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TAFTA celebrates CEO nomination for Standard Bank KZN Top Business Women 2021

Updated: Jan 27, 2022

The Association for The Aged brings the end of Women’s Month to a momentous close as they celebrate their Chief Executive Officer, Mrs. Femada Shamam, who has been short-listed for the 2021 Standard Bank KZN Top Business Women Initiative.

The initiative recognizes some of the industrious and enterprising female entrepreneurs, employees and social change agents in the province of Kwa-Zulu Natal. It comprises a 3-month build-up to the main event, sharing the stories and showcasing the achievements of ten participating women in the province through webinars, print and social media. Tafta CEO, Femada Shamam, who has been instrumental in changing the lives of so many older people over the last two decades; has been profiled as one of the participating women in this initiative.

Shamam began her career at Tafta in 1999 as a young newly qualified Social Worker and Service Centre Organizer at John Dunn House, having previously worked at Tongaat and Districts Child Welfare. She quickly propelled to the helm of Tafta’s social agency and team of social workers in 2003 when she was promoted to Head of Tafta’s Social Agency Department. She then continued with her studies, attaining a first-class pass for Business Management and completing her Bachelor of Commerce degree. Since then, she has assumed various management roles within the organisation until she was assigned as Chief Operations Officer in 2016. Soon after, Shamam was appointed as Tafta’s Chief Executive Officer in April 2017.

Compassion and commitment to providing uncompromised care has seen Shamam dedicate 22 years to serving the elderly through her position at the Non-profit Organization and by serving on several local, provincial, national and international forums dedicated to lobbying for rights of the elderly. "My guiding belief has always been that a better life for the elderly is possible. The transition from working directly with the elders to managing the staff and the programme presented an opportunity to effect change in a different way. My inspiration is drawn by the successes of the staff whom I lead. Their joys, their achievements and their successes spur me on to be better and do better,” said Shamam.

Shamam and 9 other phenomenal women participating in the Standard Bank KZN Top Business Women initiative, will share their stories and offer the insights gleaned from their individual experiences and journeys, through an interactive online webinar series. For an opportunity to learn from potential role models and gain valuable insights to help your personal, career or business growth, join in on the first webinar going live on Thursday, 2 September 2021 at 6:30 PM. Visit to save your spot.

For more information, you can visit the KZN Top Business Women Facebook page or contact Tafta’s Prevashni Naidu on 031 332 3721.

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