< Back Lesedi Metsoamere Regional Executive for Private Wealth Banking at Absa Group Lesedi Metsoamere serves as the regional executive for Private Wealth Banking at Absa Group, overseeing both the KwaZulu-Natal and Mpumalanga provinces. Her professional career in banking began when she was just 19 years old, while still completing her studies. Reflecting on her beginnings, she said, “There was a financial institution recruiting from our university, looking for students to join and work. That’s when I started working.” From the outset, Lesedi was drawn to the world of finance. However, her early career revolved around client experience and relationship building. “I think that’s where the bug bit in terms of what I wanted to do,” she shared. “It was the satisfaction of making a client’s day that really started me off.” Over the years, Lesedi worked across various areas of banking, including client relationships, wealth and investment management. Her journey into leadership began at a previous employer, where she spent six years managing private banking divisions before joining Absa two and a half years ago. “I look after a team of about 45 people,” she said proudly. “We are here to really just make our clients’ dreams come true.” Helping people in general is Lesedi’s passion. “I believe it is essential to demonstrate genuine empathy towards customers, both personally and through your team, to ensure a positive and consistent customer experience.” DRIVEN BY EXCELLENCE Ambition and a desire to lead have always been central o Lesedi’s character. “Growing up, my biggest dream was always to be at the top of anything. I always wanted to excel,” she admitted. “I love being in the boardroom and making decisions – not just for the team but for our clients as well.” Her leadership philosophy is grounded in purpose. “For me, it’s really about how you lead an organisation with impact,” she said. “When people look back, I want them to say I’ve changed their lives in a positive way.” A strong advocate for women in business, Lesedi is deeply committed to mentoring young professionals. “One thing that’s quite important to me is creating space for women to be successful,” she explained. “I’ve been very intentional about mentoring young women who are still coming up within the financial services industry.” She recalled with pride helping one of her mentees secure her dream job. “We started from scratch, fixing her CV, doing mock interviews, and she got the job. It was such a fulfilling feeling.” Lesedi continues to mentor and coach others, sharing her story and her insights on leadership, confidence, and self-presentation. “I lift people as I rise,” she said. “That’s very important to me.” Lesedi would like to know that when she moves on in her career, people are better off than before. HER MOTHER’S JOURNEY Lesedi draws immense inspiration from her mother, whose resilience and determination shaped her outlook. “My mother grew up in Alex and didn’t have money to go to university,” Lesedi shared. “She started working in a restaurant, mopping floors and washing dishes, then later became a waitress.” Through saving her tips, her mother put herself through school, becoming a teacher of higher-grade mathematics and biology. She left the teaching profession after what she believed had been an impactful career. She later retrained as a computer programmer and went on to lead the successful implementation of computer systems across various institutions, primarily within the banking sector. “I don’t know how she did that,” Lesedi admitted. “She showed us that excellence is the expectation. When you are born of a woman like that, you can’t be anything but excellent and have to set the standard for generations to come.” Her mother’s influence is evident across the family. “One sister is a biochemist and my youngest sister has just been admitted as an attorney,” she said. “We are all driven to excel because of the woman who raised us.” BEYOND THE NUMBERS While Lesedi’s role is grounded in financial performance, her focus extends to meaningful impact. “I love numbers, but I also have a heart,” she remarked. “Numbers give us the data, but it’s about how we use that information to be most impactful.” She also leads Absa’s national Young Professionals segment, which is a committee supporting the transition of students into the professional world. “We introduced 12 months of free banking for final-year students,” she explained. In addition, the programme offers education on money matters. “It’s been fulfilling to see young doctors, accountants, and lawyers grow with us over time.” Lesedi acknowledges that her journey has not been without challenges. “There’s no substitute for hard work,” she stated. “You have to put in the hours.” As a young black woman in leadership, she has faced bias and doubt. “Sometimes you have to over-deliver to prove you belong at the table. Being young, being a