The Jonsson Workwear Durban Open, a R6 million golf tournament
- Grant
- 9 hours ago
- 1 min read
The video highlights the Jonsson Workwear Durban Open, a R6 million golf tournament at Durban Country Club from February 19-22, 2026, emphasizing its return, economic benefits, international exposure, and community impact for Durban, South Africa.
- **Tournament Return and Significance:** The event returns to Durban Country Club after flood-related relocations, now sponsored by Jonsson Workwear and co-sanctioned by the Sunshine Tour and HotelPlanner Tour.
- **Economic and Social Boost:** It drives socioeconomic growth by attracting high-net-worth investors who spend, stay longer, and invest in local properties, unifying the community through sports.
- **Strategic Partnerships:** Jonsson Workwear's collaboration with the Sunshine Tour creates opportunities for golfers, exemplified by past winner JC Richie's DP World Tour card.
- **International Marketing:** The tournament exposes Durban to over 400 million households, providing free global marketing to attract tourists and investors.
- **Local Benefits and Excitement:** It boosts sectors like hotels (aiming for 100% occupancy), transportation, and logistics, while offering a platform for emerging pros to shine with a R6 million prize.
- **Family-Friendly Attractions:** A spectator village includes face painting, jumping castles, and local cuisine, making the event enjoyable for families and showcasing the venue's broader offerings.
- **City's Role and Values:** Durban invests in the club, aligning with shared values of opportunity and growth between sponsors and the tour.
Sources:
