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- Mavis NaidooDR MAVIS NAIDOO is the principal of the KwaThintwa School for the Deaf, which is based in Cato Ridge, KwaZulu-Natal. The school takes in children with a hearing loss from the age of 3 to 20, from the poorest communities in rural areas all over KZNDR MAVIS NAIDOO is the principal of the KwaThintwa School for the Deaf, which is based in Cato Ridge, KwaZulu-Natal. The school takes in children with a hearing loss from the age of 3 to 20, from the poorest communities in rural areas all over KZN. KwaThintwa offers full boarding and follows the mainstream CAPS curriculum. The school was established by Archbishop Dennis Hurley. While he on a visit to Thintwa (meaning touched), he was touched on his cloak by an 11 year old boy. On questioning why the child was not at school, he discovered that there were limited opportunities for Deaf children. KwaThintwa was opened in February 1981 with 40 Deaf learners. Mavis reflected that Archbishop Hurley had been someone she always had a deep admiration for as he had stood up for social justice and actively campaigned against apartheid. She said, "I couldn't believe that he was the chairperson of the interview committee when I applied for the job." Subsequently, Archbishop Hurley became a mentor to her in her various management roles within the school. "When I applied for the position, I had no ambition other than the need to make a difference. There is never a day when I am not touched by working at the school, I often have goose bumps when I drive into the school grounds." She explained that she had a steep learning curve when she joined the school and went from a level one to a level three post in a very patriarchal school. She was a young Indian female who had no understanding of Zulu culture, no knowledge of Zulu language and no Sign Language. "I really believed that my appointment was the will of God and I trusted that his Grace would keep me," she says. The person in the principal's office Her experiences at KwaThintwa informed the content of her PHD dissertation, which was an auto ethnographic study entitled, "The Person in the Principal's Office". Mavis was awarded her PHD in 2013, which she completed studying part-time in two years and eight months. She explains that she had been inspired to study further by her mother who had studied continuously throughout her life and uncalculated in her a love for education. Mavis juggles many balls and plays a pivotal role in Deaf education. Over and above managing the 361 learners who are full time boarders and the 120 staff complement, she is the deputy president of Deaf Education Principals Association - South Africa (DEPASA) and has served as deputy president of South African National Association for Special Schools (SANASA). In addition, Mavis has been chancellor for the National Institute for the Deaf (NID) and has publications in international journals. Her passion for the school is apparent in the active fundraising campaigns that she has undertaken since most the learners are from economically disadvantaged backgrounds resulting in minimal payment of fees. Mavis has secured millions of rands in funding, which has resulted in the building of classrooms, a library as well as a road to the school among other much needed facilities. "South African businessmen are very generous, especially when they can see tangible results," she says. Running the school has required that Mavis acquire business skills and she is grateful for the support that she has received. "As a professional person, I was not prepared for a management role, however, my friend the late Hanu Singh, showed me the ropes and inspired me for the first five to six years on how to run the school as a business." A place of excellence Being goal orientated, Mavis sets the bar for herself, as well as the school, high, which she sees as a place of excellence. "I have a strong belief that the Deaf are not different to their hearing counterparts. They often suffer from low self-esteem, as the hearing community often puts a ceiling on their potential. However, I believe that they can achieve as well if not better than typically hearing children. Deaf education is fast changing, and this rapid change inspires me to do more." Over the past eight years, the school has had a 100% matric pass rate including learners obtaining distinctions. The learners take South African Sign Language (SASL) as their Home Language and English First Additional Language (FAL). South Africa is the first country in the world to have Sign Language as a school subject. The schools 2018 Dux, Thabile Qondani, was placed second in South Africa for SASL Home Language and is the first Deaf individual to study law in KZN. Other learners have gone on to become chefs, teachers, and work in IT. A heart for the marginalised "I have proved that a marginalised child can achieve against all odds by creating an environment that is conducive for learning with committed staff. The children at KwaThintwa are living testaments to this. Mavis also reflected that she is very proud of the achievements of her two sons - who she says are successful role models that have a heart for the marginalised in South Africa. If she could give advice to her younger self, Mavis would say, "Some things can be left undone. I am an overachiever and I don't need to do everything at once." "I am very happy and content with what I have achieved. If I could turn back the clock, I would do this all again. KwaThintwa is the legacy that I leave behind," she concluded. Touched by the spirit we hear
DR MAVIS NAIDOO is the principal of the KwaThintwa School for the Deaf, which is based in Cato Ridge, KwaZulu-Natal. The school takes in children with a hearing loss from the age of 3 to 20, from the poorest communities in rural areas all over KZNMavis NaidooDR MAVIS NAIDOO is the principal of the KwaThintwa School for the Deaf, which is based in Cato Ridge, KwaZulu-Natal. The school takes in children with a hearing loss from the age of 3 to 20, from the poorest communities in rural areas all over KZNDR MAVIS NAIDOO is the principal of the KwaThintwa School for the Deaf, which is based in Cato Ridge, KwaZulu-Natal. The school takes in children with a hearing loss from the age of 3 to 20, from the poorest communities in rural areas all over KZN. KwaThintwa offers full boarding and follows the mainstream CAPS curriculum. The school was established by Archbishop Dennis Hurley. While he on a visit to Thintwa (meaning touched), he was touched on his cloak by an 11 year old boy. On questioning why the child was not at school, he discovered that there were limited opportunities for Deaf children. KwaThintwa was opened in February 1981 with 40 Deaf learners. Mavis reflected that Archbishop Hurley had been someone she always had a deep admiration for as he had stood up for social justice and actively campaigned against apartheid. She said, "I couldn't believe that he was the chairperson of the interview committee when I applied for the job." Subsequently, Archbishop Hurley became a mentor to her in her various management roles within the school. "When I applied for the position, I had no ambition other than the need to make a difference. There is never a day when I am not touched by working at the school, I often have goose bumps when I drive into the school grounds." She explained that she had a steep learning curve when she joined the school and went from a level one to a level three post in a very patriarchal school. She was a young Indian female who had no understanding of Zulu culture, no knowledge of Zulu language and no Sign Language. "I really believed that my appointment was the will of God and I trusted that his Grace would keep me," she says. The person in the principal's office Her experiences at KwaThintwa informed the content of her PHD dissertation, which was an auto ethnographic study entitled, "The Person in the Principal's Office". Mavis was awarded her PHD in 2013, which she completed studying part-time in two years and eight months. She explains that she had been inspired to study further by her mother who had studied continuously throughout her life and uncalculated in her a love for education. Mavis juggles many balls and plays a pivotal role in Deaf education. Over and above managing the 361 learners who are full time boarders and the 120 staff complement, she is the deputy president of Deaf Education Principals Association - South Africa (DEPASA) and has served as deputy president of South African National Association for Special Schools (SANASA). In addition, Mavis has been chancellor for the National Institute for the Deaf (NID) and has publications in international journals. Her passion for the school is apparent in the active fundraising campaigns that she has undertaken since most the learners are from economically disadvantaged backgrounds resulting in minimal payment of fees. Mavis has secured millions of rands in funding, which has resulted in the building of classrooms, a library as well as a road to the school among other much needed facilities. "South African businessmen are very generous, especially when they can see tangible results," she says. Running the school has required that Mavis acquire business skills and she is grateful for the support that she has received. "As a professional person, I was not prepared for a management role, however, my friend the late Hanu Singh, showed me the ropes and inspired me for the first five to six years on how to run the school as a business." A place of excellence Being goal orientated, Mavis sets the bar for herself, as well as the school, high, which she sees as a place of excellence. "I have a strong belief that the Deaf are not different to their hearing counterparts. They often suffer from low self-esteem, as the hearing community often puts a ceiling on their potential. However, I believe that they can achieve as well if not better than typically hearing children. Deaf education is fast changing, and this rapid change inspires me to do more." Over the past eight years, the school has had a 100% matric pass rate including learners obtaining distinctions. The learners take South African Sign Language (SASL) as their Home Language and English First Additional Language (FAL). South Africa is the first country in the world to have Sign Language as a school subject. The schools 2018 Dux, Thabile Qondani, was placed second in South Africa for SASL Home Language and is the first Deaf individual to study law in KZN. Other learners have gone on to become chefs, teachers, and work in IT. A heart for the marginalised "I have proved that a marginalised child can achieve against all odds by creating an environment that is conducive for learning with committed staff. The children at KwaThintwa are living testaments to this. Mavis also reflected that she is very proud of the achievements of her two sons - who she says are successful role models that have a heart for the marginalised in South Africa. If she could give advice to her younger self, Mavis would say, "Some things can be left undone. I am an overachiever and I don't need to do everything at once." "I am very happy and content with what I have achieved. If I could turn back the clock, I would do this all again. KwaThintwa is the legacy that I leave behind," she concluded. Cheryl Govender CHERYL GOVENDER is the founder and owner of The Cake House in Pietermaritzburg. She is a qualified chef and professional cake artist. The Cake House has become a leading provider of designer cakes including engineered life-size cakes. Cheryl's exceptional cakes, each a masterpiece, have been featured in magazines and on television, and The Cake House is recognised as a leader in new age sugarcraft. Cheryl is inspired by successful bakeries and cake artists. She explains, "This is a tough industry and requires not only talent, but a business mind, people skills, market insight, tenacity, and continuous learning and growth." One of her biggest inspirations is Buddy Valastro, an American baker who is the star of the reality television series 'Cake Boss'. Be clear about what must be achieved Cheryl believes she got to where she is now and reached her goals by being clear about what she needed to achieve and why she needed to achieve them. She says her career started when she was fourteen when she was handed down decorating tools that her sister no longer needed. "Although I was a real tomboy, beating the boys at their own games in the streets, I did girly stuff when I went home, like playing with cake decorating tools and my dolls," she laughed. Cheryl learned about sugar art by reading books from the municipal library and often left the kitchen in a mess after experimenting. Her Consumer Studies teacher recognised Cheryl's talent; arranged for her to attend a cake decorating course, and gave her a toolset, which she treasures to this day. This teacher, now a retired school principal, adopted Cheryl as a daughter, helped her to believe in herself, and became her mentor to this day. Cheryl won a Consumer Studies Inter School Award in matric due to her passion for cake decorating, but at that time she considered it a hobby, not a career. After a year at college, Cheryl married and became a mother. She joined the corporate world but kept on making decorated cakes as a hobby to supplement her income. When her son was two years old, Cheryl entered and won the Pietermaritzburg Royal Show sugarcraft competition. This led to her teaching sugarcraft on a part-time basis at the now FET College in Northdale, something she continued passionately for 25 years. This Cheryl said, was fulfilling: "empowering women has always been close to my heart". Focus on one thing and do it well Cheryl gained wide experience in the corporate world, including ten years in shipping and international travel, before she started her own export business. This business crashed during the worldwide financial crisis of 2008 and she "fell back on her hands", starting a food catering business that also provided cakes. Cheryl made a few designer cakes assuming there was little market for these due to the high prices, but word of her quality and expertise spread and orders increased. A traumatic divorce, the demands of being involved in catering, wedding décor, training and making cakes at the same time, made her realise that she needed to streamline her activities. In 2012 she decided to focus on one thing only and do it well and opened The Cake House. Cheryl, a single mom had herself, her mother's assistance, two children, and a house. As she had lost her vehicle, Cheryl went everywhere in running shoes while carrying cake ingredients and other items in a backpack. Nothing was handed to her; she had no money and could not get a bank loan. Cheryl understood the risks involved but her faith and trust in God helped her. She managed to buy all her industrial baking equipment from a helpful appliance store on a three-month cash basis. Her business remains debt-free to this day. Business skills are unrelated to gender In Cheryl's view, women and men need the same business approach, as the skills required for a successful business are unrelated to gender. "Tenacity, hard work, honesty, patience and endurance are equally required from men and women." She does, however, concede that women face more challenges. She has had to face abuse, being a mother, and a divorce. Achieving a work-life balance boils down to discipline for Cheryl. "It is necessary to make time for your family and yourself, and also to rest, but not working can be scary for a business owner with much to do," she says. "I've had to learn to set boundaries, say no, and cut myself off from work when it's time to relax and unwind." Gardening, time with her family and puppies, and doing things outside of the business help create a balance. Brand ambassador Cheryl is happy with what she has accomplished thus far and readily give others credit. Without her mother, she could not have set up The Cake House. Without the help of her husband Alan, her family, and staff members, she would not have been able to grow the business. She feels honoured having recently being appointed a brand ambassador with royal status, for Rolkem Colours, one of the world's largest food colourant providers. While Cheryl is satisfied with the place she has reached, she is not comfortable about remaining there. Cheryl dreams of making the province proud of The Cake House as a tourism attraction. With a growing support structure in place, she is prepared to take risks within her means and take the business to the next level. Back
- Marcina MajidMARCINA MAJID heads up SAS Cares which is a subsidiary of Southern African Shipyards. SAS Cares is a skills development, exposure and experience based non-profit organisationMARCINA MAJID heads up SAS Cares which is a subsidiary of Southern African Shipyards. SAS Cares is a skills development, exposure and experience based non-profit organisation. The organisation was founded on the premise that skills and education go hand in hand in developing individuals and communities. "We want to upskill people and also expose people to the possibilities of careers in the maritime industry," explained Marcina. "It is about getting everybody on the same level." Love for women's empowerment Her journey to establishing the foundation has been varied. "After I graduated, I was employed by a firm of chartered accountants. I was very fortunate in that this was at the time when the black economic empowerment (BEE) codes came out and I started a BEE verification company." Marcina said that she was in the privileged position of having her children and being able to run the company at the same time. However, she then had a two-year hiatus where she took time out of her working life and reflected on what she really wanted to do. She explains further, "It just so happened that I got into the health and fitness industry. I had two gyms that ran consecutively for about six years. During that time, I discovered my love for women's empowerment because I worked first-hand with women. I got to understand the needs and issues in their communities and in their lives as well as the socio-economic impact that they have in society or the lack thereof." These experiences gave Marcina insight into what she wished to accomplish in her own life. Unfortunately, a hip operation put everything on hold, and she had to stop working in the health and fitness industry. My purpose is to help others Consequently, Marcina made the decision to work at South African Shipyards which at that time had became part of the family business. "That is when I started working with my husband, Prasheen Maharaj, CEO of SA Shipyards. We worked side by side in making a success of the business, but I always felt that I worked better when working on CSI initiatives and playing a supporting role in that regard. From that insight arose SAS Cares and I feel that my purpose is to help others." In speaking of her sources of inspiration Marcina explained that she is inspired by women who are go-getters. "I don't like to glorify people as there is a lot of ebb and flow in everybody's lives. To put one woman up in high regard is doing a disservice to all the other women who don't have a platform or who are finding themselves. There are a lot of women who wake up at 4 am in the morning and slog through a hard day - getting their kids to school, getting to work on time, having a hard, honest day. Getting back home, cooking a meal and then getting ready for the next day. They don't get recognition and I am inspired by them." However, she added that she is also inspired by the women who are the chatterboxes; who are the disrupters. "I am inspired by women who are not defined by a box. By women who have a blank slate - the innovators, our local artists, our designers and our scientists. All those females who you come across every day in the media." A seat at the table Marcina believes that women need to approach business differently from men to be successful. "We are set up with so many disadvantages, there are so many things that we need to think about before we take those steps into business. Men have fraternity, they have a brotherhood and a comradery, which is about uplifting one another. With women, we have a small gap to contribute in and we are all fighting to be empowered. Michelle Obama said, 'You can have it all, you just can't have it right now'. It is about taking the time, fighting those causes and making sure that we can get up and have a seat at the table." "I am happy with what I have accomplished. As a person who does a lot of introspection on my life, I monitor what it is that I think and how I approach things. SAS Cares is a stepping-stone that can go further. This business is not about my recognition and ego. The recognition I want is for SAS Cares. I want other people to see the good that comes from this company and that this is going to allow us to take on other partners for our cause." Work-life balance Finding a work-life balance is very difficult for Marcina. "Fortunately, as I have been in the health industry, I try to exercise every day. I like to upskill myself so every year I take a recreational course. These learnings filter into my family life as whatever I have learnt I share." "We go through ebbs and flows where we feel like we are failing as a mom or as a businesswoman, but you do what you can to get through that period." In giving advice to her younger self, Marcina would say drown the noise and don't listen to all the fears that people project onto you. "I would also tell myself to take chances. Every failure is a learning opportunity. You don't ask why something is happening, ask, what are you going to learn from the situation." You don't ask why something is happening, ask, what are you going to learn from the situation
MARCINA MAJID heads up SAS Cares which is a subsidiary of Southern African Shipyards. SAS Cares is a skills development, exposure and experience based non-profit organisationMarcina MajidMARCINA MAJID heads up SAS Cares which is a subsidiary of Southern African Shipyards. SAS Cares is a skills development, exposure and experience based non-profit organisationMARCINA MAJID heads up SAS Cares which is a subsidiary of Southern African Shipyards. SAS Cares is a skills development, exposure and experience based non-profit organisation. The organisation was founded on the premise that skills and education go hand in hand in developing individuals and communities. "We want to upskill people and also expose people to the possibilities of careers in the maritime industry," explained Marcina. "It is about getting everybody on the same level." Love for women's empowerment Her journey to establishing the foundation has been varied. "After I graduated, I was employed by a firm of chartered accountants. I was very fortunate in that this was at the time when the black economic empowerment (BEE) codes came out and I started a BEE verification company." Marcina said that she was in the privileged position of having her children and being able to run the company at the same time. However, she then had a two-year hiatus where she took time out of her working life and reflected on what she really wanted to do. She explains further, "It just so happened that I got into the health and fitness industry. I had two gyms that ran consecutively for about six years. During that time, I discovered my love for women's empowerment because I worked first-hand with women. I got to understand the needs and issues in their communities and in their lives as well as the socio-economic impact that they have in society or the lack thereof." These experiences gave Marcina insight into what she wished to accomplish in her own life. Unfortunately, a hip operation put everything on hold, and she had to stop working in the health and fitness industry. My purpose is to help others Consequently, Marcina made the decision to work at South African Shipyards which at that time had became part of the family business. "That is when I started working with my husband, Prasheen Maharaj, CEO of SA Shipyards. We worked side by side in making a success of the business, but I always felt that I worked better when working on CSI initiatives and playing a supporting role in that regard. From that insight arose SAS Cares and I feel that my purpose is to help others." In speaking of her sources of inspiration Marcina explained that she is inspired by women who are go-getters. "I don't like to glorify people as there is a lot of ebb and flow in everybody's lives. To put one woman up in high regard is doing a disservice to all the other women who don't have a platform or who are finding themselves. There are a lot of women who wake up at 4 am in the morning and slog through a hard day - getting their kids to school, getting to work on time, having a hard, honest day. Getting back home, cooking a meal and then getting ready for the next day. They don't get recognition and I am inspired by them." However, she added that she is also inspired by the women who are the chatterboxes; who are the disrupters. "I am inspired by women who are not defined by a box. By women who have a blank slate - the innovators, our local artists, our designers and our scientists. All those females who you come across every day in the media." A seat at the table Marcina believes that women need to approach business differently from men to be successful. "We are set up with so many disadvantages, there are so many things that we need to think about before we take those steps into business. Men have fraternity, they have a brotherhood and a comradery, which is about uplifting one another. With women, we have a small gap to contribute in and we are all fighting to be empowered. Michelle Obama said, 'You can have it all, you just can't have it right now'. It is about taking the time, fighting those causes and making sure that we can get up and have a seat at the table." "I am happy with what I have accomplished. As a person who does a lot of introspection on my life, I monitor what it is that I think and how I approach things. SAS Cares is a stepping-stone that can go further. This business is not about my recognition and ego. The recognition I want is for SAS Cares. I want other people to see the good that comes from this company and that this is going to allow us to take on other partners for our cause." Work-life balance Finding a work-life balance is very difficult for Marcina. "Fortunately, as I have been in the health industry, I try to exercise every day. I like to upskill myself so every year I take a recreational course. These learnings filter into my family life as whatever I have learnt I share." "We go through ebbs and flows where we feel like we are failing as a mom or as a businesswoman, but you do what you can to get through that period." In giving advice to her younger self, Marcina would say drown the noise and don't listen to all the fears that people project onto you. "I would also tell myself to take chances. Every failure is a learning opportunity. You don't ask why something is happening, ask, what are you going to learn from the situation." Cheryl Govender CHERYL GOVENDER is the founder and owner of The Cake House in Pietermaritzburg. She is a qualified chef and professional cake artist. The Cake House has become a leading provider of designer cakes including engineered life-size cakes. Cheryl's exceptional cakes, each a masterpiece, have been featured in magazines and on television, and The Cake House is recognised as a leader in new age sugarcraft. Cheryl is inspired by successful bakeries and cake artists. She explains, "This is a tough industry and requires not only talent, but a business mind, people skills, market insight, tenacity, and continuous learning and growth." One of her biggest inspirations is Buddy Valastro, an American baker who is the star of the reality television series 'Cake Boss'. Be clear about what must be achieved Cheryl believes she got to where she is now and reached her goals by being clear about what she needed to achieve and why she needed to achieve them. She says her career started when she was fourteen when she was handed down decorating tools that her sister no longer needed. "Although I was a real tomboy, beating the boys at their own games in the streets, I did girly stuff when I went home, like playing with cake decorating tools and my dolls," she laughed. Cheryl learned about sugar art by reading books from the municipal library and often left the kitchen in a mess after experimenting. Her Consumer Studies teacher recognised Cheryl's talent; arranged for her to attend a cake decorating course, and gave her a toolset, which she treasures to this day. This teacher, now a retired school principal, adopted Cheryl as a daughter, helped her to believe in herself, and became her mentor to this day. Cheryl won a Consumer Studies Inter School Award in matric due to her passion for cake decorating, but at that time she considered it a hobby, not a career. After a year at college, Cheryl married and became a mother. She joined the corporate world but kept on making decorated cakes as a hobby to supplement her income. When her son was two years old, Cheryl entered and won the Pietermaritzburg Royal Show sugarcraft competition. This led to her teaching sugarcraft on a part-time basis at the now FET College in Northdale, something she continued passionately for 25 years. This Cheryl said, was fulfilling: "empowering women has always been close to my heart". Focus on one thing and do it well Cheryl gained wide experience in the corporate world, including ten years in shipping and international travel, before she started her own export business. This business crashed during the worldwide financial crisis of 2008 and she "fell back on her hands", starting a food catering business that also provided cakes. Cheryl made a few designer cakes assuming there was little market for these due to the high prices, but word of her quality and expertise spread and orders increased. A traumatic divorce, the demands of being involved in catering, wedding décor, training and making cakes at the same time, made her realise that she needed to streamline her activities. In 2012 she decided to focus on one thing only and do it well and opened The Cake House. Cheryl, a single mom had herself, her mother's assistance, two children, and a house. As she had lost her vehicle, Cheryl went everywhere in running shoes while carrying cake ingredients and other items in a backpack. Nothing was handed to her; she had no money and could not get a bank loan. Cheryl understood the risks involved but her faith and trust in God helped her. She managed to buy all her industrial baking equipment from a helpful appliance store on a three-month cash basis. Her business remains debt-free to this day. Business skills are unrelated to gender In Cheryl's view, women and men need the same business approach, as the skills required for a successful business are unrelated to gender. "Tenacity, hard work, honesty, patience and endurance are equally required from men and women." She does, however, concede that women face more challenges. She has had to face abuse, being a mother, and a divorce. Achieving a work-life balance boils down to discipline for Cheryl. "It is necessary to make time for your family and yourself, and also to rest, but not working can be scary for a business owner with much to do," she says. "I've had to learn to set boundaries, say no, and cut myself off from work when it's time to relax and unwind." Gardening, time with her family and puppies, and doing things outside of the business help create a balance. Brand ambassador Cheryl is happy with what she has accomplished thus far and readily give others credit. Without her mother, she could not have set up The Cake House. Without the help of her husband Alan, her family, and staff members, she would not have been able to grow the business. She feels honoured having recently being appointed a brand ambassador with royal status, for Rolkem Colours, one of the world's largest food colourant providers. While Cheryl is satisfied with the place she has reached, she is not comfortable about remaining there. Cheryl dreams of making the province proud of The Cake House as a tourism attraction. With a growing support structure in place, she is prepared to take risks within her means and take the business to the next level. Back
- Pravina CoombsThanks to the solid relationships built throughout her career, in the first month of going it alone, Pravina made more money than her last salary. "This confidence in my ability gave me the push I needed to continue, pursue and develop my businessPRAVINA COOMBS is the owner and executive director of thoughtFIRE, which has established itself as one of the leading event management companies in South Africa. Over the last 30 years, thoughtFIRE has managed hundreds of events with expertise including conferences, banquets, seminars, exhibitions, live events, and specialised meetings to name a few. Her professional journey started back in 1989 while she was working for a local NGO in Durban. Pravina commented that as a single mother to a young daughter, life was tough. However, said Pravina, "I had a fire burning in me in that knew I was better than my circumstances of living salary to salary. So, I worked on all the strengths I had, and realised that I could fulfil a need in the market and become a professional conference organiser. This was still a new profession, but I knew I had to take up the challenge." With the help of her now husband, who offered Pravina a rent-free office for six months, and financial help from a friend who loaned her some money to buy her first computer, Pravina said that she was ready for the biggest challenge of her life. She started calling people from previous contacts she had made through the charity asking them if she could help with marketing, promotions, events or public relations. Thanks to the solid relationships built throughout her career, in the first month of going it alone, Pravina made more money than her last salary. "This confidence in my ability gave me the push I needed to continue, pursue and develop my business." "I knew I had it in me. I believed in myself, I met deadlines, I went out of my way to deliver the goods, be different and I never made promises that I could not deliver on." Determination and hard work Pravina's determination and hard work has certainly paid off. Fast forward 30 years, and Pravina is proud to say that she is one of the most sought-after conference and event organisers in Durban. Reflecting on her success, Pravina says that a mixture of solid connections and sheer determination is what has got her to where she is today. In addition, she says, "My inspiration comes from learning every day, and these lessons come from my friends, family, my children, my staff, contractors, and other business people." Her success must also be attributed to, "A good team at the office, a good team at home and having the ability to pre plan all my tasks and responsibilities in advance." "I have to say that since I am so overly organised and efficient, or so I would like to believe; I plan in advance and do not leave everything for the last minute. I can pack a lot into a day - so as stressful as my work is - I am able to enjoy both business and time outside of business." Training and mentorship In commenting on the role of women in business, Pravina said that while perhaps differences do exist for men and women in business, in her line of work, the differences have not been an issue. "I also think that as much as there are huge issues with corporates and unfair practices in respect of salaries and promotions, women do have the confidence and power to succeed in business today." Pravina is proud of the role that she has played in helping numerous women and men to succeed through her training and mentorship. In addition, she often educates her clients and other businesses in public relations and first-line marketing. "In my professional life, I have helped many people to start their own businesses and given advice on how to improve their businesses." Pravina has assisted many organisations by doing pro bona work for schools, and NGOs through marketing and promoting their organisations, including arranging events and providing public relation services. Examples of these include helping to establish the Gin Girls and running the wood work course business plan for the KwaThintwa School for the Deaf, to name a few. Pravina has sat on many boards and associations in her career. These include the Businesswomen's Association of South Africa - Durban Branch committee and she was the first elected chairperson of the PR & Liaison Committee of the Durban University of Technology. She has done guest talks and lectures at various institutions which have included participating in career days to assist students in their career choices. Pravina is involved in her son's schooling and has sat on the school's Parents' Council for five years. She currently sits on their Educational Trust committee. All falls into place Pravina says that she is comfortable with what she has achieved in her current business and in what she has done for the industry. "But the end goal for me would be to own a boutique hotel and conference centre that would cater for unique events. I think that from my work and experience I have gained sufficient knowledge and insight and definitely see this as amongst my goals." The advice that she would give to her younger self is: "Take it easy, but not too easy; everything will happen when the time is right but don't wait too long for the right time - give time a push now and again and then all falls into place eventually." Last thought While many businesses have failed, and many are struggling, and others simply fail to get off the ground, Pravina's business is a huge success story. If anything, that says it all about Pravina. Plan in advance and do not leave everything for the last minute
Thanks to the solid relationships built throughout her career, in the first month of going it alone, Pravina made more money than her last salary. "This confidence in my ability gave me the push I needed to continue, pursue and develop my businessPravina CoombsThanks to the solid relationships built throughout her career, in the first month of going it alone, Pravina made more money than her last salary. "This confidence in my ability gave me the push I needed to continue, pursue and develop my businessPRAVINA COOMBS is the owner and executive director of thoughtFIRE, which has established itself as one of the leading event management companies in South Africa. Over the last 30 years, thoughtFIRE has managed hundreds of events with expertise including conferences, banquets, seminars, exhibitions, live events, and specialised meetings to name a few. Her professional journey started back in 1989 while she was working for a local NGO in Durban. Pravina commented that as a single mother to a young daughter, life was tough. However, said Pravina, "I had a fire burning in me in that knew I was better than my circumstances of living salary to salary. So, I worked on all the strengths I had, and realised that I could fulfil a need in the market and become a professional conference organiser. This was still a new profession, but I knew I had to take up the challenge." With the help of her now husband, who offered Pravina a rent-free office for six months, and financial help from a friend who loaned her some money to buy her first computer, Pravina said that she was ready for the biggest challenge of her life. She started calling people from previous contacts she had made through the charity asking them if she could help with marketing, promotions, events or public relations. Thanks to the solid relationships built throughout her career, in the first month of going it alone, Pravina made more money than her last salary. "This confidence in my ability gave me the push I needed to continue, pursue and develop my business." "I knew I had it in me. I believed in myself, I met deadlines, I went out of my way to deliver the goods, be different and I never made promises that I could not deliver on." Determination and hard work Pravina's determination and hard work has certainly paid off. Fast forward 30 years, and Pravina is proud to say that she is one of the most sought-after conference and event organisers in Durban. Reflecting on her success, Pravina says that a mixture of solid connections and sheer determination is what has got her to where she is today. In addition, she says, "My inspiration comes from learning every day, and these lessons come from my friends, family, my children, my staff, contractors, and other business people." Her success must also be attributed to, "A good team at the office, a good team at home and having the ability to pre plan all my tasks and responsibilities in advance." "I have to say that since I am so overly organised and efficient, or so I would like to believe; I plan in advance and do not leave everything for the last minute. I can pack a lot into a day - so as stressful as my work is - I am able to enjoy both business and time outside of business." Training and mentorship In commenting on the role of women in business, Pravina said that while perhaps differences do exist for men and women in business, in her line of work, the differences have not been an issue. "I also think that as much as there are huge issues with corporates and unfair practices in respect of salaries and promotions, women do have the confidence and power to succeed in business today." Pravina is proud of the role that she has played in helping numerous women and men to succeed through her training and mentorship. In addition, she often educates her clients and other businesses in public relations and first-line marketing. "In my professional life, I have helped many people to start their own businesses and given advice on how to improve their businesses." Pravina has assisted many organisations by doing pro bona work for schools, and NGOs through marketing and promoting their organisations, including arranging events and providing public relation services. Examples of these include helping to establish the Gin Girls and running the wood work course business plan for the KwaThintwa School for the Deaf, to name a few. Pravina has sat on many boards and associations in her career. These include the Businesswomen's Association of South Africa - Durban Branch committee and she was the first elected chairperson of the PR & Liaison Committee of the Durban University of Technology. She has done guest talks and lectures at various institutions which have included participating in career days to assist students in their career choices. Pravina is involved in her son's schooling and has sat on the school's Parents' Council for five years. She currently sits on their Educational Trust committee. All falls into place Pravina says that she is comfortable with what she has achieved in her current business and in what she has done for the industry. "But the end goal for me would be to own a boutique hotel and conference centre that would cater for unique events. I think that from my work and experience I have gained sufficient knowledge and insight and definitely see this as amongst my goals." The advice that she would give to her younger self is: "Take it easy, but not too easy; everything will happen when the time is right but don't wait too long for the right time - give time a push now and again and then all falls into place eventually." Last thought While many businesses have failed, and many are struggling, and others simply fail to get off the ground, Pravina's business is a huge success story. If anything, that says it all about Pravina. Cheryl Govender CHERYL GOVENDER is the founder and owner of The Cake House in Pietermaritzburg. She is a qualified chef and professional cake artist. The Cake House has become a leading provider of designer cakes including engineered life-size cakes. Cheryl's exceptional cakes, each a masterpiece, have been featured in magazines and on television, and The Cake House is recognised as a leader in new age sugarcraft. Cheryl is inspired by successful bakeries and cake artists. She explains, "This is a tough industry and requires not only talent, but a business mind, people skills, market insight, tenacity, and continuous learning and growth." One of her biggest inspirations is Buddy Valastro, an American baker who is the star of the reality television series 'Cake Boss'. Be clear about what must be achieved Cheryl believes she got to where she is now and reached her goals by being clear about what she needed to achieve and why she needed to achieve them. She says her career started when she was fourteen when she was handed down decorating tools that her sister no longer needed. "Although I was a real tomboy, beating the boys at their own games in the streets, I did girly stuff when I went home, like playing with cake decorating tools and my dolls," she laughed. Cheryl learned about sugar art by reading books from the municipal library and often left the kitchen in a mess after experimenting. Her Consumer Studies teacher recognised Cheryl's talent; arranged for her to attend a cake decorating course, and gave her a toolset, which she treasures to this day. This teacher, now a retired school principal, adopted Cheryl as a daughter, helped her to believe in herself, and became her mentor to this day. Cheryl won a Consumer Studies Inter School Award in matric due to her passion for cake decorating, but at that time she considered it a hobby, not a career. After a year at college, Cheryl married and became a mother. She joined the corporate world but kept on making decorated cakes as a hobby to supplement her income. When her son was two years old, Cheryl entered and won the Pietermaritzburg Royal Show sugarcraft competition. This led to her teaching sugarcraft on a part-time basis at the now FET College in Northdale, something she continued passionately for 25 years. This Cheryl said, was fulfilling: "empowering women has always been close to my heart". Focus on one thing and do it well Cheryl gained wide experience in the corporate world, including ten years in shipping and international travel, before she started her own export business. This business crashed during the worldwide financial crisis of 2008 and she "fell back on her hands", starting a food catering business that also provided cakes. Cheryl made a few designer cakes assuming there was little market for these due to the high prices, but word of her quality and expertise spread and orders increased. A traumatic divorce, the demands of being involved in catering, wedding décor, training and making cakes at the same time, made her realise that she needed to streamline her activities. In 2012 she decided to focus on one thing only and do it well and opened The Cake House. Cheryl, a single mom had herself, her mother's assistance, two children, and a house. As she had lost her vehicle, Cheryl went everywhere in running shoes while carrying cake ingredients and other items in a backpack. Nothing was handed to her; she had no money and could not get a bank loan. Cheryl understood the risks involved but her faith and trust in God helped her. She managed to buy all her industrial baking equipment from a helpful appliance store on a three-month cash basis. Her business remains debt-free to this day. Business skills are unrelated to gender In Cheryl's view, women and men need the same business approach, as the skills required for a successful business are unrelated to gender. "Tenacity, hard work, honesty, patience and endurance are equally required from men and women." She does, however, concede that women face more challenges. She has had to face abuse, being a mother, and a divorce. Achieving a work-life balance boils down to discipline for Cheryl. "It is necessary to make time for your family and yourself, and also to rest, but not working can be scary for a business owner with much to do," she says. "I've had to learn to set boundaries, say no, and cut myself off from work when it's time to relax and unwind." Gardening, time with her family and puppies, and doing things outside of the business help create a balance. Brand ambassador Cheryl is happy with what she has accomplished thus far and readily give others credit. Without her mother, she could not have set up The Cake House. Without the help of her husband Alan, her family, and staff members, she would not have been able to grow the business. She feels honoured having recently being appointed a brand ambassador with royal status, for Rolkem Colours, one of the world's largest food colourant providers. While Cheryl is satisfied with the place she has reached, she is not comfortable about remaining there. Cheryl dreams of making the province proud of The Cake House as a tourism attraction. With a growing support structure in place, she is prepared to take risks within her means and take the business to the next level. Back
- Honey MamaboloHoney serves on the Drakensberg Boys Choir School board and until June 2019, she also served on the boards of Sekelo Oil Trading and Thebe Solar Energy Holdings. Honey is a member of the Durban Chemical Cluster Executive Committee and chairs the Skills and Transformation Desk. She is a member of the Gauteng Innovation Hub Management Company's Investment CommitteeHONEY MAMABOLO is the chief executive officer of Thebe Unico (Unico), an automotive and industrial chemical manufacturer and a 100% black owned subsidiary of Thebe Investment Corporation (TIC) with a 54-year history of manu-facturing quality chemicals for the automotive and other industries. Unico is a leading manufacturer and supplier of engine coolant and brake fluid for the Original Equipment Manufacturers and after market, including oil majors. Honey serves on the Drakensberg Boys Choir School board and until June 2019, she also served on the boards of Sekelo Oil Trading and Thebe Solar Energy Holdings. Honey is a member of the Durban Chemical Cluster Executive Committee and chairs the Skills and Transformation Desk. She is a member of the Gauteng Innovation Hub Management Company's Investment Committee. It takes a village Speaking of her life journey, Honey commented, "It takes a village to bring up a child - my journey started in Lebowakgomo, a township 55km outside Polokwane. My parents were passionate about education and made a lot of sacrifices to ensure that I got a good education. In addition, I was inspired along the way by teachers, both in primary and secondary school." "The greatest impact on my life was at university - where I will single out our Head of Chemical Engineering Professor Uys Grimsehl and the late Prof Tolmay - who were relentless in ensuring that we delivered excellent work." Consequently, the environment at the university ensured that she thrived. Honey qualified in 2000 as one of three first black female chemical engineers from the University of Pretoria. Diversity, agility and the ability to connect However, her early career was spent in the retail banking sector where she worked for seven years as business process engineer, business analyst and project manager. Following which, Honey served as a senior energy consultant and director of operations for Energy Solutions Africa, focusing mainly on energy policy design, implementation, transaction advisory, donor fund management, and market transformation. This background led to Honey's role as a development financier at the Industrial Development Corporation (IDC). She managed two renewable and energy efficiency funds with a combined fund value of R 1 billion and participated in corporate and project finance deals. Prior to being seconded to Unico as CEO, she served as senior manager corporate finance and business development at TIC. Honey believes that in today's complex business environment - diversity, agility and the ability to connect and leverage others to form long lasting and sustainable partnerships are key to one's success. She is passionate about education, people development, emerging markets, development finance and entrepreneurship. Her mantra is "Hard work beats talent when talent does not work hard" and "Never look down on someone unless you are helping them up". Embrace Life with its Challenges When asked who or what inspires her, Honey said, "My mother, who came from humble beginnings and is a retired Educational Psychologist, who achieved a PhD in Early Childhood Development whilst on pension is my motivator and role model." Honey added, "I am Inspired by people who embrace life with its challenges and who are able to thrive in the face of adversity. People who against all odds rise to unimaginable heights." Reflecting on whether women have a different approach to business than men to get to be successful, honey is unequivocal in her answer. "Most definitely, there is power in diversity. Women have the ability to remain calm in the face of storms and are collaborative in nature and are able to pull people together. Women can achieve the 'impossible' when they believe in their ability to achieve the same goals as their male counterparts." She urges young women not to be afraid of new challenges and to realise their full potential. "I have learnt that challenges and failures are part of the journey to success. In every challenging situation, I always tell myself that this too shall pass." We Rise by Lifting Others Honey is happy with what she has accomplished in her life and she is grateful to God for bringing her this far. She reflects that her current leadership role brings her much satisfaction as she knows that she can have a positive impact on the lives of many people. "I am an industry leader responsible for the prosperity of our organisation, impacting many families through the provision of employment and mostly providing support to the industry through our products while contributing to the economy." However, she says that there is always more to be achieved. "I am at a stage of life where transformational and inspirational leadership is critical, and I am looking to develop more leaders and empower others through my influence, networks and example. I believe strongly that we rise by lifting others." A Welcome Respite Honey strives to ensure that she achieves a work-life balance. "Outside of work, I am an avid golfer and runner (road and trail). I also dabble in antique furniture remodelling and painting. I find that these activities provide me with a welcome respite from the pressure and stress that comes with the role. I also spend my spare time with my husband, teens and extended family just relaxing. I have a strong cheerleader in my husband and my helper of 15 years - without whom I would not be able to fulfil my executive role." If Honey could give advice to her younger self, she would say that it is necessary to embrace failure as an intricate part of success. In addition, says Honey, "To have more faith than fear and mostly to be compassionate and kinder to self." Women have the ability to remain calm in the face of storms, are collaborative in nature and are able to pull people together
Honey serves on the Drakensberg Boys Choir School board and until June 2019, she also served on the boards of Sekelo Oil Trading and Thebe Solar Energy Holdings. Honey is a member of the Durban Chemical Cluster Executive Committee and chairs the Skills and Transformation Desk. She is a member of the Gauteng Innovation Hub Management Company's Investment CommitteeHoney MamaboloHoney serves on the Drakensberg Boys Choir School board and until June 2019, she also served on the boards of Sekelo Oil Trading and Thebe Solar Energy Holdings. Honey is a member of the Durban Chemical Cluster Executive Committee and chairs the Skills and Transformation Desk. She is a member of the Gauteng Innovation Hub Management Company's Investment CommitteeHONEY MAMABOLO is the chief executive officer of Thebe Unico (Unico), an automotive and industrial chemical manufacturer and a 100% black owned subsidiary of Thebe Investment Corporation (TIC) with a 54-year history of manu-facturing quality chemicals for the automotive and other industries. Unico is a leading manufacturer and supplier of engine coolant and brake fluid for the Original Equipment Manufacturers and after market, including oil majors. Honey serves on the Drakensberg Boys Choir School board and until June 2019, she also served on the boards of Sekelo Oil Trading and Thebe Solar Energy Holdings. Honey is a member of the Durban Chemical Cluster Executive Committee and chairs the Skills and Transformation Desk. She is a member of the Gauteng Innovation Hub Management Company's Investment Committee. It takes a village Speaking of her life journey, Honey commented, "It takes a village to bring up a child - my journey started in Lebowakgomo, a township 55km outside Polokwane. My parents were passionate about education and made a lot of sacrifices to ensure that I got a good education. In addition, I was inspired along the way by teachers, both in primary and secondary school." "The greatest impact on my life was at university - where I will single out our Head of Chemical Engineering Professor Uys Grimsehl and the late Prof Tolmay - who were relentless in ensuring that we delivered excellent work." Consequently, the environment at the university ensured that she thrived. Honey qualified in 2000 as one of three first black female chemical engineers from the University of Pretoria. Diversity, agility and the ability to connect However, her early career was spent in the retail banking sector where she worked for seven years as business process engineer, business analyst and project manager. Following which, Honey served as a senior energy consultant and director of operations for Energy Solutions Africa, focusing mainly on energy policy design, implementation, transaction advisory, donor fund management, and market transformation. This background led to Honey's role as a development financier at the Industrial Development Corporation (IDC). She managed two renewable and energy efficiency funds with a combined fund value of R 1 billion and participated in corporate and project finance deals. Prior to being seconded to Unico as CEO, she served as senior manager corporate finance and business development at TIC. Honey believes that in today's complex business environment - diversity, agility and the ability to connect and leverage others to form long lasting and sustainable partnerships are key to one's success. She is passionate about education, people development, emerging markets, development finance and entrepreneurship. Her mantra is "Hard work beats talent when talent does not work hard" and "Never look down on someone unless you are helping them up". Embrace Life with its Challenges When asked who or what inspires her, Honey said, "My mother, who came from humble beginnings and is a retired Educational Psychologist, who achieved a PhD in Early Childhood Development whilst on pension is my motivator and role model." Honey added, "I am Inspired by people who embrace life with its challenges and who are able to thrive in the face of adversity. People who against all odds rise to unimaginable heights." Reflecting on whether women have a different approach to business than men to get to be successful, honey is unequivocal in her answer. "Most definitely, there is power in diversity. Women have the ability to remain calm in the face of storms and are collaborative in nature and are able to pull people together. Women can achieve the 'impossible' when they believe in their ability to achieve the same goals as their male counterparts." She urges young women not to be afraid of new challenges and to realise their full potential. "I have learnt that challenges and failures are part of the journey to success. In every challenging situation, I always tell myself that this too shall pass." We Rise by Lifting Others Honey is happy with what she has accomplished in her life and she is grateful to God for bringing her this far. She reflects that her current leadership role brings her much satisfaction as she knows that she can have a positive impact on the lives of many people. "I am an industry leader responsible for the prosperity of our organisation, impacting many families through the provision of employment and mostly providing support to the industry through our products while contributing to the economy." However, she says that there is always more to be achieved. "I am at a stage of life where transformational and inspirational leadership is critical, and I am looking to develop more leaders and empower others through my influence, networks and example. I believe strongly that we rise by lifting others." A Welcome Respite Honey strives to ensure that she achieves a work-life balance. "Outside of work, I am an avid golfer and runner (road and trail). I also dabble in antique furniture remodelling and painting. I find that these activities provide me with a welcome respite from the pressure and stress that comes with the role. I also spend my spare time with my husband, teens and extended family just relaxing. I have a strong cheerleader in my husband and my helper of 15 years - without whom I would not be able to fulfil my executive role." If Honey could give advice to her younger self, she would say that it is necessary to embrace failure as an intricate part of success. In addition, says Honey, "To have more faith than fear and mostly to be compassionate and kinder to self." Cheryl Govender