Thanks to the solid relationships built throughout her career, in the first month of going it alone, Pravina made more money than her last salary. "This confidence in my ability gave me the push I needed to continue, pursue and develop my businessPravina CoombsThanks to the solid relationships built throughout her career, in the first month of going it alone, Pravina made more money than her last salary. "This confidence in my ability gave me the push I needed to continue, pursue and develop my businessPRAVINA COOMBS is the owner and executive director of thoughtFIRE, which has established itself as one of the leading event management companies in South Africa. Over the last 30 years, thoughtFIRE has managed hundreds of events with expertise including conferences, banquets, seminars, exhibitions, live events, and specialised meetings to name a few. Her professional journey started back in 1989 while she was working for a local NGO in Durban. Pravina commented that as a single mother to a young daughter, life was tough. However, said Pravina, "I had a fire burning in me in that knew I was better than my circumstances of living salary to salary. So, I worked on all the strengths I had, and realised that I could fulfil a need in the market and become a professional conference organiser. This was still a new profession, but I knew I had to take up the challenge." With the help of her now husband, who offered Pravina a rent-free office for six months, and financial help from a friend who loaned her some money to buy her first computer, Pravina said that she was ready for the biggest challenge of her life. She started calling people from previous contacts she had made through the charity asking them if she could help with marketing, promotions, events or public relations. Thanks to the solid relationships built throughout her career, in the first month of going it alone, Pravina made more money than her last salary. "This confidence in my ability gave me the push I needed to continue, pursue and develop my business." "I knew I had it in me. I believed in myself, I met deadlines, I went out of my way to deliver the goods, be different and I never made promises that I could not deliver on." Determination and hard work Pravina's determination and hard work has certainly paid off. Fast forward 30 years, and Pravina is proud to say that she is one of the most sought-after conference and event organisers in Durban. Reflecting on her success, Pravina says that a mixture of solid connections and sheer determination is what has got her to where she is today. In addition, she says, "My inspiration comes from learning every day, and these lessons come from my friends, family, my children, my staff, contractors, and other business people." Her success must also be attributed to, "A good team at the office, a good team at home and having the ability to pre plan all my tasks and responsibilities in advance." "I have to say that since I am so overly organised and efficient, or so I would like to believe; I plan in advance and do not leave everything for the last minute. I can pack a lot into a day - so as stressful as my work is - I am able to enjoy both business and time outside of business." Training and mentorship In commenting on the role of women in business, Pravina said that while perhaps differences do exist for men and women in business, in her line of work, the differences have not been an issue. "I also think that as much as there are huge issues with corporates and unfair practices in respect of salaries and promotions, women do have the confidence and power to succeed in business today." Pravina is proud of the role that she has played in helping numerous women and men to succeed through her training and mentorship. In addition, she often educates her clients and other businesses in public relations and first-line marketing. "In my professional life, I have helped many people to start their own businesses and given advice on how to improve their businesses." Pravina has assisted many organisations by doing pro bona work for schools, and NGOs through marketing and promoting their organisations, including arranging events and providing public relation services. Examples of these include helping to establish the Gin Girls and running the wood work course business plan for the KwaThintwa School for the Deaf, to name a few. Pravina has sat on many boards and associations in her career. These include the Businesswomen's Association of South Africa - Durban Branch committee and she was the first elected chairperson of the PR & Liaison Committee of the Durban University of Technology. She has done guest talks and lectures at various institutions which have included participating in career days to assist students in their career choices. Pravina is involved in her son's schooling and has sat on the school's Parents' Council for five years. She currently sits on their Educational Trust committee. All falls into place Pravina says that she is comfortable with what she has achieved in her current business and in what she has done for the industry. "But the end goal for me would be to own a boutique hotel and conference centre that would cater for unique events. I think that from my work and experience I have gained sufficient knowledge and insight and definitely see this as amongst my goals." The advice that she would give to her younger self is: "Take it easy, but not too easy; everything will happen when the time is right but don't wait too long for the right time - give time a push now and again and then all falls into place eventually." Last thought While many businesses have failed, and many are struggling, and others simply fail to get off the ground, Pravina's business is a huge success story. If anything, that says it all about Pravina. Cheryl Govender CHERYL GOVENDER is the founder and owner of The Cake House in Pietermaritzburg. She is a qualified chef and professional cake artist. The Cake House has become a leading provider of designer cakes including engineered life-size cakes. Cheryl's exceptional cakes, each a masterpiece, have been featured in magazines and on television, and The Cake House is recognised as a leader in new age sugarcraft. Cheryl is inspired by successful bakeries and cake artists. She explains, "This is a tough industry and requires not only talent, but a business mind, people skills, market insight, tenacity, and continuous learning and growth." One of her biggest inspirations is Buddy Valastro, an American baker who is the star of the reality television series 'Cake Boss'. Be clear about what must be achieved Cheryl believes she got to where she is now and reached her goals by being clear about what she needed to achieve and why she needed to achieve them. She says her career started when she was fourteen when she was handed down decorating tools that her sister no longer needed. "Although I was a real tomboy, beating the boys at their own games in the streets, I did girly stuff when I went home, like playing with cake decorating tools and my dolls," she laughed. Cheryl learned about sugar art by reading books from the municipal library and often left the kitchen in a mess after experimenting. Her Consumer Studies teacher recognised Cheryl's talent; arranged for her to attend a cake decorating course, and gave her a toolset, which she treasures to this day. This teacher, now a retired school principal, adopted Cheryl as a daughter, helped her to believe in herself, and became her mentor to this day. Cheryl won a Consumer Studies Inter School Award in matric due to her passion for cake decorating, but at that time she considered it a hobby, not a career. After a year at college, Cheryl married and became a mother. She joined the corporate world but kept on making decorated cakes as a hobby to supplement her income. When her son was two years old, Cheryl entered and won the Pietermaritzburg Royal Show sugarcraft competition. This led to her teaching sugarcraft on a part-time basis at the now FET College in Northdale, something she continued passionately for 25 years. This Cheryl said, was fulfilling: "empowering women has always been close to my heart". Focus on one thing and do it well Cheryl gained wide experience in the corporate world, including ten years in shipping and international travel, before she started her own export business. This business crashed during the worldwide financial crisis of 2008 and she "fell back on her hands", starting a food catering business that also provided cakes. Cheryl made a few designer cakes assuming there was little market for these due to the high prices, but word of her quality and expertise spread and orders increased. A traumatic divorce, the demands of being involved in catering, wedding décor, training and making cakes at the same time, made her realise that she needed to streamline her activities. In 2012 she decided to focus on one thing only and do it well and opened The Cake House. Cheryl, a single mom had herself, her mother's assistance, two children, and a house. As she had lost her vehicle, Cheryl went everywhere in running shoes while carrying cake ingredients and other items in a backpack. Nothing was handed to her; she had no money and could not get a bank loan. Cheryl understood the risks involved but her faith and trust in God helped her. She managed to buy all her industrial baking equipment from a helpful appliance store on a three-month cash basis. Her business remains debt-free to this day. Business skills are unrelated to gender In Cheryl's view, women and men need the same business approach, as the skills required for a successful business are unrelated to gender. "Tenacity, hard work, honesty, patience and endurance are equally required from men and women." She does, however, concede that women face more challenges. She has had to face abuse, being a mother, and a divorce. Achieving a work-life balance boils down to discipline for Cheryl. "It is necessary to make time for your family and yourself, and also to rest, but not working can be scary for a business owner with much to do," she says. "I've had to learn to set boundaries, say no, and cut myself off from work when it's time to relax and unwind." Gardening, time with her family and puppies, and doing things outside of the business help create a balance. Brand ambassador Cheryl is happy with what she has accomplished thus far and readily give others credit. Without her mother, she could not have set up The Cake House. Without the help of her husband Alan, her family, and staff members, she would not have been able to grow the business. She feels honoured having recently being appointed a brand ambassador with royal status, for Rolkem Colours, one of the world's largest food colourant providers. While Cheryl is satisfied with the place she has reached, she is not comfortable about remaining there. Cheryl dreams of making the province proud of The Cake House as a tourism attraction. With a growing support structure in place, she is prepared to take risks within her means and take the business to the next level. Back

