A Multi-Sector Enterprise Driving Growth and Empowerment

In Umhlanga, Durban, the WOA Group has established itself as a diversified

business with a growing presence in South Africa’s economic landscape. Founded

by Advocate Pria Hassan, a lawyer and entrepreneur recognised for her commitment

to women’s empowerment in business, the group was built on a vision of creating

sustainable, women-led enterprises. Today, WOA operates across logistics, fuels

and oils, construction, pharmaceuticals, automotive, insurance, and community

development, each division contributing to a more inclusive economy.

Women in Logistics SA

At the forefront of the group’s operations is Women in Logistics SA, a rapidly

expanding division offering supply-chain solutions to clients across sectors. In a field

traditionally shaped by established structures, WOA Logistics has introduced an

agile model grounded in innovation, reliability, and tailored service. By designing

strategies that improve efficiency and strengthen transportation networks, the

division has become a trusted partner for businesses seeking seamless, end-to-end

logistics support.

WOA Fuels & Oils

WOA Fuels & Oils is a licensed and accredited petroleum wholesaler based in

Umhlanga. The division supplies products essential to transportation, construction,

and manufacturing, ensuring compliance, safety, and uninterrupted supply. Its

strategic position near Durban’s port facilities allows for efficiency in distribution,

enabling industries to operate without disruption. Beyond its commercial function, the

division underpins economic activity by keeping key sectors moving.

WOA Construction

In the construction sector, WOA is making an impact through projects that address

the growing demand for affordable housing. With a focus on GAP housing, designed

to bridge the divide between subsidised and market-priced home, the division

applies innovative building methods to deliver sustainable and functional housing

solutions. Its projects reflect the group’s broader objective of combining commercial

delivery with community benefit, particularly in urban environments where housing

needs continue to expand.

Women in Petrochemicals

Women in Petrochemicals supports the participation of women in a sector that has

long been male-dominated. The division provides professional networks, skills

development, and opportunities that encourage women to thrive in operational,

technical, and leadership roles. In addition to advancing gender diversity, the division

engages with industry challenges such as sustainability and innovation, positioning

itself as both a business driver and a platform for change.

WOA Insurance Brokers

WOA Insurance Brokers offers a wide range of personal, commercial, and industry-

specific insurance products. Its approach centres on guiding clients through complex

markets with expertise and attention to individual requirements. By combining

professional advice with tailored solutions, the division helps businesses and

individuals manage risk with greater confidence.

WOA Automotive

The automotive division responds to an industry undergoing technological and

structural shifts. WOA Automotive provides services to manufacturers, dealerships,

and consumers while promoting the inclusion of women in this sector. It engages

with developments in mobility, innovation, and sustainability, positioning itself to

address both current demands and future industry needs.

WOA Pharmaceuticals and Healthcare

WOA Pharmaceuticals and Healthcare contributes to strengthening healthcare

systems by supporting access to essential medicines and services. The division also

provides a platform for women in healthcare and pharmaceuticals, encouraging

professional growth and collaboration. By fostering partnerships aimed at improving

patient care, this branch of the group plays a direct role in enhancing quality of life.

WOA Foundation

The WOA Foundation reflects the group’s commitment to extending business

success into social progress. It focuses on enterprise development, supplier

empowerment, and socio-economic upliftment. Initiatives range from supporting

small businesses to community-based programmes, with a particular emphasis on

encouraging entrepreneurship among women and young people. The Foundation

demonstrates WOA’s belief that long-term business growth is inseparable from

community advancement.

Durban Roots, National Reach

WOA’s base in Durban offers significant advantages. The city’s port and trade routes

provide a strong platform for logistics and fuel distribution, while its growing

infrastructure needs support construction opportunities. From this regional hub, WOA

has extended its reach nationally, with each division contributing to wider economic

participation and development.

An Integrated Model

What distinguishes the WOA Group is the way its divisions connect. Logistics

supports fuel and construction projects, while the Foundation nurtures suppliers that

feed into the group’s value chains. This integration ensures that WOA operates as a

cohesive enterprise rather than a collection of stand-alone businesses. The model

combines commercial performance with social responsibility, offering clients,

partners, and communities the assurance of quality alongside impact.