) board, where participants record time saved, money saved, money generated and efficiencies gained. By comparing results before and after implementation, delegates can assess the tangible impact of their AI solutions.
A four-week journey to smarter working
Built around Claude, the programme combines four live online Tuesday sessions, from 2pm to 4pm, with approximately 10 minutes of daily practice. Beginning on 3 November 2026, each week builds on the previous one, taking participants from foundational knowledge to practical implementation and strategic application.
The programme follows four stages:
Week 1 – Ignite: Your AI Core: Establish AI foundations, targeting 15 minutes saved per day.
Week 2 – Automate: Your Workflows: Introduce workflow automation, targeting 30 minutes saved daily.
Week 3 – Build: Your AI Army: Develop more advanced AI capabilities, targeting one hour saved per day.
Week 4 – Lead: With AI Mastery: Apply AI strategically, with a target of one to two hours reclaimed per person, per day.
The emphasis is on building solutions that work within each participant's actual business environment. Rather than simply learning about AI, delegates develop tools they can put to work as the programme progresses.
Experienced guidance and practical resources
The accelerator is led by Terry Flack, chief AI strategist at 10genAI, alongside Daren Denholm, chief AI architect and lead trainer.
Terry brings more than three decades of experience in global sales, marketing and business strategy, ensuring the programme remains grounded in business growth and practical outcomes.
Darren has trained more than 275,000 people across 26 countries and coaches CEOs and executive teams in developing AI-first strategies. He is the author of The 7 Laws of the World's Most Advanced AI Operators and a six-time World Memory Championship competitor.
The programme is deliberately limited to 10 participants, enabling personalised guidance based on individual workflows. Sessions are live and interactive, with no recordings, allowing delegates to focus on implementation with support from both trainers.
Participants also receive a suite of resources to support their progress, including:
Twenty AI agent templates and unit playbooks.
Claude agents built live, with blueprints participants can keep.
A live ROI board to track measurable results.
The 7 Laws book and a 91-page workbook.
AI Champion certification to demonstrate their learning.
A 90-day business-unit roadmap identifying which AI opportunity to prioritise first.
Together, these resources are designed to help participants continue applying their knowledge beyond the four-week programme.
Accountability and measurable value
For business leaders who consider themselves non-technical, implementing AI can feel daunting. From Starter to Smarter seeks to make the process accessible by concentrating on practical business tasks rather than requiring advanced technical knowledge.
The approach is straightforward: identify time-consuming work, build an AI-powered solution around it, and measure the results.
The programme also offers a money-back guarantee. According to its terms and conditions, participants are guaranteed value back by day 28 through time saved, money made and efficiencies gained, or their money back.
This commitment places accountability at the centre of the experience, reinforcing the principle that AI should be measured by the value it delivers, not simply the technology it introduces.
An exclusive opportunity for KZN businesses
For KwaZulu-Natal businesses seeking to strengthen productivity and remain competitive, the accelerator offers a structured, hands-on introduction to applying AI more effectively.
The offer is exclusive to the KZN Top Business community, with only 10 places available.
Programme details:
Dates: Tuesdays, 3, 10, 17 and 24 November 2026
Time: 2pm–4pm
Format: Live online training
Community price: R25,000 per participant.
Standard price: R45,000 — a saving of R20,000
Booking code: KZNTB
Bookings:
As AI continues to evolve, the ability to translate its capabilities into practical business improvements is becoming an increasingly important advantage. Through From Starter to Smarter, KZN Top Business and 10genAI aim to help business leaders take that next step: moving from experimentation to implementation, and from potential to measurable progress.