As CEO of Azisa Consulting, Natasha Naidoo leads a busy life. Asked about her journey, she is candid. "I got this far through hard work, long hours and being prepared to make sacrifices in my personal lifeNatasha NaidooAs CEO of Azisa Consulting, Natasha Naidoo leads a busy life. Asked about her journey, she is candid. "I got this far through hard work, long hours and being prepared to make sacrifices in my personal lifeAs CEO of Azisa Consulting, Natasha Naidoo leads a busy life. Asked about her journey, she is candid. "I got this far through hard work, long hours and being prepared to make sacrifices in my personal life. When you want something badly enough, and you're prepared to fight for it, you'll find a way to make it happen." Things haven't come easily to Natasha. Brought up by a single mother, she says she knows what it's like to go without. "My mother is an inspiration. She's always had to fight to keep her head above water, and it's her strength that made me who I am today. We grew up knowing what it's like to not to have lights and water, and sometimes even food." As a schoolgirl, she dreamed of being a lawyer, but there was no chance of studying after school. While her brother left school early to help support the family, she was lucky enough to complete matric. Natasha was only recently able to study safety management and construction. "Life doesn't always work out exactly as you'd hoped but that doesn't mean you can't achieve great things - if you're prepared to put in the effort." When Natasha finished school there wasn't money to learn to drive. "I need to renew my driver's licence for the very first time this month," she smiles. "I only got my first licence five years ago!" It's harder for women Today, as CEO of her own business, things have changed considerably. Competing in diverse business sectors, her focus is on construction safety consulting, safety management and telecommunications. She's responsible for marketing and business development, and spends much of her time with clients. She loves the operational side of the business and can be found on site two or three days a week, often presenting training courses on construction safety. "The construction industry is tough, and I believe it's harder for women in this industry. We constantly must prove our expertise, and that can be disheartening. But for me, that makes me try harder. I'm a firm believer in the importance of customer service, and I think that's helped greatly." Natasha's head office is based in Durban but, after only five years in business, the company has extended operations to Johannesburg. "I planned to expand into other regions, but I had to put that on hold for a while." Natasha's brother was murdered in 2017, and for almost two years her priority was the fight to get justice for him. "The two men who killed my brother were convicted in August, and now we have closure. Hopefully I can put this behind me and focus on my business and begin the expansion project." Natasha's business has grown dramatically from her beginnings. Her move into construction safety and telecommunications has borne fruit, but making the leap from salaried employee to entrepreneur is always a risk. A year of planning "I was clear that I wanted my own business but I knew that there were no guarantees that I'd generate an income immediately. It took a year of planning and I was terrified. We have two children, and I wouldn't jeopardise their security, so I saved almost my entire salary for several months before resigning. This gave me a cushion and covered essential expenses until I could draw a salary from my business." Asked about her support structures, Natasha says her husband is the foundation she stands on. Highlighting the truth that most successful business people achieve success despite failures along the way, she notes that if you want success, you can't give up when things get tough. "Whenever I fail, he picks me up and dusts me off, so I can start again." Natasha is very grateful to her mother. Admitting that she has no real work-life balance, working long hours most days, she is fortunate to have her mother's help daily. "My mother is up and active at 6am, and I rely on her for a home-cooked dinner most nights too. I couldn't do what I do without her support and I'm lucky to have someone who loves my children, helps me take care of them, and is a big part of their lives." An understanding partner But the long hours aren't relentless, and Natasha does enjoy precious time with her family. "I do steal time to fetch the children from school and spend a few hours with them. I can't do it every day, but I love that time." She also points out that it helps to have an understanding partner. "It takes a great man to support his wife unconditionally, and not every husband is willing to bath kids and feed them. If you don't have a good support system, it must be exhausting trying to do it on your own." Asked what advice she'd give her younger self, she responds instantly: "Fight harder, be stronger, be better." When it's suggested that she's a bit hard on herself she's quick to explain. "I don't ever want to have to go without again, so I fight harder. I want to be heard." She admits to one legacy of the hard times. "I tend to over-buy. It might be a bit paranoid, but I want to make sure I have the things I need. But I'm proof that you can change your life. You may need to make some sacrifices, but if you're prepared to fight for what you want, nothing is impossible." Cheryl Govender CHERYL GOVENDER is the founder and owner of The Cake House in Pietermaritzburg. She is a qualified chef and professional cake artist. The Cake House has become a leading provider of designer cakes including engineered life-size cakes. Cheryl's exceptional cakes, each a masterpiece, have been featured in magazines and on television, and The Cake House is recognised as a leader in new age sugarcraft. Cheryl is inspired by successful bakeries and cake artists. She explains, "This is a tough industry and requires not only talent, but a business mind, people skills, market insight, tenacity, and continuous learning and growth." One of her biggest inspirations is Buddy Valastro, an American baker who is the star of the reality television series 'Cake Boss'. Be clear about what must be achieved Cheryl believes she got to where she is now and reached her goals by being clear about what she needed to achieve and why she needed to achieve them. She says her career started when she was fourteen when she was handed down decorating tools that her sister no longer needed. "Although I was a real tomboy, beating the boys at their own games in the streets, I did girly stuff when I went home, like playing with cake decorating tools and my dolls," she laughed. Cheryl learned about sugar art by reading books from the municipal library and often left the kitchen in a mess after experimenting. Her Consumer Studies teacher recognised Cheryl's talent; arranged for her to attend a cake decorating course, and gave her a toolset, which she treasures to this day. This teacher, now a retired school principal, adopted Cheryl as a daughter, helped her to believe in herself, and became her mentor to this day. Cheryl won a Consumer Studies Inter School Award in matric due to her passion for cake decorating, but at that time she considered it a hobby, not a career. After a year at college, Cheryl married and became a mother. She joined the corporate world but kept on making decorated cakes as a hobby to supplement her income. When her son was two years old, Cheryl entered and won the Pietermaritzburg Royal Show sugarcraft competition. This led to her teaching sugarcraft on a part-time basis at the now FET College in Northdale, something she continued passionately for 25 years. This Cheryl said, was fulfilling: "empowering women has always been close to my heart". Focus on one thing and do it well Cheryl gained wide experience in the corporate world, including ten years in shipping and international travel, before she started her own export business. This business crashed during the worldwide financial crisis of 2008 and she "fell back on her hands", starting a food catering business that also provided cakes. Cheryl made a few designer cakes assuming there was little market for these due to the high prices, but word of her quality and expertise spread and orders increased. A traumatic divorce, the demands of being involved in catering, wedding décor, training and making cakes at the same time, made her realise that she needed to streamline her activities. In 2012 she decided to focus on one thing only and do it well and opened The Cake House. Cheryl, a single mom had herself, her mother's assistance, two children, and a house. As she had lost her vehicle, Cheryl went everywhere in running shoes while carrying cake ingredients and other items in a backpack. Nothing was handed to her; she had no money and could not get a bank loan. Cheryl understood the risks involved but her faith and trust in God helped her. She managed to buy all her industrial baking equipment from a helpful appliance store on a three-month cash basis. Her business remains debt-free to this day. Business skills are unrelated to gender In Cheryl's view, women and men need the same business approach, as the skills required for a successful business are unrelated to gender. "Tenacity, hard work, honesty, patience and endurance are equally required from men and women." She does, however, concede that women face more challenges. She has had to face abuse, being a mother, and a divorce. Achieving a work-life balance boils down to discipline for Cheryl. "It is necessary to make time for your family and yourself, and also to rest, but not working can be scary for a business owner with much to do," she says. "I've had to learn to set boundaries, say no, and cut myself off from work when it's time to relax and unwind." Gardening, time with her family and puppies, and doing things outside of the business help create a balance. Brand ambassador Cheryl is happy with what she has accomplished thus far and readily give others credit. Without her mother, she could not have set up The Cake House. Without the help of her husband Alan, her family, and staff members, she would not have been able to grow the business. She feels honoured having recently being appointed a brand ambassador with royal status, for Rolkem Colours, one of the world's largest food colourant providers. While Cheryl is satisfied with the place she has reached, she is not comfortable about remaining there. Cheryl dreams of making the province proud of The Cake House as a tourism attraction. With a growing support structure in place, she is prepared to take risks within her means and take the business to the next level. Back