woman, being black – these are all factors, but delivery silences them.” While Lesedi is often the only woman in the room, she believes that women bring a unique strength to leadership. “They call us emotional beings, but our emotions are our superpower. They allow us to lead with empathy and impact.” Lesedi encourages others to take charge of their own careers and work hard. “Nobody else is responsible for your career but you,” she advised. “Put your hand up for opportunities and let your results speak for you. I’ve rarely applied for roles in the traditional way. I go directly to the head of the department and say, ‘I am the person for this job – what do I need to do to get it?’”Despite her demanding role, Lesedi understands the importance of rest. “There’s no such thing as perfect balance, we live in a service environment,” she said with a smile. “Some days are 90-10, some 60-40, others 50-50.” She makes time to recharge by enjoying the ocean. “I love the beach. I take walks, spend time in the water, and just breathe. You have to take a break – otherwise your body will take it for you.” As she looks to the future, Lesedi remains focused on her ultimate goal. “C-suite,” she said simply. “Whether it’s as CEO of a major corporate or my own company, that’s the big chair I want and I’m going to achieve it." Previous Next

Trade & Investment KwaZulu-Natal (TIKZN) is geared to promote the Province’s competitive advantages as a world-class business investment destinationTrade and Investment KwaZulu-NatalChief Executive Officer (Acting): Mr Sihle NgcamuTrade & Investment KwaZulu-Natal (TIKZN) is geared to promote the Province’s competitive advantages as a world-class business investment destination and to encourage trade by assisting local companies to identify new markets for the export of their products. One of TIKZN’s strengths in promoting the province of KwaZulu-Natal is in the packaging and marketing of investment opportunities. TIKZN has identified a range of potential investment opportunities in different sectors for investors who can then make an informed decision of the suitability of the project according to their interest level. KwaZulu-Natal is the only South African province to provide project brokering and goes all out to link clients and investors. The Province has active and successful businesses and a very proactive provincial government that provides visible support to investors. Property Development TIKZN has packaged a number of property developments, which are in various stages of implementation from the conducting of feasibility studies, to development of business plans, environmental impact studies, designs, approval and construction. Manufacturing The province is strong in manufacturing and works closely with the automotive industry. There is a need to develop the supply chain both in original equipment manufacturers (OEM) and after-sale markets, locally and internationally. The South African aluminium industry is one of the industrial pillars of the South African economy. There is also much need to promote the beneficiation of metals including aluminum and steel. Consequently, the manufacture of a number of aluminum products have been packaged for investors, including the manufacture of alloy wheels, beverage cans and pistons. Support Programmes for Exporters The Export Development and Promotion Unit (EDPU) of TIKZN, provides assistance to exporters and facilitation of market access for KwaZulu-Natal exporters. Their operational activities include the facilitation of trade missions, planning for exhibitions, implementation of training programmes and responding to various enquiries. TIKZN has tailor-made support for emerging, existing and established exporters whom are keen on sharpening their capabilities in exporting. Both group and one-on-one support are available with international best practices being sourced so exporters are encouraged to take advantage of this opportunity as well. For more seasoned exporters: • TIKZN has collaborated with the Netherlands through the PUM programme. • PUM Netherlands is a global mentorship programme that brings well experienced retired business leaders to South Africa to mentor exporters to grow their markets. • TIKZN assists with the selection, recruitment of exporters as well as the facilitation of the application of this programme. On the export promotion side, TIKZN assists by facilitating market access in various countries by assisting exporters to participate in exhibitions and trade missions, as well as engaging with inward delegations. Trade events include the Southern African Development Community (SADC) and other African countries like Tanzania, Zambia, Zimbabwe, Seychelles, Madagascar and Mauritius. There are also trade events that investigate our traditional markets like the USA, UK and China to name a few. Using technology and tools such as the KZN Export Information Portal and the Decision