Who is Heather Flack

Heather Flack is a prominent South African entrepreneur, business leader, and accountant based in Durban. She is best known as the founder and CEO of Flair Accounting (formerly HW Accounting Services), a firm she established in 2003 to empower small and medium-sized enterprises (SMEs) through financial literacy. 

Professional Roles and Achievements

• Founder & CEO: She leads Flair Accounting, focusing on "Profit with Purpose" and helping business owners understand financial data as a tool for growth rather than just a compliance hurdle.

• Recognized Leader: In 2022/2023, her firm was recognized by Standard Bank Top Women as one of South Africa’s Top Gender Empowerment Companies in the financial sector.

• Public Speaker & Advocate: She is a member of the Professional Speakers Association of Southern Africa (PSASA) and frequently speaks on financial empowerment and business resilience.

• Community Voice: She actively discusses South Africa's economic strengths, encouraging an optimistic outlook on the nation's financial systems and banking infrastructure. 

Background

Flack began her career in accounting at age 17, completing her articles and quickly realizing the narrative power of numbers. After working in the private sector in Durban, she launched her own practice, which she rebranded to Flair Accounting in 2023 to celebrate its 20th anniversary. 

Heather Flack