KIRSTY FONZARI heads the marketing team for Expand a Sign International and Uzwelo Bags as well as ExpandaBrand USA and supports several Expand a Sign agencies globally in marketing. Kirsty's energy is never ending, and she will be opening a 360 turnkey agency called The Buro next year. There was a gap in the market to help Expand a Sign customers with various marketing disciplinesKirsty FonzariKIRSTY FONZARI heads the marketing team for Expand a Sign International and Uzwelo Bags as well as ExpandaBrand USA and supports several Expand a Sign agencies globally in marketing. Kirsty's energy is never ending, and she will be opening a 360 turnkey agency called The Buro next year. There was a gap in the market to help Expand a Sign customers with various marketing disciplinesKIRSTY FONZARI heads the marketing team for Expand a Sign International and Uzwelo Bags as well as ExpandaBrand USA and supports several Expand a Sign agencies globally in marketing. Kirsty's energy is never ending, and she will be opening a 360 turnkey agency called The Buro next year. There was a gap in the market to help Expand a Sign customers with various marketing disciplines. Kirsty has founded a networking group called brand Cult that has been successfully running for three years. "I think one of the biggest gifts in business is being able to share knowledge and encourage collaborative partnerships," she said. She also has a passion for coaching young women in business. "I want to share what I've achieved with others and to remind women that business models are changing. They need to be open minded and explore all avenues of creativity to follow their dreams and to continue to challenge the norm." Kirsty is all about understanding customers and their needs and believes if you focus on your intention and you are specific with your communication amazing things happen. She admits to climbing the corporate ladder quickly, working her way up from operations manager of various restaurant management groups to director of operations for a group of healthy restaurant's in the United Kingdom (UK). Kirsty has successfully opened over 40 bars and restaurants in the UK and won the London "Time Out Bar of the Year", as well as Best Concept and Best Design, before returning to South Africa. Learning from mistakes She attributes her success to two things: making mistakes - "You can only progress by making mistakes and learning from those mistakes," she laughs; and her work ethic. "I'm not afraid to work hard with my team, communicate the vision clearly and get stuck in and get my hands dirty - that's a big part of the reason I am where I am today." Kirsty's inspiration has been Anna Wintour, chief editor of Vogue in the US. "What I really love about her is that she says: Don't be apologetic about decisions that you make. Make your decisions and know they're the right decisions. Hold your head up high, and just go with it." That resonates with Kirsty who describes herself as a risktaker. "Rules are meant to be broken", she jokes, and then more seriously, "I'd rather be a leader, than someone who follows", something she believes is evident in her marketing plan for Expand a Sign. Kirsty is confident that women have a different approach than men do in achieving success in business. "Women are edgy and risk takers who know how to get a lot of things done in one go." Kirsty is driven to giving women wings. Owning her achievements, Kirsty is happy with what she's accomplished in business. "My whole life has been around business...I'm into achieving things, I'm really pleased with where I am today, but I'd be a fool to think I'm just going to stop here; there's so much more I want to achieve." Kirsty's insights into achieving a work-life balance are that there can be costs too, attached to success. "For me, it's one of the most difficult things to achieve - if it's about a project, everything about that project will consume me, and I learned a really difficult lesson where I had to slow down a bit... it's something I have to continuously work on, something I have to remind myself of. I also know from experience that when you're exhausted, you're no good to anybody, so it's important to have those times when you can just sit back and relax and take in the view." Kirsty's advice to her younger self, knowing that women put themselves under pressure to be perfect because of our inherently critical society, is: "Don't take other people's opinions on board...it's okay to make mistakes and don't sweat the small stuff. Just enjoy life, because tomorrow's going to be another day." An Incredible Journey Talking about her background, Kirsty admits that where she is today comes with a story around her use and abuse of alcohol and drugs while designing bars and restaurants in London. She talks of juggling two balls, 'the addict alcoholic' and 'the work person', until it all came crashing down around her. "My addiction could potentially have crippled me...there were a few occasions when I could have been dead today." "And so," she concludes, "my journey has been that I want to start adding value. I've been clean and sober for quite a few years now... I have the freedom to be myself; to carry a message of hope, courage and strength; to not be ashamed of who I am as a woman today. I have the freedom to talk to people openly about it...It's been an incredible journey and so, in order to be completely authentic, I need to be able to share my story, and so that's kind of where I am today." Cheryl Govender CHERYL GOVENDER is the founder and owner of The Cake House in Pietermaritzburg. She is a qualified chef and professional cake artist. The Cake House has become a leading provider of designer cakes including engineered life-size cakes. Cheryl's exceptional cakes, each a masterpiece, have been featured in magazines and on television, and The Cake House is recognised as a leader in new age sugarcraft. Cheryl is inspired by successful bakeries and cake artists. She explains, "This is a tough industry and requires not only talent, but a business mind, people skills, market insight, tenacity, and continuous learning and growth." One of her biggest inspirations is Buddy Valastro, an American baker who is the star of the reality television series 'Cake Boss'. Be clear about what must be achieved Cheryl believes she got to where she is now and reached her goals by being clear about what she needed to achieve and why she needed to achieve them. She says her career started when she was fourteen when she was handed down decorating tools that her sister no longer needed. "Although I was a real tomboy, beating the boys at their own games in the streets, I did girly stuff when I went home, like playing with cake decorating tools and my dolls," she laughed. Cheryl learned about sugar art by reading books from the municipal library and often left the kitchen in a mess after experimenting. Her Consumer Studies teacher recognised Cheryl's talent; arranged for her to attend a cake decorating course, and gave her a toolset, which she treasures to this day. This teacher, now a retired school principal, adopted Cheryl as a daughter, helped her to believe in herself, and became her mentor to this day. Cheryl won a Consumer Studies Inter School Award in matric due to her passion for cake decorating, but at that time she considered it a hobby, not a career. After a year at college, Cheryl married and became a mother. She joined the corporate world but kept on making decorated cakes as a hobby to supplement her income. When her son was two years old, Cheryl entered and won the Pietermaritzburg Royal Show sugarcraft competition. This led to her teaching sugarcraft on a part-time basis at the now FET College in Northdale, something she continued passionately for 25 years. This Cheryl said, was fulfilling: "empowering women has always been close to my heart". Focus on one thing and do it well Cheryl gained wide experience in the corporate world, including ten years in shipping and international travel, before she started her own export business. This business crashed during the worldwide financial crisis of 2008 and she "fell back on her hands", starting a food catering business that also provided cakes. Cheryl made a few designer cakes assuming there was little market for these due to the high prices, but word of her quality and expertise spread and orders increased. A traumatic divorce, the demands of being involved in catering, wedding décor, training and making cakes at the same time, made her realise that she needed to streamline her activities. In 2012 she decided to focus on one thing only and do it well and opened The Cake House. Cheryl, a single mom had herself, her mother's assistance, two children, and a house. As she had lost her vehicle, Cheryl went everywhere in running shoes while carrying cake ingredients and other items in a backpack. Nothing was handed to her; she had no money and could not get a bank loan. Cheryl understood the risks involved but her faith and trust in God helped her. She managed to buy all her industrial baking equipment from a helpful appliance store on a three-month cash basis. Her business remains debt-free to this day. Business skills are unrelated to gender In Cheryl's view, women and men need the same business approach, as the skills required for a successful business are unrelated to gender. "Tenacity, hard work, honesty, patience and endurance are equally required from men and women." She does, however, concede that women face more challenges. She has had to face abuse, being a mother, and a divorce. Achieving a work-life balance boils down to discipline for Cheryl. "It is necessary to make time for your family and yourself, and also to rest, but not working can be scary for a business owner with much to do," she says. "I've had to learn to set boundaries, say no, and cut myself off from work when it's time to relax and unwind." Gardening, time with her family and puppies, and doing things outside of the business help create a balance. Brand ambassador Cheryl is happy with what she has accomplished thus far and readily give others credit. Without her mother, she could not have set up The Cake House. Without the help of her husband Alan, her family, and staff members, she would not have been able to grow the business. She feels honoured having recently being appointed a brand ambassador with royal status, for Rolkem Colours, one of the world's largest food colourant providers. While Cheryl is satisfied with the place she has reached, she is not comfortable about remaining there. Cheryl dreams of making the province proud of The Cake House as a tourism attraction. With a growing support structure in place, she is prepared to take risks within her means and take the business to the next level. Back

