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< Back Shelley Ainsworth Conveyancer, Attorney and Owner of Ainsworth Attorneys Shelley Ainsworth is a conveyancer and attorney who, fourteen years ago, made the bold decision to leave the security of full-time employment to start her own practice, Ainsworth Attorneys. Based in KwaZulu-Natal, her firm has grown from a small home office into a thriving boutique conveyancing and property law practice with three branches, eight qualified attorneys, several candidate attorneys, and dedicated support staff. Reflecting on her journey, Shelley shares, “In those early days, I was the messenger, the tea lady, the receptionist, the bookkeeper, and the attorney. As time went on, I was fortunate that we grew into the position we are in today.” PERSONALISED SERVICE When Shelley first set out on her own, she had a clear mission to change the way conveyancing was being practised. “In larger practices, files were often handed over to paralegals, and clients had very little to no interaction with the attorneys themselves,” she explains. “I wanted to change that and ensure that clients had maximum contact with the attorney.” At Ainsworth Attorneys, every transfer is handled by an attorney. “We are not just pushing paper,” she says. “We come into clients’ lives at an important milestone. Buying or selling a property is always significant, and I wanted to make sure we recognised that by responding to each client in a highly personalised and empathetic way.” Her empathy-driven philosophy has become the hallmark of her firm. “Someone might be buying their first home, or perhaps downsizing due to financial stress,” Shelley explains. “Others could be going through a divorce or selling through an estate transfer after losing a loved one. It is often an emotional experience, so we meet people where they are.” Her approach is grounded in a family tradition of service. “For my sins, I come from a long line of lawyers,” she says with a smile. “My dad was an attorney in KwaZulu-Natal for over 40 years, one of the longest standing in the legal scene, and my mom was also a qualified lawyer who lectured labour law at Mangosuthu Tech during apartheid. They both saw law as a means to serve the public. I constantly keep them in mind and use them as a benchmark for my own conduct.” CULTURE OF EXCELLENCE As her business expanded, Shelley’s role evolved from hands-on involvement in every task to leading a talented and inspired team. “Even as we have grown, every part of the firm still has a small piece of me in it. But now I am fortunate to work with what I like to call a team of magicians. They make magic happen in the lives of our clients every day.” Cultivating a healthy, supportive workplace culture where people felt psychologically safe is central to Shelley’s leadership. “When people feel valued and supported, they are able to reach their full potential.” This commitment has paid off. Ainsworth Attorneys was recently recognised as a finalist in the Caxton Reader’s Choice Awards, earning second place in the Best Law Firm category. Shelley explains, “The winner was a national company with a national footprint, so for a homegrown KwaZulu-Natal practice like ours to achieve that was incredibly meaningful.” Her drive for excellence extends into her personal pursuits.“I have recently completed two Comrades Marathons back-to-back,” she shares proudly. “I managed to achieve a Bill Rowan Sub 9 Comrades, which was a huge milestone for me.” Running, she says, has taught her about perseverance, grit and humility. “It is a great leveller, and along that long road between Pietermaritzburg and Durban, you meet people from all walks of life. I always say any able-bodied person should attempt one Comrades if they can, because it truly is a uniquely human experience.” LESSONS FROM THE LONG RUN Shelley’s business journey has had its challenges. “Cash flow is always an issue when you are starting out or experiencing rapid growth,” she says. “They say growth sucks cash, and that is true. In more recent years, as we have stabilised, competition has intensified, but we remain committed to earning work through trust, integrity, and consistent service excellence.” Despite this, Shelley remains resolute: “Running a business is a marathon, not a sprint. You have to know your core values and make every decision with those in mind. That way, you maintain your integrity and stay true to yourself even in challenging times.” She also speaks passionately about the unique strengths women bring to leadership. “Dr Stacy Sims once said, ‘Women are not small men,’ and it is true. You need to lean into your uniqueness as a woman and own the strength and perspective that come with it.” For Shelley, balance is not about perfection but perspective. “You absolutely can have it all,” she insists. “You can be a wife if you choose to be, a mother if you choose to be, and have a successful and fulfilling career. You might not have it all in equal measure at the same time, and that is okay. Some seasons will demand more of you than others. Be gentle with yourself and know that every season passes.” Looking ahead, Shelley hopes to continue growing Ainsworth Attorneys as a trusted name in KwaZulu-Natal while expanding into international markets. “I would love to bring legal work to South African shores and have global players recognise the value of our legal graduates,” she says. “There is incredible talent here that deserves recognition.” Above all, she believes in preserving her energy and wellbeing to sustain her business over the long term. “I once read that businesses do not fail when the owner runs out of cash; they fail when the owner runs out of energy. It is so true,” she reflects. “You have to guard your energy, your mental health and your physical health. For me, that means prioritising my family and friends, and of course, running remains my biggest stress relief.” Previous Next

Investments and financingWomen of Africa Group (Pty) LtdInvestments and financingA Multi-Sector Enterprise Driving Growth and Empowerment In Umhlanga, Durban, the WOA Group has established itself as a diversified business with a growing presence in South Africa’s economic landscape. Founded by Advocate Pria Hassan, a lawyer and entrepreneur recognised for her commitment to women’s empowerment in business, the group was built on a vision of creating sustainable, women-led enterprises. Today, WOA operates across logistics, fuels and oils, construction, pharmaceuticals, automotive, insurance, and community development, each division contributing to a more inclusive economy. Women in Logistics SA At the forefront of the group’s operations is Women in Logistics SA, a rapidly expanding division offering supply-chain solutions to clients across sectors. In a field traditionally shaped by established structures, WOA Logistics has introduced an agile model grounded in innovation, reliability, and tailored service. By designing strategies that improve efficiency and strengthen transportation networks, the division has become a trusted partner for businesses seeking seamless, end-to-end logistics support. WOA Fuels & Oils WOA Fuels & Oils is a licensed and accredited petroleum wholesaler based in Umhlanga. The division supplies products essential to transportation, construction, and manufacturing, ensuring compliance, safety, and uninterrupted supply. Its strategic position near Durban’s port facilities allows for efficiency in distribution, enabling industries to operate without disruption. Beyond its commercial function, the division underpins economic activity by keeping key sectors moving. WOA Construction In the construction sector, WOA is making an impact through projects that address the growing demand for affordable housing. With a focus on GAP housing, designed to bridge the divide between subsidised and market-priced home, the division applies innovative building methods to deliver sustainable and functional housing solutions. Its projects reflect