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Everest Strategic Communications – Supporting a hybrid workforce

For many organisations, the pandemic proved that employees can be just as productive working remotely as they would working from the office. So, we believe that hybrid work is here to stay. You will notice that vacancies are being advertised as on-site, hybrid or remote. But it is important to note that supporting a hybrid workforce looks very different to that of supporting an all-remote or on-site workforce. One key challenge is ensuring that the employee experience is equitable between all workers, and that no one feels left out or unappreciated. How can you make sure remote, hybrid, and on-site employees get the same opportunities during meetings and events?


Let’s look at some of the tips that Aoife Kearns, senior director of International Communication at LinkedIn, spoke about.


Make sure that the entire workforce recognises that people are joining from anywhere, and there shouldn’t be any bias toward on-site workers.


Get the right message to the right people

Fully remote workers don’t need to know when the parking lot is being painted or the fire alarms are being tested – and overwhelming them with communication will create digital fatigue.


Find the right balance

When you host internal events, make sure you balance on-site and online speakers to give everyone an equal opportunity to participate.


Cut friction

Make sure the audience can easily participate from anywhere.


Ensure all parties understand the importance of having the right return-to-office communications in place to support hybrid workers. Your office looks different than it did before the pandemic, and you probably have several new guidelines and policies. All workers need access to these updates, both before returning to the office and while in the office.


The omnichannel communications platform for today’s hybrid world

Today’s workforce has different needs than the workforce of 2019. Consequently, organisations have had to learn how to connect with a changing workforce and continue to drive company initiatives.


For many companies, internal communication teams were at the centre of this effort and forced to solve challenges related to employee engagement, health and safety, hybrid work, and more. As leaders in omnichannel employee communication and workplace technology, we know what’s required for a successful internal communications strategy.


Everest Strategic

Communications is well positioned to strategically support organisations that seek to outsource aspects of their public relations, stakeholder management, corporate marketing, corporate social investment, and overall corporate affairs functions. We understand that the financial sustainability of your business is top of mind. Our solutions and the advisory we provide consider the operating environment, the stakeholders within which you operate, and financial sustainability. By working with us you are supporting a 100% black woman-owned business that is in tune with contributing meaningfully to society. In our team, we prioritise working with youth thus contributing to job creation.


Our experience of over 25 years in corporate environments and more so at executive levels, assures you of our depth of expertise and strategic focus. We don’t just offer PR services, but we consider how our solutions have an impact within the different departments or units internally and amongst your targeted audience.


(Source: Engage 2022 report)

For more information, please contact us at

Zama Luthuli and Natalie Keegan

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