CINDY NORCOTT is the owner of Pro Appointments and Pro Talent, which are recruitment agencies that she has had for the past 25 years. She is the founder and chairperson of the Robin Hood Foundation, a charity that was formed in 2005. Cindy is also a motivational speaker, business coach and the author of the best-selling book, "How to be Unstoppable".Cindy NorcottCINDY NORCOTT is the owner of Pro Appointments and Pro Talent, which are recruitment agencies that she has had for the past 25 years. She is the founder and chairperson of the Robin Hood Foundation, a charity that was formed in 2005. Cindy is also a motivational speaker, business coach and the author of the best-selling book, "How to be Unstoppable".CINDY NORCOTT is the owner of Pro Appointments and Pro Talent, which are recruitment agencies that she has had for the past 25 years. She is the founder and chairperson of the Robin Hood Foundation, a charity that was formed in 2005. Cindy is also a motivational speaker, business coach and the author of the best-selling book, "How to be Unstoppable". She launched her first company in a spare room of her parents' home with an old desk, a couple of chairs, a telephone, fax machine and typewriter. "I started my business at 23 with R2 500 in my bank account, and I have never had to touch that money. I have never applied for a loan and I have been blessed to have been able to increase my profits year on year," said Cindy. Surrounded by amazing people Cindy attributes her success to hard work, being exceptionally disciplined and surrounding herself with "amazing" people. She thinks that having free office space at her parents' home and having their emotional support helped. Failure she says was never an option. Although her business was from home, she would wake up, get dressed and start work at the same time every day. I loved what I was doing, and I was having fun." Cindy reflects that she was also inspired by many of her friends in business who are all very different but who share common values and character traits. These include courage under pressure, resilient spirits, positive outlooks, massive energy reserves, servant hearts and when things are down, they have a sense of humour to rely on. Building a business was not easy and, Cindy points out, with success came growth and she had to learn new skills. "I lacked general business and accounting skills when I started, and I had a very steep learning curve to get my head around the figures. Two years into the business, I obtained the services of a business mentor, Andrew, who helped me for about three years with advice and business strategy." Cindy has always been fortunate in having good staff in her company and says that they have been instrumental in the success of her business. Making a difference Apart from her energy-charged motivational and inspirational speaking engagements and appear-ances, she is most proud about the contribution she is making to the community through her non-profit organisation, the Robin Hood Foundation. The Robin Hood Foundation which was launched 14 years ago runs projects such as Love the Babies, Bless a Granny and Grandpa, Hope Breakfasts and Gogo Bags. "We host entrepreneurial conferences and parties for schools with children with special needs. We run more than 100 projects per year and our focus is helping people in need. As the name suggests, we take from the rich and we give to the poor. Through our work, individuals and organisations are making a difference," said Cindy. The Foundation is managed by a paid coordinator, Kim Griffith Jones, who is dedicated, highly organ-ised, passionate and multi-talented. Her skills are combined with an enthusiastic team of volunteers and a committee who work tirelessly for free. All of this makes the charity work smoothly and seamlessly. Work-life integration Speaking on gender differences in business, Cindy says that she does not advocate separating the world into men and women. "I think that business people need to create an approach that works for them. They need to work it out according to their circumstances and be prepared to be flexible and adapt. Sometimes, women tend to have the lion's share of household responsibility, so they have to juggle responsibilities a lot more and often have less time to work on their businesses due to family commitments. I do not however, think that this necessarily applies to all women." In her day to day business life Cindy prefers to think of achieving a work-life balance as work-life integration. "Sometimes, at work, I make personal calls and do some personal tasks and often at home, I am working. I plan my working day around my daughter's school schedule so that I can fetch her most days of the week. I don't think I have the balance right, but I am consciously working on my wheel of life, trying to achieve in all areas. It is a constant struggle for me," she commented. Think bigger Her struggle to achieve is reflected in her desire to believe in herself and think bigger as she knows she has what it takes to be a success. The advice that she would give her younger self is to have more fun along the way. "I would also tell myself to set better boundaries as I often say yes to too many requests for my time and energy. I would tell myself to be more assertive and not worry too much about other people's opinions." While Cindy is very happy with her achievements to date, she continues to strive for more success. "I think it is engrained in my DNA to want to out strip last year's self, so I always set goals for each new year that take the previous year's achievements to the next level. I would like to publish my second business book next year and I would like to grow my international and national speaking business." Cheryl Govender CHERYL GOVENDER is the founder and owner of The Cake House in Pietermaritzburg. She is a qualified chef and professional cake artist. The Cake House has become a leading provider of designer cakes including engineered life-size cakes. Cheryl's exceptional cakes, each a masterpiece, have been featured in magazines and on television, and The Cake House is recognised as a leader in new age sugarcraft. Cheryl is inspired by successful bakeries and cake artists. She explains, "This is a tough industry and requires not only talent, but a business mind, people skills, market insight, tenacity, and continuous learning and growth." One of her biggest inspirations is Buddy Valastro, an American baker who is the star of the reality television series 'Cake Boss'. Be clear about what must be achieved Cheryl believes she got to where she is now and reached her goals by being clear about what she needed to achieve and why she needed to achieve them. She says her career started when she was fourteen when she was handed down decorating tools that her sister no longer needed. "Although I was a real tomboy, beating the boys at their own games in the streets, I did girly stuff when I went home, like playing with cake decorating tools and my dolls," she laughed. Cheryl learned about sugar art by reading books from the municipal library and often left the kitchen in a mess after experimenting. Her Consumer Studies teacher recognised Cheryl's talent; arranged for her to attend a cake decorating course, and gave her a toolset, which she treasures to this day. This teacher, now a retired school principal, adopted Cheryl as a daughter, helped her to believe in herself, and became her mentor to this day. Cheryl won a Consumer Studies Inter School Award in matric due to her passion for cake decorating, but at that time she considered it a hobby, not a career. After a year at college, Cheryl married and became a mother. She joined the corporate world but kept on making decorated cakes as a hobby to supplement her income. When her son was two years old, Cheryl entered and won the Pietermaritzburg Royal Show sugarcraft competition. This led to her teaching sugarcraft on a part-time basis at the now FET College in Northdale, something she continued passionately for 25 years. This Cheryl said, was fulfilling: "empowering women has always been close to my heart". Focus on one thing and do it well Cheryl gained wide experience in the corporate world, including ten years in shipping and international travel, before she started her own export business. This business crashed during the worldwide financial crisis of 2008 and she "fell back on her hands", starting a food catering business that also provided cakes. Cheryl made a few designer cakes assuming there was little market for these due to the high prices, but word of her quality and expertise spread and orders increased. A traumatic divorce, the demands of being involved in catering, wedding décor, training and making cakes at the same time, made her realise that she needed to streamline her activities. In 2012 she decided to focus on one thing only and do it well and opened The Cake House. Cheryl, a single mom had herself, her mother's assistance, two children, and a house. As she had lost her vehicle, Cheryl went everywhere in running shoes while carrying cake ingredients and other items in a backpack. Nothing was handed to her; she had no money and could not get a bank loan. Cheryl understood the risks involved but her faith and trust in God helped her. She managed to buy all her industrial baking equipment from a helpful appliance store on a three-month cash basis. Her business remains debt-free to this day. Business skills are unrelated to gender In Cheryl's view, women and men need the same business approach, as the skills required for a successful business are unrelated to gender. "Tenacity, hard work, honesty, patience and endurance are equally required from men and women." She does, however, concede that women face more challenges. She has had to face abuse, being a mother, and a divorce. Achieving a work-life balance boils down to discipline for Cheryl. "It is necessary to make time for your family and yourself, and also to rest, but not working can be scary for a business owner with much to do," she says. "I've had to learn to set boundaries, say no, and cut myself off from work when it's time to relax and unwind." Gardening, time with her family and puppies, and doing things outside of the business help create a balance. Brand ambassador Cheryl is happy with what she has accomplished thus far and readily give others credit. Without her mother, she could not have set up The Cake House. Without the help of her husband Alan, her family, and staff members, she would not have been able to grow the business. She feels honoured having recently being appointed a brand ambassador with royal status, for Rolkem Colours, one of the world's largest food colourant providers. While Cheryl is satisfied with the place she has reached, she is not comfortable about remaining there. Cheryl dreams of making the province proud of The Cake House as a tourism attraction. With a growing support structure in place, she is prepared to take risks within her means and take the business to the next level. Back