the group’s broader objective of combining commercial delivery with community benefit, particularly in urban environments where housing needs continue to expand. Women in Petrochemicals Women in Petrochemicals supports the participation of women in a sector that has long been male-dominated. The division provides professional networks, skills development, and opportunities that encourage women to thrive in operational, technical, and leadership roles. In addition to advancing gender diversity, the division engages with industry challenges such as sustainability and innovation, positioning itself as both a business driver and a platform for change. WOA Insurance Brokers WOA Insurance Brokers offers a wide range of personal, commercial, and industry- specific insurance products. Its approach centres on guiding clients through complex markets with expertise and attention to individual requirements. By combining professional advice with tailored solutions, the division helps businesses and individuals manage risk with greater confidence. WOA Automotive The automotive division responds to an industry undergoing technological and structural shifts. WOA Automotive provides services to manufacturers, dealerships, and consumers while promoting the inclusion of women in this sector. It engages with developments in mobility, innovation, and sustainability, positioning itself to address both current demands and future industry needs. WOA Pharmaceuticals and Healthcare WOA Pharmaceuticals and Healthcare contributes to strengthening healthcare systems by supporting access to essential medicines and services. The division also provides a platform for women in healthcare and pharmaceuticals, encouraging professional growth and collaboration. By fostering partnerships aimed at improving patient care, this branch of the group plays a direct role in enhancing quality of life. WOA Foundation The WOA Foundation reflects the group’s commitment to extending business success into social progress. It focuses on enterprise development, supplier empowerment, and socio-economic upliftment. Initiatives range from supporting small businesses to community-based programmes, with a particular emphasis on encouraging entrepreneurship among women and young people. The Foundation demonstrates WOA’s belief that long-term business growth is inseparable from community advancement. Durban Roots, National Reach WOA’s base in Durban offers significant advantages. The city’s port and trade routes provide a strong platform for logistics and fuel distribution, while its growing infrastructure needs support construction opportunities. From this regional hub, WOA has extended its reach nationally, with each division contributing to wider economic participation and development. An Integrated Model What distinguishes the WOA Group is the way its divisions connect. Logistics supports fuel and construction projects, while the Foundation nurtures suppliers that feed into the group’s value chains. This integration ensures that WOA operates as a cohesive enterprise rather than a collection of stand-alone businesses. The model combines commercial performance with social responsibility, offering clients, partners, and communities the assurance of quality alongside impact.CONTACT DETAILS  Head Office Physical Address: 14 Frosterley Crescent, Umhlanga, 4319 Tel: +27 (0)31 563 0502 E-mail: enquiries@woaonline.com Website: http://www.woaonline.comhttps://www.kzntopbusiness.com/items-11/pria-hassanCONTACT DETAILS  Head Office Physical Address: 14 Frosterley Crescent, Umhlanga, 4319 Tel: +27 (0)31 563 0502 E-mail: enquiries@woaonline.com Website: http://www.woaonline.com Up Home Up Women of Africa Group (Pty) Ltd Latest News Advocate Pria Hassan Leaders Profile A Multi-Sector Enterprise Driving Growth and Empowerment In Umhlanga, Durban, the WOA Group has established itself as a diversified business with a growing presence in South Africa’s economic landscape. Founded by Advocate Pria Hassan, a lawyer and entrepreneur recognised for her commitment to women’s empowerment in business, the group was built on a vision of creating sustainable, women-led enterprises. Today, WOA operates across logistics, fuels and oils, construction, pharmaceuticals, automotive, insurance, and community development, each division contributing to a more inclusive economy. Women in Logistics SA At the forefront of the group’s operations is Women in Logistics SA, a rapidly expanding division offering supply-chain solutions to clients across sectors. In a field traditionally shaped by established structures, WOA Logistics has introduced an agile model grounded in innovation, reliability, and tailored service. By designing strategies that improve efficiency and strengthen transportation networks, the division has become a trusted partner for businesses seeking seamless, end-to-end logistics support. WOA Fuels & Oils WOA Fuels & Oils is a licensed and accredited petroleum wholesaler based in Umhlanga. The division supplies products essential to transportation, construction, and manufacturing, ensuring compliance, safety, and uninterrupted supply. Its strategic position near Durban’s port facilities allows for efficiency in distribution, enabling industries to operate without disruption. Beyond its commercial function, the division underpins economic activity by keeping key sectors moving. WOA Construction In the construction sector, WOA is making an impact through projects that address the growing demand for affordable housing. With a focus on GAP housing, designed to bridge the divide between subsidised and market-priced home, the division applies innovative building methods to deliver sustainable and functional housing solutions. Its projects reflect the group’s broader objective of combining commercial delivery with community benefit, particularly in urban environments where housing needs continue to expand. Women in Petrochemicals Women in Petrochemicals supports the participation of women in a sector that has long been male-dominated. The division provides professional networks, skills development, and opportunities that encourage women to thrive in operational, technical, and leadership roles. In addition to advancing gender diversity, the division engages with industry challenges such as sustainability and innovation, positioning itself as both a business driver and a platform for change. WOA Insurance Brokers WOA Insurance Brokers offers a wide range of personal, commercial, and industry- specific insurance products. Its approach centres on guiding clients through complex markets with expertise and attention to individual requirements. By combining professional advice with tailored solutions, the division helps businesses and individuals manage risk with greater confidence. WOA Automotive The automotive division responds to an industry undergoing technological and structural shifts. WOA Automotive provides services to manufacturers, dealerships, and consumers while promoting the inclusion of women in this sector. It engages with developments in mobility, innovation, and sustainability, positioning itself to address both current demands and future industry needs. WOA Pharmaceuticals and Healthcare WOA Pharmaceuticals and Healthcare contributes to strengthening healthcare systems by supporting access to essential medicines and services. The division also provides a platform for women in healthcare and pharmaceuticals, encouraging professional growth and collaboration. By fostering partnerships aimed at improving patient care, this branch of the group plays a direct role in enhancing quality of life. WOA Foundation The WOA Foundation reflects the group’s commitment to extending business success into social progress. It focuses on enterprise development, supplier empowerment, and socio-economic upliftment. Initiatives range from supporting small businesses to community-based programmes, with a particular emphasis on encouraging entrepreneurship among women and young people. The Foundation