UA-8884037-5 Cathie Lewis"Yes, I do sometimes take minutes," she smiles, "but it's so much more than that." It's Cathie's job to make sure that the board meets their legal and regulatory obligations, but she also has wide-ranging responsibilities. In effect, she is part of the company's conscience when it comes to ensuring corporate integrity matters more than short-term profits.s group company secretary at Grindrod Limited, Cathie heads up governance, which she explains as helping make sure the company does what it's supposed to do, and jokes that her job is to try and save the world. After completing her legal degree, Cathie lectured in law which she loved, but after five years she decided there had to be something more out there. She went into private practice, and started her articles. "The timing wasn't great," she remembers, "my daughter was only two months old." Nevertheless, she completed her articles and qualified as an attorney and conveyancer, going on to start her own firm. Undaunted by change, Cathie's next move was into the corporate world, working as head of legal services at a steel company before moving to Durban to join Grindrod. "I have a wonderful job," she says. "It's a great company and I get to influence the agenda and make sure things work. And I meet wonderful people every day." "Yes, I do sometimes take minutes," she smiles, "but it's so much more than that." It's Cathie's job to make sure that the board meets their legal and regulatory obligations, but she also has wide-ranging responsibilities. In effect, she is part of the company's conscience when it comes to ensuring corporate integrity matters more than short-term profits. Looking at business holistically "I've always had an understanding that we need to do better; both as individuals and organisations," she says. "I love my corporate governance role, but sustainability is my greatest motivation." Explaining that while traditionally we have always evaluated business in financial terms, we need to look at any organisation holistically, whether a business, a church organisation, or even your personal life. "You need to consider how you are positioned in the bigger scheme of things," she points out. "How do you impact on your community, your social environ-ment and certainly your natural environment?" "When you look at business through a sustainability lens, your thought processes, decisions and actions change." Using the example of buying a business, Cathie argues that instead of considering the financial ratios, businesses should consider the value creation in a wider context. "We have a significant unemployment problem in South Africa, and should be considering whether buying that new business has the potential for real social impact, like job creation or opportunities for upskilling staff." For Cathie, it's not just about your employees or business partners; she strongly advocates considering the impact of decisions on wider communities. "As corporate citizens, we need to acknowledge that no man is an island, and everything in life is about relationships. We need healthy relationships to prosper. And this extends to the natural environment too. We have a responsibility, not just to limit negative impact, but to go further and create a positive impact. And there are companies getting this right. Our planet has finite resources, so we can't just create a production and consumption economy, we have to use what we have with better impact. Growth in value is not just financial, value needs to be relative to society, people and the environment too." Cathie says she's inspired by many people, but highlights Angela Merkel as "uber-cool". "She's shown remarkable leadership, faced difficult challenges, and dealt with difficult people, calmly and tenaciously. She's been instrumental in fundamental shifts in the way people think and understand the value of caring for people. She believes that everyone is entitled to a piece of the sun; that you don't discriminate against people just because they look different or speak a different language." Asked whether she believes women need to act differently to men to succeed in business, she points out that we are inherently different, and need to be true to ourselves. "Don't try to be something you're not. But nothing is impossible just because you're a woman. Yes, sometimes physical strength can be a limitation, but use the strengths you have. I'm encouraged to see the rise of women in traditionally male roles. And here at Grindrod we actively encourage women to follow the path they want, and we do have women boiler makers and truck drivers." Build resilience Cathie is very grateful for what she's achieved so far. "But I know we are all the sum total of the graces of other people. I've had a charmed life, with a happy, secure childhood, wonderful parents and very few concerns, but I do warn my children that life is tough. We need to build their resilience so they can cope when they have to face life's challenges." And while grateful, she's certainly not satisfied. "We're messing up the environment at such a scale that I suffer from climate change angst. (It's a real thing!) It's messing up people's lives, with a huge impact on agriculture and health, and I aim to make a real contribution. But despite my climate change angst, I'm a positive happy person, and I have a good work-life balance. I love my job and I love to work. But I love to spend time with family and friends, play with my dogs, and swim in the sea too. Or just waste time on the couch." Try your best If Cathie could give her younger self advice it would be this: "Don't take yourself too seriously and keep your sense of humour. Relax. If things aren't perfect don't lose sleep; just try your best and if you fail, try again."When you look at business through a sustainability lens, your thought processes, decisions and actions change
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Cheryl Govender

CHERYL GOVENDER is the founder and owner of The Cake House in Pietermaritzburg. She is a qualified chef and professional cake artist. The Cake House has become a leading provider of designer cakes including engineered life-size cakes. Cheryl's exceptional cakes, each a masterpiece, have been featured in magazines and on television, and The Cake House is recognised as a leader in new age sugarcraft.