BRENDA HORNER, is the founder and director of the Gap Academy which provides school and university leaving students the privileged opportunity to realistically assess, discover, plan and create for their future career and life paths.Brenda HornerBRENDA HORNER, is the founder and director of the Gap Academy which provides school and university leaving students the privileged opportunity to realistically assess, discover, plan and create for their future career and life paths.BRENDA HORNER, is the founder and director of the Gap Academy which provides school and university leaving students the privileged opportunity to realistically assess, discover, plan and create for their future career and life paths. A Greytown farm girl, Brenda has lived most of her life in the KZN Midlands and attended high school in Pietermaritzburg. After school, she studied a four year degree in food and clothing technology and a physical education degree for high school teaching. Brenda has followed an interesting and diverse career path from teaching, lecturing, and designing and manufacturing of wedding dresses, clothing and soft furnishings, to owning her own consulting and manufacturing interior design company for 27 years. During this time, she compiled also an interior design course for a correspondence school, raised two children and played competitive sport. As a parent and an ex-educator, she was deeply disturbed by the number of students leaving school who did not know what they wanted to do, or were not prepared for the 'real world'. She was equally concerned by the high numbers of students making the wrong career choices and not completing their tertiary studies, and the many students wanting to study but unable to do so due to financial constraints. Identifying the huge void after school, Brenda founded the Gap Academy in 2006 to provide students with a planned and purpose-driven gap year. Students have time to assess their career options and are equipped with knowledge and experience in essential life skills, business and personal finance management and develop emotionally to cope with life after school. "There's so much going on in matric," she points out, "and the pressure to make a decision about the following year is enormous. It often leads to hasty, ill-informed decisions. Teenagers often have no idea what they want to do. They simply don't have the knowledge, experience or exposure to the realistic information they need to make the right choices." To attend the Gap Academy, students need to be 17 years or older (there is no upper age limit - their oldest student was 42). "We prefer our students to have their matric," says Brenda, "but it's not essential. They do however require a good attitude to their work and colleagues, and they must want to attend Gap Academy to plan and achieve for themselves! At the end of the year, our students will have more focus and clearer goals. They'll know what they want to do and have a plan to start the journey to get there." Inspired every day Brenda is inspired by her students, both past and present. "Looking at our students, I can see the impact we've made; that we're doing something really needed in our society. I see past students who've gone on to great things and I know we're making a difference. And I can see it in our current students too. I walk their journey with them every day. It's remarkable to see their growth in one short year, and it's wonderful to know we're instrumental in getting them onto the right path. They leave us with goals, plans and purpose. We give them a platform for life, and that's all the motivation I could ask for." But the Gap Academy has provided another unexpected opportunity too. The business sector and other potential sponsors can see the worth of the Gap programme and get involved by financially investing and assisting students. Lecturers are selected on their reputation and professionalism and invest their time and knowledge in lecturing the students and giving back to the emerging youth. Finding the balance "I don't always achieve a good work/life balance," admits Brenda, "but it's probably been easier for me than many women. When I started this business, my children were grown, so I had fewer demands on my time. But I still need to plan for family time and me-time." Acknowledging that she's very fortunate, Brenda says that her gender has never been an issue for her. "I've never found being a woman a disadvantage; not in my industry." Conceding that it may be more of an issue in male dominated industries, she points out that it's probably more important to be committed and to do what needs to be done. "Whether you're a man or a woman, you need to be at the top of your game to succeed." Asked whether there's anything that she'd do differently, if she was to do it all over again, she hesitates. "Maybe I should have started this Gap year programme sooner. I've achieved what I set out to do, and I can see the results, so I'm very proud of that and I'm happy. It's great to know that you're making a difference in someone's life." But she's not done yet. The Gap Academy has provided an invaluable service to students (and their parents) in the Pietermaritzburg area, but there's plenty of potential in other areas too. Cheryl Govender CHERYL GOVENDER is the founder and owner of The Cake House in Pietermaritzburg. She is a qualified chef and professional cake artist. The Cake House has become a leading provider of designer cakes including engineered life-size cakes. Cheryl's exceptional cakes, each a masterpiece, have been featured in magazines and on television, and The Cake House is recognised as a leader in new age sugarcraft. Cheryl is inspired by successful bakeries and cake artists. She explains, "This is a tough industry and requires not only talent, but a business mind, people skills, market insight, tenacity, and continuous learning and growth." One of her biggest inspirations is Buddy Valastro, an American baker who is the star of the reality television series 'Cake Boss'. Be clear about what must be achieved Cheryl believes she got to where she is now and reached her goals by being clear about what she needed to achieve and why she needed to achieve them. She says her career started when she was fourteen when she was handed down decorating tools that her sister no longer needed. "Although I was a real tomboy, beating the boys at their own games in the streets, I did girly stuff when I went home, like playing with cake decorating tools and my dolls," she laughed. Cheryl learned about sugar art by reading books from the municipal library and often left the kitchen in a mess after experimenting. Her Consumer Studies teacher recognised Cheryl's talent; arranged for her to attend a cake decorating course, and gave her a toolset, which she treasures to this day. This teacher, now a retired school principal, adopted Cheryl as a daughter, helped her to believe in herself, and became her mentor to this day. Cheryl won a Consumer Studies Inter School Award in matric due to her passion for cake decorating, but at that time she considered it a hobby, not a career. After a year at college, Cheryl married and became a mother. She joined the corporate world but kept on making decorated cakes as a hobby to supplement her income. When her son was two years old, Cheryl entered and won the Pietermaritzburg Royal Show sugarcraft competition. This led to her teaching sugarcraft on a part-time basis at the now FET College in Northdale, something she continued passionately for 25 years. This Cheryl said, was fulfilling: "empowering women has always been close to my heart". Focus on one thing and do it well Cheryl gained wide experience in the corporate world, including ten years in shipping and international travel, before she started her own export business. This business crashed during the worldwide financial crisis of 2008 and she "fell back on her hands", starting a food catering business that also provided cakes. Cheryl made a few designer cakes assuming there was little market for these due to the high prices, but word of her quality and expertise spread and orders increased. A traumatic divorce, the demands of being involved in catering, wedding décor, training and making cakes at the same time, made her realise that she needed to streamline her activities. In 2012 she decided to focus on one thing only and do it well and opened The Cake House. Cheryl, a single mom had herself, her mother's assistance, two children, and a house. As she had lost her vehicle, Cheryl went everywhere in running shoes while carrying cake ingredients and other items in a backpack. Nothing was handed to her; she had no money and could not get a bank loan. Cheryl understood the risks involved but her faith and trust in God helped her. She managed to buy all her industrial baking equipment from a helpful appliance store on a three-month cash basis. Her business remains debt-free to this day. Business skills are unrelated to gender In Cheryl's view, women and men need the same business approach, as the skills required for a successful business are unrelated to gender. "Tenacity, hard work, honesty, patience and endurance are equally required from men and women." She does, however, concede that women face more challenges. She has had to face abuse, being a mother, and a divorce. Achieving a work-life balance boils down to discipline for Cheryl. "It is necessary to make time for your family and yourself, and also to rest, but not working can be scary for a business owner with much to do," she says. "I've had to learn to set boundaries, say no, and cut myself off from work when it's time to relax and unwind." Gardening, time with her family and puppies, and doing things outside of the business help create a balance. Brand ambassador Cheryl is happy with what she has accomplished thus far and readily give others credit. Without her mother, she could not have set up The Cake House. Without the help of her husband Alan, her family, and staff members, she would not have been able to grow the business. She feels honoured having recently being appointed a brand ambassador with royal status, for Rolkem Colours, one of the world's largest food colourant providers. While Cheryl is satisfied with the place she has reached, she is not comfortable about remaining there. Cheryl dreams of making the province proud of The Cake House as a tourism attraction. With a growing support structure in place, she is prepared to take risks within her means and take the business to the next level. Back

