We're thrilled to announce that Bell Equipment Sales South Africa (BESSA) has been awarded the prestigious JCB Dealer of the Year 2023 for non-legislated territories (Africa, Middle East, Turkey, Africa, and Southeast Asia).
While awards aren't our focus, it's incredibly rewarding to see our achievements recognised. Bell has significantly increased market share across all nine core product ranges, perfectly aligning with JCB's strategic objectives.
Our BESSA MD, John Fleetwood (second left), was presented the award at a gala evening in Dubai by Marco Bersellini, JCB Group MD: Sales (left), Svetlana Petrova, JCB Regional Director, International Sales, and Andrew Boyers, JCB General Manager: Africa (right).
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BESSA also received the award for Wheeled Loader Market Penetration based on the investment made and efforts to demonstrate JCB Wheeled Loaders to customers in South Africa.