Cheryl is inspired by successful bakeries and cake artists. She explains, "This is a tough industry and requires not only talent, but a business mind, people skills, market insight, tenacity, and continuous learning and growth."

One of her biggest inspirations is Buddy Valastro, an American baker who is the star of the reality television series 'Cake Boss'.

Be clear about what must be achieved

Cheryl believes she got to where she is now and reached her goals by being clear about what she needed to achieve and why she needed to achieve them. She says her career started when she was fourteen when she was handed down decorating tools that her sister no longer needed. "Although I was a real tomboy, beating the boys at their own games in the streets, I did girly stuff when I went home, like playing with cake decorating tools and my dolls," she laughed.

Cheryl learned about sugar art by reading books from the municipal library and often left the kitchen in a mess after experimenting. Her Consumer Studies teacher recognised Cheryl's talent; arranged for her to attend a cake decorating course, and gave her a toolset, which she treasures to this day.
This teacher, now a retired school principal, adopted Cheryl as a daughter, helped her to believe in herself, and became her mentor to this day.
Cheryl won a Consumer Studies Inter School Award in matric due to her passion for cake decorating, but at that time she considered it a hobby, not a career.

After a year at college, Cheryl married and became a mother. She joined the corporate world but kept on making decorated cakes as a hobby to supplement her income. When her son was two years old, Cheryl entered and won the Pietermaritzburg Royal Show sugarcraft competition. This led to her teaching sugarcraft on a part-time basis at the now FET College in Northdale, something she continued passionately for 25 years. This Cheryl said, was fulfilling: "empowering women has always been close to my heart".

Focus on one thing and do it well

Cheryl gained wide experience in the corporate world, including ten years in shipping and international travel, before she started her own export business. This business crashed during the worldwide financial crisis of 2008 and she "fell back on her hands", starting a food catering business that also provided cakes. Cheryl made a few designer cakes assuming there was little market for these due to the high prices, but word of her quality and expertise spread and orders increased.

A traumatic divorce, the demands of being involved in catering, wedding décor, training and making cakes at the same time, made her realise that she needed to streamline her activities. In 2012 she decided to focus on one thing only and do it well and opened The Cake House. Cheryl, a single mom had herself, her mother's assistance, two children, and a house. As she had lost her vehicle, Cheryl went everywhere in running shoes while carrying cake ingredients and other items in a backpack.

Nothing was handed to her; she had no money and could not get a bank loan. Cheryl understood the risks involved but her faith and trust in God helped her. She managed to buy all her industrial baking equipment from a helpful appliance store on a three-month cash basis. Her business remains debt-free to this day.

Business skills are unrelated to gender

In Cheryl's view, women and men need the same business approach, as the skills required for a successful business are unrelated to gender. "Tenacity, hard work, honesty, patience and endurance are equally required from men and women." She does, however, concede that women face more challenges. She has had to face abuse, being a mother, and a divorce.

Achieving a work-life balance boils down to discipline for Cheryl. "It is necessary to make time for your family and yourself, and also to rest, but not working can be scary for a business owner with much to do," she says. "I've had to learn to set boundaries, say no, and cut myself off from work when it's time to relax and unwind." Gardening, time with her family and puppies, and doing things outside of the business help create a balance.

Brand ambassador

Cheryl is happy with what she has accomplished thus far and readily give others credit. Without her mother, she could not have set up The Cake House. Without the help of her husband Alan, her family, and staff members, she would not have been able to grow the business. She feels honoured having recently being appointed a brand ambassador with royal status, for Rolkem Colours, one of the world's largest food colourant providers.

While Cheryl is satisfied with the place she has reached, she is not comfortable about remaining there. Cheryl dreams of making the province proud of The Cake House as a tourism attraction. With a growing support structure in place, she is prepared to take risks within her means and take the business to the next level.

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