Support Model (DSM), TIKZN can provide a more value-added service to the export community. The purpose of the model is to scientifically identify probable markets for KZN Exporters. Using several intricate databases with appropriate filtering mechanisms, the model can give an indication of the likelihood and opportunities available in markets across the globe for specific products. Export Week Export Week is an annual programme and 2019 will mark the 8th year for this event. This event was developed to recognise, promote and assist with the growing of KwaZulu-Natal's export businesses and industries. Through a comprehensive programme of activities, it provides professional development and information on growth sectors and market opportunities to KwaZulu-Natal's new and existing exporters and internationally focused businesses. One of the highlights of Export Week is the KZN Exporter of the Year Awards Banquet, which showcases emerging and established exporters of a wide range of goods and services. The awards are facilitated by the Durban Chamber of Commerce and Industry and are supported by other strategic partners. One Stop Shop A One Stop Shop has been established to promote the ease of doing business in the province and to help facilitate investment. The facility will assist with common challenges and address serious bottlenecks in projects in an efficient and transparent manner. Instead of going to several offices you will now be able to go to only one window to access most of the relevant government agencies such as South African Revenue Services, the departments of Labour, Home Affairs, Trade and Industry and CIPC. The One Stop Shop is located at Trade & Investment House at the Kingsmead Office Park in Durban. Full Name of Company: Trade & Investment KwaZulu-Natal Nature of Business: Trade and investment promotion agency. In terms of what the organisation does, it is mandated to: • Promote, brand and market KwaZulu-Natal as an investment destination • Facilitate trade by assisting local companies to access international markets • Identify, develop and package investment opportunities in KwaZulu-Natal • Provide a professional service to all clientele • Retain and expand trade and export activities • Link opportunities to the developmental needs of the KwaZulu-Natal community VISION To be the leader in developing and promoting export trade in KwaZulu-Natal and to position the province as a premier destination for investment. KEY PERSONNEL Chairperson of TIKZN Board: Ina Cronje Chief Executive Officer: (Acting): Mr Sihle Ngcamu CONTACT DETAILS Durban Office Physical Address: Trade & Investment House, Kingsmead Office Park, Kingsmead Boulevard, Stalwart Simelane Street, Durban, 4001, South Africa Postal Address: P.O. Box 4245, Durban, 4000 Tel: +27 (0)31 368 9600 Fax: +27 (0)31 368 5888 E-mail: info@tikzn.co.za Website: www.tikzn.co.za Gauteng Office Physical Address: 99 George Storrar Avenue, Groenkloof, Pretoria, South Africa Postal Address: P.O. Box 10994, Centurion, Gauteng, 0046, South Afrca Tel: +27 (0)12 346 4386 Fax: +27 (0)86 501 0848 Chief Executive Officer (Acting): Mr Sihle Ngcamu Tailor-Made Support Trade & Investment KwaZulu-Natal (TIKZN) is geared to promote the Province’s competitive advantages as a world-class business investment destination and to encourage trade by assisting local companies to identify new markets for the export of their products. One of TIKZN’s strengths in promoting the province of KwaZulu-Natal is in the packaging and marketing of investment opportunities. TIKZN has identified a range of potential investment opportunities in different sectors for investors who can then make an informed decision of the suitability of the project according to their interest level. KwaZulu-Natal is the only South African province to provide project brokering and goes all out to link clients and investors. The Province has active and successful businesses and a very proactive provincial government that provides visible support to investors. Property Development TIKZN has packaged a number of property developments, which are in various stages of implementation from the conducting of feasibility studies, to development of business plans, environmental impact studies, designs, approval and construction. Manufacturing The province is strong in manufacturing and works closely with the automotive industry. There is a need to develop the supply chain both in original equipment manufacturers (OEM) and after-sale markets, locally and internationally. The South African aluminium industry is one of the industrial pillars of the South African economy. There is also much need to promote the beneficiation of metals including aluminum and steel. Consequently, the manufacture of a number of aluminum products have been packaged for investors, including the manufacture of alloy wheels, beverage cans and pistons. Support Programmes for Exporters The