demonstrates WOA’s belief that long-term business growth is inseparable from community advancement. Durban Roots, National Reach WOA’s base in Durban offers significant advantages. The city’s port and trade routes provide a strong platform for logistics and fuel distribution, while its growing infrastructure needs support construction opportunities. From this regional hub, WOA has extended its reach nationally, with each division contributing to wider economic participation and development. An Integrated Model What distinguishes the WOA Group is the way its divisions connect. Logistics supports fuel and construction projects, while the Foundation nurtures suppliers that feed into the group’s value chains. This integration ensures that WOA operates as a cohesive enterprise rather than a collection of stand-alone businesses. The model combines commercial performance with social responsibility, offering clients, partners, and communities the assurance of quality alongside impact. CONTACT DETAILS Head Office Physical Address: 14 Frosterley Crescent, Umhlanga, 4319 Tel: +27 (0)31 563 0502 E-mail: enquiries@woaonline.com Website: http://www.woaonline.com Latest News Company News Blog Keep up with the latest trends and insights. Check out our blog today! Read More Home Facebook X (Twitter) WhatsApp LinkedIn Pinterest Copy link

As owner and director of AfriCrafters, Lucrisha Polton says her days are as varied as fingerprints. "I do what whatever it takes to get the job done." Drawing on skills from finance to design, and from sourcing materials to tracking down exceptional rural crafters, Lucrisha is a true all-rounderLucrisha PoltonAs owner and director of AfriCrafters, Lucrisha Polton says her days are as varied as fingerprints. "I do what whatever it takes to get the job done." Drawing on skills from finance to design, and from sourcing materials to tracking down exceptional rural crafters, Lucrisha is a true all-rounderAs owner and director of AfriCrafters, Lucrisha Polton says her days are as varied as fingerprints. "I do what whatever it takes to get the job done." Drawing on skills from finance to design, and from sourcing materials to tracking down exceptional rural crafters, Lucrisha is a true all-rounder. Exposed to business from an early age, Lucrisha travelled around South Africa with her family, as her father's work took him to small towns and rural villages across the country. "He always believed the best education comes from personal experiences, and the travelling gave me a sense of freedom." Having seen the impact of apartheid on black South Africans for herself, she was acutely aware of the hardships they faced on a daily basis. She was also deeply inspired by the spirit, warmth and the talent of people she met on her trips. "Images of artists selling their work on the side of the road stayed with me for most of my life, and I hoped that one day I'd be able to play a role in showing them off to the world." Even at school, Lucrisha realised she wanted to help people. "My desire to empower people grew, and today I still look for opportunities to assist people, and serve with no expectations. My motto is Pass the favour on and this approach has created the most incredible ripple effect." After school, Lucrisha's journey took her through various jobs and business ventures. She joined her family's business supplying fresh cut potato fries and vegetables to fast food chains including Nando's and Spur. "I was a buyer, sales person and quality control," she laughs. She also travelled with her father, advising rural farmers, helping them develop their crops and improve yields. Once she'd completed her studies, she travelled abroad, landing an exciting position at a media company in Scotland. But South Africa was always home, and eventually Lucrisha returned and started her first entrepreneurial venture, a bistro in Cape Town. A second restaurant followed shortly, but two years later she sold them, moved back to KwaZulu-Natal, and took time out to be a wife and mum. Bringing Africa to the world She soon realised that it was time to follow her passion for humanitarian causes and in 2017 she founded AfriCrafters. "The seed for this had been planted in my childhood. We link artists with the global supply chain, giving our artists a foot in the international market, and creating a sustainable living for them. Artists are so often exploited but I believe they should earn an income equal to their talent and creativity." "Every step I've taken has led me to where I am today," she says. Crediting her grandmother and parents for instilling in her a sense of confidence and tenacity, Lucrisha points out that AfriCrafters is driven by her love for people and watching them develop. "I see inspiration everywhere, in people, animals, nature, my children and life itself. I love telling stories and couldn't think of a better way than to do it than through arts and crafts. Each artwork is unique and made from recycled material, and each piece tells a story." "Culture is a big factor in my industry," she says. "My crafters come from a diversity of communities and I need to understand that a woman is treated differently in some cultures. I have to be mindful of this, particularly when dealing with men of a patriarchal culture." While this is a significant factor in her approach to business, Lucrisha doesn't believe it has held her back. "If anything, my respect for cultural differences has allowed me to create stronger, better business relationships." Despite this, she feels strongly that women should not shy away or hide their abilities when dealing with men. "It's your expertise in your industry, and your confidence that will set you apart, not just as a businesswoman but as a businessperson. And we are the nurturers, building a base on which future generations of women will succeed. We should never lose sight of this, and the way we can inspire other women." Taking Africa to the world Lucrisha is deeply grateful for her accomplishments. "It is my mission to take Africa to the world, and I've achieved far more than I ever thought possible in such a short time. I planted a seed and let the universe water it and nourish it. There's still a lot to do, and I'll continue to live my mission and vision, and I'm confident we'll progress steadily, one goal at a time." Believing in work-life harmony rather than work-life balance, Lucrisha explains that there is always an ebb and flow to obligations to family, business, friends and community. "And to myself." she adds. "I set aside time for my family and friends just as I do for business, and I make sure I have me-time to do the things I love too. After all, one must nourish to flourish. Time-management is key to getting it right, and you have to know your limits." Asked what advice she'd give her younger self, Lucrisha points out that we are taught to train our bodies and value our intellect, but we need to learn to regulate our emotions and deal with our sensitivities and sensibilities. "Trust your intuition, dream big, and create your reality. Choose love. Choose inner peace. Choose joy. Choose you!" Cheryl Govender CHERYL GOVENDER is the founder and owner of The Cake House in Pietermaritzburg. She is a qualified chef and professional cake artist. The Cake House has become a leading provider of designer cakes including engineered life-size cakes. Cheryl's exceptional cakes, each a masterpiece, have been featured in magazines and on television, and The Cake House is recognised as a leader in new age sugarcraft. Cheryl is inspired by successful bakeries and cake artists. She explains, "This is a tough industry and requires not only talent, but a business mind, people skills, market insight, tenacity, and continuous learning and growth." One of her biggest inspirations is Buddy Valastro, an American baker who is the star of the reality television series 'Cake Boss'. Be clear about what must be achieved Cheryl believes she got to where she is now and reached her goals by being