Beekman Group: Making Extraordinary Holidays the Standard
- Maryke Dickinson
- 3 hours ago
- 3 min read
For more than five decades, Beekman Group has been redefining leisure and hospitality in Southern Africa. From its beginnings on the KwaZulu-Natal South Coast, the Group has grown into one of Africa’s most influential names in hospitality, leisure and property development—synonymous with innovation, excellence and unforgettable holiday experiences.
Beekman Group does more than manage holidays; it engineers memories. With a clear mission to set the benchmark for extraordinary holidays, the Group ensures that every guest, member and partner experiences the unmistakable Beekman difference—where thoughtful design, service excellence and destination mastery converge.
A Diversified Powerhouse in Leisure
At the heart of Beekman Group’s success lies a strategically diversified portfolio of brands that work in synergy to deliver world-class leisure solutions:
Vacation Management Services (VMS): Managing more than 30 resorts with a strong focus on operational excellence and guest satisfaction.
Beekman Holidays: Offering flexible self-catering rentals and premium hotel stays across Southern Africa.
Beekman Managed Portfolio (BMP): Providing award-winning ownership opportunities that balance luxury with accessibility.
Beekman Lifestyle Portfolio (BLP): A traditional timeshare product offering exclusive holiday access.
The Holiday Club: Africa’s largest vacation ownership points club, unlocking access to over 3 200 destinations globally.
iExchange: An innovative exchange platform featuring more than 130 local and thousands of international holiday options.
Private Residence Collection: A premium fractional ownership programme designed for discerning travellers seeking privacy and exclusivity.
Ultiqa: Extending the Group’s expertise internationally through Australian leisure ventures.
Body Bliss Day Spas: Delivering wellness and relaxation experiences at select resorts nationwide.
This integrated ecosystem allows Beekman Group to cater to diverse traveller needs while maintaining consistent quality and brand integrity.
Leadership with Vision
Beekman Group is guided by a dynamic leadership team that has built a multi-generational legacy of innovation and excellence. Managing Director John Beekman, together with directors Wayne Beekman, Cindy Allan and Neville Beekman, continues to drive the Group’s strategic vision.
Their leadership ensures that Beekman Group not only adapts to industry shifts but actively shapes them—remaining agile, future-focused and deeply committed to customer-centric growth.
Innovation at the Core
Innovation has always been central to Beekman Group’s DNA. As a pioneer of points-based vacation ownership in Africa, the Group has consistently led the way in reimagining how holidays are experienced and accessed.
By integrating advanced digital platforms, mobile applications and data-driven insights, Beekman enhances guest journeys while improving operational efficiency. This commitment to innovation ensures the Group remains relevant, competitive and future-proof in a rapidly evolving leisure landscape.
Sustainability and Social Responsibility
As a proudly South African business, Beekman Group recognises its responsibility to both people and the planet. The Group actively invests in environmentally conscious building practices, resort sustainability initiatives and renewable energy solutions.
Beyond environmental stewardship, Beekman Group is deeply committed to community development and job creation, uplifting local economies and contributing to long-term social impact—particularly in KwaZulu-Natal, where its roots remain firmly established.
A Significant Economic Contributor
With more than 1 300 employees nationwide, Beekman Group is a major contributor to South Africa’s economy. Its resorts and leisure operations generate thousands of tourism-related opportunities, supporting small businesses and stimulating regional growth across the country.
More Than Business: A People Legacy
Beekman Group’s success is powered by its people. The Group fosters a purpose-led culture where professional growth, innovation and work-life balance coexist. Its head office in Port Shepstone offers a unique environment that blends business excellence with coastal living, positioning Beekman Group as an employer of choice.
This strong internal culture translates into exceptional service delivery, with passionate teams who embody the Group’s values and deliver experiences marked by warmth, pride and professionalism.
Awards and Recognition
Beekman Group’s leadership and performance have been recognised through numerous accolades, including multiple World Travel Awards and honours for innovation, customer service and brand excellence.
The Group has also been named one of the Sunday Times’ Best Places to Work and received the Employee Wellness Award at the 2024 and 2025 Standard Bank KZN Top Business Awards. These achievements serve not only as recognition but as benchmarks that drive Beekman Group to continually raise the bar.
Shaping the Future of Leisure
Looking ahead, Beekman Group remains firmly focused on expansion, innovation and customer-centric growth. With new developments on the horizon, cutting-edge technology enhancing guest experiences and an unwavering commitment to sustainability, the Group is shaping the future of leisure in Africa and beyond.
Guided by its vision—Making Extraordinary Holidays THE Standard—Beekman Group continues to transform exceptional experiences into everyday realities, ensuring that every holiday becomes a lasting memory.
Beekman Group – Head Office
Physical Address: 3 Daly Street, Port Shepstone
Postal Address: Private Bag 702, Port Shepstone, 4240
Tel: +27 (0)39 688 5000Fax: +27 (0)39 688 5005
Email: enquiries@beekmangroup.com
Website: www.beekmangroup.com