THOZEKA NTLUKWANE-LETUKA wears many hats and has been described as an eco-warrior, philanthropist and mother to all. During her varied career, she has worked as a domestic worker, market researcher, transcriber, translator, training provider and as a community liaison officerThozeka Ntlukwane-LetukaTHOZEKA NTLUKWANE-LETUKA wears many hats and has been described as an eco-warrior, philanthropist and mother to all. During her varied career, she has worked as a domestic worker, market researcher, transcriber, translator, training provider and as a community liaison officerTHOZEKA NTLUKWANE-LETUKA wears many hats and has been described as an eco-warrior, philanthropist and mother to all. During her varied career, she has worked as a domestic worker, market researcher, transcriber, translator, training provider and as a community liaison officer. Her vision is: "To empower people and protect the environment through skills transfer and waste management consulting thereby creating sustainable livelihoods." Thozeka is the founder of Big Start Training and Development, which is a 100% black owned training provider. As she has a passion for the environment, her company concentrates on providing accredited conservation and environmental awareness education and training programmes. This includes training in water supply, sewerage, waste management and remediation activities, waste collection treatment, disposal activities and material recovery. Thozeka identified a gap in many current training programmes, which do not offer tailor made training that is in line with the age, ethnic background and the indigenous language of the communities trained. This gap results in a disconnect in understanding and lowers the value received from training. She says, "I am where I am today by working hard, perseverance, and through a desire to change people's behaviour about the environment. People are losing their respect for nature; they pollute rivers and dump litter everywhere and have lost touch with where they have come from." Working tirelessly Thozeka has always been a busy woman. During her early working career, she explains that although she had a helper and a washing machine, she would wake up at 4 am to do washing and by 6 am she was at her first job in Westville. At that stage she was doing three jobs. She added that she has achieved in her career by working tirelessly because as a woman you need to strive to succeed. "You need to be tough. However, women have a strong sense of the need to accomplish their missions. They are willing to strategise and even to fail in their attempts to succeed." Thozeka has been recognised for her efforts and has been awarded a certificate of achievement by the Durban University of Technology and the Inter-national Centre of Non-violence for Durban Leader-ship programme. Fostering community participation In reflecting on her achievements, Thozeka, said that highlights of her career have included creating job opportunities in the environmental sector. She is proud of her role in fostering community parti-cipation in waste management and food production, and in encouraging communities to adopt food production techniques that focus on the agricultural sector to improve the availability and quality of food. Thozeka is the community liaison officer for the Aller River Pilot Project, which is a 'Take Back Our Rivers' initiative run by the eThekwini Conservancies Forum. River pollution is a topic that has always been close to her heart. She says, "In the olden days, rivers were dear to everyone, our parents respected the environment and rivers were used for many things, but because people's lifestyle has changed, we have neglected this important resource." "We need to start saving water because of climate change and we need to educate communities and schools to harvest water and recycle before it is too late. It is important to eliminate toxic waste that pollutes the rivers. This can be achieved by educating informal settlements about separating and selling waste and by not polluting the rivers." Plastic is a curse, but it can be re-cycled and re-used. Thozeka has encouraged women in co-operatives to up cycle plastics by making hats, mats, handbags and outfits. This initiative by the Aller River Pilot Project Eco -Champ for Up Cycling, won an award at the Ecologic Awards in Cape Town in June 2019. A wish list While Thozeka is satisfied with what she has achieved, she has a wish list. In the future she would like to see women and youth owning up cycle shops, for Big Start Training and Development to grow and do business in neighbouring countries, and to have a Further Education and Training (FET) college. Help to realise this dream has materialised as Big Start Training and Development has been selected to participate in Seda Durban's Small enterprise coaching programme (SECP) during 2019/2020. She would like to see more youth working or doing practical jobs because, as she explains, many of them leave schools or colleges with theory that does not help them to earn a living. "I am working with graduates, who are unemployed, to obtain practical experience in the workplace. I make them aware that volunteering helps to practice skills and increase knowledge because all companies ask for experience before offering employment and need references." Thozeka's passion for community upliftment is apparent. In 2008/9 she invested back into her hometown of Philippolis, which is a small town in the Free State. She built an old age home for the elderly who did not have anyone to take care of them. Value time and dream big Speaking of work-life balance, Thozeka said she did not want to get married as she felt she would not be able to do all her work and have time to spend with a husband. Now that she has done a lot for the community, Thozeka has finally settled down with her husband, a pastor, whom she describes as a perfect fit. "I have been blessed with a hard-working partner, a perfect delight." When asked what advice she would give her younger self, Thozeka said she would say to value time and dream big. "Take one step at a time and prioritise; ask for an advice and be confident about what you are doing." Cheryl Govender CHERYL GOVENDER is the founder and owner of The Cake House in Pietermaritzburg. She is a qualified chef and professional cake artist. The Cake House has become a leading provider of designer cakes including engineered life-size cakes. Cheryl's exceptional cakes, each a masterpiece, have been featured in magazines and on television, and The Cake House is recognised as a leader in new age sugarcraft. Cheryl is inspired by successful bakeries and cake artists. She explains, "This is a tough industry and requires not only talent, but a business mind, people skills, market insight, tenacity, and continuous learning and growth." One of her biggest inspirations is Buddy Valastro, an American baker who is the star of the reality television series 'Cake Boss'. Be clear about what must be achieved Cheryl believes she got to where she is now and reached her goals by being clear about what she needed to achieve and why she needed to achieve them. She says her career started when she was fourteen when she was handed down decorating tools that her sister no longer needed. "Although I was a real tomboy, beating the boys at their own games in the streets, I did girly stuff when I went home, like playing with cake decorating tools and my dolls," she laughed. Cheryl learned about sugar art by reading books from the municipal library and often left the kitchen in a mess after experimenting. Her Consumer Studies teacher recognised Cheryl's talent; arranged for her to attend a cake decorating course, and gave her a toolset, which she treasures to this day. This teacher, now a retired school principal, adopted Cheryl as a daughter, helped her to believe in herself, and became her mentor to this day. Cheryl won a Consumer Studies Inter School Award in matric due to her passion for cake decorating, but at that time she considered it a hobby, not a career. After a year at college, Cheryl married and became a mother. She joined the corporate world but kept on making decorated cakes as a hobby to supplement her income. When her son was two years old, Cheryl entered and won the Pietermaritzburg Royal Show sugarcraft competition. This led to her teaching sugarcraft on a part-time basis at the now FET College in Northdale, something she continued passionately for 25 years. This Cheryl said, was fulfilling: "empowering women has always been close to my heart". Focus on one thing and do it well Cheryl gained wide experience in the corporate world, including ten years in shipping and international travel, before she started her own export business. This business crashed during the worldwide financial crisis of 2008 and she "fell back on her hands", starting a food catering business that also provided cakes. Cheryl made a few designer cakes assuming there was little market for these due to the high prices, but word of her quality and expertise spread and orders increased. A traumatic divorce, the demands of being involved in catering, wedding décor, training and making cakes at the same time, made her realise that she needed to streamline her activities. In 2012 she decided to focus on one thing only and do it well and opened The Cake House. Cheryl, a single mom had herself, her mother's assistance, two children, and a house. As she had lost her vehicle, Cheryl went everywhere in running shoes while carrying cake ingredients and other items in a backpack. Nothing was handed to her; she had no money and could not get a bank loan. Cheryl understood the risks involved but her faith and trust in God helped her. She managed to buy all her industrial baking equipment from a helpful appliance store on a three-month cash basis. Her business remains debt-free to this day. Business skills are unrelated to gender In Cheryl's view, women and men need the same business approach, as the skills required for a successful business are unrelated to gender. "Tenacity, hard work, honesty, patience and endurance are equally required from men and women." She does, however, concede that women face more challenges. She has had to face abuse, being a mother, and a divorce. Achieving a work-life balance boils down to discipline for Cheryl. "It is necessary to make time for your family and yourself, and also to rest, but not working can be scary for a business owner with much to do," she says. "I've had to learn to set boundaries, say no, and cut myself off from work when it's time to relax and unwind." Gardening, time with her family and puppies, and doing things outside of the business help create a balance. Brand ambassador Cheryl is happy with what she has accomplished thus far and readily give others credit. Without her mother, she could not have set up The Cake House. Without the help of her husband Alan, her family, and staff members, she would not have been able to grow the business. She feels honoured having recently being appointed a brand ambassador with royal status, for Rolkem Colours, one of the world's largest food colourant providers. While Cheryl is satisfied with the place she has reached, she is not comfortable about remaining there. Cheryl dreams of making the province proud of The Cake House as a tourism attraction. With a growing support structure in place, she is prepared to take risks within her means and take the business to the next level. Back