clear about what she needed to achieve and why she needed to achieve them. She says her career started when she was fourteen when she was handed down decorating tools that her sister no longer needed. "Although I was a real tomboy, beating the boys at their own games in the streets, I did girly stuff when I went home, like playing with cake decorating tools and my dolls," she laughed. Cheryl learned about sugar art by reading books from the municipal library and often left the kitchen in a mess after experimenting. Her Consumer Studies teacher recognised Cheryl's talent; arranged for her to attend a cake decorating course, and gave her a toolset, which she treasures to this day. This teacher, now a retired school principal, adopted Cheryl as a daughter, helped her to believe in herself, and became her mentor to this day. Cheryl won a Consumer Studies Inter School Award in matric due to her passion for cake decorating, but at that time she considered it a hobby, not a career. After a year at college, Cheryl married and became a mother. She joined the corporate world but kept on making decorated cakes as a hobby to supplement her income. When her son was two years old, Cheryl entered and won the Pietermaritzburg Royal Show sugarcraft competition. This led to her teaching sugarcraft on a part-time basis at the now FET College in Northdale, something she continued passionately for 25 years. This Cheryl said, was fulfilling: "empowering women has always been close to my heart". Focus on one thing and do it well Cheryl gained wide experience in the corporate world, including ten years in shipping and international travel, before she started her own export business. This business crashed during the worldwide financial crisis of 2008 and she "fell back on her hands", starting a food catering business that also provided cakes. Cheryl made a few designer cakes assuming there was little market for these due to the high prices, but word of her quality and expertise spread and orders increased. A traumatic divorce, the demands of being involved in catering, wedding décor, training and making cakes at the same time, made her realise that she needed to streamline her activities. In 2012 she decided to focus on one thing only and do it well and opened The Cake House. Cheryl, a single mom had herself, her mother's assistance, two children, and a house. As she had lost her vehicle, Cheryl went everywhere in running shoes while carrying cake ingredients and other items in a backpack. Nothing was handed to her; she had no money and could not get a bank loan. Cheryl understood the risks involved but her faith and trust in God helped her. She managed to buy all her industrial baking equipment from a helpful appliance store on a three-month cash basis. Her business remains debt-free to this day. Business skills are unrelated to gender In Cheryl's view, women and men need the same business approach, as the skills required for a successful business are unrelated to gender. "Tenacity, hard work, honesty, patience and endurance are equally required from men and women." She does, however, concede that women face more challenges. She has had to face abuse, being a mother, and a divorce. Achieving a work-life balance boils down to discipline for Cheryl. "It is necessary to make time for your family and yourself, and also to rest, but not working can be scary for a business owner with much to do," she says. "I've had to learn to set boundaries, say no, and cut myself off from work when it's time to relax and unwind." Gardening, time with her family and puppies, and doing things outside of the business help create a balance. Brand ambassador Cheryl is happy with what she has accomplished thus far and readily give others credit. Without her mother, she could not have set up The Cake House. Without the help of her husband Alan, her family, and staff members, she would not have been able to grow the business. She feels honoured having recently being appointed a brand ambassador with royal status, for Rolkem Colours, one of the world's largest food colourant providers. While Cheryl is satisfied with the place she has reached, she is not comfortable about remaining there. Cheryl dreams of making the province proud of The Cake House as a tourism attraction. With a growing support structure in place, she is prepared to take risks within her means and take the business to the next level. Back

< Back Brenda Horner Next BRENDA HORNER, is the founder and director of the Gap Academy which provides school and university leaving students the privileged opportunity to realistically assess, discover, plan and create for their future career and life paths. BRENDA HORNER, is the founder and director of the Gap Academy which provides school and university leaving students the privileged opportunity to realistically assess, discover, plan and create for their future career and life paths. A Greytown farm girl, Brenda has lived most of her life in the KZN Midlands and attended high school in Pietermaritzburg. After school, she studied a four year degree in food and clothing technology and a physical education degree for high school teaching. Brenda has followed an interesting and diverse career path from teaching, lecturing, and designing and manufacturing of wedding dresses, clothing and soft furnishings, to owning her own consulting and manufacturing interior design company for 27 years. During this time, she compiled also an interior design course for a correspondence school, raised two children and played competitive sport. As a parent and an ex-educator, she was deeply disturbed by the number of students leaving school who did not know what they wanted to do, or were not prepared for the 'real world'. She was equally concerned by the high numbers of students making the wrong career choices and not completing their tertiary studies, and the many students wanting to study but unable to do so due to financial constraints. Identifying the huge void after school, Brenda founded the Gap Academy in 2006 to provide students with a planned and purpose-driven gap year. Students have time to assess their career options and are equipped with knowledge and experience in essential life skills, business and personal finance management and develop emotionally to cope with life after school. "There's so much going on in matric," she points out, "and the pressure to make a decision about the following year is enormous. It often leads to hasty, ill-informed decisions. Teenagers often have no idea what they want to do. They simply don't have the knowledge, experience or exposure to the realistic information they need to make the right choices." To attend the Gap Academy, students need to be 17 years or older (there is no upper age limit - their oldest student was 42). "We prefer our students to have their matric," says Brenda, "but it's not essential. They do however require a good attitude to their work and colleagues, and they must want to attend Gap Academy to plan and achieve for themselves! At the end of the year, our students will have more focus and clearer goals. They'll know what they want to do and have a plan to start the journey to get there." Inspired every day Brenda is inspired by her students, both past and present. "Looking at our students, I can see the impact we've made; that we're doing something really needed in our society. I see past students who've gone on to great things and I know we're making a difference. And I can see it in our current students too. I walk their journey with them every day. It's remarkable to see their growth in one short year, and it's wonderful to know we're instrumental in getting them onto the right path. They leave us with goals, plans and purpose. We give them a platform for life, and that's all the motivation I could ask for." But the Gap Academy has provided another unexpected opportunity too. The business sector and other potential sponsors can see the worth of the Gap programme and get involved by financially