A Multi-Sector Enterprise Driving Growth and Empowerment

In Umhlanga, Durban, the WOA Group has established itself as a diversified
business with a growing presence in South Africa’s economic landscape. Founded
by Advocate Pria Hassan, a lawyer and entrepreneur recognised for her commitment
to women’s empowerment in business, the group was built on a vision of creating
sustainable, women-led enterprises. Today, WOA operates across logistics, fuels
and oils, construction, pharmaceuticals, automotive, insurance, and community
development, each division contributing to a more inclusive economy.
Women in Logistics SA

At the forefront of the group’s operations is Women in Logistics SA, a rapidly
expanding division offering supply-chain solutions to clients across sectors. In a field
traditionally shaped by established structures, WOA Logistics has introduced an
agile model grounded in innovation, reliability, and tailored service. By designing
strategies that improve efficiency and strengthen transportation networks, the
division has become a trusted partner for businesses seeking seamless, end-to-end
logistics support.

WOA Fuels & Oils
WOA Fuels & Oils is a licensed and accredited petroleum wholesaler based in
Umhlanga. The division supplies products essential to transportation, construction,
and manufacturing, ensuring compliance, safety, and uninterrupted supply. Its
strategic position near Durban’s port facilities allows for efficiency in distribution,
enabling industries to operate without disruption. Beyond its commercial function, the
division underpins economic activity by keeping key sectors moving.

WOA Construction
In the construction sector, WOA is making an impact through projects that address
the growing demand for affordable housing. With a focus on GAP housing, designed
to bridge the divide between subsidised and market-priced home, the division
applies innovative building methods to deliver sustainable and functional housing
solutions. Its projects reflect the group’s broader objective of combining commercial
delivery with community benefit, particularly in urban environments where housing
needs continue to expand.

Women in Petrochemicals
Women in Petrochemicals supports the participation of women in a sector that has
long been male-dominated. The division provides professional networks, skills
development, and opportunities that encourage women to thrive in operational,
technical, and leadership roles. In addition to advancing gender diversity, the division
engages with industry challenges such as sustainability and innovation, positioning
itself as both a business driver and a platform for change.

WOA Insurance Brokers
WOA Insurance Brokers offers a wide range of personal, commercial, and industry-
specific insurance products. Its approach centres on guiding clients through complex
markets with expertise and attention to individual requirements. By combining
professional advice with tailored solutions, the division helps businesses and
individuals manage risk with greater confidence.
WOA Automotive
The automotive division responds to an industry undergoing technological and
structural shifts. WOA Automotive provides services to manufacturers, dealerships,

and consumers while promoting the inclusion of women in this sector. It engages
with developments in mobility, innovation, and sustainability, positioning itself to
address both current demands and future industry needs.

WOA Pharmaceuticals and Healthcare
WOA Pharmaceuticals and Healthcare contributes to strengthening healthcare
systems by supporting access to essential medicines and services. The division also
provides a platform for women in healthcare and pharmaceuticals, encouraging
professional growth and collaboration. By fostering partnerships aimed at improving
patient care, this branch of the group plays a direct role in enhancing quality of life.

WOA Foundation
The WOA Foundation reflects the group’s commitment to extending business
success into social progress. It focuses on enterprise development, supplier
empowerment, and socio-economic upliftment. Initiatives range from supporting
small businesses to community-based programmes, with a particular emphasis on
encouraging entrepreneurship among women and young people. The Foundation
demonstrates WOA’s belief that long-term business growth is inseparable from
community advancement.

Durban Roots, National Reach
WOA’s base in Durban offers significant advantages. The city’s port and trade routes
provide a strong platform for logistics and fuel distribution, while its growing
infrastructure needs support construction opportunities. From this regional hub, WOA
has extended its reach nationally, with each division contributing to wider economic
participation and development.

An Integrated Model
What distinguishes the WOA Group is the way its divisions connect. Logistics
supports fuel and construction projects, while the Foundation nurtures suppliers that
feed into the group’s value chains. This integration ensures that WOA operates as a
cohesive enterprise rather than a collection of stand-alone businesses. The model
combines commercial performance with social responsibility, offering clients,
partners, and communities the assurance of quality alongside impact.