NONDUMISO MTHWA married her childhood sweetheart when she was 19 and started her family two years later – and nobody really expected her to have a career, let alone a significant business. Twenty-two years later, she’s the founder and CEO of Idwala Property Group, a certified estate agent and a master practitioner in real estate.
She holds a BCom Degree in Business Management and has served as a board member of the Institute of Estate Agents of South Africa (KZN and Coastal Region). Nondumiso has received numerous awards and accolades, has been featured in magazine articles and appeared on television. She is also a sought-after public speaker. Nondumiso has been awarded the Standard Bank Top Women in Property Award 2022.
Nondumiso describes her career progression with a sense of conviction. She joined a multilevel marketing organisation and discovered her natural ability for sales. She joined the real estate sector as an employed estate agent and worked her way up, growing her skills and knowledge along the way. “It’s not all about numbers,” says Nondumiso, “It’s about the people and helping them get what they need.”
Moving into the property sector gave Nondumiso the opportunity to take this approach into a new area but she had to educate herself in the industry. “I started from ground level and worked hard to get exposure to every aspect of the real estate business and get the right qualifications.”
Nondumiso says she had no option but to be resilient. “I had to succeed. I had nothing to fall back on, so I didn’t have a choice” Her philosophy? “Believe in whatever you do and give it your all. Show up and do the hard work.”
Today the Idwala Property Group has three offices with 22 staff, and the business includes residential sales, commercial letting, off-plan marketing of property developments, property valuations and in-house bond origination.