investing and assisting students. Lecturers are selected on their reputation and professionalism and invest their time and knowledge in lecturing the students and giving back to the emerging youth. Finding the balance "I don't always achieve a good work/life balance," admits Brenda, "but it's probably been easier for me than many women. When I started this business, my children were grown, so I had fewer demands on my time. But I still need to plan for family time and me-time." Acknowledging that she's very fortunate, Brenda says that her gender has never been an issue for her. "I've never found being a woman a disadvantage; not in my industry." Conceding that it may be more of an issue in male dominated industries, she points out that it's probably more important to be committed and to do what needs to be done. "Whether you're a man or a woman, you need to be at the top of your game to succeed." Asked whether there's anything that she'd do differently, if she was to do it all over again, she hesitates. "Maybe I should have started this Gap year programme sooner. I've achieved what I set out to do, and I can see the results, so I'm very proud of that and I'm happy. It's great to know that you're making a difference in someone's life." But she's not done yet. The Gap Academy has provided an invaluable service to students (and their parents) in the Pietermaritzburg area, but there's plenty of potential in other areas too. Previous Next

< Back Shaleen Govender Head of the KwaZulu-Natal Division of SW360 and Founder of LIPT Shaleen Govender leads the KwaZulu-Natal division of SW360, South Africa’s leading provider of compliance and data intelligence solutions. “Through our trusted platforms, SearchWorks and VOCA, we empower businesses to reduce risk, embrace transparency and make confident decisions in a rapidly evolving world,” she explains. Beyond her corporate role, she is the founder of LIPT, a brand that began as a home patisserie and has grown into a franchise concept. LIPT now includes mobile food trucks serving artisanal creations at fairs and events. “Most importantly, I am a wife, mother of two, and chairperson of my children’s school governing body. These roles keep me grounded, strengthen my resilience, and remind me that leadership is most powerful when it balances business growth with family and community impact.” THE JOURNEY TO LEADERSHIP Shaleen describes her journey as one built on courage, systems thinking, and adaptability. “I’ve learned to integrate, not separate, the different parts of my life,” she says. “Whether growing a technology solution brand like SW360, building an entrepreneurial venture like LIPT, or guiding education as a school leader, I have treated every challenge as part of a larger ecosystem.”She believes her success stems from curiosity and resilience. “By staying curious, resilient, and committed to innovation with purpose, I’ve been able to turn opportunities into long-term growth while never losing sight of the people and communities I serve.” Her dream has always been about legacy. “My biggest dream has always been to create impact that outlives me. For me, success is not about recognition, but about building sustainable businesses and communities where people are empowered to grow,” Shaleen explains.“At SW360, that means helping businesses operate with confidence and transparency. At LIPT, it means creating a brand that celebrates culture, creativity, and accessibility. On a personal level, my dream is to leave a legacy for my children that shows them it is possible to be a leader in business and still lead with love at home.” Shaleen is clear about her children being her greatest inspiration. “They remind me that leadership is ultimately about creating futures, where possibilities are limitless, and where balance between work, family, and passion is not a compromise but a design.” She also looks to women leaders globally. “I am inspired by women leaders who challenge stereotypes, build sustainable companies, and embrace holistic leadership. They remind me that true leadership balances profit, people and planet.” MEANINGFUL ENTERPRISES Shaleen is proud of the influence she has had on both her ventures. Her many accomplishments reflect the depth and range of her leadership. “At SW360, my focus has been on strengthening our presence in KwaZulu Natal, building trust with our clients, and showing that compliance and data intelligence can drive business growth,” she explains. Her efforts have helped cement SW360’s footprint in the province through valued relationships in the compliance and intelligence sector. “With LIPT, I have taken a personal passion and developed it into a business model that has the potential to scale nationally. It proves that small ideas can become meaningful enterprises.” What began as a home-based patisserie has now grown into a franchise and mobile food venture with strong prospects for expansion across the country. Her philosophy is rooted in “innovation, empowerment and sustainability,” where ideas are transformed into structures that enable others to thrive.Beyond Shaleen’s career, she has shown that motherhood and business success can strengthen one another. Her service as chairperson of her children’s school governing body reflects her commitment to community development. She is also proud to be recognised as one of KwaZulu-Natal’s top women leaders. LEAD WITH INTEGRITY For Shaleen, challenges have become strengths. “My greatest challenge has been navigating the expectation that women must ‘choose’ between career and family. I have chosen to integrate instead of separate, and that integration has become my strength,” she notes. Another challenge has been building authority in male-dominated spaces. “I see these challenges as opportunities. They have allowed me to show that leadership is not defined by gender, it is defined by vision, resilience and authenticity.” Shaleen shares clear advice for the next generation. “Do not be afraid to step boldly into rooms where you may feel unprepared. Growth begins there,” she says. “Remember that you do not have to choose between your roles. You can be a leader, entrepreneur, mother, and change-maker all at once if you design your systems wisely. Surround yourself with people who uplift you, lean into mentorship, and never underestimate the power of your own voice. Above all, lead with integrity and build for the long term, not just the short term.” LOOKING AHEAD Shaleen’s ambitions remain strong. “With SW360, my goal is to keep expanding our impact in KZN and beyond, helping businesses harness data intelligence to build trust and transparency. With LIPT, I eventually want to scale it to a sustainable restaurant group, bringing innovation, culture and sustainability into the dining experience,” she says. “Personally, I aspire to mentor and empower the next generation of women leaders, showing them that it is possible to balance ambition with purpose and family with vision.” Balance, for Shaleen, is about alignment, not sacrifice. “I create rhythms rather than compartments, giving my full presence to whichever role I am in, whether it is the boardroom, my business kitchen, or a school event,” she explains. She finds strength in her family. Shaleen concludes, “Balance also comes from my family, who ground me, and from my work, which excites me. When passion and purpose align, balance stops being something you chase, it becomes something you live." Previous Next