CHERYL GOVENDER is the founder and owner of The Cake House in Pietermaritzburg. She is a qualified chef and professional cake artist. The Cake House has become a leading provider of designer cakes including engineered life-size cakes. Cheryl's exceptional cakes, each a masterpiece, have been featured in magazines and on television, and The Cake House is recognised as a leader in new age sugarcraft. Cheryl is inspired by successful bakeries and cake artists. She explains, "This is a tough industry and requires not only talent, but a business mind, people skills, market insight, tenacity, and continuous learning and growth." One of her biggest inspirations is Buddy Valastro, an American baker who is the star of the reality television series 'Cake Boss'. Be clear about what must be achieved Cheryl believes she got to where she is now and reached her goals by being clear about what she needed to achieve and why she needed to achieve them. She says her career started when she was fourteen when she was handed down decorating tools that her sister no longer needed. "Although I was a real tomboy, beating the boys at their own games in the streets, I did girly stuff when I went home, like playing with cake decorating tools and my dolls," she laughed. Cheryl learned about sugar art by reading books from the municipal library and often left the kitchen in a mess after experimenting. Her Consumer Studies teacher recognised Cheryl's talent; arranged for her to attend a cake decorating course, and gave her a toolset, which she treasures to this day. This teacher, now a retired school principal, adopted Cheryl as a daughter, helped her to believe in herself, and became her mentor to this day. Cheryl won a Consumer Studies Inter School Award in matric due to her passion for cake decorating, but at that time she considered it a hobby, not a career. After a year at college, Cheryl married and became a mother. She joined the corporate world but kept on making decorated cakes as a hobby to supplement her income. When her son was two years old, Cheryl entered and won the Pietermaritzburg Royal Show sugarcraft competition. This led to her teaching sugarcraft on a part-time basis at the now FET College in Northdale, something she continued passionately for 25 years. This Cheryl said, was fulfilling: "empowering women has always been close to my heart". Focus on one thing and do it well Cheryl gained wide experience in the corporate world, including ten years in shipping and international travel, before she started her own export business. This business crashed during the worldwide financial crisis of 2008 and she "fell back on her hands", starting a food catering business that also provided cakes. Cheryl made a few designer cakes assuming there was little market for these due to the high prices, but word of her quality and expertise spread and orders increased. A traumatic divorce, the demands of being involved in catering, wedding décor, training and making cakes at the same time, made her realise that she needed to streamline her activities. In 2012 she decided to focus on one thing only and do it well and opened The Cake House. Cheryl, a single mom had herself, her mother's assistance, two children, and a house. As she had lost her vehicle, Cheryl went everywhere in running shoes while carrying cake ingredients and other items in a backpack. Nothing was handed to her; she had no money and could not get a bank loan. Cheryl understood the risks involved but her faith and trust in God helped her. She managed to buy all her industrial baking equipment from a helpful appliance store on a three-month cash basis. Her business remains debt-free to this day. Business skills are unrelated to gender In Cheryl's view, women and men need the same business approach, as the skills required for a successful business are unrelated to gender. "Tenacity, hard work, honesty, patience and endurance are equally required from men and women." She does, however, concede that women face more challenges. She has had to face abuse, being a mother, and a divorce. Achieving a work-life balance boils down to discipline for Cheryl. "It is necessary to make time for your family and yourself, and also to rest, but not working can be scary for a business owner with much to do," she says. "I've had to learn to set boundaries, say no, and cut myself off from work when it's time to relax and unwind." Gardening, time with her family and puppies, and doing things outside of the business help create a balance. Brand ambassador Cheryl is happy with what she has accomplished thus far and readily give others credit. Without her mother, she could not have set up The Cake House. Without the help of her husband Alan, her family, and staff members, she would not have been able to grow the business. She feels honoured having recently being appointed a brand ambassador with royal status, for Rolkem Colours, one of the world's largest food colourant providers. While Cheryl is satisfied with the place she has reached, she is not comfortable about remaining there. Cheryl dreams of making the province proud of The Cake House as a tourism attraction. With a growing support structure in place, she is prepared to take risks within her means and take the business to the next level. Back
- Serena JagadasanGrowing up in Phoenix, Serena knew people mattered and she needed a career where she could help others. She decided she wanted something in the medical field and settled on radiography and chose to study in Pretoria and it was in patient care that she really excelledWhen Serena Jagadasan qualified as a radiographer, she never dreamed she'd become the managing director of a retailing group with a staff of a 1000 people. Growing up in Phoenix, Serena knew people mattered and she needed a career where she could help others. She decided she wanted something in the medical field and settled on radiography and chose to study in Pretoria and it was in patient care that she really excelled. She loved her work, and the knowledge that she could make a difference for her patients. However, it wasn't long before she returned to Durban, married Ravi Jagadasan, and began her retail journey. Although neither of them had any retail experience, Ravi had been approached by Spar to open a store in Phoenix, an opportunity they couldn't pass up, and together they set out to grow the business. Now managing director of Starwood Investments and the Star Retailers Group, Serena leads her 'dream team' of 60 managers and a staff of 1000 people across nine business units: seven world-class Spar and Superspar stores, a wholesale bakery and an accredited training academy. She credits her husband with introducing her to the retail world, and describes him as her business partner and mentor. "He really is an exemplary person and an inspiration. I strive to emulate him," she says. She describes her shift from radiography to retailing as simple. "It's all about people. People matter. In radiography, my strength was patient care. In retail, my strength is still caring for people. But now it's my staff and my customers that I care for." The power of emotional intelligence Describing herself as a highly emotional, Serena certainly doesn't see this as a negative. "Women do behave differently in business, because we are emotional beings. And if you have high emotional intelligence (EQ), this is a real attribute. Successful leaders need a high EQ to understand behaviour and motivation, and as an emotionally intelligent leader you can generate greater loyalty and commitment in your staff, and motivate them to give of their best." When Serena talks about her staff her commitment is clear. "I strongly believe that human capital is our most valuable asset and I focus on that. I'm passionate about the people. I care, I show I care, and that's why our business is successful." Apart from the obvious demands of her role as managing director of a successful business, Serena also manages her roles as wife and mother to three boys under the age of nine with assurance. She is confident she has a good balance between work and the rest of her life. "It takes a good deal of planning, time management and self-management, but it's important to get it right and I make it a priority." Serena's an early riser and keeps a regular schedule. She hits the gym first thing in the morning before heading to work. "I'm strict about office hours and work from 9am to 3pm, so I have plenty of time with my boys." She also puts aside time for her husband, and says that spending time together on shared interests makes it easier to maintain their close bond and keep the spark alive. "We both love ballroom dancing so we do that twice a week, and we play golf too." Find your purpose Asked what advice she'd give her younger self, Serena doesn't hesitate. "Find your purpose as soon as possible," she says. "To live a fulfilled, contented, happy life, you need a purpose. Develop a clear understanding of who you are, find your purpose and you can be the highest version of yourself." And Serena certainly knows herself and her purpose. She attributes much of her success to her willpower. "I have the courage to take on challenges, the self-belief to stay the course when things get tough, and a heart strong enough to accept constructive criticism. I have a positive attitude to life and to business, and I accept that even when things don't go my way, I can learn and grow from the experience." Empowerment through education Serena is grateful for her accomplishments, and is clearly enjoying her journey, but she still has two major goals she's determined to achieve: "Firstly, I have a big goal for 2020. I completed a postgraduate diploma in business management a couple of years ago, but now I want to take it further, and I'm embarking on an MBA next year. Secondly, I want to see our employees grow too. Most of our staff have no tertiary education but empowering people is central to their growth, and education is a key part of that empowerment. So it was a clear strategic intent to introduce our Raising the Bar training academy. It is my goal to see that each one of our employees achieves at least an NQF2 qualification, and our academy is a vital part of achieving that goal." I strongly believe that human capital is our most valuable asset
Growing up in Phoenix, Serena knew people mattered and she needed a career where she could help others. She decided she wanted something in the medical field and settled on radiography and chose to study in Pretoria and it was in patient care that she really excelledSerena JagadasanGrowing up in Phoenix, Serena knew people mattered and she needed a career where she could help others. She decided she wanted something in the medical field and settled on radiography and chose to study in Pretoria and it was in patient care that she really excelledWhen Serena Jagadasan qualified as a radiographer, she never dreamed she'd become the managing director of a retailing group with a staff of a 1000 people. Growing up in Phoenix, Serena knew people mattered and she needed a career where she could help others. She decided she wanted something in the medical field and settled on radiography and chose to study in Pretoria and it was in patient care that she really excelled. She loved her work, and the knowledge that she could make a difference for her patients. However, it wasn't long before she returned to Durban, married Ravi Jagadasan, and began her retail journey. Although neither of them had any retail experience, Ravi had been approached by Spar to open a store in Phoenix, an opportunity they couldn't pass up, and together they set out to grow the business. Now managing director of Starwood Investments and the Star Retailers Group, Serena leads her 'dream team' of 60 managers and a staff of 1000 people across nine business units: seven world-class Spar and Superspar stores, a wholesale bakery and an accredited training academy. She credits her husband with introducing her to the retail world, and describes him as her business partner and mentor. "He really is an exemplary person and an inspiration. I strive to emulate him," she says. She describes her shift from radiography to retailing as simple. "It's all about people. People matter. In radiography, my strength was patient care. In retail, my strength is still caring for people. But now it's my staff and my customers that I care for." The power of emotional intelligence Describing herself as a highly emotional, Serena certainly doesn't see this as a negative. "Women do behave differently in business, because we are emotional beings. And if you have high emotional intelligence (EQ), this is a real attribute. Successful leaders need a high EQ to understand behaviour and motivation, and as an emotionally intelligent leader you can generate greater loyalty and commitment in your staff, and motivate them to give of their best." When Serena talks about her staff her commitment is clear. "I strongly believe that human capital is our most valuable asset and I focus on that. I'm passionate about the people. I care, I show I care, and that's why our business is successful." Apart from the obvious demands of her role as managing director of a successful business, Serena also manages her roles as wife and mother to three boys under the age of nine with assurance. She is confident she has a good balance between work and the rest of her life. "It takes a good deal of planning, time management and self-management, but it's important to get it right and I make it a priority." Serena's an early riser and keeps a regular schedule. She hits the gym first thing in the morning before heading to work. "I'm strict about office hours and work from 9am to 3pm, so I have plenty of time with my boys." She also puts aside time for her husband, and says that spending time together on shared interests makes it easier to maintain their close bond and keep the spark alive. "We both love ballroom dancing so we do that twice a week, and we play golf too." Find your purpose Asked what advice she'd give her younger self, Serena doesn't hesitate. "Find your purpose as soon as possible," she says. "To live a fulfilled, contented, happy life, you need a purpose. Develop a clear understanding of who you are, find your purpose and you can be the highest version of yourself." And Serena certainly knows herself and her purpose. She attributes much of her success to her willpower. "I have the courage to take on challenges, the self-belief to stay the course when things get tough, and a heart strong enough to accept constructive criticism. I have a positive attitude to life and to business, and I accept that even when things don't go my way, I can learn and grow from the experience." Empowerment through education Serena is grateful for her accomplishments, and is clearly enjoying her journey, but she still has two major goals she's determined to achieve: "Firstly, I have a big goal for 2020. I completed a postgraduate diploma in business management a couple of years ago, but now I want to take it further, and I'm embarking on an MBA next year. Secondly, I want to see our employees grow too. Most of our staff have no tertiary education but empowering people is central to their growth, and education is a key part of that empowerment. So it was a clear strategic intent to introduce our Raising the Bar training academy. It is my goal to see that each one of our employees achieves at least an NQF2 qualification, and our academy is a vital part of achieving that goal." Cheryl Govender CHERYL GOVENDER is the founder and owner of The Cake House in Pietermaritzburg. She is a qualified chef and professional cake artist. The Cake House has become a leading provider of designer cakes including engineered life-size cakes. Cheryl's exceptional cakes, each a masterpiece, have been featured in magazines and on television, and The Cake House is recognised as a leader in new age sugarcraft. Cheryl is inspired by successful bakeries and cake artists. She explains, "This is a tough industry and requires not only talent, but a business mind, people skills, market insight, tenacity, and continuous learning and growth." One of her biggest inspirations is Buddy Valastro, an American baker who is the star of the reality television series 'Cake Boss'. Be clear about what must be achieved Cheryl believes she got to where she is now and reached her goals by being clear about what she needed to achieve and why she needed to achieve them. She says her career started when she was fourteen when she was handed down decorating tools that her sister no longer needed. "Although I was a real tomboy, beating the boys at their own games in the streets, I did girly stuff when I went home, like playing with cake decorating tools and my dolls," she laughed. Cheryl learned about sugar art by reading books from the municipal library and often left the kitchen in a mess after experimenting. Her Consumer Studies teacher recognised Cheryl's talent; arranged for her to attend a cake decorating course, and gave her a toolset, which she treasures to this day. This teacher, now a retired school principal, adopted Cheryl as a daughter, helped her to believe in herself, and became her mentor to this day. Cheryl won a Consumer Studies Inter School Award in matric due to her passion for cake decorating, but at that time she considered it a hobby, not a career. After a year at college, Cheryl married and became a mother. She joined the corporate world but kept on making decorated cakes as a hobby to supplement her income. When her son was two years old, Cheryl entered and won the Pietermaritzburg Royal Show sugarcraft competition. This led to her teaching sugarcraft on a part-time basis at the now FET College in Northdale, something she continued passionately for 25 years. This Cheryl said, was fulfilling: "empowering women has always been close to my heart". Focus on one thing and do it well Cheryl gained wide experience in the corporate world, including ten years in shipping and international travel, before she started her own export business. This business crashed during the worldwide financial crisis of 2008 and she "fell back on her hands", starting a food catering business that also provided cakes. Cheryl made a few designer cakes assuming there was little market for these due to the high prices, but word of her quality and expertise spread and orders increased. A traumatic divorce, the demands of being involved in catering, wedding décor, training and making cakes at the same time, made her realise that she needed to streamline her activities. In 2012 she decided to focus on one thing only and do it well and opened The Cake House. Cheryl, a single mom had herself, her mother's assistance, two children, and a house. As she had lost her vehicle, Cheryl went everywhere in running shoes while carrying cake ingredients and other items in a backpack. Nothing was handed to her; she had no money and could not get a bank loan. Cheryl understood the risks involved but her faith and trust in God helped her. She managed to buy all her industrial baking equipment from a helpful appliance store on a three-month cash basis. Her business remains debt-free to this day. Business skills are unrelated to gender In Cheryl's view, women and men need the same business approach, as the skills required for a successful business are unrelated to gender. "Tenacity, hard work, honesty, patience and endurance are equally required from men and women." She does, however, concede that women face more challenges. She has had to face abuse, being a mother, and a divorce. Achieving a work-life balance boils down to discipline for Cheryl. "It is necessary to make time for your family and yourself, and also to rest, but not working can be scary for a business owner with much to do," she says. "I've had to learn to set boundaries, say no, and cut myself off from work when it's time to relax and unwind." Gardening, time with her family and puppies, and doing things outside of the business help create a balance. Brand ambassador Cheryl is happy with what she has accomplished thus far and readily give others credit. Without her mother, she could not have set up The Cake House. Without the help of her husband Alan, her family, and staff members, she would not have been able to grow the business. She feels honoured having recently being appointed a brand ambassador with royal status, for Rolkem Colours, one of the world's largest food colourant providers. While Cheryl is satisfied with the place she has reached, she is not comfortable about remaining there. Cheryl dreams of making the province proud of The Cake House as a tourism attraction. With a growing support structure in place, she is prepared to take risks within her means and take the business to the next level. Back
