PINKDRIVE AND RBM LAUNCH MANDELA MONTH HEALTH OUTREACH CAMPAIGN ACROSS THREE PROVINCES
- Business Sense

- 1 day ago
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PRESS RELEASE
South Africa, 6 July 2026: As South Africans mark Mandela Month, a time dedicated to service, solidarity and making a positive difference in the lives of others. PinkDrive and Richards Bay Minerals (RBM) are launching a health outreach campaign that will bring life-saving screening, awareness and education services to communities across KwaZulu-Natal, the Eastern Cape and Mpumalanga.
Through its ongoing support of PinkDrive, now in its third year, RBM and Rio Tinto are helping expand access to healthcare in underserved communities by bringing critical services directly to where people live and work. The first outreach activation will take place on 13 July as part of a broader programme aimed at improving health outcomes and encouraging early detection.
As RBM marks its 50th anniversary this year under the theme 50 years of partnership, progress and possibility, the campaign reflects the company’s long-standing commitment to investing in the wellbeing of communities and creating lasting social value beyond its operations.
The outreach programme will focus on empowering communities through education and early cancer detection services, helping to address healthcare disparities in regions where access to medical facilities can be limited. By bringing healthcare closer to where people live and work, PinkDrive, RBM and Rio Tinto are reinforcing their shared commitment to improving health outcomes and promoting community well-being.
“Access to healthcare should not depend on geography,” said Noelene Kotschan, CEO and Founder at PinkDrive. “With the support of Rio Tinto and Richard Bay Minerals, we can extend our reach and provide essential services to communities that need them most. Early cancer detection and awareness prolong lives, and these outreach programmes are an important step towards ensuring that more South Africans have access to the care and information they deserve.”
The programme will include community engagement activities, educational sessions and screening opportunities aimed at raising awareness of the importance of regular health checks and early intervention. Local stakeholders, community leaders, and healthcare partners will also be engaged to strengthen long-term health advocacy efforts in each province.
RBM’s funding of the initiative reflects the company’s commitment to supporting sustainable community development and improving quality of life in the areas where it operates, invests, and beyond.
“Mandela Month reminds us that meaningful change often begins with small acts of service and care,” said Wilhemina Ngcobo, RBM Chief Operating Officer. “Through our partnership with PinkDrive, we are helping bring essential health services closer to communities while creating opportunities for early detection, awareness and support. As RBM marks 50 years of partnership, progress and possibility, we remain committed to initiatives that improve lives and contribute to stronger, healthier communities.”
The July and August outreach campaigns are expected to reach thousands of residents, providing valuable opportunities for health education, screening and referrals where further medical attention may be required.
Community members are encouraged to participate in the outreach events and take advantage of the free services and educational resources available through the programme.
PinkDrive schedule:
KWAZULU NATAL | |
Date | Venue |
13 July 2026 | Mkhontokayise Clinic |
14 July 2026 | Khandisa Clinic |
15 July 2026 | Ngwelezana Clinic |
16 July 2026 | Nseleni Clinic |
17 July 2026 | Umbonambi Clinic |
EASTERN CAPE | |
Date | Venue |
20 July 2026 | KwaZakhele Community Health Centre |
21 July 2026 | Chatty Clinic |
22 July 2026 | New Brighton Clinic |
23 July 2026 | Thanduxolo Clinic |
24 July 2026 | Joe Slovo Clinic |
MPUMALANGA | |
Date | Venue |
24 August 2026 | Mayflower Community Health Centre |
25 August 2026 | Dundonald Community Health Centre |
26 August 2026 | Nhlazatshe 4 Community Health Centre |
27 August 2026 | Nhlazatshe 6 Community Health Centre |
28 August 2026 | Badplaas Community Health Centre |
About PinkDrive
PinkDrive is a South African non-profit organisation dedicated to promoting awareness and early detection of gender-related cancers, including breast, cervical, prostate and testicular cancers. Founded in 2009 by Noelene Kotschan, PinkDrive operates mobile health units that provide free cancer screening and education to medically uninsured communities across the country, particularly in rural and underserved areas. PinkDrive’s motto is "Early detection will help to prolong a life." The organisation's efforts are bolstered by partnerships with corporations and community initiatives, ensuring that vital screening services reach those who need them most.
About Richards Bay Minerals
Richards Bay Minerals (RBM) is one of the world’s leading mineral sands producers and a major South African exporter. Established in 1976, RBM is celebrating 50 years of partnership, progress and possibility in 2026. The company mines and beneficiates heavy mineral sands and produces materials including titanium dioxide feedstock, zircon and high purity iron. RBM recently approved the Zulti South project, a major investment that will help sustain operations and economic contribution into the future. RBM operates in KwaZulu-Natal and is committed to safe, responsible and sustainable mining that creates long-term value for employees, host communities and South Africa.
For media inquiries, please contact:
Richards Bay Minerals
Nelisiwe Masina
M: +27 60 546 5040