Export Development and Promotion Unit (EDPU) of TIKZN, provides assistance to exporters and facilitation of market access for KwaZulu-Natal exporters. Their operational activities include the facilitation of trade missions, planning for exhibitions, implementation of training programmes and responding to various enquiries. TIKZN has tailor-made support for emerging, existing and established exporters whom are keen on sharpening their capabilities in exporting. Both group and one-on-one support are available with international best practices being sourced so exporters are encouraged to take advantage of this opportunity as well. For more seasoned exporters: • TIKZN has collaborated with the Netherlands through the PUM programme. • PUM Netherlands is a global mentorship programme that brings well experienced retired business leaders to South Africa to mentor exporters to grow their markets. • TIKZN assists with the selection, recruitment of exporters as well as the facilitation of the application of this programme. On the export promotion side, TIKZN assists by facilitating market access in various countries by assisting exporters to participate in exhibitions and trade missions, as well as engaging with inward delegations. Trade events include the Southern African Development Community (SADC) and other African countries like Tanzania, Zambia, Zimbabwe, Seychelles, Madagascar and Mauritius. There are also trade events that investigate our traditional markets like the USA, UK and China to name a few. Using technology and tools such as the KZN Export Information Portal and the Decision Support Model (DSM), TIKZN can provide a more value-added service to the export community. The purpose of the model is to scientifically identify probable markets for KZN Exporters. Using several intricate databases with appropriate filtering mechanisms, the model can give an indication of the likelihood and opportunities available in markets across the globe for specific products. Export Week Export Week is an annual programme and 2019 will mark the 8th year for this event. This event was developed to recognise, promote and assist with the growing of KwaZulu-Natal's export businesses and industries. Through a comprehensive programme of activities, it provides professional development and information on growth sectors and market opportunities to KwaZulu-Natal's new and existing exporters and internationally focused businesses. One of the highlights of Export Week is the KZN Exporter of the Year Awards Banquet, which showcases emerging and established exporters of a wide range of goods and services. The awards are facilitated by the Durban Chamber of Commerce and Industry and are supported by other strategic partners. One Stop Shop A One Stop Shop has been established to promote the ease of doing business in the province and to help facilitate investment. The facility will assist with common challenges and address serious bottlenecks in projects in an efficient and transparent manner. Instead of going to several offices you will now be able to go to only one window to access most of the relevant government agencies such as South African Revenue Services, the departments of Labour, Home Affairs, Trade and Industry and CIPC. The One Stop Shop is located at Trade & Investment House at the Kingsmead Office Park in Durban. Full Name of Company: Trade & Investment KwaZulu-Natal Nature of Business: Trade and investment promotion agency. In terms of what the organisation does, it is mandated to: • Promote, brand and market KwaZulu-Natal as an investment destination • Facilitate trade by assisting local companies to access international markets • Identify, develop and package investment opportunities in KwaZulu-Natal • Provide a professional service to all clientele • Retain and expand trade and export activities • Link opportunities to the developmental needs of the KwaZulu-Natal community VISION To be the leader in developing and promoting export trade in KwaZulu-Natal and to position the province as a premier destination for investment. KEY PERSONNEL Chairperson of TIKZN Board: Ina Cronje Chief Executive Officer: (Acting): Mr Sihle Ngcamu CONTACT DETAILS Durban Office Physical Address: Trade & Investment House, Kingsmead Office Park, Kingsmead Boulevard, Stalwart Simelane Street, Durban, 4001, South Africa Postal Address: P.O. Box 4245, Durban, 4000 Tel: +27 (0)31 368 9600 Fax: +27 (0)31 368 5888 E-mail: info@tikzn.co.za Website: www.tikzn.co.za Gauteng Office Physical Address: 99 George Storrar Avenue, Groenkloof, Pretoria, South Africa Postal Address: P.O. Box 10994, Centurion, Gauteng, 0046, South Afrca Tel: +27 (0)12 346 4386 Fax: +27 (0)86 501 0848 Trade and Investment KwaZulu-Natal Trade & Investment KwaZulu-Natal (TIKZN) is geared to promote the Province’s competitive advantages as a world-class business investment destination

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