- Yogas NairYogas joined Independent Media 18 years ago as a freelance journalist with the Post newspaper. In 2014, after 13 years in the industry, she was appointed as the editor of the Post newspaperYOGAS NAIR describe herself as a small girl from Tongaat living a big dream. She is the KwaZulu-Natal regional executive editor for the Independent Media Group, and editor of The Mercury newspaper. Yogas serves as the group public advocate for the group's internal ombudsman office. She is also the chair of the board of the Mercury Hibberdene Children's Home. Hard work and determination and a bucket list full of goals have shaped her career and enabled her to fulfil her dream of becoming an editor of a major newspaper. "You set your goals and you go after them," explained Yogas. She grew up in Tongaat in what she describes as a sugarcane farming community away from the bright lights of Durban, the big city. Yogas is proud to say that she still lives in Tongaat. She says, "I was a big dreamer in my younger days. Growing up as an Indian child, you are meant to live out your parents' dreams." Her father wanted her to study for a profession and become a lawyer or teacher. Although it meant that she would have to work and pay for her own studies, Yogas followed her dream and studied journalism at the ML Sultan Technikon. "It was tough, I had to take taxis and trains from Tongaat to Durban daily, but I persevered, and I did it. Each individual is unique Yogas joined Independent Media 18 years ago as a freelance journalist with the Post newspaper. In 2014, after 13 years in the industry, she was appointed as the editor of the Post newspaper. This was a ground-breaking event for women in journalism, as she was the first female editor in the 60-year history of the publication. She broke further ground for women when she became the second female editor of The Mercury in November 2016. The Mercury, KwaZulu-Natal's leading morning news-paper, reaches 250 000 people a day. Yogas ensures that 168-year-old publication is relevant and viable in a rapidly changing world, which she says is accomplished with a dynamic team of staff. According to Yogas, the executive chairman of the Independent Media Group, Doctor Iqbal Surve, believes in gender empowerment and has given his support to achieve this goal in their industry. Women do not need to have a different approach to business than men to be successful, says Yogas. She believes that her confidence and ability to lead has allowed her to be successful in business. "I think that each individual is unique in their own stead, whether you are male or female, so it is about what drives you, and to just be you, to be your original self, irrespective of whether you are male or female." She credits Dr Surve for being a great help on the way to getting to where she is. She says he has taken an interest in her career and believes in her ability as a leader. "When someone believes in you, it grows your confidence and motivates you and that has made me grow in leaps and bounds over the years." He has provided her with constant mentorship, which helped her to meet challenges to climb the ladder of success, quickly and relatively effortlessly. Yogas is happy with what she has achieved thus far and believes that in terms of work accomplishments that she has ticked the right boxes. "I have lived my dream of becoming a journalist and writing a number of headline stories and now I live my dream of being an editor. Journalism is what makes me thrive." Something that she enjoys doing in her role now is mentorship. She says, "I understand how difficult it is for someone coming straight from university or a community newspaper to get into mainstream, I think I have a role to play in mentoring and developing young journalists. That will be my focal point in coming months." Work-life balance Achieving a work-life balance is something Yogas admits that she is 'quite hopeless at' as she has a very demanding career in an unpredictable industry. "I try to strike a balance and try be fair on everybody, to be a good wife, mother and employee all at the same time, but I sometimes fail in an area." However, her children are growing up and are becoming more independent, which has lessened the demands on her time. In addition, her husband, Pat, and her two children, Kimeshan (20) and Mayuri (17), serve as a great inspiration for Yogas. She says, "They are my daily inspiration to live my best life and be the best that I can be. I think that having the support of your family helps you grow personally and professionally. They allow me to be who I am and do what I need to do without expectation, and I consider them a great blessing in my life." Never doubt yourself Although Yogas had big dreams as a child, there have been times when she has doubted herself. If she could give advice to her younger self at this moment, it would be, "Never doubt yourself, you can achieve. You learn along the way that you have to push yourself through the crowd, you have to get to the front, you have to believe in yourself." Now that she can live her dream, she would also tell her younger self, as she has told her children, to: "dare to dream". "Sometimes success does not come quickly, but if you persist and believe in yourself, you will eventually succeed. Dreams do come true," she concluded.Never doubt yourself, you can achieve. You learn along the way that you have to push yourself through the crowd
Yogas joined Independent Media 18 years ago as a freelance journalist with the Post newspaper. In 2014, after 13 years in the industry, she was appointed as the editor of the Post newspaperYogas NairYogas joined Independent Media 18 years ago as a freelance journalist with the Post newspaper. In 2014, after 13 years in the industry, she was appointed as the editor of the Post newspaperYOGAS NAIR describe herself as a small girl from Tongaat living a big dream. She is the KwaZulu-Natal regional executive editor for the Independent Media Group, and editor of The Mercury newspaper. Yogas serves as the group public advocate for the group's internal ombudsman office. She is also the chair of the board of the Mercury Hibberdene Children's Home. Hard work and determination and a bucket list full of goals have shaped her career and enabled her to fulfil her dream of becoming an editor of a major newspaper. "You set your goals and you go after them," explained Yogas. She grew up in Tongaat in what she describes as a sugarcane farming community away from the bright lights of Durban, the big city. Yogas is proud to say that she still lives in Tongaat. She says, "I was a big dreamer in my younger days. Growing up as an Indian child, you are meant to live out your parents' dreams." Her father wanted her to study for a profession and become a lawyer or teacher. Although it meant that she would have to work and pay for her own studies, Yogas followed her dream and studied journalism at the ML Sultan Technikon. "It was tough, I had to take taxis and trains from Tongaat to Durban daily, but I persevered, and I did it. Each individual is unique Yogas joined Independent Media 18 years ago as a freelance journalist with the Post newspaper. In 2014, after 13 years in the industry, she was appointed as the editor of the Post newspaper. This was a ground-breaking event for women in journalism, as she was the first female editor in the 60-year history of the publication. She broke further ground for women when she became the second female editor of The Mercury in November 2016. The Mercury, KwaZulu-Natal's leading morning news-paper, reaches 250 000 people a day. Yogas ensures that 168-year-old publication is relevant and viable in a rapidly changing world, which she says is accomplished with a dynamic team of staff. According to Yogas, the executive chairman of the Independent Media Group, Doctor Iqbal Surve, believes in gender empowerment and has given his support to achieve this goal in their industry. Women do not need to have a different approach to business than men to be successful, says Yogas. She believes that her confidence and ability to lead has allowed her to be successful in business. "I think that each individual is unique in their own stead, whether you are male or female, so it is about what drives you, and to just be you, to be your original self, irrespective of whether you are male or female." She credits Dr Surve for being a great help on the way to getting to where she is. She says he has taken an interest in her career and believes in her ability as a leader. "When someone believes in you, it grows your confidence and motivates you and that has made me grow in leaps and bounds over the years." He has provided her with constant mentorship, which helped her to meet challenges to climb the ladder of success, quickly and relatively effortlessly. Yogas is happy with what she has achieved thus far and believes that in terms of work accomplishments that she has ticked the right boxes. "I have lived my dream of becoming a journalist and writing a number of headline stories and now I live my dream of being an editor. Journalism is what makes me thrive." Something that she enjoys doing in her role now is mentorship. She says, "I understand how difficult it is for someone coming straight from university or a community newspaper to get into mainstream, I think I have a role to play in mentoring and developing young journalists. That will be my focal point in coming months." Work-life balance Achieving a work-life balance is something Yogas admits that she is 'quite hopeless at' as she has a very demanding career in an unpredictable industry. "I try to strike a balance and try be fair on everybody, to be a good wife, mother and employee all at the same time, but I sometimes fail in an area." However, her children are growing up and are becoming more independent, which has lessened the demands on her time. In addition, her husband, Pat, and her two children, Kimeshan (20) and Mayuri (17), serve as a great inspiration for Yogas. She says, "They are my daily inspiration to live my best life and be the best that I can be. I think that having the support of your family helps you grow personally and professionally. They allow me to be who I am and do what I need to do without expectation, and I consider them a great blessing in my life." Never doubt yourself Although Yogas had big dreams as a child, there have been times when she has doubted herself. If she could give advice to her younger self at this moment, it would be, "Never doubt yourself, you can achieve. You learn along the way that you have to push yourself through the crowd, you have to get to the front, you have to believe in yourself." Now that she can live her dream, she would also tell her younger self, as she has told her children, to: "dare to dream". "Sometimes success does not come quickly, but if you persist and believe in yourself, you will eventually succeed. Dreams do come true," she concluded. Cheryl Govender CHERYL GOVENDER is the founder and owner of The Cake House in Pietermaritzburg. She is a qualified chef and professional cake artist. The Cake House has become a leading provider of designer cakes including engineered life-size cakes. Cheryl's exceptional cakes, each a masterpiece, have been featured in magazines and on television, and The Cake House is recognised as a leader in new age sugarcraft. Cheryl is inspired by successful bakeries and cake artists. She explains, "This is a tough industry and requires not only talent, but a business mind, people skills, market insight, tenacity, and continuous learning and growth." One of her biggest inspirations is Buddy Valastro, an American baker who is the star of the reality television series 'Cake Boss'. Be clear about what must be achieved Cheryl believes she got to where she is now and reached her goals by being clear about what she needed to achieve and why she needed to achieve them. She says her career started when she was fourteen when she was handed down decorating tools that her sister no longer needed. "Although I was a real tomboy, beating the boys at their own games in the streets, I did girly stuff when I went home, like playing with cake decorating tools and my dolls," she laughed. Cheryl learned about sugar art by reading books from the municipal library and often left the kitchen in a mess after experimenting. Her Consumer Studies teacher recognised Cheryl's talent; arranged for her to attend a cake decorating course, and gave her a toolset, which she treasures to this day. This teacher, now a retired school principal, adopted Cheryl as a daughter, helped her to believe in herself, and became her mentor to this day. Cheryl won a Consumer Studies Inter School Award in matric due to her passion for cake decorating, but at that time she considered it a hobby, not a career. After a year at college, Cheryl married and became a mother. She joined the corporate world but kept on making decorated cakes as a hobby to supplement her income. When her son was two years old, Cheryl entered and won the Pietermaritzburg Royal Show sugarcraft competition. This led to her teaching sugarcraft on a part-time basis at the now FET College in Northdale, something she continued passionately for 25 years. This Cheryl said, was fulfilling: "empowering women has always been close to my heart". Focus on one thing and do it well Cheryl gained wide experience in the corporate world, including ten years in shipping and international travel, before she started her own export business. This business crashed during the worldwide financial crisis of 2008 and she "fell back on her hands", starting a food catering business that also provided cakes. Cheryl made a few designer cakes assuming there was little market for these due to the high prices, but word of her quality and expertise spread and orders increased. A traumatic divorce, the demands of being involved in catering, wedding décor, training and making cakes at the same time, made her realise that she needed to streamline her activities. In 2012 she decided to focus on one thing only and do it well and opened The Cake House. Cheryl, a single mom had herself, her mother's assistance, two children, and a house. As she had lost her vehicle, Cheryl went everywhere in running shoes while carrying cake ingredients and other items in a backpack. Nothing was handed to her; she had no money and could not get a bank loan. Cheryl understood the risks involved but her faith and trust in God helped her. She managed to buy all her industrial baking equipment from a helpful appliance store on a three-month cash basis. Her business remains debt-free to this day. Business skills are unrelated to gender In Cheryl's view, women and men need the same business approach, as the skills required for a successful business are unrelated to gender. "Tenacity, hard work, honesty, patience and endurance are equally required from men and women." She does, however, concede that women face more challenges. She has had to face abuse, being a mother, and a divorce. Achieving a work-life balance boils down to discipline for Cheryl. "It is necessary to make time for your family and yourself, and also to rest, but not working can be scary for a business owner with much to do," she says. "I've had to learn to set boundaries, say no, and cut myself off from work when it's time to relax and unwind." Gardening, time with her family and puppies, and doing things outside of the business help create a balance. Brand ambassador Cheryl is happy with what she has accomplished thus far and readily give others credit. Without her mother, she could not have set up The Cake House. Without the help of her husband Alan, her family, and staff members, she would not have been able to grow the business. She feels honoured having recently being appointed a brand ambassador with royal status, for Rolkem Colours, one of the world's largest food colourant providers. While Cheryl is satisfied with the place she has reached, she is not comfortable about remaining there. Cheryl dreams of making the province proud of The Cake House as a tourism attraction. With a growing support structure in place, she is prepared to take risks within her means and take the business to the next level. Back
- Margaret HirschMARGARET HIRSCH has become a leading example to businesswomen in southern Africa. Although from a humble background, she has participated in co-founding and running the multi million-rand appliance and electronic retail organisation, Hirsch'sMARGARET HIRSCH has become a leading example to businesswomen in southern Africa. Although from a humble background, she has participated in co-founding and running the multi million-rand appliance and electronic retail organisation, Hirsch's. Margaret started work washing hair in a salon at the age of twelve. She started her first formal job working for an attorney on the day she left school and has worked ever since. Margaret met Allan Hirsch, a fridge mechanic, in 1971. They married in 1972, while she was working as a secretary with JBS and she then worked for a shipping company in Durban. When she fell pregnant with Richard in 1976, she was fired from her job. Their daughter, Luci, was born in 1978. In 1979, the Hirsch's opened their first shop in Umhlanga Rocks Drive, Durban North. An inspiration to others Today, as chief operations executive of Hirsch's, Margaret has been integrally involved with all aspects of the business. This includes selling, invoicing, demonstrating, being a delivery person on the trucks, installing and demonstrating in customers' homes. Over the last 40 years, the Hirsch's have opened twelve Hirsch Homestore branches throughout KZN, Gauteng and Cape Town and five concept stores (Samsung and Sony stores in KZN and Gauteng and a bedroom boutique and lighting shop in Cape Town). "We have built Hirsch's from a tiny store to a billion-rand company and I hope that I will be an inspiration to others and help them believe that they can live their dreams as well," she says. She points out that it is only through hard work and a love for what the individual is involved in, that businesses will thrive. Putting it simply she says, "You can work for a boss and make a living - or you can work for yourself and earn a fortune, but you have to be passionate about what you do." Hands on service Customer loyalty is what has made Hirsch's a house-hold name. What amazes people is that Margaret does not have an office in any of the branches. She sits at a desk on the floor and helps deal with customer complaints and queries. Margaret explains. "Keeping our customers happy and providing them with a unique, hands on service has helped our business grow and we are continuously finding ways to improve on our service to them. Without customers, we would not have a company. I have been looking after our customers, their children and now their grandchildren." In addition, the company prides itself on being transparent. "Our staff knows exactly what is going on all the time, which makes them feel comfortable with us and makes them feel part of the family. The values of honesty, loyalty and integrity form the basis of all our interactions," explains Margaret. All Hirsch's staff members are encouraged to better themselves and are taught that by uplifting themselves they will ultimately uplift those around them. A child of the universe In reflecting on the challenges that she has faced as a woman in business, Margaret says, "I don't really think of myself as a woman, but more a child of the universe, I think we all have similar challenges, but our self-esteem and our sense of self-worth separate the winners from the losers." She believes that women can balance work-life demands but it's not easy. "When my children were small, I worked from home. Later, when they went to school, they would come and spend the afternoons in the shop, which I wasn't sure was good at the time, but in the end, it was the best thing that could have happened. They learnt the business from when they were tiny and today they are both extremely successful in their own right." Margaret has helped to publicise the plight of young girls throughout South Africa who do not attend school in the months they are menstruating, with the Girls with Dignity Project. She regularly visits schoolgirls to tell them about the project, initiated by Sue Barnes in KZN. She tells them that in life they will always have a choice, they can choose to stay at home or choose to go to school and eventually be successful in life. Margaret hands out panty packs to the girls; each pack contains one panty and three reusable sanitary pads which will last them their entire high school career. "The average school attendance has now increased from 40% to 80%, and their marks have improved dramatically including the - better attendance, better self-esteem, better marks," Margaret said. Empowering women Margaret has received many awards, including two Lifetime Achievement Awards in business and entrepreneurship to acknowledge her contribution to the business world in South Africa. She established the Margaret Hirsch Women in Business Achiever of the Year Award competition after she saw how well her business did and how winning awards gave her an edge over her competitors. She also works closely with other women's groups including the Lionesses of Africa, which empowers 850 000 women entrepreneurs across the continent. "It's an honour to help these women to grow their businesses from start-up to sustainable business venture. There's a growing number of women helping women, which this organisation embodies - 'our motto is empowered women empower women'. The advice that she would give others is to "Know that you are enough. You are perfect as you are. And your job is to make the best of your life." I think we all have similar challenges, but our self-esteem and our sense of self-worth separate the winners from the losers
