Super Tyres appoints new General Manager
- Dylan Naidoo
- Feb 27
- 3 min read
By: Super Tyres
Super Tyres has announced the promotion of Nytanya Loretz from Operations Manager to General Manager, effective March 2026. The appointment marks an important milestone for the company as it continues to expand its national footprint and strengthen its position in South Africa’s tyre retail sector.
Loretz brings nearly two decades of experience across sales, marketing, operations, and financial management. Throughout her career, she has built high-performing teams, improved operational efficiency, and driven sustainable growth. Her broad expertise and systems-driven leadership style position her well to guide Super Tyres through its next phase of development.
In her new role, Loretz will oversee Sales, Finance, Marketing, and Operations. Her background includes leading regional and national sales teams, developing strategic sales plans, expanding key accounts, and driving consistent revenue growth. She has also played a pivotal role in marketing initiatives, including the development of marketing collateral, customer case studies, product launches, and the successful rollout of Super Tyres’ online shop.
Operationally, Loretz has managed national teams across technical, support, and commercial functions, introducing new systems, streamlining workflows, and driving automation initiatives that have enhanced service delivery. Her financial expertise spans cost analysis, profitability management, ROI evaluation, commission structures, and contract negotiation, ensuring disciplined and sustainable business growth.
Dean Horn, Managing Director of Super Tyres, welcomed the appointment. “Nytanya’s promotion reflects her exceptional leadership, commercial insight, and unwavering commitment to excellence. She has consistently set new benchmarks across our operations, and we are confident that under her guidance, Super Tyres will continue to grow, innovate, and deliver outstanding service to our customers.”
Loretz holds a BCom in Strategic Business Management with multiple distinctions, as well as formal qualifications in marketing, project management, and strategic leadership. She is widely recognised for her focus on people development and her ability to build strong, collaborative teams.
Her appointment also highlights Super Tyres’ commitment to inclusion and transformation within a traditionally male-dominated industry. The company has actively welcomed more women into roles across the business, from tyre fitters to management positions. This approach reflects the company’s belief that diverse perspectives strengthen performance, with women bringing valuable expertise, attention to detail, and strong customer service and leadership capabilities.
Commenting on her promotion, Loretz said she is both proud and excited by the opportunity to lead the business forward. “Super Tyres has a strong heritage built on excellence, integrity, and teamwork. As General Manager, my focus is on empowering our people, delivering exceptional service to our customers, and refining our operations so we continue to grow and innovate. I believe deeply in the potential of our teams and the power of working together with purpose. By building on our strengths and embracing continuous improvement, we can achieve ambitious goals and strengthen our position as a leader in the tyre retail industry.”
Horn said the appointment positions the company for continued growth and service excellence.
“Nytanya’s leadership, integrity, and commitment to our people and customers make her the ideal person to lead Super Tyres into its next chapter. We are confident that under her guidance the company will continue to thrive, strengthen its brand, and reach new heights in service excellence and operational performance, while delivering exceptional value to motorists across South Africa.”