Shamla is an experienced lawyer who has been in practice for 22 years. Her practice provides a wide range of legal services, with a team to back up the firm's various divisions, with its focus being commercial and civil litigationShamla PatherShamla is an experienced lawyer who has been in practice for 22 years. Her practice provides a wide range of legal services, with a team to back up the firm's various divisions, with its focus being commercial and civil litigationSHAMLA PATHER is an attorney, and the sole owner of her practice, Shamla Pather Attorneys, which is based in Umhlanga Rocks. Shamla is an experienced lawyer who has been in practice for 22 years. Her practice provides a wide range of legal services, with a team to back up the firm's various divisions, with its focus being commercial and civil litigation. Shamla also has experience with family law, a sphere which she specialises in, this work is on a referred based, where she is solicited for her niche expertise. Shamla practices all over the country and also has a variety of international clients. Shamla's upbringing and family life was simple and humble, and this set the tone for her to want to succeed. Whist she has done well as an attorney, her humility and simplicity are obvious traits she possesses. She has not forgotten her days of living in Chatsworth, where she grew up as the youngest of four children. With three older brothers she learnt to play rugby and soccer at a young age and became a football fanatic. Her dad, a manufacturing jeweller was a weekly wage earner, Shamla found that he was still paying off her brother's university fees, although he had been seven years ahead of her, when she completed matric. This was a turning point in her life as she knew that to succeed, hard work and commitment was required. An amazing woman Shamla attributes her success and hard work to her late mum. She is emphatic that her mother remains the most amazing individual she has encountered. Her mum passed away during Shamla's final year at university, which was very traumatic. Her father's death followed just four years later, whilst she assumed the role of mum at home. She says, "Every accolade, every milestone achieved, I dedicate to my mother. She still inspires me to be the best that I can be." Shamla adds that her mother was not formally educated but she taught her values and doing things the right way irrespective of fear or incrimination. The attitude that athletes have inspires Shamla daily. She was an athlete at school and an athlete's focus gives Shamla strength and exhilaration. "Anything can be achieved with hard work, determination, and dedication". The start of any problem is like a race and you must focus on what the last 50 metres will bring. If you have done your preparation and you are confident, natural endurance will take over and you will succeed. Uplifting others In evaluating what she has accomplished so far, Shamla says that she is content but looks at achieving more in the social environment. Having come from a disadvantaged background, she is a champion of women's and children's rights. It is a most rewarding feeling when you have made a difference in someone's life. Shamla does not believe women should approach business differently to men and she suggests that women adapt to their environment. "Gone are the days that this is a man's world. It is definitely your world, whatever your gender. With the number of opportunities that women have, instead of competing against men, you should just get out there and do what you do. There is no reason to be in their shadow, there is no reason to complain. Being a woman should not be looked upon as a handicap but rather a compliment. When I went for my first interview for articles of clerkship, I was offered a secretarial position with more salary, as I was told that I looked the part of a secretary, more than that of a lawyer. I was not deterred." And now Shamla confidently says that she has won many matters against that firm. Shamla is the patron of several organisations and she makes it her duty to assist where she can. She contributes to the upliftment of the society by doing pro bono work, team building, and fund-raising. She is happy to get her hands dirty and says to have accomplished something for your community means you are leaving behind a legacy. Shamla achieves a healthy work-life balance and she credits her husband for this. "Despite him being a busy medical doctor, he is helpful and stands by my side, allowing me to do the things that need to be done." He is her biggest admirer and has encouraged Shamla to break boundaries and not to be afraid. That's rare and she appreciates his unselfish commitment. Family time is family time She has a good support system but thinks that her background of becoming a mum at an early age to her siblings allows her to juggle work and home. Her family, including her daughter Jayde, has adapted to a schedule that works for everyone. Jayde is the light of Shamla's life and to date her biggest and best achievement. Jayde is adoring of her mother and equally proud of her. Jayde says, "Whatever needs to be done, mum makes a plan". If she had to go back to her younger self, Shamla would have told the person she was in her thirties: "Have another child. Children make life fun, keep you younger". Shamla and Dan are blessed to have Jayde, their only child and the reality that she goes away from home to university is a lonely thought. Shamla feels she was selfish to Jayde in not having another child, as the beauty and bonds of siblings is priceless. Cheryl Govender CHERYL GOVENDER is the founder and owner of The Cake House in Pietermaritzburg. She is a qualified chef and professional cake artist. The Cake House has become a leading provider of designer cakes including engineered life-size cakes. Cheryl's exceptional cakes, each a masterpiece, have been featured in magazines and on television, and The Cake House is recognised as a leader in new age sugarcraft. Cheryl is inspired by successful bakeries and cake artists. She explains, "This is a tough industry and requires not only talent, but a business mind, people skills, market insight, tenacity, and continuous learning and growth." One of her biggest inspirations is Buddy Valastro, an American baker who is the star of the reality television series 'Cake Boss'. Be clear about what must be achieved Cheryl believes she got to where she is now and reached her goals by being clear about what she needed to achieve and why she needed to achieve them. She says her career started when she was fourteen when she was handed down decorating tools that her sister no longer needed. "Although I was a real tomboy, beating the boys at their own games in the streets, I did girly stuff when I went home, like playing with cake decorating tools and my dolls," she laughed. Cheryl learned about sugar art by reading books from the municipal library and often left the kitchen in a mess after experimenting. Her Consumer Studies teacher recognised Cheryl's talent; arranged for her to attend a cake decorating course, and gave her a toolset, which she treasures to this day. This teacher, now a retired school principal, adopted Cheryl as a daughter, helped her to believe in herself, and became her mentor to this day. Cheryl won a Consumer Studies Inter School Award in matric due to her passion for cake decorating, but at that time she considered it a hobby, not a career. After a year at college, Cheryl married and became a mother. She joined the corporate world but kept on making decorated cakes as a hobby to supplement her income. When her son was two years old, Cheryl entered and won the Pietermaritzburg Royal Show sugarcraft competition. This led to her teaching sugarcraft on a part-time basis at the now FET College in Northdale, something she continued passionately for 25 years. This Cheryl said, was fulfilling: "empowering women has always been close to my heart". Focus on one thing and do it well Cheryl gained wide experience in the corporate world, including ten years in shipping and international travel, before she started her own export business. This business crashed during the worldwide financial crisis of 2008 and she "fell back on her hands", starting a food catering business that also provided cakes. Cheryl made a few designer cakes assuming there was little market for these due to the high prices, but word of her quality and expertise spread and orders increased. A traumatic divorce, the demands of being involved in catering, wedding décor, training and making cakes at the same time, made her realise that she needed to streamline her activities. In 2012 she decided to focus on one thing only and do it well and opened The Cake House. Cheryl, a single mom had herself, her mother's assistance, two children, and a house. As she had lost her vehicle, Cheryl went everywhere in running shoes while carrying cake ingredients and other items in a backpack. Nothing was handed to her; she had no money and could not get a bank loan. Cheryl understood the risks involved but her faith and trust in God helped her. She managed to buy all her industrial baking equipment from a helpful appliance store on a three-month cash basis. Her business remains debt-free to this day. Business skills are unrelated to gender In Cheryl's view, women and men need the same business approach, as the skills required for a successful business are unrelated to gender. "Tenacity, hard work, honesty, patience and endurance are equally required from men and women." She does, however, concede that women face more challenges. She has had to face abuse, being a mother, and a divorce. Achieving a work-life balance boils down to discipline for Cheryl. "It is necessary to make time for your family and yourself, and also to rest, but not working can be scary for a business owner with much to do," she says. "I've had to learn to set boundaries, say no, and cut myself off from work when it's time to relax and unwind." Gardening, time with her family and puppies, and doing things outside of the business help create a balance. Brand ambassador Cheryl is happy with what she has accomplished thus far and readily give others credit. Without her mother, she could not have set up The Cake House. Without the help of her husband Alan, her family, and staff members, she would not have been able to grow the business. She feels honoured having recently being appointed a brand ambassador with royal status, for Rolkem Colours, one of the world's largest food colourant providers. While Cheryl is satisfied with the place she has reached, she is not comfortable about remaining there. Cheryl dreams of making the province proud of The Cake House as a tourism attraction. With a growing support structure in place, she is prepared to take risks within her means and take the business to the next level. Back

About Us Finding Inspiration in Every Turn This is your About Page. This space is a great opportunity to give a full background on who you are, what you do and what your website has to offer. Double click on the text box to start editing your content and make sure to add all the relevant details you want site visitors to know. Our Story Every website has a story, and your visitors want to hear yours. This space is a great opportunity to give a full background on who you are, what your team does, and what your site has to offer. Double click on the text box to start editing your content and make sure to add all the relevant details you want site visitors to know. If you’re a business, talk about how you started and share your professional journey. Explain your core values, your commitment to customers, and how you stand out from the crowd. Add a photo, gallery, or video for even more engagement. Meet The Team Don Francis Founder & CEO Ashley Jones Tech Lead Tess Brown Office Manager Lisa Rose Product Manager Kevin Nye HR Lead Alex Young Customer Support Lead Our Clients

Angela Alderton Business Development