MARGARET HIRSCH has become a leading example to businesswomen in southern Africa. Although from a humble background, she has participated in co-founding and running the multi million-rand appliance and electronic retail organisation, Hirsch'sMargaret HirschMARGARET HIRSCH has become a leading example to businesswomen in southern Africa. Although from a humble background, she has participated in co-founding and running the multi million-rand appliance and electronic retail organisation, Hirsch'sMARGARET HIRSCH has become a leading example to businesswomen in southern Africa. Although from a humble background, she has participated in co-founding and running the multi million-rand appliance and electronic retail organisation, Hirsch's. Margaret started work washing hair in a salon at the age of twelve. She started her first formal job working for an attorney on the day she left school and has worked ever since. Margaret met Allan Hirsch, a fridge mechanic, in 1971. They married in 1972, while she was working as a secretary with JBS and she then worked for a shipping company in Durban. When she fell pregnant with Richard in 1976, she was fired from her job. Their daughter, Luci, was born in 1978. In 1979, the Hirsch's opened their first shop in Umhlanga Rocks Drive, Durban North. An inspiration to others Today, as chief operations executive of Hirsch's, Margaret has been integrally involved with all aspects of the business. This includes selling, invoicing, demonstrating, being a delivery person on the trucks, installing and demonstrating in customers' homes. Over the last 40 years, the Hirsch's have opened twelve Hirsch Homestore branches throughout KZN, Gauteng and Cape Town and five concept stores (Samsung and Sony stores in KZN and Gauteng and a bedroom boutique and lighting shop in Cape Town). "We have built Hirsch's from a tiny store to a billion-rand company and I hope that I will be an inspiration to others and help them believe that they can live their dreams as well," she says. She points out that it is only through hard work and a love for what the individual is involved in, that businesses will thrive. Putting it simply she says, "You can work for a boss and make a living - or you can work for yourself and earn a fortune, but you have to be passionate about what you do." Hands on service Customer loyalty is what has made Hirsch's a house-hold name. What amazes people is that Margaret does not have an office in any of the branches. She sits at a desk on the floor and helps deal with customer complaints and queries. Margaret explains. "Keeping our customers happy and providing them with a unique, hands on service has helped our business grow and we are continuously finding ways to improve on our service to them. Without customers, we would not have a company. I have been looking after our customers, their children and now their grandchildren." In addition, the company prides itself on being transparent. "Our staff knows exactly what is going on all the time, which makes them feel comfortable with us and makes them feel part of the family. The values of honesty, loyalty and integrity form the basis of all our interactions," explains Margaret. All Hirsch's staff members are encouraged to better themselves and are taught that by uplifting themselves they will ultimately uplift those around them. A child of the universe In reflecting on the challenges that she has faced as a woman in business, Margaret says, "I don't really think of myself as a woman, but more a child of the universe, I think we all have similar challenges, but our self-esteem and our sense of self-worth separate the winners from the losers." She believes that women can balance work-life demands but it's not easy. "When my children were small, I worked from home. Later, when they went to school, they would come and spend the afternoons in the shop, which I wasn't sure was good at the time, but in the end, it was the best thing that could have happened. They learnt the business from when they were tiny and today they are both extremely successful in their own right." Margaret has helped to publicise the plight of young girls throughout South Africa who do not attend school in the months they are menstruating, with the Girls with Dignity Project. She regularly visits schoolgirls to tell them about the project, initiated by Sue Barnes in KZN. She tells them that in life they will always have a choice, they can choose to stay at home or choose to go to school and eventually be successful in life. Margaret hands out panty packs to the girls; each pack contains one panty and three reusable sanitary pads which will last them their entire high school career. "The average school attendance has now increased from 40% to 80%, and their marks have improved dramatically including the - better attendance, better self-esteem, better marks," Margaret said. Empowering women Margaret has received many awards, including two Lifetime Achievement Awards in business and entrepreneurship to acknowledge her contribution to the business world in South Africa. She established the Margaret Hirsch Women in Business Achiever of the Year Award competition after she saw how well her business did and how winning awards gave her an edge over her competitors. She also works closely with other women's groups including the Lionesses of Africa, which empowers 850 000 women entrepreneurs across the continent. "It's an honour to help these women to grow their businesses from start-up to sustainable business venture. There's a growing number of women helping women, which this organisation embodies - 'our motto is empowered women empower women'. The advice that she would give others is to "Know that you are enough. You are perfect as you are. And your job is to make the best of your life." Cheryl Govender CHERYL GOVENDER is the founder and owner of The Cake House in Pietermaritzburg. She is a qualified chef and professional cake artist. The Cake House has become a leading provider of designer cakes including engineered life-size cakes. Cheryl's exceptional cakes, each a masterpiece, have been featured in magazines and on television, and The Cake House is recognised as a leader in new age sugarcraft. Cheryl is inspired by successful bakeries and cake artists. She explains, "This is a tough industry and requires not only talent, but a business mind, people skills, market insight, tenacity, and continuous learning and growth." One of her biggest inspirations is Buddy Valastro, an American baker who is the star of the reality television series 'Cake Boss'. Be clear about what must be achieved Cheryl believes she got to where she is now and reached her goals by being clear about what she needed to achieve and why she needed to achieve them. She says her career started when she was fourteen when she was handed down decorating tools that her sister no longer needed. "Although I was a real tomboy, beating the boys at their own games in the streets, I did girly stuff when I went home, like playing with cake decorating tools and my dolls," she laughed. Cheryl learned about sugar art by reading books from the municipal library and often left the kitchen in a mess after experimenting. Her Consumer Studies teacher recognised Cheryl's talent; arranged for her to attend a cake decorating course, and gave her a toolset, which she treasures to this day. This teacher, now a retired school principal, adopted Cheryl as a daughter, helped her to believe in herself, and became her mentor to this day. Cheryl won a Consumer Studies Inter School Award in matric due to her passion for cake decorating, but at that time she considered it a hobby, not a career. After a year at college, Cheryl married and became a mother. She joined the corporate world but kept on making decorated cakes as a hobby to supplement her income. When her son was two years old, Cheryl entered and won the Pietermaritzburg Royal Show sugarcraft competition. This led to her teaching sugarcraft on a part-time basis at the now FET College in Northdale, something she continued passionately for 25 years. This Cheryl said, was fulfilling: "empowering women has always been close to my heart". Focus on one thing and do it well Cheryl gained wide experience in the corporate world, including ten years in shipping and international travel, before she started her own export business. This business crashed during the worldwide financial crisis of 2008 and she "fell back on her hands", starting a food catering business that also provided cakes. Cheryl made a few designer cakes assuming there was little market for these due to the high prices, but word of her quality and expertise spread and orders increased. A traumatic divorce, the demands of being involved in catering, wedding décor, training and making cakes at the same time, made her realise that she needed to streamline her activities. In 2012 she decided to focus on one thing only and do it well and opened The Cake House. Cheryl, a single mom had herself, her mother's assistance, two children, and a house. As she had lost her vehicle, Cheryl went everywhere in running shoes while carrying cake ingredients and other items in a backpack. Nothing was handed to her; she had no money and could not get a bank loan. Cheryl understood the risks involved but her faith and trust in God helped her. She managed to buy all her industrial baking equipment from a helpful appliance store on a three-month cash basis. Her business remains debt-free to this day. Business skills are unrelated to gender In Cheryl's view, women and men need the same business approach, as the skills required for a successful business are unrelated to gender. "Tenacity, hard work, honesty, patience and endurance are equally required from men and women." She does, however, concede that women face more challenges. She has had to face abuse, being a mother, and a divorce. Achieving a work-life balance boils down to discipline for Cheryl. "It is necessary to make time for your family and yourself, and also to rest, but not working can be scary for a business owner with much to do," she says. "I've had to learn to set boundaries, say no, and cut myself off from work when it's time to relax and unwind." Gardening, time with her family and puppies, and doing things outside of the business help create a balance. Brand ambassador Cheryl is happy with what she has accomplished thus far and readily give others credit. Without her mother, she could not have set up The Cake House. Without the help of her husband Alan, her family, and staff members, she would not have been able to grow the business. She feels honoured having recently being appointed a brand ambassador with royal status, for Rolkem Colours, one of the world's largest food colourant providers. While Cheryl is satisfied with the place she has reached, she is not comfortable about remaining there. Cheryl dreams of making the province proud of The Cake House as a tourism attraction. With a growing support structure in place, she is prepared to take risks within her means and take the business to the next level. Back
- Trisha Gokool ParshotamTRISHA GOKOOL PARSHOTAM is exceptionally proud of the success of Dragon Protection Services and is passionate about her brand. She is a major shareholder and partner in the company and heads up the marketing and sales divisionTRISHA GOKOOL PARSHOTAM is exceptionally proud of the success of Dragon Protection Services and is passionate about her brand. She is a major shareholder and partner in the company and heads up the marketing and sales division. Dragon Protection Services was launched by her husband, Manhar Parshotam, in 1995, and relaunched in 2007 after a few years of working in the finance sector. According to Trisha, the company really got off the ground during the 2010 World Cup when they managed to get a car on the road and brand it. Trisha says, "From there it's been a wonderful nine years." She flags her decision in 2011 to 'pour her passion' into growing their brand as the start of their journey. Trisha followed her school career at Durban Girls' College with an Honours degree in strategic market-ing at the then University of Natal. As a brand specialist, she has had the expertise to grow their business from strength to strength. Dragon Protection Services is a security company that provides (hu)manpower incorporating armed and unarmed guarding and escorting trucks from port to border, their specialty being bodyguarding celebrities, government VIPs, and sports personalities. Bonding in the car When Trisha recalls their early days of running the business she chuckles, describing how - as newly-weds who were the managers/supervisors/directors - they spent their time bonding in the car while driving around checking their sites at 6 am in the morning, and again in the evening for around three to four hours at a time. "We did not have a full night's sleep for maybe two to three years. We had the radio going, the cellphone ringing... There was no office - it was our dining room table in our two and a half-bedroom flat!" Trisha attributes their success to community support and prioritising their expenses. She feels they were blessed by people who had started small, the way they had, and gave them the opportunity to guard their properties or their businesses once they had developed them. Living life less indulgently was a must and became the foundation of Trisha's lifestyle. She admits to having learned a lot from Manhar who she describes as "a bit older, a bit wiser, and more streetwise", his considered approach balancing her spontaneity. Vision for the future Although they have an exciting vision for the future, Trisha says that there've been times when they've been tempted to work for someone, knowing there's a guaranteed pay cheque in their pocket at the end of each month, relieving them of the pressure of finding staff salaries on time. However, their commitment to empower and give people jobs is what keeps Dragon going. Trisha is firm that you have to have faith: "You need to believe that you are where you are for a reason and that you're going to keep moving forward." Dragon focuses on hiring staff, deliberately incorporating women, who live in the area where the work is so that all residents benefit from those developments. Their vision is to start up a training centre focusing on merging the role of hospitality with security, which Trisha describes as a niche market. She wants her staff to know that their purpose goes beyond being a presence at the door, and she wants to help them to shift their perspective of themselves and their work, to know that they serve a greater purpose. Believe in yourself Trisha derives inspiration from herself, as well as family members, saying: "If you don't believe in yourself and you can't inspire yourself, then who are you? You need to understand who you are, what your purpose is, what your core competencies are, and once you know that you will inspire yourself." She's also been inspired by videos and books, and witnessing how her father and grandmother, from small beginnings, have grown empires. Her mother too, who 'held the fort at home', has been an inspiration. "I'm not only inspired as a businesswoman, I'm inspired as a mother... That cape never comes off us and that inspiration has come from my mother. Also, there are very few women in the security industry so that, to me, is my inspiration - knowing that there's one of me." Trisha identifies being a woman in a male-dominated industry as a perpetual challenge, particularly when pitching for her business in the boardroom and all the questions are then put to her husband. "Unfortunately, women have to have a different approach to men in business, simply because we're wired differently. The story of 'Women are from Venus, Men are from Mars', is absolutely true." Speaking from experience, she adds: "Together, as a team, men and women are amazing. We both have different ingredients that we can add to this amazing build up... We work together, I work hand in hand with men." Achieving a work-life balance is not a struggle for Trisha who, after initially feeling guilty for returning to work after becoming a mother, rationalised her position in the workplace by acknowledging that she needs to serve a higher purpose where her skills are needed and she can add value. Her advice to her younger self would be, "That was awesome. I'm so happy you did what you did!" She continues: "For me, if I didn't do all of what I did then, I wouldn't be where I am today so there would be no other advice...Live every day to what your heart wants to try and see what you can be." Believe that you are where you are for a reason and that you're going to keep moving forward