NOMFUNDO MCOYI has come a long way - from township girl to teacher, to founder and CEO of the Icebolethu Group. Today she manages eight companies, employing a staff of more than 1000 peopleNomfundo McoyiNOMFUNDO MCOYI has come a long way - from township girl to teacher, to founder and CEO of the Icebolethu Group. Today she manages eight companies, employing a staff of more than 1000 peopleNOMFUNDO MCOYI has come a long way - from township girl to teacher, to founder and CEO of the Icebolethu Group. Today she manages eight companies, employing a staff of more than 1000 people. Nomfundo started with nothing, but she had a big dream. She knew she wanted to own a big funeral company. Giving up her teaching job and a regular salary, she started Icebolethu with no loan, no car and no mortuary. All she had was her meagre savings and small office in an old, run-down building in Hammarsdale; working her side-hustle to fund her core business. I had the vision Nomfundo sees her role as making sure that her companies run smoothly, are well managed, and looking after her team. She has always relied on her faith and her team to grow her business, and gives credit to God. "There were times when I had no-one supporting me, and my only hope was in God, and He has blessed us with so much and supported me all the way. And He has graced me with a very good team," she says. "I had the vision, but my team has always been very supportive of that vision; without my people I would not be where I am today." Nomfundo had no experience in the funeral business, and no mentor to guide her. Instead, she looked to her opposition - the major funeral companies. Nomfundo relates how she watched them to see what they were doing. "I never looked at the small companies. I always knew exactly what I wanted to achieve: I wanted to own a very big company, so I measured myself against the biggest and the best." "It's been a long journey. It wasn't easy and it took perseverance, focus and determination. I'd never even buried anyone - but I did my research and focused on my vision." Today, after only 10 years, with 85 offices, 20 mortuaries and an annual turnover in excess of R250 million, Nomfundo has certainly grown her business into one of the major companies in her industry. The Icebolethu Group includes eight companies encompassing various aspects of the funeral business. In addition to burial services, they cover funeral policies, tombstones, catering and loans. Nomfundo's charity, the Icebolethu Foundation, is particularly close to her heart. "My late grandmother was a remarkable woman and a great entrepreneur for her time. She was fierce, focused and determined, and she ran my grandfather's business when I was a child. I always wanted to be like her." Nomfundo relates how her grandmother was also a very giving woman, who went out of her way to care for people in her community. "My foundation was inspired by her and giving back to the community is my way of paying respect to the example she set for me." Making a difference The Icebolethu Foundation has several active projects, but Nomfundo is particularly proud of the Rhoda Girls project. The foundation has 'adopted' 50 girls to mentor for the next five years. These girls attend courses and camps, and the foundation pays their school fees. Nomfundo is personally involved in the mentoring, and as she puts it, "We're trying to create fifty more Nomfundos of the future; girls who have the skills and the confidence to go out and create businesses and employment for others." Education is one of her major focus areas, and the foundation sponsors the cost of university education for 18 girls. The Back to School programme has provided school uniforms for 1 200 school children this year and the Icebolethu Academy provides free computer lessons to high school learners, helping capacitate them for tertiary education. "Most of their township schools have no computers, and at the Academy we provide them with valuable skills for future studies and the workplace." "We also take care of the grannies, through the Gogo Feed programme, and build houses for the poor. We've just handed over a new house in Escourt, and we'll hand over another in Cato Ridge in December." I would love to do more Despite her achievements, Nomfundo is not com-placent. "I'm proud that I've achieved so much of what I set out to do, but I would love to do more. I'd like to double our staff complement over the next year, and within 10 years I want Icebolethu to be one of the greatest insurance companies in South Africa." When it comes to finding a balance in life, Nomfundo acknowledges that she's not very good at it. "I love my job and I'm very hardworking. I have a great team, but I'm still hands-on. I do find time for family and friends, that's very important. I love to travel, usually with my family. It's not only a great holiday, it's a great way to grow your knowledge, broaden your mind and see new opportunities." Looking back over her career, there's not much Nomfundo would do differently. "Being a woman has never held me back," she says, offering sound advice to other young entrepreneurs. "I don't apply gender to business, you must just be excellent at what you do. Focus on your goals and your vision and don't take shortcuts, they're not the answer. Don't expect people to hand you anything on a plate just because you're a woman, or just because you're black. Don't just chase money. Work hard, be professional and do things the right way, and for the right. Cheryl Govender CHERYL GOVENDER is the founder and owner of The Cake House in Pietermaritzburg. She is a qualified chef and professional cake artist. The Cake House has become a leading provider of designer cakes including engineered life-size cakes. Cheryl's exceptional cakes, each a masterpiece, have been featured in magazines and on television, and The Cake House is recognised as a leader in new age sugarcraft. Cheryl is inspired by successful bakeries and cake artists. She explains, "This is a tough industry and requires not only talent, but a business mind, people skills, market insight, tenacity, and continuous learning and growth." One of her biggest inspirations is Buddy Valastro, an American baker who is the star of the reality television series 'Cake Boss'. Be clear about what must be achieved Cheryl believes she got to where she is now and reached her goals by being clear about what she needed to achieve and why she needed to achieve them. She says her career started when she was fourteen when she was handed down decorating tools that her sister no longer needed. "Although I was a real tomboy, beating the boys at their own games in the streets, I did girly stuff when I went home, like playing with cake decorating tools and my dolls," she laughed. Cheryl learned about sugar art by reading books from the municipal library and often left the kitchen in a mess after experimenting. Her Consumer Studies teacher recognised Cheryl's talent; arranged for her to attend a cake decorating course, and gave her a toolset, which she treasures to this day. This teacher, now a retired school principal, adopted Cheryl as a daughter, helped her to believe in herself, and became her mentor to this day. Cheryl won a Consumer Studies Inter School Award in matric due to her passion for cake decorating, but at that time she considered it a hobby, not a career. After a year at college, Cheryl married and became a mother. She joined the corporate world but kept on making decorated cakes as a hobby to supplement her income. When her son was two years old, Cheryl entered and won the Pietermaritzburg Royal Show sugarcraft competition. This led to her teaching sugarcraft on a part-time basis at the now FET College in Northdale, something she continued passionately for 25 years. This Cheryl said, was fulfilling: "empowering women has always been close to my heart". Focus on one thing and do it well Cheryl gained wide experience in the corporate world, including ten years in shipping and international travel, before she started her own export business. This business crashed during the worldwide financial crisis of 2008 and she "fell back on her hands", starting a food catering business that also provided cakes. Cheryl made a few designer cakes assuming there was little market for these due to the high prices, but word of her quality and expertise spread and orders increased. A traumatic divorce, the demands of being involved in catering, wedding décor, training and making cakes at the same time, made her realise that she needed to