Eleven years ago, Marlene Powell become ActionCOACH's first woman business coach in South Africa. Marlene says she reached a crossroad in her life. After 27 years of working in the financial sector of the corporate world, she realised she was been hold back from her family and her quality of life was poor, even though she was been taking care of financiallyMarlene PowellEleven years ago, Marlene Powell become ActionCOACH's first woman business coach in South Africa. Marlene says she reached a crossroad in her life. After 27 years of working in the financial sector of the corporate world, she realised she was been hold back from her family and her quality of life was poor, even though she was been taking care of financiallyEleven years ago, Marlene Powell become ActionCOACH's first woman business coach in South Africa. Marlene says she reached a crossroad in her life. After 27 years of working in the financial sector of the corporate world, she realised she was been hold back from her family and her quality of life was poor, even though she was been taking care of financially. "I felt that the corporate world was only interested in getting the best out of me but was not fulfilling me as a human being. I felt like a human doing. I realised that there was more to life than doing things for everyone else and not for me." Recognising that she'd reached a ceiling in her position and as a woman in a male dominant environment, there was no further opportunities, Marlene left her job. She explained that she loved entrepreneur and author, Brad Sugars, the founder of ActionCOACH's vision and saw the possibilities in becoming a franchisee. As the first woman ActionCOACH franchisee in South Africa, and with more than 10 000+ coaching hours, Marlene is a specialist in her field. She is a certified business coach, providing help, advice, coaching and mentoring services to small and medium sized businesses. "I guide my clients to implement simple and practical tools into their businesses, which will allow their businesses to create more money and time for themselves so that they can enjoy the finer things in life," explains Marlene. Marlene believes she is living her dream, and has strong support from her husband Geoff, and son Dylan, who encouraged her to turn her ambition into a reality. Marlene's personal brand is defined by precision in all that she does, so it is not surprising that the Westville based franchise has consistently been placed in the Top 100 in the world. She attributes her success to discipline and consistency. "I have continued to focus on the positives; the vision and my purpose on why I became a coach. Significantly, Marlene says success revolves around the word action. "We literally took a pact to take ACTION and help our clients to do the same. Results must be forthcoming or else what's the point?" I hold my clients accountable for their results and just like a sports coach, push them to perform at optimal levels." Marlene has turned people's businesses around - achieving between 46% to in excess of 100% growth. "Clients have more than tripled their bottom line in a recessionary economy; won entrepreneurial awards; developed exit strategies; taken time out with their families and found the financial freedom to pursue what really matters." Marlene is inspired by her clients' results, especially when she sees them reaping the rewards of their hard work and knowing their businesses are taking care of them. "Instead of their business controlling them, they have taken back control of their business. That's what does it for me!" Marlene has made it to the 4% Club (The 4% who survive ten years in business) of which she is very proud. Being her own first client, she has proved that the ActionCOACH system does work despite trying times. She has endured two 'recessions', sold an intangible product at a premium price and worked with businesses who are dealing with their own challenges. "These past 11 years have moulded me into who I am today. I know that I've found my purpose, which is to give back to budding entrepreneurs and to provide platforms to impart my knowledge and skills to prepare them for the big wild world of business. They too can be part of the 4% Club, which I would like to believe will increase from 4% to 10% in 10 years." She added that the meaning of success is very different for each entrepreneur. In particular, men and women have different approaches to business success. "Having worked with both men and women entre-preneurs, they each bring different strengths to business. I strongly believe that there is place for everyone to make a success. I always say that women wear their 'balls' on their chest. One thing that stands out is the maternal instinct of moms and the longing to be with their children, which I don't see as prominently in fathers. That is almost always the number one priority for women, to free up their time so they can be a mom to their children." Marlene also strongly believes that she can coach more business owners to enjoy quality of life by spending more time on themselves, their family and friends, which will in turn improve relationships and marriages. She added that she has used the ActionCOACH methodology to achieve her own work-life balance. "My business provides me with time and money to have work-life balance and it allows me flexibility. I can choose when I work, who I work with and what I do - that for me is a true business. I can choose to turn the tap on/up/down depending on my dreams, goals and my bucket list." In giving advice to her younger self, Marlene would say, "Dream and believe anything is possible. Don't compare yourself to anyone else, as you are the only one in the world who is you (nobody has your ID number, so nobody can be you!). Don't let anyone or anything stand in your way and get out of your own way. It's got nothing to do with you what other people think and do." Cheryl Govender CHERYL GOVENDER is the founder and owner of The Cake House in Pietermaritzburg. She is a qualified chef and professional cake artist. The Cake House has become a leading provider of designer cakes including engineered life-size cakes. Cheryl's exceptional cakes, each a masterpiece, have been featured in magazines and on television, and The Cake House is recognised as a leader in new age sugarcraft. Cheryl is inspired by successful bakeries and cake artists. She explains, "This is a tough industry and requires not only talent, but a business mind, people skills, market insight, tenacity, and continuous learning and growth." One of her biggest inspirations is Buddy Valastro, an American baker who is the star of the reality television series 'Cake Boss'. Be clear about what must be achieved Cheryl believes she got to where she is now and reached her goals by being clear about what she needed to achieve and why she needed to achieve them. She says her career started when she was fourteen when she was handed down decorating tools that her sister no longer needed. "Although I was a real tomboy, beating the boys at their own games in the streets, I did girly stuff when I went home, like playing with cake decorating tools and my dolls," she laughed. Cheryl learned about sugar art by reading books from the municipal library and often left the kitchen in a mess after experimenting. Her Consumer Studies teacher recognised Cheryl's talent; arranged for her to attend a cake decorating course, and gave her a toolset, which she treasures to this day. This teacher, now a retired school principal, adopted Cheryl as a daughter, helped her to believe in herself, and became her mentor to this day. Cheryl won a Consumer Studies Inter School Award in matric due to her passion for cake decorating, but at that time she considered it a hobby, not a career. After a year at college, Cheryl married and became a mother. She joined the corporate world but kept on making decorated cakes as a hobby to supplement her income. When her son was two years old, Cheryl entered and won the Pietermaritzburg Royal Show sugarcraft competition. This led to her teaching sugarcraft on a part-time basis at the now FET College in Northdale, something she continued passionately for 25 years. This Cheryl said, was fulfilling: "empowering women has always been close to my heart". Focus on one thing and do it well Cheryl gained wide experience in the corporate world, including ten years in shipping and international travel, before she started her own export business. This business crashed during the worldwide financial crisis of 2008 and she "fell back on her hands", starting a food catering business that also provided cakes. Cheryl made a few designer cakes assuming there was little market for these due to the high prices, but word of her quality and expertise spread and orders increased. A traumatic divorce, the demands of being involved in catering, wedding décor, training and making cakes at the same time, made her realise that she needed to streamline her activities. In 2012 she decided to focus on one thing only and do it well and opened The Cake House. Cheryl, a single mom had herself, her mother's assistance, two children, and a house. As she had lost her vehicle, Cheryl went everywhere in running shoes while carrying cake ingredients and other items in a backpack. Nothing was handed to her; she had no money and could not get a bank loan. Cheryl understood the risks involved but her faith and trust in God helped her. She managed to buy all her industrial baking equipment from a helpful appliance store on a three-month cash basis. Her business remains debt-free to this day. Business skills are unrelated to gender In Cheryl's view, women and men need the same business approach, as the skills required for a successful business are unrelated to gender. "Tenacity, hard work, honesty, patience and endurance are equally required from men and women." She does, however, concede that women face more challenges. She has had to face abuse, being a mother, and a divorce. Achieving a work-life balance boils down to discipline for Cheryl. "It is necessary to make time for your family and yourself, and also to rest, but not working can be scary for a business owner with much to do," she says. "I've had to learn to set boundaries, say no, and cut myself off from work when it's time to relax and unwind." Gardening, time with her family and puppies, and doing things outside of the business help create a balance. Brand ambassador Cheryl is happy with what she has accomplished thus far and readily give others credit. Without her mother, she could not have set up The Cake House. Without the help of her husband Alan, her family, and staff members, she would not have been able to grow the business. She feels honoured having recently being appointed a brand ambassador with royal status, for Rolkem Colours, one of the world's largest food colourant providers. While Cheryl is satisfied with the place she has reached, she is not comfortable about remaining there. Cheryl dreams of making the province proud of The Cake House as a tourism attraction. With a growing support structure in place, she is prepared to take risks within her means and take the business to the next level. Back