TRISHA GOKOOL PARSHOTAM is exceptionally proud of the success of Dragon Protection Services and is passionate about her brand. She is a major shareholder and partner in the company and heads up the marketing and sales divisionTrisha Gokool ParshotamTRISHA GOKOOL PARSHOTAM is exceptionally proud of the success of Dragon Protection Services and is passionate about her brand. She is a major shareholder and partner in the company and heads up the marketing and sales divisionTRISHA GOKOOL PARSHOTAM is exceptionally proud of the success of Dragon Protection Services and is passionate about her brand. She is a major shareholder and partner in the company and heads up the marketing and sales division. Dragon Protection Services was launched by her husband, Manhar Parshotam, in 1995, and relaunched in 2007 after a few years of working in the finance sector. According to Trisha, the company really got off the ground during the 2010 World Cup when they managed to get a car on the road and brand it. Trisha says, "From there it's been a wonderful nine years." She flags her decision in 2011 to 'pour her passion' into growing their brand as the start of their journey. Trisha followed her school career at Durban Girls' College with an Honours degree in strategic market-ing at the then University of Natal. As a brand specialist, she has had the expertise to grow their business from strength to strength. Dragon Protection Services is a security company that provides (hu)manpower incorporating armed and unarmed guarding and escorting trucks from port to border, their specialty being bodyguarding celebrities, government VIPs, and sports personalities. Bonding in the car When Trisha recalls their early days of running the business she chuckles, describing how - as newly-weds who were the managers/supervisors/directors - they spent their time bonding in the car while driving around checking their sites at 6 am in the morning, and again in the evening for around three to four hours at a time. "We did not have a full night's sleep for maybe two to three years. We had the radio going, the cellphone ringing... There was no office - it was our dining room table in our two and a half-bedroom flat!" Trisha attributes their success to community support and prioritising their expenses. She feels they were blessed by people who had started small, the way they had, and gave them the opportunity to guard their properties or their businesses once they had developed them. Living life less indulgently was a must and became the foundation of Trisha's lifestyle. She admits to having learned a lot from Manhar who she describes as "a bit older, a bit wiser, and more streetwise", his considered approach balancing her spontaneity. Vision for the future Although they have an exciting vision for the future, Trisha says that there've been times when they've been tempted to work for someone, knowing there's a guaranteed pay cheque in their pocket at the end of each month, relieving them of the pressure of finding staff salaries on time. However, their commitment to empower and give people jobs is what keeps Dragon going. Trisha is firm that you have to have faith: "You need to believe that you are where you are for a reason and that you're going to keep moving forward." Dragon focuses on hiring staff, deliberately incorporating women, who live in the area where the work is so that all residents benefit from those developments. Their vision is to start up a training centre focusing on merging the role of hospitality with security, which Trisha describes as a niche market. She wants her staff to know that their purpose goes beyond being a presence at the door, and she wants to help them to shift their perspective of themselves and their work, to know that they serve a greater purpose. Believe in yourself Trisha derives inspiration from herself, as well as family members, saying: "If you don't believe in yourself and you can't inspire yourself, then who are you? You need to understand who you are, what your purpose is, what your core competencies are, and once you know that you will inspire yourself." She's also been inspired by videos and books, and witnessing how her father and grandmother, from small beginnings, have grown empires. Her mother too, who 'held the fort at home', has been an inspiration. "I'm not only inspired as a businesswoman, I'm inspired as a mother... That cape never comes off us and that inspiration has come from my mother. Also, there are very few women in the security industry so that, to me, is my inspiration - knowing that there's one of me." Trisha identifies being a woman in a male-dominated industry as a perpetual challenge, particularly when pitching for her business in the boardroom and all the questions are then put to her husband. "Unfortunately, women have to have a different approach to men in business, simply because we're wired differently. The story of 'Women are from Venus, Men are from Mars', is absolutely true." Speaking from experience, she adds: "Together, as a team, men and women are amazing. We both have different ingredients that we can add to this amazing build up... We work together, I work hand in hand with men." Achieving a work-life balance is not a struggle for Trisha who, after initially feeling guilty for returning to work after becoming a mother, rationalised her position in the workplace by acknowledging that she needs to serve a higher purpose where her skills are needed and she can add value. Her advice to her younger self would be, "That was awesome. I'm so happy you did what you did!" She continues: "For me, if I didn't do all of what I did then, I wouldn't be where I am today so there would be no other advice...Live every day to what your heart wants to try and see what you can be." Cheryl Govender CHERYL GOVENDER is the founder and owner of The Cake House in Pietermaritzburg. She is a qualified chef and professional cake artist. The Cake House has become a leading provider of designer cakes including engineered life-size cakes. Cheryl's exceptional cakes, each a masterpiece, have been featured in magazines and on television, and The Cake House is recognised as a leader in new age sugarcraft. Cheryl is inspired by successful bakeries and cake artists. She explains, "This is a tough industry and requires not only talent, but a business mind, people skills, market insight, tenacity, and continuous learning and growth." One of her biggest inspirations is Buddy Valastro, an American baker who is the star of the reality television series 'Cake Boss'. Be clear about what must be achieved Cheryl believes she got to where she is now and reached her goals by being clear about what she needed to achieve and why she needed to achieve them. She says her career started when she was fourteen when she was handed down decorating tools that her sister no longer needed. "Although I was a real tomboy, beating the boys at their own games in the streets, I did girly stuff when I went home, like playing with cake decorating tools and my dolls," she laughed. Cheryl learned about sugar art by reading books from the municipal library and often left the kitchen in a mess after experimenting. Her Consumer Studies teacher recognised Cheryl's talent; arranged for her to attend a cake decorating course, and gave her a toolset, which she treasures to this day. This teacher, now a retired school principal, adopted Cheryl as a daughter, helped her to believe in herself, and became her mentor to this day. Cheryl won a Consumer Studies Inter School Award in matric due to her passion for cake decorating, but at that time she considered it a hobby, not a career. After a year at college, Cheryl married and became a mother. She joined the corporate world but kept on making decorated cakes as a hobby to supplement her income. When her son was two years old, Cheryl entered and won the Pietermaritzburg Royal Show sugarcraft competition. This led to her teaching sugarcraft on a part-time basis at the now FET College in Northdale, something she continued passionately for 25 years. This Cheryl said, was fulfilling: "empowering women has always been close to my heart". Focus on one thing and do it well Cheryl gained wide experience in the corporate world, including ten years in shipping and international travel, before she started her own export business. This business crashed during the worldwide financial crisis of 2008 and she "fell back on her hands", starting a food catering business that also provided cakes. Cheryl made a few designer cakes assuming there was little market for these due to the high prices, but word of her quality and expertise spread and orders increased. A traumatic divorce, the demands of being involved in catering, wedding décor, training and making cakes at the same time, made her realise that she needed to streamline her activities. In 2012 she decided to focus on one thing only and do it well and opened The Cake House. Cheryl, a single mom had herself, her mother's assistance, two children, and a house. As she had lost her vehicle, Cheryl went everywhere in running shoes while carrying cake ingredients and other items in a backpack. Nothing was handed to her; she had no money and could not get a bank loan. Cheryl understood the risks involved but her faith and trust in God helped her. She managed to buy all her industrial baking equipment from a helpful appliance store on a three-month cash basis. Her business remains debt-free to this day. Business skills are unrelated to gender In Cheryl's view, women and men need the same business approach, as the skills required for a successful business are unrelated to gender. "Tenacity, hard work, honesty, patience and endurance are equally required from men and women." She does, however, concede that women face more challenges. She has had to face abuse, being a mother, and a divorce. Achieving a work-life balance boils down to discipline for Cheryl. "It is necessary to make time for your family and yourself, and also to rest, but not working can be scary for a business owner with much to do," she says. "I've had to learn to set boundaries, say no, and cut myself off from work when it's time to relax and unwind." Gardening, time with her family and puppies, and doing things outside of the business help create a balance. Brand ambassador Cheryl is happy with what she has accomplished thus far and readily give others credit. Without her mother, she could not have set up The Cake House. Without the help of her husband Alan, her family, and staff members, she would not have been able to grow the business. She feels honoured having recently being appointed a brand ambassador with royal status, for Rolkem Colours, one of the world's largest food colourant providers. While Cheryl is satisfied with the place she has reached, she is not comfortable about remaining there. Cheryl dreams of making the province proud of The Cake House as a tourism attraction. With a growing support structure in place, she is prepared to take risks within her means and take the business to the next level. Back
- Busi GumedeBUSI GUMEDE is the founder and CEO of Goodlife Foods. The company provides natural kefir products, which offer probiotic and other health benefits, under the 'KePro' brand. Busi oversees the overall functioning of the company, formulates its products, manages production and marketing, and looks after customersBUSI GUMEDE is the founder and CEO of Goodlife Foods. The company provides natural kefir products, which offer probiotic and other health benefits, under the 'KePro' brand. Busi oversees the overall functioning of the company, formulates its products, manages production and marketing, and looks after customers. Busi was raised by her grandparents and "practically grew up in their trading store near Bulwer". Her biological mother was too young to take care of her and became like an older sister, whilst her grandmother became her mother and role model. "I tried to walk like she walked and to work as hard as she did," Busi says. Her family expected her to become a doctor, but she loathed working with blood and studied for a BTech, Food Science degree instead. After her studies, Busi moved to Cape Town and became a food selector for Woolworths and then a quality assurance manager for the Oceania group. On returning to Durban, she took over the family's traditional trading stores, transforming these into convenience supermarkets. However, changing shopping patterns, brought about by people in the townships buying goods elsewhere and criminal activities affected the business. After being shot at, hijacked, robbed and brutally assaulted, she closed the stores and lost almost everything she owned. Providing engineering services A marketing agreement with the advertising agency Ogilvy and a joint venture with Ikusasa Communi-cations followed. Busi offered marketing services to Eskom, but an opportunity to consult and help with their electrification drive followed instead. She had enough drive and vision, but no qualifications or staff. Fortune favoured her, however, as suitable people became available following Eskom staff retrenchments. Busi formed a company, Global Pact Consulting, recruited staff and commenced transmission and distribution work two months later. She acquired an understanding of engineering, and the business became successful, employing 450 people nationally. The future seemed bright until 2009 when, as Busi puts it, "the giant fell, taking us with it". Eskom failed to make payments for eight months, and banks turned on her company due to its Eskom link. Retrenchments became inevitable and the company downsized in 2012 focusing on smaller contracts. Feeling good Consequently, Busi became stressed and very sick. She had surgery, but realised she had to heal herself. On a friend's recommendation she tried kefir, which led to her amazing healing. Kefir which translates as 'feeling good' was however only available in limited quantities from health shops. Busi, perceiving a commercial opportunity; 'cheekily' contacted the Danish Dairy Board since Denmark is a world leading supplier. The board hosted her, and she learnt about the production, distribution and difficulties of growing kefir. This resulted in Busi founding Goodlife Foods and formulating products beyond what Denmark offered. She is proud of making breakthroughs in her own kitchen including developing unique spoon kefir, which is eaten like a yogurt. New processes were developed for the product that is now registered as a new dairy segment in South Africa and spelling changed to Kephir. The products are available on a small scale in KwaZulu-Natal, but a production facility is being built near Lions River to produce Goodlife Food's products on a large scale for national distribution. Biggest inspiration Busi ascribes her achievements to hard work and to grabbing available opportunities. Busi says her grandmother has been her biggest inspiration. "Her strength, wisdom, and achievements without formal education are amazing." "People who have achieved something although they started with nothing and came from nowhere impress me. There are numerous women out of the limelight who are doing the most for people." However, Oprah Winfrey inspires her with the way she has overcome several obstacles and created a prosperous global brand. And says Busi, my children are a true litmus test, I am in awe of them! "My children do inspiring things daily." According to Busi, women need a different approach to business than men. "When I started my business as a young person I was often viewed as a child, not a capable businessperson. I have found that women need to prove themselves repeatedly and work harder to get the same results as men." Busi is content and grateful for what she has accomplished so far. She would, however, like to do and achieve more. "When you start in business it is about what you can do for yourself, but as you grow as a person, doing things to change people's lives for the better becomes important." She finds that achieving a work-life balance is difficult if you try to do everything yourself, especially as a single mother of two children. "Achieving a balance is about allocating enough time for business and my children whilst leaving some for myself." Busi would advise her younger self, the person she was at about 20, to marry after first studying and travelling, and to get more exposure to the world before starting her own business. "Such advice could have saved me lots of money and pain." Busi says she does not care about money anymore, it is more important to do something for people, especially young women needing help to get their businesses off the ground. "This has become a passion and I am in the process of starting a fund to support people to get their businesses going."There are numerous women out of the limelight who are doing the most for people
BUSI GUMEDE is the founder and CEO of Goodlife Foods. The company provides natural kefir products, which offer probiotic and other health benefits, under the 'KePro' brand. Busi oversees the overall functioning of the company, formulates its products, manages production and marketing, and looks after customersBusi GumedeBUSI GUMEDE is the founder and CEO of Goodlife Foods. The company provides natural kefir products, which offer probiotic and other health benefits, under the 'KePro' brand. Busi oversees the overall functioning of the company, formulates its products, manages production and marketing, and looks after customersBUSI GUMEDE is the founder and CEO of Goodlife Foods. The company provides natural kefir products, which offer probiotic and other health benefits, under the 'KePro' brand. Busi oversees the overall functioning of the company, formulates its products, manages production and marketing, and looks after customers. Busi was raised by her grandparents and "practically grew up in their trading store near Bulwer". Her biological mother was too young to take care of her and became like an older sister, whilst her grandmother became her mother and role model. "I tried to walk like she walked and to work as hard as she did," Busi says. Her family expected her to become a doctor, but she loathed working with blood and studied for a BTech, Food Science degree instead. After her studies, Busi moved to Cape Town and became a food selector for Woolworths and then a quality assurance manager for the Oceania group. On returning to Durban, she took over the family's traditional trading stores, transforming these into convenience supermarkets. However, changing shopping patterns, brought about by people in the townships buying goods elsewhere and criminal activities affected the business. After being shot at, hijacked, robbed and brutally assaulted, she closed the stores and lost almost everything she owned. Providing engineering services A marketing agreement with the advertising agency Ogilvy and a joint venture with Ikusasa Communi-cations followed. Busi offered marketing services to Eskom, but an opportunity to consult and help with their electrification drive followed instead. She had enough drive and vision, but no qualifications or staff. Fortune favoured her, however, as suitable people became available following Eskom staff retrenchments. Busi formed a company, Global Pact Consulting, recruited staff and commenced transmission and distribution work two months later. She acquired an understanding of engineering, and the business became successful, employing 450 people nationally. The future seemed bright until 2009 when, as Busi puts it, "the giant fell, taking us with it". Eskom failed to make payments for eight months, and banks turned on her company due to its Eskom link. Retrenchments became inevitable and the company downsized in 2012 focusing on smaller contracts. Feeling good Consequently, Busi became stressed and very sick. She had surgery, but realised she had to heal herself. On a friend's recommendation she tried kefir, which led to her amazing healing. Kefir which translates as 'feeling good' was however only available in limited quantities from health shops. Busi, perceiving a commercial opportunity; 'cheekily' contacted the Danish Dairy Board since Denmark is a world leading supplier. The board hosted her, and she learnt about the production, distribution and difficulties of growing kefir. This resulted in Busi founding Goodlife Foods and formulating products beyond what Denmark offered. She is proud of making breakthroughs in her own kitchen including developing unique spoon kefir, which is eaten like a yogurt. New processes were developed for the product that is now registered as a new dairy segment in South Africa and spelling changed to Kephir. The products are available on a small scale in KwaZulu-Natal, but a production facility is being built near Lions River to produce Goodlife Food's products on a large scale for national distribution. Biggest inspiration Busi ascribes her achievements to hard work and to grabbing available opportunities. Busi says her grandmother has been her biggest inspiration. "Her strength, wisdom, and achievements without formal education are amazing." "People who have achieved something although they started with nothing and came from nowhere impress me. There are numerous women out of the limelight who are doing the most for people." However, Oprah Winfrey inspires her with the way she has overcome several obstacles and created a prosperous global brand. And says Busi, my children are a true litmus test, I am in awe of them! "My children do inspiring things daily." According to Busi, women need a different approach to business than men. "When I started my business as a young person I was often viewed as a child, not a capable businessperson. I have found that women need to prove themselves repeatedly and work harder to get the same results as men." Busi is content and grateful for what she has accomplished so far. She would, however, like to do and achieve more. "When you start in business it is about what you can do for yourself, but as you grow as a person, doing things to change people's lives for the better becomes important." She finds that achieving a work-life balance is difficult if you try to do everything yourself, especially as a single mother of two children. "Achieving a balance is about allocating enough time for business and my children whilst leaving some for myself." Busi would advise her younger self, the person she was at about 20, to marry after first studying and travelling, and to get more exposure to the world before starting her own business. "Such advice could have saved me lots of money and pain." Busi says she does not care about money anymore, it is more important to do something for people, especially young women needing help to get their businesses off the ground. "This has become a passion and I am in the process of starting a fund to support people to get their businesses going." Cheryl Govender