A Multi-Sector Enterprise Driving Growth and Empowerment

In Umhlanga, Durban, the WOA Group has established itself as a diversified business with a growing presence in South Africa’s economic landscape. Founded by Advocate Pria Hassan, a lawyer and entrepreneur recognised for her commitment to women’s empowerment in business, the group was built on a vision of creating sustainable, women-led enterprises. Today, WOA operates across logistics, fuels and oils, construction, pharmaceuticals, automotive, insurance, and community development, each division contributing to a more inclusive economy.

Women in Logistics SA

At the forefront of the group’s operations is Women in Logistics SA, a rapidly expanding division offering supply-chain solutions to clients across sectors. In a field traditionally shaped by established structures, WOA Logistics has introduced an agile model grounded in innovation, reliability, and tailored service. By designing strategies that improve efficiency and strengthen transportation networks, the division has become a trusted partner for businesses seeking seamless, end-to-end

logistics support.

WOA Fuels & Oils

WOA Fuels & Oils is a licensed and accredited petroleum wholesaler based in Umhlanga. The division supplies products essential to transportation, construction, and manufacturing, ensuring compliance, safety, and uninterrupted supply. Its strategic position near Durban’s port facilities allows for efficiency in distribution, enabling industries to operate without disruption. Beyond its commercial function, the division underpins economic activity by keeping key sectors moving.

WOA Construction

In the construction sector, WOA is making an impact through projects that address the growing demand for affordable housing. With a focus on GAP housing, designed to bridge the divide between subsidised and market-priced home, the division applies innovative building methods to deliver sustainable and functional housing solutions. Its projects reflect the group’s broader objective of combining commercial delivery with community benefit, particularly in urban environments where housing needs continue to expand.

Women in Petrochemicals

Women in Petrochemicals supports the participation of women in a sector that has long been male-dominated. The division provides professional networks, skills development, and opportunities that encourage women to thrive in operational, technical, and leadership roles. In addition to advancing gender diversity, the division engages with industry challenges such as sustainability and innovation, positioning itself as both a business driver and a platform for change.

WOA Insurance Brokers

WOA Insurance Brokers offers a wide range of personal, commercial, and industry-specific insurance products. Its approach centres on guiding clients through complex markets with expertise and attention to individual requirements. By combining professional advice with tailored solutions, the division helps businesses and individuals manage risk with greater confidence.

WOA Automotive

The automotive division responds to an industry undergoing technological and structural shifts. WOA Automotive provides services to manufacturers, dealerships, and consumers while promoting the inclusion of women in this sector. It engages with developments in mobility, innovation, and sustainability, positioning itself to address both current demands and future industry needs.

WOA Pharmaceuticals and Healthcare

WOA Pharmaceuticals and Healthcare contributes to strengthening healthcare systems by supporting access to essential medicines and services. The division also provides a platform for women in healthcare and pharmaceuticals, encouraging professional growth and collaboration. By fostering partnerships aimed at improving patient care, this branch of the group plays a direct role in enhancing quality of life.

WOA Foundation

The WOA Foundation reflects the group’s commitment to extending business success into social progress. It focuses on enterprise development, supplier empowerment, and socio-economic upliftment. Initiatives range from supporting small businesses to community-based programmes, with a particular emphasis on encouraging entrepreneurship among women and young people. The Foundation demonstrates WOA’s belief that long-term business growth is inseparable from community advancement.

Durban Roots, National Reach

WOA’s base in Durban offers significant advantages. The city’s port and trade routes provide a strong platform for logistics and fuel distribution, while its growing infrastructure needs support construction opportunities. From this regional hub, WOA has extended its reach nationally, with each division contributing to wider economic participation and development.

An Integrated Model

What distinguishes the WOA Group is the way its divisions connect. Logistics supports fuel and construction projects, while the Foundation nurtures suppliers that feed into the group’s value chains. This integration ensures that WOA operates as a cohesive enterprise rather than a collection of stand-alone businesses. The model combines commercial performance with social responsibility, offering clients, partners, and communities the assurance of quality alongside impact.