streamline her activities. In 2012 she decided to focus on one thing only and do it well and opened The Cake House. Cheryl, a single mom had herself, her mother's assistance, two children, and a house. As she had lost her vehicle, Cheryl went everywhere in running shoes while carrying cake ingredients and other items in a backpack. Nothing was handed to her; she had no money and could not get a bank loan. Cheryl understood the risks involved but her faith and trust in God helped her. She managed to buy all her industrial baking equipment from a helpful appliance store on a three-month cash basis. Her business remains debt-free to this day. Business skills are unrelated to gender In Cheryl's view, women and men need the same business approach, as the skills required for a successful business are unrelated to gender. "Tenacity, hard work, honesty, patience and endurance are equally required from men and women." She does, however, concede that women face more challenges. She has had to face abuse, being a mother, and a divorce. Achieving a work-life balance boils down to discipline for Cheryl. "It is necessary to make time for your family and yourself, and also to rest, but not working can be scary for a business owner with much to do," she says. "I've had to learn to set boundaries, say no, and cut myself off from work when it's time to relax and unwind." Gardening, time with her family and puppies, and doing things outside of the business help create a balance. Brand ambassador Cheryl is happy with what she has accomplished thus far and readily give others credit. Without her mother, she could not have set up The Cake House. Without the help of her husband Alan, her family, and staff members, she would not have been able to grow the business. She feels honoured having recently being appointed a brand ambassador with royal status, for Rolkem Colours, one of the world's largest food colourant providers. While Cheryl is satisfied with the place she has reached, she is not comfortable about remaining there. Cheryl dreams of making the province proud of The Cake House as a tourism attraction. With a growing support structure in place, she is prepared to take risks within her means and take the business to the next level. Back

Up Home Up Nondumiso Mthwa NONDUMISO MTHWA married her childhood sweetheart when she was 19 and started her family two years later – and nobody really expected her to have a career, let alone a significant business. Twenty-two years later, she’s the founder and CEO of Idwala Property Group, a certified estate agent and a master practitioner in real estate. She also holds a BCom Degree in Business Management and has served as a board member of the Institute of Estate Agents of South Africa (KZN and Coastal Region). Nondumiso has received numerous awards and accolades, has been featured in magazine articles and appeared on television. She is also a sought-after public speaker. Nondumiso has been awarded the Standard Bank Top Women in Property Award 2022. LEARN ALONG THE WAY Nondumiso describes her career progression with a sense of conviction. She joined a multi-level marketing organisation and discovered her natural ability for sales. She joined the real estate sector as an employed estate agent and worked her way up, growing her skills and knowledge along the way. “It’s not all about numbers,” says Nondumiso, “It’s about the people and helping them get what they need.” Moving into the property sector gave Nondumiso the opportunity to take this approach into a new area but she had to educate herself in the industry. “I started from ground level and worked hard to get exposure to every aspect of the real estate business and get the right qualifications. I’m particularly proud of my BCom. I registered in 2019 and I’ve just graduated – and it’s not easy to study when you have a husband, two children and a business to run!” But studying late did have one advantage – she often studied together with her sons! “We’re a close family, and we’ve gone through everything together,” Nondumiso laughs. Nondumiso’s philosophy is that you have to grab every opportunity with both hands. She became the top agent in the business, and when the agency principal told her he was moving on to something new and offered to sell her the franchise, she plucked up her courage and agreed. But life isn’t always easy. She bought a going concern with an office, a reputation, and experienced staff. But when they heard the owner had left the business, everyone else left too. There she was, with rent to pay and a big debt – and no-one but herself to make the sales! It didn’t take her long to come up with a plan. Nondumiso recruited a colleague from her multi-level marketing days. He had great selling skills, and she knew she could train him in the property sector. She convinced him to take a leap of faith and re-started the business. But Nondumiso soon discovered that there’s an immense difference between being an employee and running the business. Between dealing with managing staff, dealing with service providers, and controlling the finances, she had almost no time for herself or her family. Undeterred, Nondumiso learnt along the way, and today the Idwala Property Group has three offices with 22 staff, and the business includes residential sales, commercial letting, off-plan marketing of property developments, property valuations and in-house bond origination. She’s come a long way from that stress-fuelled time when all the staff walked out when she bought the business. THERE IS NO PLAN B Nondumiso says she had no option but to be resilient. “I had to succeed. I had nothing to fall back on, so I didn’t have a choice” Her philosophy? “Believe in whatever you do and give it your all. Show up and do the hard work.” PART OF A GREATER COMMUNITY Nondumiso also has a strong heart for her community. In 2018 she introduced an internship programme, taking 39 graduates on board to introduce them to the industry. Her company also sponsors several community empowerment and outreach programmes. “These have made a mark on society,” she points out, “but I’ve also grown personally through these projects.” INSPIRED BY GOD AND FAMILY Growing up in a happy, loving home, Nondumiso has been blessed with a supportive family of her own. My husband and my two sons are my biggest cheerleaders,” she says, “And my late mother was a force to be reckoned with. She didn’t have much but she did everything with determination and commitment. And I want to make them proud.” A VISION FOR THE FUTURE Nondumiso aspires to be recognised as a thought leader in the property industry. “I want to speak for those who can’t speak for themselves and inspire those who want to join this industry.” She points out that it’s a complicated business with rigorous compliance requirements and lots of red tape. “But I can be a signpost for the possibilities, so others can aim high too.” Idwala Property Group is currently a KZN business, with its stronghold in the Durban area, but Nondumiso has a vision to take the business national. “If it’s dreamable, it’s probably doable,” she points out. “And once we’re national, the next step is to go into the rest of Africa.” OPEN YOUR PIPES Nondumiso wants young businesswomen to fly. “Don’t be afraid to take a chance on yourself. Open your pipes and see how far you can go. If there’s something you want, go after it. See how far you can go and go beyond your fears. We all have fears. Do it anyway. You’ll learn as you go and discover who you really are. Have faith in what God has made you and you’ll be surprised by what you can do.” GRATITUDE IS YOUR SUPERPOWER “Whatever you do in life, be grateful. Live a life of faith and positivity and remember, your journey is not the same as your neighbour’s. So don’t compare and walk your own path with gratitude.” When she’s not working or inspiring her staff, her clients and the people around her, Nondumiso relaxes with feel-good movies, walks on the beach, and listens to other inspirational leaders.