CHERYL GOVENDER is the founder and owner of The Cake House in Pietermaritzburg. She is a qualified chef and professional cake artist. The Cake House has become a leading provider of designer cakes including engineered life-size cakes. Cheryl's exceptional cakes, each a masterpiece, have been featured in magazines and on television, and The Cake House is recognised as a leader in new age sugarcraft. Cheryl is inspired by successful bakeries and cake artists. She explains, "This is a tough industry and requires not only talent, but a business mind, people skills, market insight, tenacity, and continuous learning and growth." One of her biggest inspirations is Buddy Valastro, an American baker who is the star of the reality television series 'Cake Boss'. Be clear about what must be achieved Cheryl believes she got to where she is now and reached her goals by being clear about what she needed to achieve and why she needed to achieve them. She says her career started when she was fourteen when she was handed down decorating tools that her sister no longer needed. "Although I was a real tomboy, beating the boys at their own games in the streets, I did girly stuff when I went home, like playing with cake decorating tools and my dolls," she laughed. Cheryl learned about sugar art by reading books from the municipal library and often left the kitchen in a mess after experimenting. Her Consumer Studies teacher recognised Cheryl's talent; arranged for her to attend a cake decorating course, and gave her a toolset, which she treasures to this day. This teacher, now a retired school principal, adopted Cheryl as a daughter, helped her to believe in herself, and became her mentor to this day. Cheryl won a Consumer Studies Inter School Award in matric due to her passion for cake decorating, but at that time she considered it a hobby, not a career. After a year at college, Cheryl married and became a mother. She joined the corporate world but kept on making decorated cakes as a hobby to supplement her income. When her son was two years old, Cheryl entered and won the Pietermaritzburg Royal Show sugarcraft competition. This led to her teaching sugarcraft on a part-time basis at the now FET College in Northdale, something she continued passionately for 25 years. This Cheryl said, was fulfilling: "empowering women has always been close to my heart". Focus on one thing and do it well Cheryl gained wide experience in the corporate world, including ten years in shipping and international travel, before she started her own export business. This business crashed during the worldwide financial crisis of 2008 and she "fell back on her hands", starting a food catering business that also provided cakes. Cheryl made a few designer cakes assuming there was little market for these due to the high prices, but word of her quality and expertise spread and orders increased. A traumatic divorce, the demands of being involved in catering, wedding décor, training and making cakes at the same time, made her realise that she needed to streamline her activities. In 2012 she decided to focus on one thing only and do it well and opened The Cake House. Cheryl, a single mom had herself, her mother's assistance, two children, and a house. As she had lost her vehicle, Cheryl went everywhere in running shoes while carrying cake ingredients and other items in a backpack. Nothing was handed to her; she had no money and could not get a bank loan. Cheryl understood the risks involved but her faith and trust in God helped her. She managed to buy all her industrial baking equipment from a helpful appliance store on a three-month cash basis. Her business remains debt-free to this day. Business skills are unrelated to gender In Cheryl's view, women and men need the same business approach, as the skills required for a successful business are unrelated to gender. "Tenacity, hard work, honesty, patience and endurance are equally required from men and women." She does, however, concede that women face more challenges. She has had to face abuse, being a mother, and a divorce. Achieving a work-life balance boils down to discipline for Cheryl. "It is necessary to make time for your family and yourself, and also to rest, but not working can be scary for a business owner with much to do," she says. "I've had to learn to set boundaries, say no, and cut myself off from work when it's time to relax and unwind." Gardening, time with her family and puppies, and doing things outside of the business help create a balance. Brand ambassador Cheryl is happy with what she has accomplished thus far and readily give others credit. Without her mother, she could not have set up The Cake House. Without the help of her husband Alan, her family, and staff members, she would not have been able to grow the business. She feels honoured having recently being appointed a brand ambassador with royal status, for Rolkem Colours, one of the world's largest food colourant providers. While Cheryl is satisfied with the place she has reached, she is not comfortable about remaining there. Cheryl dreams of making the province proud of The Cake House as a tourism attraction. With a growing support structure in place, she is prepared to take risks within her means and take the business to the next level. Back
- Margie WhittenWith a strong focus on growth, her prime role is business development, but she is also involved with business consulting and scoping customer requirements. "We're experts in what we do and we understand our solutions very well," says MargieMARGIE WHITTEN, even as a child was interested in business, perhaps from force of circumstance. Her parents placed a high value on education, and chose to make real sacrifices to send her to a private boarding school. But it was a financial stretch, and Margie didn't have many of the "necessities" the other girls took for granted. Undaunted by this, she realised she didn't have to go without. "I've always been very determined," she says, "and I was an entrepreneur before I was 16." Margie set up several small businesses while she was at school, her favourites being an after-hours tuckshop and her second-hand clothing business. A lucky break started Margie on her path to director of IDU KZN. She was invited to an interview by an IT company, and got the job - and this launched her career. Here too she connected with the developers of the IDU software that powers her business. But it takes more than a lucky break to make a career. "It was more of a natural progression," she says, pointing out that a huge amount of hard work was required to build her career. IDU KZN helps medium to larger corporates in KZN and into Africa with budgeting and financial reporting systems that simplify financial management. As Margie puts it, "We make it easier for our clients to make sound business decisions based on accurate financial information, without having to spend hours crunching numbers." With a strong focus on growth, her prime role is business development, but she is also involved with business consulting and scoping customer requirements. "We're experts in what we do and we understand our solutions very well," says Margie, "but we also need to really understand our clients' business needs too, so we can marry the two knowledge pools together to implement the right solutions to each client's needs." Women don't face the same challenges as they did years ago Over the years, Margie has had many role models, but right now she singles out Michelle Obama as an inspiration. "She's a strong, competent woman, with a transparent commitment to her husband, her marriage, her family and she does incredible work for the community. She's such a real person and she hasn't been swallowed up by her husband's power and success." Margie is adamant that there's an even playing field in the IT world today. "Things have definitely changed. We don't face challenges that men don't have to deal with, at least in our industry, and I see this similarity in my clients' companies too," says Margie. "I believe it's a level playing field, but we have to play our part too. The right mindset is vital. We have equal opportunities in business and we need to make the most of them." She does acknowledge, however, that women probably take on more responsibilities than men, when it comes to domestic duties, and that can add stress and present time challenges. "But we do have more resources to support us in being wives and mothers as well as business people." "I'm lucky to have the support of an incredible husband who's happy to share the load at home. You can plan ahead as much as you like, but we support our clients through critical reporting timelines and our work is often driven by factors out of our control." Margie admits that she doesn't have a work-life balance. "I'm not even sure it's a real thing," she laughs. "I've tried, but when your customers need you, they tend to come first - that's what makes our business." On the bright side, Margie points out, when she stopped stressing about work-life balance, somehow things fell into place. "It works for us. Though recently, my son does seem to love piling on the guilt about me being a working mom." Planning ahead If Margie had the chance to do it all again, she wouldn't change much, but she says she would take a longer term approach to her goals. "I've always had short and medium term goals, but I'd plan better for the life I wanted at the end, and set out to achieve that. I was a late starter when it came to motherhood, with a miracle baby when I was 40, and having a child made me realise I needed to have long-term plans in place. So I changed by mindset and it's working for me." "I'm happy with what I've accomplished," says Margie, "but I'm not happy that I'm heading to the end of my career. There's still so much I want to achieve - and it's not just about me." Margie points out that she certainly didn't achieve her success on her own, and her team has been invaluable in growing the business and delivering value to their clients. "One of my core goals right now is to help my team create a secure financial future for themselves." I believe it's a level playing field, but we have to play our part too. The right mindset is vital
With a strong focus on growth, her prime role is business development, but she is also involved with business consulting and scoping customer requirements. "We're experts in what we do and we understand our solutions very well," says MargieMargie WhittenWith a strong focus on growth, her prime role is business development, but she is also involved with business consulting and scoping customer requirements. "We're experts in what we do and we understand our solutions very well," says MargieMARGIE WHITTEN, even as a child was interested in business, perhaps from force of circumstance. Her parents placed a high value on education, and chose to make real sacrifices to send her to a private boarding school. But it was a financial stretch, and Margie didn't have many of the "necessities" the other girls took for granted. Undaunted by this, she realised she didn't have to go without. "I've always been very determined," she says, "and I was an entrepreneur before I was 16." Margie set up several small businesses while she was at school, her favourites being an after-hours tuckshop and her second-hand clothing business. A lucky break started Margie on her path to director of IDU KZN. She was invited to an interview by an IT company, and got the job - and this launched her career. Here too she connected with the developers of the IDU software that powers her business. But it takes more than a lucky break to make a career. "It was more of a natural progression," she says, pointing out that a huge amount of hard work was required to build her career. IDU KZN helps medium to larger corporates in KZN and into Africa with budgeting and financial reporting systems that simplify financial management. As Margie puts it, "We make it easier for our clients to make sound business decisions based on accurate financial information, without having to spend hours crunching numbers." With a strong focus on growth, her prime role is business development, but she is also involved with business consulting and scoping customer requirements. "We're experts in what we do and we understand our solutions very well," says Margie, "but we also need to really understand our clients' business needs too, so we can marry the two knowledge pools together to implement the right solutions to each client's needs." Women don't face the same challenges as they did years ago Over the years, Margie has had many role models, but right now she singles out Michelle Obama as an inspiration. "She's a strong, competent woman, with a transparent commitment to her husband, her marriage, her family and she does incredible work for the community. She's such a real person and she hasn't been swallowed up by her husband's power and success." Margie is adamant that there's an even playing field in the IT world today. "Things have definitely changed. We don't face challenges that men don't have to deal with, at least in our industry, and I see this similarity in my clients' companies too," says Margie. "I believe it's a level playing field, but we have to play our part too. The right mindset is vital. We have equal opportunities in business and we need to make the most of them." She does acknowledge, however, that women probably take on more responsibilities than men, when it comes to domestic duties, and that can add stress and present time challenges. "But we do have more resources to support us in being wives and mothers as well as business people." "I'm lucky to have the support of an incredible husband who's happy to share the load at home. You can plan ahead as much as you like, but we support our clients through critical reporting timelines and our work is often driven by factors out of our control." Margie admits that she doesn't have a work-life balance. "I'm not even sure it's a real thing," she laughs. "I've tried, but when your customers need you, they tend to come first - that's what makes our business." On the bright side, Margie points out, when she stopped stressing about work-life balance, somehow things fell into place. "It works for us. Though recently, my son does seem to love piling on the guilt about me being a working mom." Planning ahead If Margie had the chance to do it all again, she wouldn't change much, but she says she would take a longer term approach to her goals. "I've always had short and medium term goals, but I'd plan better for the life I wanted at the end, and set out to achieve that. I was a late starter when it came to motherhood, with a miracle baby when I was 40, and having a child made me realise I needed to have long-term plans in place. So I changed by mindset and it's working for me." "I'm happy with what I've accomplished," says Margie, "but I'm not happy that I'm heading to the end of my career. There's still so much I want to achieve - and it's not just about me." Margie points out that she certainly didn't achieve her success on her own, and her team has been invaluable in growing the business and delivering value to their clients. "One of my core goals right now is to help my team create a secure financial future for themselves." Cheryl Govender CHERYL GOVENDER is the founder and owner of The Cake House in Pietermaritzburg. She is a qualified chef and professional cake artist. The Cake House has become a leading provider of designer cakes including engineered life-size cakes. Cheryl's exceptional cakes, each a masterpiece, have been featured in magazines and on television, and The Cake House is recognised as a leader in new age sugarcraft. Cheryl is inspired by successful bakeries and cake artists. She explains, "This is a tough industry and requires not only talent, but a business mind, people skills, market insight, tenacity, and continuous learning and growth." One of her biggest inspirations is Buddy Valastro, an American baker who is the star of the reality television series 'Cake Boss'. Be clear about what must be achieved Cheryl believes she got to where she is now and reached her goals by being clear about what she needed to achieve and why she needed to achieve them. She says her career started when she was fourteen when she was handed down decorating tools that her sister no longer needed. "Although I was a real tomboy, beating the boys at their own games in the streets, I did girly stuff when I went home, like playing with cake decorating tools and my dolls," she laughed. Cheryl learned about sugar art by reading books from the municipal library and often left the kitchen in a mess after experimenting. Her Consumer Studies teacher recognised Cheryl's talent; arranged for her to attend a cake decorating course, and gave her a toolset, which she treasures to this day. This teacher, now a retired school principal, adopted Cheryl as a daughter, helped her to believe in herself, and became her mentor to this day. Cheryl won a Consumer Studies Inter School Award in matric due to her passion for cake decorating, but at that time she considered it a hobby, not a career. After a year at college, Cheryl married and became a mother. She joined the corporate world but kept on making decorated cakes as a hobby to supplement her income. When her son was two years old, Cheryl entered and won the Pietermaritzburg Royal Show sugarcraft competition. This led to her teaching sugarcraft on a part-time basis at the now FET College in Northdale, something she continued passionately for 25 years. This Cheryl said, was fulfilling: "empowering women has always been close to my heart". Focus on one thing and do it well Cheryl gained wide experience in the corporate world, including ten years in shipping and international travel, before she started her own export business. This business crashed during the worldwide financial crisis of 2008 and she "fell back on her hands", starting a food catering business that also provided cakes. Cheryl made a few designer cakes assuming there was little market for these due to the high prices, but word of her quality and expertise spread and orders increased. A traumatic divorce, the demands of being involved in catering, wedding décor, training and making cakes at the same time, made her realise that she needed to streamline her activities. In 2012 she decided to focus on one thing only and do it well and opened The Cake House. Cheryl, a single mom had herself, her mother's assistance, two children, and a house. As she had lost her vehicle, Cheryl went everywhere in running shoes while carrying cake ingredients and other items in a backpack. Nothing was handed to her; she had no money and could not get a bank loan. Cheryl understood the risks involved but her faith and trust in God helped her. She managed to buy all her industrial baking equipment from a helpful appliance store on a three-month cash basis. Her business remains debt-free to this day. Business skills are unrelated to gender In Cheryl's view, women and men need the same business approach, as the skills required for a successful business are unrelated to gender. "Tenacity, hard work, honesty, patience and endurance are equally required from men and women." She does, however, concede that women face more challenges. She has had to face abuse, being a mother, and a divorce. Achieving a work-life balance boils down to discipline for Cheryl. "It is necessary to make time for your family and yourself, and also to rest, but not working can be scary for a business owner with much to do," she says. "I've had to learn to set boundaries, say no, and cut myself off from work when it's time to relax and unwind." Gardening, time with her family and puppies, and doing things outside of the business help create a balance. Brand ambassador Cheryl is happy with what she has accomplished thus far and readily give others credit. Without her mother, she could not have set up The Cake House. Without the help of her husband Alan, her family, and staff members, she would not have been able to grow the business. She feels honoured having recently being appointed a brand ambassador with royal status, for Rolkem Colours, one of the world's largest food colourant providers. While Cheryl is satisfied with the place she has reached, she is not comfortable about remaining there. Cheryl dreams of making the province proud of The Cake House as a tourism attraction. With a growing support structure in place, she is prepared to take risks within her means and take the business to the next level. Back









