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R288M Defy Investment to Support Business Continuity in KwaZulu-Natal


R288M Defy Investment to Support Business Continuity in KwaZulu-Natal
Upgraded Defy production line in Jacobs, Durban

The R288 million investment that was announced by home appliance producer Defy Appliances at the fifth South African Investment Conference in April this year, is aimed at effecting improvements through the modernisation of facilities in its KwaZulu-Natal manufacturing plants to ensure business continuity in the company’s production processes. This was said by the Chief Executive Officer of Defy, Mr Mustafa Soylu.


Pledges made at the conference, which was hosted by President Cyril Ramaphosa, contributed in bringing the total value of investment pledges over a five-year investment mobilisation period to R1.51 trillion.


“We are rolling out this investment in the modernisation of factory infrastructure and plants, as well as in the upskilling of our employees. The project includes automatic retrieval of stock, high speed production lines, monitoring system, introduction of new products, upgrading of network infrastructure, and upgraded warehouse system. The objective is to improve production efficiency,” says Soylu.


He adds that Defy is also investing in the improvement of quality control by implementing additional automatic controls and integrating them into their new high speed manufacturing lines.


Recently, Defy announced that it will be manufacturing environmentally friendly fridges and freezers that operate on solar energy only.


Issued by: The Department of Trade, Industry and Competition (the dtic)

Posted: October 23, 2023

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