Struggles are a stepping stone to your next place. When you have gone through the struggle, the prize feels all the more sweeter < Back Nozuko Basson Regional Manager for Communities and Corporate Affairs Tronox South Africa Nozuko Basson’s role at Tronox, which is based in northern KZN, entails making sure that the mining company honours its responsibility of creating value for its stakeholders, of which, communities take centre stage. The most significant event in Nozuko’s life is, she says, when she became a mother. “I had my daughter when I was fairly young and from the moment she arrived in this world, I knew that the game had changed. It’s an ambition of mine, that when my daughter is asked who your role model is, she mentions my name.” In ensuring that she is an inspiration to her daughter, Nozuko constantly evaluates how she behaves, how she practices professionalism in the workplace, and how she treats other people. Nozuko believes that she has got to where she is today through hard work, dedication, a lot of praying and the support from many people who have crossed her path. “I’m somebody who is focused on her religion. I’m a Christian and I’ve always believed that everything that I do is enabled by my faith. I started my career as a journalist, but I realised that was not the life that I wanted to live. I’m not a social and out-there type of person, so I moved into public relations. I was fortunate to work for an agency where I had an amazing mentor who helped me in building the capability to understand how media relations works.” From there, Nozuko moved onto one of South Africa’s largest medical insurance organisations, Discovery. Here, Nozuko said, she had mentors who helped guide her through her career. “I’ve been fortunate that I had other people lifting me, guiding me, and making sure that I stayed on the right track. My journey has been difficult; it’s always good to be reminded by those who are ahead of you how to remain positive and confident in what you are doing.” Having courage Nozuko says that her decision to move to KwaZulu-Natal has been an amazing journey that has required her to really stretch herself. This meant going into areas where she thought she would never be able to venture. She added, “Just having the courage to really push myself and push the boundaries for my team members so that we all work towards one single vision. This requires that we stay close to the cause and really live our own personal values, as well as the values of the organisation in which I work right now.” In commenting on the challenges that she has faced, Nozuko says that as a young female professional, the first challenge that she would like to focus on, is the “pull her down syndrome”. “When you, as a female, start rising in your career there are times when other females do everything in their power to pull you down. I have a strong view that if one of us rise, we all rise. It’s hard enough being a young female, let alone being black in the workplace; we need to hold each other up and motivate each other.” The second challenge she has faced is working in the mining industry, which is a male dominated sector. Over that, working within the community, which is also a male led environment that still subscribes to traditional practices has brought a great deal of learning, that has come with its own difficulties. Currently, the third challenge has been dealing with unconventional community issues, that pose a serious risk to Tronox’s public reputation. “This is where the company’s values, procedures and policies need to guide you to deal with the challenges in a manner that does not compromise your role or its reputation,” said Nozuko. “Lastly, I have often found myself feeling not quite welcome around the ‘table’, as if I am a token BEE candidate,” says Nozuko. “I’ve learnt that I shouldn’t wait for somebody to offer me a seat at the table. If there’s no seat for a female in the workplace or in this industry, you bring your own, and that’s something that I have really started being vocal about.” Leaving behind a legacy In the future, Nozuko wants to leave behind a legacy that says, “When Nozuko Basson was in that community or was working in that organisation, she made a positive difference.” In terms of her career, she sees herself growing from strength to strength. Right now, she is focused on her work in South Africa, but soon, she wants to share her knowledge and skills with the rest of the world. Nozuko added that she is fortunate to work for an organisation that has the platform that will allow her to do so when the time is right. On the personal side, Nozuko wants to travel the world. “I want to touch other lives in my own personal space. I want to live my best life and it’s something that I’m making a deliberate effort in doing and I know that I’m on the right track.” In advising others, she says, “It’s important not to be side-tracked by other people’s opinions. It’s important to remain true to yourself. It’s important that when you venture out, you understand that not everybody will be cheering for you, so learn to be your own cheerleader and as you’re cheering yourself, cheer those around you because they may not know the power that they have within themselves.” Nozuko believes one needs to put their heart into everything that they do. “I always say to people, if you’re not going to give it your all, rather don’t start. I believe in dazzling people. One of Tronox’s values speaks to doing the right work, the right way in every aspect of our business and that’s really what I subscribe to. I don’t take short cuts; it’s about doing something right all the time. It’s behaving in an ethical way and ensuring that everything I touch, doesn’t only represent organisational integrity, but also my own personal integrity.”